Richmond Football Club, MCC, and NSB Cyber Champion Accessibility at the MCG

The Richmond Football Club has announced a significant collaborative partnership with the Melbourne Cricket Club (MCC) and NSB Cyber to guarantee the continued operation of the Accessibility Gate at the Melbourne Cricket Ground (MCG) for all remaining Richmond home games in 2026.

This initiative reaffirms the club’s commitment to fostering an inclusive match-day environment where every supporter, regardless of physical or sensory ability, can participate fully in the game-day experience.

The Accessibility Gate, located at Gate 3B, serves as a dedicated entry point engineered to alleviate common barriers to entry, such as long wait times and environmental stressors. By providing a streamlined, comfortable arrival process, the initiative ensures that supporters with accessibility needs—including those with hidden disabilities—can focus on the match rather than the logistical challenges of stadium entry.

Commenting on the collaborative nature of the project and the necessity of commercial support in maintaining such infrastructure, Richmond CEO, Shane Dunne, said: “We’re proud to partner with the MCC to deliver the Accessibility Gate and none of this would be possible without the help of NSB Cyber, who have come on board and we can make sure the gate is accessible for every game at the MCG for the rest of the season.” 

For NSB Cyber, the partnership aligns with the company’s internal brand philosophy regarding safety and empowerment.

NSB Cyber’s head of brand and marketing, Catherine Porquier, explained the rationale behind their support, saying: “At NSB Cyber, we talk a lot about confidence, helping people feel safer, calmer and more in control. That is why this initiative has really resonated with us.”

The commitment to the Accessibility Gate is a vital component of Richmond’s broader inclusivity strategy. By removing physical and sensory barriers, the club aims to expand the accessibility of the sport, ensuring that the “Tiger Army” remains a welcoming and diverse community.

As the 2026 season progresses, the Gate 3B entry point will remain a permanent fixture for all Richmond MCG home fixtures, reflecting a growing industry trend of integrating accessibility requirements into the core business of sport.

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