Golden State Valkyries Shatter Records with $1 Billion Valuation

The Golden State Valkyries have become the first women’s professional sports franchise to reach a USD1 billion (AUD1.3 billion) valuation, according to CNBC’s 2026 WNBA team rankings.

The landmark figure represents a 20-fold increase on the USD50 million (AUD69 million) expansion fee paid by owners Joe Lacob and Peter Guber just two years ago.

The valuation is a mechanical necessity for the league’s upcoming expansion rounds, setting a new floor for entry as the WNBA prepares to welcome franchises in Cleveland, Detroit, and Philadelphia between 2028 and 2030.

The “Golden State” Blueprint: Revenue and Infrastructure 

The Valkyries’ unprecedented valuation is driven by a league-high USD78 million (AUD108 million) in revenue generated during their inaugural 2025 season. By leveraging the existing NBA infrastructure of the Golden State Warriors and the Chase Center, the franchise has achieved operational efficiencies previously unseen in the league.

  • Ticket Dominance: The team averaged 18,064 fans per game and became the first in WNBA history to sell 12,000 season tickets entering the 2026 season.
  • Media and Sponsorship: The surge is supported by a 40% increase in league-level sponsorship and a new media rights package worth USD281 million (AUD389 million) annually—roughly 6.5 times the previous agreement.

Market Shifts and Franchise Values

While the Valkyries lead the pack, the entire league is experiencing a valuation “halo effect.” The average WNBA team is now valued at $460 million (AUD637 million), significantly outstripping the USD250 million (AUD346 million) expansion fees set for future teams.

Team Valuation (2026) 2025 Revenue Key Growth Driver
GS Valkyries $1 Billion $78M Chase Center infrastructure & sell-outs
Las Vegas Aces $500 Million N/A 92% season ticket renewal rate
Portland Fire $380 Million $50M (Proj.) Strong debut market & $75M entry fee
Dallas Wings $370 Million $20M Selection of Azzi Fudd & Paige Bueckers
Houston Comets* $400 Million N/A Sale to Tilman Fertitta (from CT Sun)
*Pending league approval for 2027 move to Toyota Center.      

Labour Stability and Future Outlook

A factor in these “de-risked” valuations was the ratification of a new Collective Bargaining Agreement (CBA) on 24 March 2026. By securing labour peace, the league has eliminated the threat of a work stoppage, allowing investors to value franchises against guaranteed media revenue and a stable operating environment.

Caitlin Clark’s impact on the Indiana Fever and the overall attendance record of 11,148 fans per game in 2025 has proved that the league’s popularity is not tied to a single player.

Even with Clark missing half of the schedule due to injury, the league achieved its strongest television numbers since 1998, averaging 969,000 viewers per game.

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City of Parramatta Partners with AFL and GIANTS to Cement Status as Western Sydney’s Sporting Hub

The City of Parramatta has announced a partnership with the AFL and the GWS GIANTS, aimed at transforming the region into a premier destination for elite and grassroots sport.

The collaboration, unveiled by Lord Mayor Cr Martin Zaiter, sees the Council and the AFL invest significant resources into community wellbeing, economic activation, and the local sporting pathway.

The partnership leverages the AFL’s expanding footprint to drive foot traffic into the Parramatta CBD and support local businesses through high-visibility events.

Highlighted that the City of Parramatta is a focal point for the league’s growth strategy, Head of AFL NSW/ACT, Andrew Varasdi, said: “Footy clubs are the lifeblood of communities… we remain committed to investing at the foundation of our game across Greater Sydney to ensure both established and existing communities can find a place to belong.”

Noting that the partnership provides local families with an “affordable way to get involved with community sport, Lord Mayor, Cr Martin Zaiter, said: “By working with the GIANTS, we can attract more visitors, host amplified events, and create unforgettable experiences that activate our City.”

