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Formula 1, IMG Partner To Broadcast In-flight And In-ship Coverage

Formula 1, IMG Partner To Broadcast In-flight And In-ship Coverage

Formula 1 has announced that IMG has secured the in-ship and inflight rights to broadcast Formula 1 on its Sport 24 and Sport 24 Extra channels for the next three seasons.

Sport 24 and Sport 24 Extra will broadcast over 150 hours of live coverage plus highlights from all race weekends to travelling fans, starting with the Formula 1 Gulf Air Bahrain Grand Prix on 5th March 2023.

This will feature the 23-race schedule, across five continents, including the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix.

The deal will continue to 2025, and also marks IMG’s return to Formula 1.

Commenting on the partnership, IMG Media’s senior vice president of content and channels, Richard Wise, said he is excited to bring Formula 1 back to Sports 24 because it will allow passengers to not miss out on all Formula 1.

“Formula 1 is a truly global event attracting a worldwide fanbase, and we’re thrilled to offer our airline and cruise ship partners the very best of motorsport alongside a diverse portfolio of some of the biggest global live sports rights,” Wise said.

Formula 1’s head of media rights, Michaella Snoeck, added: “As Formula 1 continues to grow around the world, we are excited that we can now broadcast Formula 1 live in-ship and inflight to travelling fans.

“Now, together with Sport 24, fans will be able to enjoy the spectacle of F1 wherever they are,” Snoeck said.

Sport 24 and Sport 24 Extra is currently available onboard a number of aircraft carriers and cruise liners around the world including Etihad Airways, Emirates, Turkish Airlines, MSC Cruises, Carnival Cruise Line, Princess Cruises, Royal Caribbean, and Silversea.

This announcement comes after Formula 1 announced a new free-to-use fan platform, continuing to capitalise on the fanbase’s rapid growth.

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