Ministry of Sport

Basketball Australia and She Hoops Launch Mini-Documentary Highlighting 2006 Opals

Posted on August 31, 2026 by Courtney

Basketball Australia and its dedicated female-focused engagement initiative, She Hoops, have partnered with production entity WldCntry to release One of One, an exclusive mini-documentary chronicling the historic gold medal campaign of the 2006 Australian Opals at the FIBA World Championship.

Supported financially by the Australian Government via the Play Our Way grant program alongside official commercial partnership backing from watchmaker TISSOT, the digital release premiered on YouTube.

The content initiative is designed to celebrate a watershed moment in women’s basketball in Australia while bolstering commercial engagement, fan retention, and legacy recognition across the sport’s evolving domestic ecosystem.

The high-profile production features reflective commentary from a powerhouse roster of national basketball icons, including Lauren Jackson, Penny Taylor, Belinda Snell, Kristi Harrower, Tully Bevilaqua, and head coach Jan Stirling, detailing the relentless commitment and cultural impact underpinning their unprecedented international success.

Reflecting on the historic milestone, basketball icon, Penny Taylor shared vital perspective within the documentary.

“Something so extremely special for our country that no one had ever done before.”

“For the Opals that came before us that helped us gain the respect that we have around the world.

“I hope it happens again and again. But I hope that we are remembered as winners, that we did whatever it took to achieve the goal that we all had collectively,” she shared.

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Boyne Island Tannum Sands Golf Club Leverages TeeMates to Drive Grassroots Participation

Posted on August 31, 2026 by Courtney

The Boyne Island Tannum Sands Golf Club in regional Queensland has emerged as a leading facility for junior participation by embracing the TeeMates and Youth on Course programmes.

Located in the Gladstone region, the volunteer-run facility has combined affordable access with free club memberships for every junior signing up for TeeMates, ensuring young players receive free weekly instructor clinics and clear pathways into competitive play.

Committee member and National Program Deliverer, Leesa Delaney, highlighted the strategic importance of this retention strategy.

“Traditionally, this can be an age where young people drift away from organised sport.”

“We thought TeeMates offered a great opportunity for these young people to come out to the course, bring a couple of mates and enjoy a social game of golf without it costing them or their families a fortune.

“If a 16 or 17-year-old who might otherwise have stopped playing golf altogether is still regularly coming out with their mates and playing because TeeMates makes it affordable and flexible, we see that as a great outcome.

“Our hope is that as they get older and their circumstances change, they are much more likely to transition back into competition golf or become full adult members because they never completely lost that connection with the game or the club,” Delaney said.

The facility has also successfully integrated its senior membership base to foster a welcoming, intergenerational club culture, ensuring incoming juniors feel valued regardless of initial ability or commitment levels.

Noting that the community relies heavily on early engagement, Delaney, concluded: “They understand that if we don’t encourage young people to become involved in golf today, eventually our existing membership will age and retire out of the sport without another generation coming through behind them.”

Retention of older teenagers remains a core commercial and operational focus for the organisation. As young people navigate part-time work, school commitments, and changing social calendars, conventional weekly competitions can become difficult to maintain. By offering flexibility and affordability, the club keeps teenagers engaged in social golf alongside their peers.

Western Bulldogs Launch Inaugural Performance School Partnerships to Expand Regional Pathways

Posted on August 31, 2026 by Courtney

The Western Bulldogs have officially launched their inaugural Performance School program, establishing a community partnership with Catholic Regional College North Keilor and Catholic Regional College Sydenham.

Designed to strengthen grassroots football pathways across Melbourne’s west, the multi-faceted initiative integrates professional club expertise directly into the schools’ sports academy curricula, placing a dedicated focus on technical football craft, advanced athletic development, holistic player wellbeing, and vital career exposure within the professional sporting industry.

Sharing the importance of connecting students with sporting structures to foster comprehensive personal and athletic growth, Bulldogs head of development, Luke Power, said: “This program is about opening doors for young people and giving them the chance to grow, both as athletes and as people.”