The agreement is underpinned by a substantial value exchange designed to lower the barrier for participation in the region:

  • AFL Contribution: The league will deliver over $120,000 in value, including free year-round programs via the Active Parramatta initiative and match-day access for disadvantaged community groups.
  • Council Investment: The City of Parramatta is contributing $35,000 to support the relocation of key events and local promotions.
  • Economic Activation: “AT Parramatta” branding will be prominently featured at ENGIE Stadium and across digital channels to encourage fans to visit the CBD for dining and entertainment.

AFLW Season Launch Moves to the City of Parramatta

GIANTS CEO, David Matthews, described the club as “proud residents of Parramatta,” stating that bringing the launch to the Town Hall is a natural fit for a team built for the Western Sydney community.

The GIANTS AFLW Season Launch will move from the Sydney CBD to the heart of Parramatta at Parramatta Town Hall. The move aligns with the team’s return to pre-season training in May, as they prepare for a season that will run concurrently with the latter stages of the men’s competition.

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Football Australia Unveils National Female Referee Mentor Program

Football Australia has officially launched its Female Referee Mentor Program, a national initiative aimed at empowering and retaining female officials.

Announced to coincide with the start of Female Football Week 2026, the program is a designed to professionalise the officiating pathway and bridge the gap between grassroots participation and elite-level leadership.

The initiative is backed by the Australian Government’s $200 million ‘Play Our Way’ grant, a record-breaking commitment to women’s and girls’ sporting programs.

Commenting on the partnership, Football Australia CEO, Martin Kugeler, said:  “This program reflects a strong commitment to building a more inclusive and sustainable officiating pathway… ensuring talented female referees feel supported to stay in the game.” 

Noting that supporting programs like this is a cornerstone of the Albanese Government’s sport policy, Minister for Sport, Anika Wells, noted: “We want to see more girls and women involved in sport at every level and supporting programs like this helps make that happen.” 

Addressing the Retention Gap

Targeting the critical 18–26 age bracket, the program addresses industry-wide retention challenges by providing emerging referees with a sense of belonging and a clear trajectory into professional ranks. Key features of the mentorship structure include:

  • One-on-One Guidance: Mentees are paired with current and former A-League officials for six structured sessions covering match performance and career progression.
  • Elite Mentors: The program features distinguished Australian referees, including Casey Reibelt and Lara Lee, to provide first-hand insights into officiating at the highest global levels.
  • Holistic Development: Beyond technical officiating, participants will attend workshops focused on leadership, media skills, communication, and wellbeing.

To ensure a deeper connection to the professional game, mentees will have opportunities to observe elite training environments and experience A-League matchdays behind the scenes. This visibility is intended to reinforce refereeing as a valued and attainable career path within the women’s football ecosystem.

The program also encourages the development of a national cohort, allowing participants to engage in peer learning and long-term networking aligned with major domestic football events.

Expressions of Interest are now open to female referees actively officiating within Member Federations who demonstrate a commitment to advancing their careers through professional development.

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Greater Bank Named Major Sponsor of Gold Coast Titans Netball

The Gold Coast Titans have announced a landmark major partnership with Greater Bank, securing the financial institution as the primary sponsor for the 2026 Titans Netball season.

As part of the agreement, Greater Bank will occupy the premier front-of-dress branding position, representing a significant commercial injection into the club’s burgeoning netball division.

The partnership will seek to scale their netball operations and achieve financial sustainability independent of the club’s NRL and NRLW programs.

Strategic Regional Expansion

The collaboration marks Greater Bank’s first major community partnership in Queensland, a strategic move to grow its brand presence in the Southeast Queensland corridor.

Greater Bank’s Coomera branch manager, Teeghan Fitzgerald, noted that the deal reflects a long-term commitment to the Gold Coast region.

“This partnership reflects our commitment to supporting the growth and success of our customers and communities.”

“Titans Netball are at the heart of their community, and we look forward to providing opportunities and experiences on and off the court,” Fitzgerald stated.

Emphasising that the partnerhip between the two organisations was key to the deal, Titans CEO, Steve Mitchell, added: “This partnership will not only elevate our presence at the elite level, but importantly, it will help us deepen our connection with grassroots netball across the region.” 

