Category: Basketball
Michael Jordan’s staggering fortune hits unprecedented heights in 2023
In October, NBA legend Michael Jordan solidified his status as the first athlete...
December 28, 2023
Orlando Magic strikes stadium naming rights deal with Kia
NBA’s Orlando Magic has entered into a fresh arena naming rights agreement with...
December 22, 2023
Hotels.com recruits NBA stars to promote mobile app and loyalty program
Hotels.com has partnered with NBA stars Nikola Jokić, Jimmy Butler, Peyton Watson and...
December 21, 2023
NBA In-Season Tournament final shatters viewership records
The National Basketball Association recently celebrated a resounding success with the inaugural In-Season...
December 15, 2023
Genius Sports expands FIBA partnership with AI-powered tech
FIBA, the international governing body for basketball, has extended its enduring collaboration with...
December 14, 2023
Saudi Arabia secures hosting rights for 2025 FIBA Asia Cup
The 2025 Asia Cup, organised by the International Basketball Federation (FIBA), is set...
December 12, 2023
LeBron James seeks to bring NBA franchise to Las Vegas
Basketball icon LeBron James is teaming up with RedBird Capital Partners and Fenway...
December 11, 2023
NBA ventures into future of fan engagement with nVenue’s innovative sports technology
The National Basketball Association (NBA) has strategically invested in the predictive analytics and...
December 8, 2023
British Basketball League Partners with YES Network for Expanded US Reach
The British Basketball League (BBL) has notched up another victory in its quest...
December 5, 2023
Coca-Cola Europacific Partners Secures Multi-Year Deal with WNBL
Australia's Women’s National Basketball League (WNBL), has recently entered into a multi-year partnership...
December 1, 2023
Wilson secures key partnerships with FIBA Intercontinental Cup and Basketball Champions League
Wilson, the renowned US sports equipment manufacturer under the ownership of Finnish company...
November 15, 2023
EXCLUSIVE: Inside the NBA’s player tech revolution
In an Australian exclusive, the world’s biggest sports tech company, Sportradar has given...
November 8, 2023
Mitsubishi Motors Australia announced as NBL1 naming rights sponsor
Mitsubishi Motors Australia has officially been revealed as the new naming rights sponsor...
November 6, 2023
NBA partners with Kim Kardashian’s Skims as official underwear sponsor
Skims, the shapewear brand founded by reality TV juggernaut Kim Kardashian, has just...
November 1, 2023
WNBA Finals conclude with record-breaking viewership figures
During the decisive fourth game of the WNBA Finals on Wednesday night –...
October 23, 2023
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