The Melbourne Mavericks have announced a new multi-year partnership with global hand-tool manufacturer Klein Tools, securing the brand as a key supporter for the 2026 and 2027 Suncorp Super Netball seasons.
The collaboration bridges the gap between elite female sport and the skilled trades, focusing on high performance and career empowerment for young women.
The initiative aims to leverage the Mavericks’ platform to highlight the electrical trades as a viable and rewarding career path for the next generation of women.
Championing Women in Trades
Beyond the court, a primary objective of the partnership is to challenge gender stereotypes within the workforce.
Klein Tools, which has a deep legacy in the electrical industry, will work with the club to encourage more girls to consider careers in the trades.
Commenting on the partnership, Mavericks general manager, Shae Bolton-Brown, said: “We’re proud to partner on initiatives that help inspire young girls to see what’s possible for them both in sport and beyond.”
The partnership is built on the shared philosophy of “equipping professionals with the tools to perform.”
Noting that the Mavericks represent the strength, skill, and professionalism that align with the brand’s core values, Klein Tools head of marketing, John Blore, added: “We believe in giving people the right tools to succeed, whether that’s on the court or in a career.”
“This partnership allows us to support elite sport while also helping inspire the next generation,” Blore stated.
Phased Branding and Game Day Activation
The partnership features a staggered integration of Klein Tools into the Mavericks’ visual identity and match-day experience:
- 2026 Season: Klein Tools will debut with a prominent court decal presence at home matches, alongside a series of fan engagement activations designed to connect with the “Mavs” community.
- 2027 Season: The agreement will expand to include official branding on the Mavericks’ playing dress, elevating Klein Tools to a premium kit partner.
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