McLaren Racing has announced Jack Daniel’s Tennessee Whiskey as an official partner of the organisation, with the deal starting in 2023.

McLaren will feature the Jack Daniel’s logo on the nose of McLaren’s Formula One (F1) race cars, as well as on team clothing, while offering hospitality events with Jack Daniel’s themed programs.

Additionally, Jack Daniel’s will release limited edition McLaren bottles and tailor advertising to reflect the partnership.

The deal also aims to expand business opportunities for both parties, as Jack Daniel’s look to take advantage of F1’s growing popularity and McLaren align themselves with an established brand name.

Discussing these opportunities, McLaren Racing CEO, Zak Brown, said: “We are thrilled to welcome Jack Daniel’s to the McLaren F1 Team. Together we will look to reach new audiences as well as hosting a variety of events together.”

Jack Daniel’s global managing director, Sophia Angelis, added: “Entering the fast-growing world of Formula 1 with McLaren Racing aligns perfectly with our vision to make Jack Daniel’s the most iconic spirits brand globally.”

“Jack Daniel’s and McLaren Racing have always been bold, confident brands and we are excited about the platform that this partnership presents for Jack Daniel’s and McLaren to take our responsible drinking message to a new audience and engage fans all over the world,” she said.

The announcement comes after McLaren Racing announced a partnership with tech company, Cadence.