“We want students to experience what a high-performance environment looks and feels like, while also highlighting the many different pathways and opportunities that exist within our game and Club.

“CRC North Keilor and CRC Sydenham share our focus on development, wellbeing and education, so together we can create an environment where students feel supported to pursue their goals both on thefield and off it,” Power said.

Echoing the institutional value of the collaboration for student athletes, CRC North Keilor head of sports academy, Rudy Ramos, added: “This partnership is much more than football – it represents our commitment to providing young people with opportunities that will shape their future.”

“Partnering with Western Bulldogs will give our students access to an elite sporting environment, industry expertise, and authentic experiences that will inspire them to achieve their full potential, both on and off the field.”

“Together, we are creating something truly special for Melbourne’s west, empowering students to dream bigger, work harder and become the very best version of themselves,” Ramos said.

As a sporting organisations increasingly look to deepen their engagement and increase grassroots development, this educational collaboration provides local student-athletes with structured access to professional coaching standards and elite club environments.

Adelaide Unveils $96 Million Circuit Design Ahead of 2027 MotoGP Debut

Posted on August 31, 2026 by Courtney

The official Adelaide street circuit set to host the Australian Grand Prix from 2027 has been unveiled by South Australian Premier Peter Malinauskas.

Valued at $96 million, the 4.13-kilometre, 15-corner circuit reimagines Adelaide’s historic Formula One layout, incorporating iconic sections such as Stag Corner, Rundle Road, Brewery Bend, and Dequetteville Terrace.

Secured through an agreement running initially through 2032, the event aims to project South Australia to a global television audience exceeding 630 million people while delivering long-term economic benefits.

Developing the world’s first city-centre MotoGP race required extensive collaboration between MotoGP, the Fédération Internationale de Motocyclisme, and local partners to balance high-speed spectacle with modern safety standards.

Emphasising the planning involved in the infrastructure project, Deputy CEO of MotoGP Group, Carlos Ezpeleta, said: “We have spent many months working closely with the FIM and our colleagues in Adelaide to design a MotoGP circuit that is both exciting and, most importantly, safe.”

“We are incredibly proud of what has been achieved and confident it will deliver a totally new and exciting experience for our riders, teams and fans.

“From day one, we’ve worked closely with local stakeholders to ensure the circuit delivers positive outcomes for the community and the environment, as well as world-class racing.

“We understand a project of this scale will create some disruption, but our goal is for the people of Adelaide to feel proud to host MotoGP and genuinely connected to the event,” Ezpeleta said

Beyond race weekend, the roadmap positions the precinct as a catalyst for urban renewal and public space enhancements.

Reflecting on the historical legacy of motorsport in the region, Premier Malinauskas highlighted the cultural and economic significance of returning elite racing to the city streets.

“For more than 40 years, the Adelaide street circuit has generated some of the most famous images in motor sport.”

“Mansell’s exploding tyre. Senna and Prost on the podium after Senna’s last F1 victory. Craig Lowndes winning from last on the grid. Jason Bright’s spectacular Turn 1 rollover.

“In its new era, we will deliver something truly world class – blending speed, safety and spectacular racing for both MotoGP and Supercars that will bring tens of thousands of visitors to our city and state, and project South Australia to a global audience of more than 630 million people,” Malinauskas noted.

West Coast Fever Lock in Head Coach Dan Ryan with Lucrative Three-Year Extension

Posted on August 31, 2026 by Courtney

The West Coast Fever have announced a major three-year contract extension for head coach Dan Ryan. Since taking charge ahead of the 2022 season, Ryan has engineered an era of elite on-court performance, maintaining finals appearances in every campaign alongside a 2022 premiership title, a Grand Final appearance, and three Preliminary Final showings.

Compiling an imposing 71 per cent winning record across eighty matches, Ryan is on track to surpass Stacey Marinkovich’s club record of 104 games coached during the 2028 season, cementing his legacy as a cornerstone of the organisation’s high-performance ecosystem.

