Following the recent launch of the new LIVEHockey streaming platform, Hockey Australia has announced a new major two-year partnership with car hire company, East Coast Car Rentals.
The partnership will see the brand become an official partner of Hockey Australia, covering both the Kookaburras and Hockeyroos with their logo to be place on the right chest of both uniforms.
Discussing the new commercial partnership, Hockey Australia CEO, David Pryles, who recently spoke with Ministry of Sport as part of the ‘Brand Break’ video interview series, said the partnership reflects the strength of the national teams.
“This is a high-end commercial partnership for hockey and a huge coup for the sport in Australia,” Pryles said.
“Since the first exchanges we had with the East Coast Car Rentals CEO team, they have shown an eagerness and seen the value and investment that hockey has in helping them grow and promote their brand.
“With imminent announcements around prospective international matches for the Kookaburras and Hockeyroos, we are excited to include East Coast Car Rentals as a valuable part of our national teams both on and off the pitch,” he said.
East Coast Car Rentals CEO, Daniel Kearney, said: “East Coast Car Rentals was excited by the proposal presented to us by Hockey Australia and the opportunity to be associated with such iconic and consistently successful national teams.”
“The passion for the game shown by the senior team at Hockey Australia, led by CEO David Pryles is infectious.
“We look forward to supporting Hockey Australia and the growth of the sport over the coming years,” Kearney said.
The announcement included details that East Coast Car Rentals will provide exclusive offers for the Australian hockey community over the next two years of the partnership.