Rugby Australia Secures R.M.Williams Extension Through 2029

Rugby Australia has locked in a major commercial renewal with iconic bush outfitter R.M.Williams, ensuring the domestic apparel giant remains the Official Partner and Formalwear Boot Supplier for the country’s national men’s and women’s rugby teams.

The multi-year extension runs through to the end of 2029. The deal guarantees that both the Wallabies and Wallaroos will exclusively wear the Adelaide-crafted leather boots during official public appearances, corporate events, and high-profile international tours over the next three seasons.

Rugby Australia Chief Executive Officer Phil Waugh highlighted that the equitable support across both elite national programs was a fundamental component of the corporate renewal.

‘Few things capture the Australian spirit quite like the gold jersey and R.M.Williams boots,’ Waugh said in a statement. ‘It’s a privilege to extend this iconic partnership, ensuring that whenever the Wallabies and Wallaroos represent Australia domestically or overseas, they carry the very best of Australian craftsmanship with them. This renewal is a testament to our shared values of grit, excellence, and an unwavering commitment to Australian quality. To have a partner that supports both our Wallabies and Wallaroos with equal passion is vital as we continue to grow the game. We look forward to seeing the gold jersey and the iconic R.M.Williams boot side-by-side for years to come.’

R.M.Williams Chief Executive Officer Paul Grosmann stated that the collaboration extends far beyond conventional corporate branding visibility.

‘R.M.Williams was built on the same values that define Australian rugby – hard work, resilience, and an uncompromising standard of quality,’ Grosmann said. ‘Renewing this partnership through to 2029 is something we’re genuinely proud of. Seeing the Wallabies and Wallaroos pull on our boots before they walk out to represent Australia is a moment that never gets old. This next chapter is about taking that pride further – bringing fans into the story and building something that goes well beyond the boot.’

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