Grassroots and Community Focus

A core pillar of the agreement is the strengthening of the netball pathway across both Queensland and New South Wales. The two organisations have committed to:

  • Grassroots Engagement: Supporting regional netball associations to increase participation and talent identification.
  • Youth Inspiration: Developing dedicated programs to inspire the next generation of athletes in the Southeast Queensland region.
  • Visibility: Elevating the profile of the elite program to drive commercial interest and match-day attendance.

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Melbourne Storm Secures Life-Saving Partnership with Defibrillators Australia

The Melbourne Storm has announced a new partnership with Defibrillators Australia, naming the organisation an Official Partner for the 2026 season.

The collaboration is focused on enhancing cardiac safety and health awareness, ensuring that both current players and the broader club community have access to critical life-saving equipment.

The partnership is critical for the club’s risk management and player welfare strategy, providing the medical department with high-grade equipment for both home and away operations.

Supporting the “Old Boys” Network

Emphasising the importance of the initiative, Melbourne Storm chief medical officer, Rebecca Beaton, said: “Player welfare, staff wellbeing and community health are priorities for our Club.”

“Their commitment to education, prevention and providing life-saving equipment will have a meaningful impact across our Club and throughout our former player network,” Beaton said.

Director of Defibrillators Australia, Peter Cochrane, stated that the partnership is “about saving lives, plain and simple.” He noted that bringing education and awareness to the forefront of the community ensures that more people are prepared to act during a cardiac event.

Critical Infrastructure and Medical Support

As part of the initial rollout, Defibrillators Australia has equipped the Melbourne Storm’s administrative and training base at AAMI Park with a permanent defibrillator cabinet.

To ensure the safety of the squad during the 2026 NRL season, the agreement includes:

  • Mobile AED Units: The supply of LIFEPAK CR2 AED units, including a dedicated unit that will travel with the team to all away fixtures.
  • Operational Integration: Ongoing support for the Storm’s football department and medical staff to ensure seamless first-aid readiness.
  • Education: A focus on engaging first-aid education to prepare staff and players for cardiac emergencies.

Defibrillators Australia will provide heart health check-ups for former players at the club’s annual Old Boys reunion, addressing the long-term health needs of retired athletes.

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FIFA and Fanatics Ink Landmark Exclusive Collectibles Deal Through 2031

FIFA and Fanatics have announced an expansion of their commercial partnership, signing a long-term, exclusive licensing agreement for collectibles.

The deal, which will commence in full in 2031, grants Fanatics exclusive rights to produce physical and digital trading cards, stickers, and trading card games under the iconic Topps brand, marking a seismic shift in the football memorabilia market.

The agreement aims at diversifying revenue streams while modernising how fans engage with global tournaments through high-tech product innovation.

Commenting on the partnership, FIFA president, Gianni Infantino, said: “We can globalise fan engagement precisely thanks to our global tournament portfolio.”

“This provides another important commercial revenue stream that we channel back, as always, into the game,” he said.

Fanatics CEO, Michael Rubin, described the deal as a “historic day,” stating that global football represents the biggest growth opportunity in sports. 

“Global football is the biggest growth opportunity in sports, and when you combine the power of FIFA with the innovation and entrepreneurial backbone of Fanatics, together we’re poised to elevate storytelling and collectibles around the game in a way that’s never been seen before,” he said

A central feature of the new partnership is the introduction of the highly successful player jersey patch program to football.

Starting in 2031, collectors will find “debut patches” and game-used memorabilia integrated into Topps trading cards, replicating a model that has seen massive success in the MLB and NBA.

Beyond commercial sales, the partnership includes a massive philanthropic commitment:

  • Youth Football Investment: Fanatics will distribute more than USD150 million (AUD208 million) in collectibles free of charge to young fans globally over the lifetime of the deal.
  • Global Reach: The initiative is designed to drive grassroots engagement and “bring the magic” of football to every region of the world.

