2 min read

Formula 1 Launches Exclusive Platform To Boost Fan Engagement


Formula 1 (F1) has announced a new free-to-use fan platform, continuing to capitalise on the fanbase’s rapid growth by bringing motorsport fans closer to the excitement.

F1’s ‘Unlocked’ platform allows fans to gain insider access, offering exclusive interviews and articles with drivers, F1 experts, and rare behind-the-scenes content from all race weekends.

Fans who sign up to Unlocked will have access to timely in-depth analysis and data, alongside driver columns and paddock news, ahead of the season opener in Bahrain.

Additionally, the platform will offer exclusive sales benefits and discounts on the F1 Store and the series’ official memorabilia page, F1 authentic.

Commenting on the partnership, F1 commercial managing director, Brandon Snow, said: “We know that F1 has some of the most passionate and dedicated fans in the world, and we’re always looking for new and innovative ways to engage with them throughout the season – F1 Unlocked marks a new era for the fan experience.”

“Fans are at the heart of our sport, and we are committed that our hardcore fan base feel valued and can experience Formula 1 in a way like no other,” he said.

This announcement comes after F1 extended a broadcasting partnership with DAZN in Japan.

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