Mariners Announce O’Neills as Official Merchandise and Kit Supplier

The Central Coast Mariners have confirmed a multi-year partnership with global sportswear manufacturer O’Neills, who will become the club’s Official Merchandise and Kit Supplier from the 2025–26 season.

The deal marks O’Neills’ first entry into A-League football, expanding its presence in Australia’s sporting landscape.

O’Neills will provide playing kits, training apparel, and off-field wear for both the A-League Men’s and Women’s squads, as well as launch new merchandise lines aimed at enhancing the fan retail experience.

James Muir, Australasian Sales Manager at O’Neills, said shared values drove the decision to partner with the Mariners: “O’Neills prides itself on innovation, and we wanted to align ourselves with a similarly progressive and community-minded organisation in the Central Coast Mariners. We understand how vital connection is both to local identity and broader sporting culture, and we know that Mariners members and supporters represent their community with unmatched pride and passion.

“We’re thrilled to make our A-League debut in partnership with one of the competition’s leading clubs and look forward to supporting their continued success both on and off the field in 2025 and beyond.”

Founded in Dublin in 1918, O’Neills supplies kits to over 15,000 clubs worldwide across a wide range of sports. The company has operated in Australia since 2015, where it has formed partnerships with NRL clubs including the Penrith Panthers, Melbourne Storm, and Canterbury-Bankstown Bulldogs.

O’Neills’ growing presence in Australian sport also includes collaborations with the Adelaide Crows (AFL), ACT Brumbies (Super Rugby), and elite field hockey and Gaelic sports teams.

The agreement with the Mariners marks a strategic move into Australian football, building on the brand’s European football credentials, which include supplying Bristol City FC.

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