Fanatics Fest NYC 2026: A World Cup Epicentre

While the collectibles deal begins in 2031, the partnership will reach a fever pitch during the FIFA World Cup 2026™.

FIFA and Fanatics confirmed that Fanatics Fest NYC (held at the Javits Center from 16–19 July) will serve as a primary hub for the final stages of the tournament.

For the first time, the official pre-match press conferences for the FIFA World Cup Final will be hosted at Fanatics Fest on Friday, 17 July 2026. In addition, Sunday, 19 July 2026, the festival will also host a massive live screening of the Final for tens of thousands of attendees.

Fanatics will manage all in-stadium retail operations and the flagship retail experiences at FIFA Fan Festivals across the host nations.

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Lenovo Signs David Beckham as Global Brand Ambassador for AI Integration

Lenovo has announced a landmark global partnership with David Beckham, aligning one of the world’s most influential cultural and business figures with the leading technology giant.

The collaboration scales as Lenovo releases its “Smarter AI” initiative and prepares for its role as the Official Technology Partner of the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™.

The partnership focuses on the practical application of sports-focused, AI-driven solutions designed to enhance performance for teams, streamline operations for officials, and create immersive digital experiences for global fanbases.

Commenting on the partnership, retired football star, Beckham, said: “Football will always be defined by talent, instinct, and hard work,”

“Now AI and data are helping us to understand the sport more deeply—shaping how players and coaches prepare and how fans connect with the game,” Beckham stated. 

Emphasising that Beckham’s understanding of innovation makes him the ideal representative for the brand, Lenovo CEO & chairman Yuanqing Yang, added: “David is not only a global figure across football, business, and culture, but is someone who understands the power of innovation to transform the world.”

“That makes him the perfect partner to help us demonstrate how Smarter AI can drive better life and more efficient work for all,” Yang added.

As a successful entrepreneur, Beckham will serve as the face of Lenovo’s campaign to demonstrate how AI-powered technology can assist small business owners and large-scale enterprises in rethinking efficiency.

The strategy aims to humanise AI, moving it from a technical concept to a functional tool that helps professionals “operate at their best” regardless of their industry. Beckham will be the centrepiece of a global marketing campaign scheduled to launch in May 2026, just weeks before the FIFA World Cup kicks off.

Transforming the Beautiful Game

Lenovo’s AI integration is expected to focus on:

  • Performance Analytics: Providing real-time data to clubs and players to optimize training and tactical execution.
  • Fan Engagement: Utilizing AI to drive new revenue streams and interactive content for a digital-first audience.
  • Operational Efficiency: Enabling FIFA and associated clubs to manage complex logistics through smarter infrastructure.

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WNBA and Skechers Announce Multiyear Partnership

The Women’s National Basketball Association (WNBA) and global footwear leader Skechers have announced a multi-year agreement, naming the brand an Official Partner of the league.

The deal coincides with the WNBA’s landmark 30th regular season, which tips off on 8 May 2026, and signals a significant expansion of Skechers’ investment into the professional basketball landscape.

The partnership is capitalises on “extraordinary momentum,” seeking to diversify its roster of global partners to meet the surging demand for fan engagement and commercial visibility.

Strategic Player Alignment

Commenting on the partnership, WNBA chief growth officerm, Colie Edison, said: “This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide.” 

The league-wide deal follows a period of targeted individual endorsements that saw several high-profile stars transition to Skechers performance footwear. This “ground-up” strategy established the brand’s on-court credibility prior to the formal league partnership:

  • Jackie Young: The three-time WNBA champion with the Las Vegas Aces wore Skechers during her 2025 title run and remains a central face of the brand.
  • Rickea Jackson: Recently traded to the Chicago Sky, Jackson became the first athlete to compete in Skechers Basketball footwear in the WNBA in 2024.
  • Kiki Iriafen: The Washington Mystics forward joined the roster in 2025, further solidifying the brand’s presence in the nation’s capital.

