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DP World Tour Renews Emirates Deal

DP World Tour Renews Emirates Deal

The DP World Tour has announced that it will continue its relationship with airline, Emirates, by making them a premier partner of the DP World Tour Championship until the end of the 2027 season.

The season-ending event has been held at the Jumeirah Golf Estates in Dubai since 2009, and the new deal will continue to provide Emirates with extensive branding across the tournament including a premium hospitality chalet, Championship Village activation and teams in the exclusive Rolex Pro-Am.

Additionally, cabin crew from the airline will be present and take part in the official prize giving ceremony.

Commenting on the partnership extension, European Tour deputy chief executive and chief commercial officer, Guy Kinnings, said: “Emirates are one of our longest serving partners and I’m delighted that they have decided to extend our partnership at the DP World Tour Championship, Dubai until the end of the 2027 season.”

“It was fantastic to mark the start of this year’s tournament with a fly past by an Emirates A380 and seven RAF Red Arrows on Thursday, minutes before World Number One and 2022 DP World Tour Rankings in Partnership with Rolex winner Rory McIlroy teed off at Jumeirah Golf Estates,” he said.

Emirates divisional SVP of corporate communications, marketing and brand, Boutros Boutros, added: “We’re delighted to extend our partnership with the DP World Tour Championship, Dubai.”

“We’ve been together since the first tournament was staged back in 2009 and the event continues to provide a great platform for us to engage with golf fans in the UAE and around the world, as well as helping us connect with our clients in a wonderful environment as we continue to scale up our brand presence on a global scale,” Boutros said.

The announcement follows an extension between the pair that covers all 21 events until 2024.

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