Century Batteries Signs 3-Year Naming Rights Partnership With Ipswich SuperSprint

Local battery manufacturer, Century Batteries, has secured the official naming rights for the upcoming Ipswich SuperSprint from July 26-28.

The three-year sponsorship builds on Century’s support of motorsport across the globe, with its sponsorship covering different teams across Australian and international categories including drag racing, touring car masters and the successful Honda MotoGP outfit.

The official announcement marks the first time in 10 years a local company will have naming rights and to celebrate, Bathurst 1000 winner, Chaz Mostert, took part in exhibition races against Team Bray Racing’s Toyota Solara at Willowbank, the home of the upcoming Century Batteries Ipswich SuperSprint.

The first of the exhibition races took place on Friday evening in front of thousands of local fans with the two starting side by side while on Saturday Mostert was given a handicap against the 4.0 litre turbocharged drag car.

The Winternationals is the largest championship drag racing event held outside of North America.

With a crowd of around 30-thousand expected to attend this year’s four-day event, the exhibition races between Mostert and fan-favourite drag racer Ben Bray will be a popular drawcard.

Mostert is a three-time Virgin Australia Supercars Championship race-winner at Ipswich and the Beaudesert-product is popular among motorsport fans from around the country.

Century Yuasa’s National Marketing Manager (Automotive), Andrew Bottoms, said the race between Supercar and Drag Car was a great way to promote Ipswich’s two largest annual motorsport events.

“The Century Batteries Ipswich SuperSprint and the Winternationals bring thousands of fans from around Australia to this region,” he said.

“Chaz is one of Australia’s best Supercar drivers and Ben has a long history of success in drag racing, so this will be a great attraction for fans of all kinds.

Century Batteries is Australia’s oldest and only remaining car battery manufacturer employing over 600 staff and operates a manufacturing facility at Carole Park near Ipswich.

The iconic blue and yellow Australian-made battery manufacturer signed on earlier this year as the Official Battery of Virgin Australia Supercars Championship.