Technical Innovation: “Comfort That Performs”

COO of Skechers, David Weinberg, noted that the partnership allows the brand’s “innovative footwear to take center stage in the WNBA for the first time,” leveraging the league’s “exploding popularity” to introduce their performance technology to a global audience.

As an official partner, Skechers will utilise the WNBA platform to showcase its technical basketball collection, which includes the SKX NEXUS, SKX Resagrip®, and the SKX Reign™.

The brand’s focus on “Comfort That Performs” is engineered specifically to meet the high-intensity demands of professional athletes while appealing to the broader grassroots market.

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Hockey Queensland Announces Board Leadership Reset Ahead of Brisbane 2032

Hockey Queensland has ushered in a new era of governance following its Annual General Meeting on 2 May 2026.

The organisation confirmed a leadership transition, with Claire Henkey elected as president and Kendall Gilding stepping into the role of vice president. The restructure is for the governing body as it pivots toward a long-term strategic framework designed to capitalise on the Brisbane 2032 Olympic and Paralympic Games.

The board reset includes the departure of long-serving president Paul Mantell and director Aaron Averay, replaced by a refreshed executive team focused on sustainable growth and financial modernisation.

Strategic Priorities: The “Road to 2032”

Commenting on the her appointment, president, Claire Henkey, said: “We have a board with the skills, energy and commitment to deliver.”

“Positioning hockey to maximise the once-in-a-generation opportunity that Brisbane 2032 represents—these are not small ambitions,” Henkey said.

The incoming board has identified four critical pillars to ensure the sport’s longevity and relevance in the lead-up to the 2032 Games.

These priorities are designed to transform hockey from a traditional participation sport into a resilient, commercially viable network:

  • Sustainable Participation Growth: Focusing on retention and accessibility across diverse demographics in Queensland.
  • Association Sustainability and Reform: Driving structural changes to enhance the governance and financial resilience of member associations.
  • Financial Sustainability: Diversifying funding models to balance aggressive growth with disciplined financial oversight.
  • 2032 Legacy Positioning: Aligning infrastructure and government engagement to secure a permanent legacy for the sport post-Olympics.

A Legacy of Service: Farewell to Paul Mantell

The AGM marked the retirement of Paul Mantell, who has been a fixture of the board since 2016. Mantell’s connection to the sport spans over 50 years, from a junior representative in the 1970s to serving as Finance Director and President. A Life Member of the Ipswich Hockey Association, Mantell was a key architect of the Brisbane Blaze teams and a fierce advocate for junior development.

“Paul has given this sport more than most people will ever know,  his legacy is woven into the fabric of our game,”Henkey added.

The board also acknowledged Aaron Averay, who departed after nearly three years of service, specifically for his contributions to marketing, communications, and strategic relationship-building.

High-Calibre Board Appointments

To support these objectives, Hockey Queensland has recruited two independent directors with specialized expertise in technology and government relations:

  • Alex Staines: Bringing over 20 years of experience in government relations and public policy, Staines (currently with Kestrel Coal Resources) will lead the organisation’s efforts in securing government funding and influencing infrastructure policy.
  • Chris Rush: A Partner at KPMG, Rush leads a technology consulting practice of 100 staff. His expertise in technology-enabled business transformation and digital governance will be critical for modernising the organisation’s internal systems.

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Queensland Rugby League CEO Ben Ikin to Step Down

The Queensland Rugby League (QRL) has confirmed that CEO Ben Ikin will depart the organisation at the end of July 2026.

Ikin, a former Maroons representative and highly regarded sports administrator, has accepted a leadership position in another industry, bringing an end to a transformative chapter for the governing body.

The departure triggers a search for a new executive to lead the game’s strategic direction in Queensland during a period of high commercial and participation growth.

Strategic Impact and Legacy

Praising Ikin’s contribution, noting that the organisation is in a robust position for a successor to take the reins, Queensland Rugby League chair, Brian Canavan, said: “Ben’s leadership has placed the QRL in a very strong position in the sporting landscape and our on-going strategies and programs are well advanced.”

