2 min read

Cricket Australia Announces Partnership With NRMA Insurance


Cricket Australia (CA) have announced NRMA Insurance as the new official partner of the Australian national men’s and women’s cricket teams.

NRMA Insurance is an iconic Australian brand with over three million customers nation-wide insuring their homes, pets, vehicles, travel and more with the company.

The deal will also see the general insurer replace Vodafone as the naming rights sponsor for all of Australia’s home test series for the next four summers, beginning this coming season against the West Indies and South Africa.

In addition to seeing the NRMA Insurance brand feature in cricket stadiums around the country, the partnership will also hold benefits for local communities and cricket clubs, and help CA’s growth through support of its volunteer network.

This deal marks the first time NRMA Insurance has partnered with a national, tier one sporting code.

Commenting on the partnership, Cricket Australia chief executive officer, Nick Hockley, said: “We are extremely proud to partner with NRMA Insurance and are delighted that cricket has been chosen as the sport to promote its iconic Australian brand.”

“This partnership further emphasizes the enduring popularity of test cricket with the Australian public.

“We are particularly excited that NRMA Insurance shares cricket’s passion for helping local communities, meaning that benefits for clubs and volunteers will be significant,” he said.

NRMA Insurance group executive, Julie Batch, added: “This is a significant and purpose-led partnership for NRMA Insurance. Cricket is considered Australia’s national sport, and one that is built on community connection, so it was the ideal partnership to support the continued growth of NRMA Insurance across the country as we deliver our brand promise of HELP.”

This new partnership follows the announcement of CA’s five-year strategic plan, earlier this year.

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.