Exclusive: The Importance Of The Women Of Storm Initiative
In an exclusive interview with Ministry of Sport for the ‘MOS brand break series’, Melbourne Storm general manager of marketing and data, Tayah Bot, explained the importance of the club’s Women of Storm initiative.
In 2013, Melbourne Storm owners took a step towards creating a positive impact in female sport, by creating the Sunshine Coast Lightning – a netball team competing in the Super Netball League.
Then in 2022, the NRL club created the Women of Storm initiative to further the momentum they created in women’s sport, by creating a platform to celebrate and encourage positive change for females in the sport industry.
Commenting on the initiative, Bot said the club has now planned to focus on the role of women within the rugby league community and the gender inequality gap in wider society.
“Through this planning, we recognised a bigger opportunity to not just celebrate this as part of a round but create a program that spans across the whole year,” Bot said.
“The mission seeks to make genuine change by compiling the existing initiatives at the club and formalise them under one program.
“Through the formation of Women of Storm we will celebrate the contribution of both men and women in our two elite sporting organisations, while giving voice to everyone who is fighting for positive change, inclusiveness and equality,” she said.
“We believe that setting a clear agenda when building a new program is very important.
“We are excited to see this program continue to evolve and grow. To inspire, encourage and support women in sport – whatever their role is,” said Bot.
In 2023 the first full season of the Women of Storm program will commence, with different events, interactive workshops, networking events and a new membership product.
On next year’s plans for Women of Storm, Bot, said: “Next year will be the first full season of our Women of Storm program,” said Bot.
“We look forward to hosting a range of events across the year in the form of interactive workshops, networking events and a new membership product.
“Women of Storm will also help lay the foundation for future growth in this space.
“We are committed to having a Storm NRLW team in future years,” she said.
On the opportunities the initiative can provide, Bot, said: “Having the new state rugby league centre, currently under construction in Broadmeadows, and upgrading elite facilities at AAMI Park will be important to the future women’s program, as well as the pathways, programs, and structures at the grassroots level to ensure we are ready and competitive,” she said.
“We want to empower the women working at the Storm Group to be the very best they can.
“We want to provide opportunities, growth and the right environment for everyone to succeed.
“Culture plays a crucial role at the Club, and this aligns strongly with our values and vision,” she said.
The program has so far engaged key stakeholders, NRL community, partners, government Ministers and Melbourne Storm members to grow the platform
Additionally, the program hosted an event with the clubs’ ambassadors, which gave staff the opportunity to share details on the program.
Tickets are now available for the fourth annual Women In Sport Summit, which will provide real stories, skills and career moves, from administrators to athletes, and will give a platform for honest conversations and exclusive networking opportunities, with game-changing discussions about the growth, value and the future of women in sport.
Click here to buy your ticket or subscribe for a discount and help add to the momentum behind women’s sport.