Since his appointment, Ikin has been credited with modernising the QRL’s operational framework and strengthening its standing as a premier sporting organisation in the state. Under his leadership, the QRL has advanced key long-term priorities, including the professionalisation of state-wide competitions and the reinforcement of the Maroons’ brand identity.

Continued Connection to the Game

Despite his shift away from a full-time administrative role in rugby league, Ikin will remain involved in a philanthropic and community capacity.

He has committed to an ongoing role with the Maroons Foundation, an initiative focused on community outreach and the enduring legacy of the Queensland jersey.

Commenting on the reisgnation, Ikin said: “I have thoroughly enjoyed my time working at the QRL.”

“I’ve met so many great people and created some incredible memories; I leave feeling very grateful,” Ikin shared.

Professional Background and Trajectory

Ikin’s tenure at the QRL followed a successful career as a player for the North Sydney Bears and Brisbane Broncos, a long-running media career with Fox Sports, and a stint as the Head of Football for the Brisbane Broncos.

Strategic Market Context

The timing of Ikin’s departure, concluding at the end of July, allows the QRL Board to oversee the 2026 State of Origin series and the mid-season peak of the Hostplus Cup before a leadership transition occurs.

The Queensland Rugby League now faces the task of recruiting a CEO capable of maintaining the momentum Ikin generated, particularly in areas of commercial sustainability and the continued growth of the women’s game across the state.

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GIANTS Unveil Star-Studded Lineup for 2026 Ladies Lunch

The Greater Western Sydney (GWS) GIANTS have officially announced the return of the GIANTS Ladies Lunch for 2026.

Proudly presented by Harvey Norman, the event has solidified its reputation as the most sought-after fixture on the club’s social and corporate calendar.

The lunch is a mechanical necessity for the club’s community and commercial engagement strategy, providing a high-value networking platform while celebrating the influence of women within the GIANTS’ ecosystem.

Event Highlights and Entertainment

Scheduled for Friday, 22 May 2026, at the Hyatt Regency Sydney, the afternoon will be led by GIANTS Director and former Woman of the Year Melissa Doyle AM.

The 2026 edition features a headline performance by Western Sydney local Alyssa Delpopolo, the winner of Season 14 of The Voice (2025). Since her victory under the mentorship of Kate Miller-Heidke, Delpopolo has gained significant commercial traction with hit tracks such as “Cruel” and “You Made Me Crazy.”

Premium Hospitality and Partners

As a commercial activation, the lunch is supported by long-term GIANTS partners.

Guests will be served a two-course meal complemented by premium beverage offerings from:

  • Harvey Norman: Continuing their role as the event’s presenting partner.
  • Robert Oatley Wines: Providing premium wine selections.
  • Lion: Delivering a range of premium beverages.

Event Logistics

  • Date: Friday, 22 May 2026
  • Time: 12:00 pm sharp
  • Venue: Hyatt Regency, 161 Sussex Street, Sydney, NSW
  • Ticketing: Early booking is encouraged due to the event’s historic sell-out status.

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RugbyWA Reports Record Growth and Strategic Pivot at 2026 AGM

RugbyWA (Western Australian Rugby Union Ltd) has unveiled an update on its trajectory at the Annual General Meeting held on 29 April 2026.

The organisation reported record-breaking financial growth and a formal transition to a Company Limited by Guarantee, a structural shift designed to professionalise governance as Western Australia becomes the fastest-growing rugby region in the country.

The adoption of the 2025 Annual Report highlighted a 26% increase in revenue to $5.3 million, enabling a massive 43% surge in investment into community development, education, and pathway programs compared to the previous year.

Record Participation and Membership

Chair John Welborn confirmed that the focus on community connection has yielded tangible results, with WA leading the nation in growth for both the men’s and women’s game.

  • Membership Growth: Total members rose 9% to 14,413.
  • Program Success: The expansion of the Force 5 School Program, Try Tag, and Rugby 7s was cited as the primary driver behind the participation surge.
  • Targeted Outreach: Western Australia currently supports a network of 25,000 participants across 30 clubs and 200 schools.

