NCAA conference, Big 12, has come to a six-year media rights agreement that will net the organisation US$2.28 billion (AUD$3.56 billion), according to Sports Business Journal.

The new deal sees the value of the conference raise by US$160 million (AUD$249 million) to US$380 million (AUD$593 million) per year and means all conference competitions will remain on ESPN and Fox until the 2030-31 season.

Picking up the larger side of this deal, ESPN will carry the majority of the games, as well as the Big 12 football and basketball championship games.

Fox, who will broadcast 26 football matches per season, joins the deal thanks the competitive parity across the league.

Big 12 commissioner, Brett Yormack, picks up an early win in his new posting, having stepped into his current role in August, putting to bed fears the league would struggle to generate a substantial raise in rights fees, following Texas and Oklahoma moving to the Southeastern Conference (SEC).

The comparatively short term of this new agreement is seen as a positive for the organisation as it allows them to go back to market in 2031, ahead of both the SEC in 2034 and the Atlantic Coast Conference (ACC) in 2036.

The new arrangement follows the appointment of global and commercial strategy leaders by the Big 12 earlier in the year.