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DP World Tour Renews Emirates Deal

DP World Tour Renews Emirates Deal

Europe’s leading golf tour, the DP World Tour, has announced an extension of their partnership with airline, Emirates.

Emirates have been a partner of the DP World Tour since the 2009 season, and the current renewal ensures this partnership will continue until 2024.

Under the agreement, Emirates will have prominent signage at 21 different tournaments each season and will be the official tournament partner for 14 of them.

Emirates will also feature in tournament broadcasts, adding an ‘Emirates Fly Better Moments’ segment to their existing sponsorship of the tour’s Virtual Eye graphics system.

Commenting on the partnership, Emirates president, Sir Tim Clark, said: “We’re delighted to extend our partnership with the DP World Tour.”

“The tour continues to grow in prominence, attracting the best international golf players and providing us a platform to engage with golf fans on a global scale.”

“Fittingly, the DP World Tour Championship culminates in Dubai, bringing visitors and global attention to Emirates’ home city which has also grown to become one of the world’s leading golfing destinations,” he said.

This follows the creation of the DP World ETour Online Competition.

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