Underscoring the immense value of locking in continuity at the helm of the club, West Coast Fever CEO, Simone Hansen, said: “Dan has played an enormous role in shaping the culture, professionalism and success of our club over the past five years.”

“His ability to inspire athletes, develop talent and drive consistent high performance has established West Coast Fever as one of the benchmark clubs in world netball.”

“Securing Dan for another three years gives our members, fans and players confidence that we have the right leader to build on our success and pursue further premierships.

“We are incredibly excited about what lies ahead.

“The squad we have assembled for 2027 is built to compete for a premiership, and we know Dan is the right person to lead that journey,” Hansen sai+d.

Reflecting on his continued tenure, Dan Ryan expressed enthusiasm for driving further growth within the franchise.

“I’m incredibly grateful for the opportunity to continue as the head coach of West Coast Fever for the next three years.

“I just love this club and all the brilliant staff and athletes I get to work with.”

“The past five years have flown by and I’m really proud of everything we’ve achieved together, on and off the court.

“But l know we’re all hungry for more, so I can’t wait to see what comes next for us.

“Being a head coach is relentless, but I love the challenge.

“I’m a competitor and so passionate about continuing to grow while helping our athletes and team be the best they can be.

“I’m so excited about our future and ensuring West Coast Fever continues to be a powerhouse club in the best netball competition in the world,” Ryan stated.

MyPlace Extends Principal Partnership with Penrith Panthers Through 2029 NRL Season

Posted on August 31, 2026 by Courtney

Australian smart home system manufacturer MyPlace has announced a three-year extension of its principal partnership with the Penrith Panthers, locking in its prominent branding on the club’s jerseys, apparel, and digital networks through the end of the 2029 NRL season.

Since initiating their principal partnership in 2024, the collaboration has aligned a premier Australian technology pioneer with one of the most dominant and commercially successful franchises in rugby league. MyPlace, renowned for its innovative integrated air conditioning and energy-saving technology designed to reduce household power bills by up to 46 per cent, views the high-profile sponsorship as an effective vehicle for consumer engagement and community connection.

Highlighting the shared values driving the continued alignment, MyPlace group GM, Darren Bee, said: “Successful partnerships are built on shared values. We admire the Panthers dedication to their players, supporters, and wider community, along with their commitment to developing individuals at all levels.”

“Nothing connects Australian’s more than sport, and we are pleased we can continue to connect with our customers and community through this sponsorship.

“A premiership winning team and premium Australian technology is a great collaboration if you ask us.”

“Programs like this help young people feel connected to their community and feel inspired by their local team.

“Creating lasting memories for these kids is something we’re incredibly proud of,” Mr Bee said.

Welcoming the long-term extension, and praising the enduring cultural and commercial synergy between the two organisations, Penrith Panthers Group CEO, Andrew Hill, added: “The Penrith Panthers values the strong relationship we’ve built with MyPlace.”

“We are proud to connect this Australian-made company with our passionate fans and strong community ties.

“We have a winning culture at the club that drives long-term success and we recognise this attribute in MyPlace too, as Australian tech pioneers for more than 35 years,” Mr Hill said.

As both organisations look toward the future, the renewed partnership reinforces MyPlace’s objective to cement its presence within Western Sydney while providing sustainable financial backing for the reigning premiers.

Beyond brand visibility, the renewed agreement preserves MyPlace’s active philanthropic and community collaboration through the Panthers Foundation, which delivers vital educational and social programs across Western Sydney.

Over the course of the partnership, MyPlace has funded student grants within the Panthers’ School and Business Diploma Program, powered by SEDA, while providing hundreds of local students with free access to home fixtures.

Tasmania Advances Macquarie Point Stadium Tender as Crucial Decision Phase Approaches

Posted on August 31, 2026 by Courtney

The infrastructure delivery for Tasmania’s incoming AFL franchise has reached a pivotal juncture, with the Tasmanian government entering the critical assessment phase to determine the builder for the proposed 24,000-capacity Macquarie Point Stadium.

Following the closure of the expression of interest phase, two prominent construction heavyweights, Constructure Joint Venture and BESIX Watpac, remain in active contention for the major commercial tender.

