International broadcasters join the LaLiga’s VS RACISM campaign

LaLiga has successfully expanded its anti-racism campaign on a global scale this year, thanks in part to the engagement of its international broadcasting partners.

In a concerted effort to raise awareness around the VS RACISM initiative, LaLiga has distributed 60 official VS RACISM shirts, alongside 20 footballs and 20 armbands, to its official rightsholders worldwide, a strategic move aiming to enhance the visibility and impact of this critical message.

Broadcasting partners have creatively integrated these materials into their programming and social media outreach.

Notable activities include organising giveaways, showcasing the official shirts and balls on set, and disseminating the campaign’s messaging to their vast audiences.

The initiative has garnered an exceptionally positive response in various regions, including Japan, South Korea, China, Taiwan, Argentina, Switzerland, Poland, Serbia, Greece, Portugal, Hungary, Georgia, Tanzania, and Canada, reflecting its widespread resonance.

To further underscore this global activation, LaLiga has produced a compelling video compilation that features some of the campaign’s most significant moments, tagged #humanartvsracism.

This visual narrative showcases the ways in which broadcast partners have connected with millions of fans, thereby solidifying the campaign’s presence and purpose around the world.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!