BLAST Announces Expansion to U.S. With New York Office

BLAST has officially announced the establishment of its inaugural U.S. office located in New York City, marking a significant milestone in the company’s North American expansion strategy.

This move reflects BLAST’s ongoing commitment to nurturing the esports ecosystem across the United States.

The U.S. stands as a major player in the global esports market, boasting a value exceeding USD$1.3 billion (AUD$2.02 billion) and offering prize pools of over $10 million (AUD$15.6 million) across domestic tournaments this year alone.

This expansion will also foster collaboration with U.S.-based companies and brands, as well as enhance partnerships with North American creators, streamers, and talent agencies for original content development, live event appearances, and branded integrations.

Leading this U.S. venture, chief business officer at BLAST, Leo Matlock, will relocate from Copenhagen to New York City.

Matlock is set to steer the company’s strategic growth within the region, establish a dedicated local team, and cultivate broader relationships with partners in the U.S. market.

Commenting on the expansion, Matlock, said: “We’ve been deeply committed to the growth of esports in the U.S. for six years – hosting some of our most iconic live events here since 2019.”

“Establishing a permanent hub here is a natural next step and also a powerful indicator of our long-term investment in the market.

“We have some incredible live events coming up across North America this year and are excited to continue to advocate this unmatched fandom and to work with national and local partners and brands, creating a positive impact everywhere we are.

“This move further adds to our global expansion efforts in 2025, with offices opening in India and the U.S. this year,” Matlock said.

Projected to host more Tier 1 esports arena events than any other country in 2025, the U.S. will feature a range of upcoming BLAST events, including the FNCS Pro-Am in Los Angeles, the BLAST.tv Austin Major, and the RLCS Raleigh Major.

The New York office is poised to become the North American hub for BLAST, facilitating the delivery of high-calibre esports events and content throughout the region.

With many prominent game publishers operating in North America, this strategic location positions BLAST to forge deeper connections with essential stakeholders and explore new entertainment initiatives tailored specifically for the U.S. audience.

BLAST’s global operations now span three continents and five major esports markets, with existing offices in Copenhagen (its headquarters), London, and Berlin, and forthcoming locations in India and the U.S.

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