Media & Broadcast, Sports Tech 3 min read

ESPN, FOX, and Warner Bros. Discovery Appoint Pete Distad


In a significant development for sports media, ESPN, FOX, and Warner Bros. Discovery have announced Pete Distad as the CEO of their new sports streaming service, a joint venture that was revealed earlier. Distad, with his extensive background at Apple and Hulu, brings a wealth of experience to the table, perfectly positioning him to lead this innovative initiative aimed at revolutionising how fans access sports content.

During his stint at Apple from 2013 to 2023, Distad played a key role in the launch of the new Apple TV, the scaling of Apple TV+, and the introduction of the MLS Season Pass. His earlier tenure at Hulu, where he significantly contributed to the platform’s initial launch and growth, highlights his deep understanding of the digital media landscape and his ability to drive innovation in content distribution.

This joint venture, scheduled for a fall (September) 2024 launch, represents a concerted effort by three of the industry’s powerhouses to merge their sports content portfolios into a single, comprehensive streaming platform. This service aims to provide a broad spectrum of sports coverage, offering fans access to content from all the major professional sports leagues and college sports, directly to their devices.

Distad expressed his excitement about leading the venture, emphasising the opportunity to deliver a product that caters to the passionate U.S. sports fan base, particularly those looking for alternatives to traditional pay TV bundles. The collaboration among ESPN, FOX, and Warner Bros. Discovery is poised to leverage their collective assets to offer an unparalleled sports viewing experience.

The companies have jointly expressed their confidence in Distad’s leadership, underscoring their belief in his capability to develop a compelling, fan-centric product. Upon the establishment of the joint venture, Distad will report to a board of directors composed of representatives from each of the participating companies. He will also assemble an independent management team based in the venture’s Los Angeles offices.

The upcoming platform will aggregate content across several linear sports networks, including ESPN, FOX, FS1, TNT, and more, integrating with direct-to-consumer sports services. This strategy is aimed at meeting the changing preferences of sports fans, offering them an all-in-one service for accessing a wide array of sports content.

While further details regarding pricing, additional staff, and the official name of the service are awaited, the announcement of Distad’s appointment has already generated significant interest. This venture represents a crucial step forward in adapting to the evolving landscape of sports consumption, promising a more integrated and accessible way for US fans to follow their favourite sports and teams.

Image credit: Disney

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