Cricket Australia Hits High with Five-Year Strategic Plan
Building on past achievements, Cricket Australia (CA) has announced its 2022-2027 strategic plan, with the four-point strategic pillars of the plan covering players, fans, and community level sectors.
Points of development also cover; cricket experiences, participation growth, inspirational cricket, and sustainability.
The planned points of growth will be executed via a ‘united and aligned’ cricket system, which aims to create better experiences, with the priority being to develop digital and live experiences for customers, while also planning to grow the WBBL and BBL as the preferred competition across the country.
Additionally, CA will use their platform, PlayHQ, a digital space that creates an all-in-one access point for community sports information, which allows the organisation to make early progress in developing digital engagement
Commenting on participation growth, Clydesdale Farm Cricket Club president, Ravi Hemardi, alongside secretary, Terry Bland, said: “Each year we try to improve and the parents have been great.”
“We are so proud of our girls’ team and watching them grow.”
“We now need more teams to meet demand,” they said.
Inspirational players and teams, which is another pillar of the plan, is currently being tracked through the generation of content on cricket Australia’s website, with future endeavours aiming to attract international opportunities, series, and tours.
A ‘sustainable future’ as noted in the strategy, is aimed to develop long term practices and secure the future of Australian Cricket.
Cricket Australia chairman, Lachlan Henderson, said: “We continue to honour Cricket Australia’s long and proud history, some incredible moments that have brought the entire nation together.”
“We acknowledge our responsibility as custodians of the game, balancing our traditions whilst also taking the game forward and inspiring generations to come.”
In CA’s last five-year plan, record attendances for women’s cricket saw 86,174 spectators attend the ICC Women’s T20 World Cup final which saw Australia claim victory.
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