“Home of Rugby” and Strategic Infrastructure

A central pillar of the meeting was the progress update on the Home of Rugby in WA. This project is intended to provide a unified high-performance base for the professional Western Force and a central hub for the state’s grassroots community.

Welborn noted that the next decade would be “transformational,” bolstered by upcoming global events:

  • 2027 Men’s Rugby World Cup: Australia is set to host the tournament, with Perth playing a key role as a host city.
  • Western Force & Tattarang: A recent MOU signed with Tattarang in early 2026 seeks to deepen the collaboration between the community governing body and the professional franchise.
  • Multi-Code Landscape: The entry of the Perth Bears NRL side in 2027 was acknowledged as both a challenge and an opportunity to grow the overall “rugby brand” in the state.

Board Appointments and Governance Reform

The AGM marked several key leadership confirmations to drive the ambitious agenda:

  • John Welborn: Re-elected as chair for a two-year term and inducted as a Life Member for his 40-year contribution to the sport.
  • Josh Aislabie: Re-elected as president for a further two-year term.
  • Francis Williams: Elected as a director, bringing deep expertise from the Wanneroo Rugby Union Club.
  • Shaun Hardcastle: Expected to be appointed to fill a casual vacancy on the Board at the upcoming 14 May meeting.

Financial and Operational Health

RugbyWA reported a surplus of $92,000 for the 2025 financial year, reflecting a disciplined approach to operational spending. The re-appointment of Moore Australia as auditor for 2026 ensures continued financial rigour.

The move to Western Australian Rugby Union Ltd. includes the adoption of a new constitution, with a Constitutional Review Working Group established to explore further reforms ahead of the 2027 AGM.

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Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034

Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership, ensuring that Sky remains the exclusive home of the sport in the UK, Ireland, and Italy well into the next decade.

The agreement takes the partnership in the UK and Ireland through the 2034 season, while fans in Italy will have exclusive access through 2032.

The deal locks in long-term revenue and stability in three of its most established and high-growth markets. The renewal follows a record-breaking 2025 season in the UK and Ireland, which saw 162 million viewer hours—the highest in the broadcaster’s history.

F1 president and CEO, Stefano Domenicali, praised Sky’s “world-leading approach” to broadcasting, noting that their talent and analysis have been pivotal in growing the sport’s reach.

Market-Specific Deal Durations and Coverage

The partnership ensures that Sky will continue to broadcast every session—including practice, Qualifying, Sprint races, and Grands Prix—across its primary sports channels and the NOW streaming service.

  • UK and Republic of Ireland: The agreement is extended for an additional five seasons, covering every race through 2034. Free-to-air access is maintained for highlights of every race and live coverage of the British Grand Prix.
  • Italy: The partnership is secured through 2032. Every Grand Prix will air live on the Sky Sport F1 channel, with the Italian Grand Prix and several other rounds also broadcast live on the free-to-air channel TV8.

Record Growth and Demographic Shifts

Data from the 2019–2025 period highlights a dramatic shift in the F1 audience profile under Sky’s stewardship. In the UK and Ireland:

  • Total Viewing: Increased by 90% since 2019.
  • Younger Audiences: Under-35 viewership has surged by 120%.
  • Female Viewership: Has more than doubled over the same period.

In Italy, the 2026 season has opened with a 25% rise in viewership, driven by the strong performance of Ferrari and the rise of Kimi Antonelli. Antonelli’s maiden victory at the Chinese Grand Prix drew a combined audience of 2.6 million viewers across Sky and TV8.

Strategic Content Expansion

Emphasising the role of British talent and rising stars like Antonelli in the sport’s future, Group CEO of Sky, Dana Strong, said: “We’re proud of the role we’ve played in supporting the sport’s growth through world-class storytelling, innovation and long-term investment.” 

