AFL Introduces $250K Funding Program for Junior Girls’ Uniforms

A new initiative has been introduced by the AFL, allowing community leagues, clubs, and umpire associations in Australia to seek funding for uniforms. Named the Junior & Youth Girls Uniform Grant Program, this effort is proudly backed by Fanatics, a renowned global digital sports platform.

Launched on June 1, 2024, the program aims to foster inclusion by providing financial support for new uniforms for junior and youth girls participating in community football under the age of 18. Applications for this funding opportunity will be accepted until June 30, 2024.

With a total budget of $250,000, clubs can request up to $3,000 per club/umpire association, while leagues have the option to apply for a maximum of $10,000. The funds can be utilised for various purposes, such as replacing white shorts with more suitable alternatives for junior and youth girls’ teams and acquiring appropriate playing or umpiring uniforms tailored specifically for girls with female cuts in mind.

For further details and to submit an application, interested parties can access the link here

Women’s Australian rules football has experienced remarkable growth, with over 3,300 football teams dedicated to women and girls nationwide in 2024. This substantial increase from approximately 600 teams in 2015 signifies the significant progress made for women and girls in the sport since the inception of NAB AFLW in 2017.

This year witnessed a notable surge in participation rates, with a six percent increase in girls playing junior community football (8-12 years) compared to 2023 and a four percent rise in youth (13-17 years) girls’ involvement year over year.

Fanatics’ commitment to this program forms part of a decade-long partnership with the AFL, a collaboration that was established in 2023.