2 min read

Adidas to Suspend Russian Partnership


Adidas is the latest western company to pull out of Russia after the German sportswear brand suspended its longer-term partnership with the Russian Football Union (RFU).

Adidas has been the kit supplier of both the men’s and women’s national teams since 2008, with the most recent contract being signed in 2018, for US$14.4 million.

In an official statement, an Adidas spokesperson, said: “Adidas is suspending its partnership with the Russian Football Union with immediate effect.”

In 2020, Adidas generated sales worth US$651 million in Russia, which was equivalent to 2.9% of the company’s total revenue, the company’s 2021 revenue will be released on 9 March.

This is the second company that’s suspended their partnership with the RFU, with German car company, Volkswagen, pausing the delivery of cars to members in the governing body.

While, one of Adidas’ competitors, Nike, has suspended online sales through its website and app, and instead guided customers to their physical stores.

Nike released a message on their Russian website: “Nike cannot currently guarantee delivery of goods to customers in Russia.”

“As a result, purchases [online] and the Nike app are temporarily unavailable,” it said.

The sporting world has also seen the cancellation of any Russian competitions and banning Russian teams and athletes from competing.

Additionally, Premier League club, Manchester United, cancelled their partnership with Aeroflot, while Formula One team, Haas, have removed Uralkali branding from their car.

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