The agreement extends beyond the flagship F1 championship to include the entire motorsport ladder. Sky will maintain exclusive rights to Formula 2, Formula 3, F1 ACADEMY, and the Porsche Supercup.

Furthermore, the deal includes F1 Kids, a specialized broadcast product designed to engage younger viewers with bespoke graphics and analysis.

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RugbyWA Extends Accountancy Services Partnership with Moore Australia

RugbyWA has announced a two-year extension of its strategic partnership with Moore Australia (WA), retaining the Perth-based firm as its official Accountancy Services Partner.

The agreement ensures that Moore Australia will continue to provide essential accounting and compliance services for both RugbyWA and the Rugby Foundation of Western Australia through 2028.

The extension is a mechanical necessity for the organisation’s governance framework, ensuring that financial reporting and business systems remain transparent as the sport expands in the Western Australian market.

Strengthening Governance and Financial Integrity

Commenting on the partnership extension, CEO of RugbyWA, Simon Taylor, said: “Their expertise and professionalism provide RugbyWA and the Rugby Foundation of Western Australia with the confidence that our financial reporting and governance processes meet the highest standards.” 

Managing partner of Moore Australia (WA), James Tng, noted the firm’s pride in being an “integral part of WA’s sporting culture,” specifically citing the importance of supporting both current and future rugby stars through community engagement.

Under the terms of the renewed deal, Moore Australia (WA) will manage a comprehensive suite of financial services designed to support the stability of the community game.

Key areas of focus include:

  • Compliance and Audit: Delivering oversight of financial information, performance tracking, and control processes.
  • Business Systems: Optimising the internal accounting infrastructure for both the governing body and its charitable foundation.
  • Strategic Advisory: Providing access to Moore Global’s network of 37,000 experts across 116 countries to assist with tax planning and sustainability reporting.

Commercial Alignment and Community Impact

Moore Australia (WA) is a major player in the Australian professional services landscape, supporting key economic sectors such as mining, energy, and agribusiness. By aligning with RugbyWA, the firm reinforces its commitment to Western Australia’s sporting culture and grassroots development.

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NZR Confirms Steve Lancaster as Permanent Chief Executive Officer

New Zealand Rugby (NZR) has officially appointed Steve Lancaster as its CEO, ending a six-month recruitment process.

Lancaster, who has served as the organisation’s Interim CEO since October 2025, becomes the permanent successor in a move that signals stability for the national body as it navigates a period of significant structural and high-performance transition.

The appointment ensures leadership continuity, particularly as the organisation finalises a series of high-level executive hires and navigates the evolving global rugby landscape.

Steve Lancaster Proven Track Record in Governance and Performance

During his tenure as Interim CEO, Lancaster has overseen several critical milestones for the “black jersey” ecosystem, including the appointment of the All Blacks head coach and key executives across commercial, finance, and high-performance sectors.

NZR chair, David Kirk, highlighted that Lancaster’s performance during the interim period was the primary catalyst for the Board’s decision.

“Steve has shown he has the capability and credibility to lead NZR through complexity and change.”

 “He understands our need to drive winning teams, while balancing the importance of the community game,” Kirk stated.

Deep Roots in the Rugby System

Commenting on his appointment, Lancaster, said: “We’re a small country, and we have deep rugby DNA.”

“If we can work together as a rugby system then anything is achievable,” he said.

Lancaster brings a rare blend of elite playing experience and extensive administrative tenure to the role. As former professional lock with the Crusaders, Lancaster has more than 20 years of experience in sports administration. Since 2016, he has led the community game in New Zealand, overseeing an increase in annual investment to $40 million for Provincial Unions.In addition, his resume includes senior roles with the Crusaders, Rugby Canada, and Netball New Zealand, as well as serving on the NZR Executive since 2020.

As CEO, Lancaster is now tasked with harnessing New Zealand’s “unique point of difference” to remain competitive against larger, more heavily resourced unions.

With a fully formed executive team now in place under his leadership, NZR is positioned to execute a unified strategy heading into the next World Cup cycle.

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