Geelong Cats Confirm Partnership with YETI for AFL Guernsey Neckline

The Geelong Cats have confirmed a new partnership with YETI, the global premium outdoor gear brand, which secures the company as the club’s official AFL guernsey neckline partner.

The agreement elevates YETI to an Elite partner status within the Cats’ commercial portfolio across the AFL program.

As part of the deal, the YETI logo will be featured in the prominent neckline position on the club’s official AFL guernsey, covering all on-field home and away editions, training apparel, and special event editions.

Acknowledging the significance of partnering with a brand of YETI’s global standing, Geelong Cats chief operating officer, Marcus King, said: “We’re thrilled to partner with YETI, a globally recognised brand, as they continue to grow in Australia and enhance their presence in sport with their first AFL club partnership.”

“As one of the oldest clubs in the league our guernsey and hoops are steeped in history and pride and we look forward to YETI featuring in the prominent neckline position.

“We’re excited to welcome YETI to the Geelong Cats family and look forward to connecting the brand with our members and fans,” King said.

The partnership narrative highlights an alignment between the two organisations based on the principles of performance and durability, linking YETI’s product engineering to the demanding nature of professional sport.

Drawing parallels between the athletes and the product line, YETI marketing manager for Australia and New Zealand, Greg Cleveland, added: “We’re thrilled to partner with the Geelong Football Club.”

“The toughness and endurance of the Cats players, and their passionate supporters, mirror YETI’s commitment to building gear that stands up to any challenge.

“This partnership embraces strength, community, and the shared drive to go further without limits,” Cleveland added.

Emphasising the product’s functional role and the brand’s core promise of quality, YETI commercial country manager for Australia and New Zealand, Tim Persse, noted: “YETI’s promise is simple: no compromises.”

“Serious outdoor enthusiasts need gear that helps them stay out longer, travel farther, and live harder, and our products deliver exactly that… The Cats will push our products to the limit, and we’re a confident YETI will support them every step of the way.

“This partnership is more than a sponsorship; it’s a commitment to shared values: toughness, reliability, and a deep connection to community.

“Together, YETI and Geelong Football Club encourage fans and adventurers to embrace the outdoors and live life – Built for The Wild,” Persse concluded.

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