Bids from both contenders were officially submitted in early August, setting the stage for stage two evaluations in October where the preferred tenderer will be required to submit detailed modelling, capability frameworks, and a firm target price.

Securing a formal construction contract by the end of 2026 remains a core strategic objective for the state government, serving as a critical prerequisite for the AFL to officially ratify Tasmania’s 19th licence ahead of the team’s planned competition entry in 2028.

BESIX Watpac brings extensive major-project experience to the process, having recently been selected as a finalist for the proposed Victoria Park stadium in Brisbane ahead of the 2032 Olympic Games, alongside its successful delivery of a major stadium in Christchurch, New Zealand, which finished significantly under budget and on schedule.

Under current projections, the Macquarie Point facility is slated for completion by late 2030, positioning the venue to host fixtures by the 2031 AFL season, representing the club’s fourth year in the national competition.

Parallel to the stadium tender process, the club’s infrastructure roadmap is gathering momentum following the announcement that Tasmanian enterprise Fairbrother Construction has been officially appointed to construct the franchise’s high-performance training facility in Kingston.

The development plan incorporates the comprehensive redevelopment of the primary training oval, scheduled for completion by October 2027 to accommodate the team’s inaugural pre-season training block. The full high-performance centre is scheduled for final delivery by mid-2028, aligning with the club’s historic entry into the professional league.

European Workwear Brand Strauss Signs Landmark Partnership as Inaugural Official Partner of AFL and AFLW

Posted on August 31, 2026 by Courtney

Leading European workwear brand Strauss has chosen Australian Rules Football as the cornerstone of its official entry into the Australian market, signing a multi-year agreement to become the inaugural Official Workwear Partner of the Australian Football League (AFL) and AFLW.

Commencing from the 2027 Toyota AFL Premiership season, the partnership will integrate Strauss and its iconic ostrich logo across one of the country’s most watched and attended sporting codes, connecting the brand with millions of fans nationwide while celebrating the everyday workers, volunteers, and local communities who sustain the game.

A Shared Set of Cultural and Operational Values Between Organisation

Commenting on the collaboration, AFL EGM – customer, commercial and technology Bec Haagsma, said: “Australian Rules Football has deep connections in communities across the country, and we’re delighted to welcome STRAUSS as the AFL and AFLW’s inaugural Official Workwear Partner.”

“The values that drive success in football are dedication, persistence, reliability, preparation and teamwork, are the same values that underpin workplaces and communities across Australia.

“We’re excited for Australians to experience STRAUSS and celebrate the millions of people who bring that same commitment and determination to their work every day,” Haagsma said.

Sharing the rationale behind targeting the Australian market, CEO and chief brand officer, Henning Strauss, noted: “Australia is a highly relevant market for us because of its strong culture of skilled work, performance and pride in doing the job properly.”

We want to bring workwear that stands up to the same standards tradies set for themselves every day. It has to perform, hold up and feel right on the job,” Strauss said.

By positioning itself within the national sporting landscape, Strauss aims to capture significant market share within the competitive domestic workwear sector as it prepares for its official 2027 rollout.

Brisbane Heat Secures Global Partnership with Seiko for Celebrity First Ball Activation

Posted on August 28, 2026 by Courtney

The Brisbane Heat have announced a partnership with global watch brand SEIKO, under the agreement, SEIKO will serve as the official presenting partner of the club’s popular pre-game entertainment routine, officially titled the SEIKO Celebrity First Ball, which precedes every home fixture in Brisbane.

Launched in 2023 with acclaimed musician Amy Shark delivering the inaugural delivery, the pre-game activation has evolved into a staple of the Heat’s match-day experience. The tradition has attracted a wide array of Australian and international personalities across entertainment, media, and elite sport, including media personality Dr Chris Brown, tennis professional Frances Tiafoe, and various stars from rugby league, AFL, and Olympic disciplines.

Brisbane Heat GM of marketing and commercial, Pete Lock, welcomed the collaboration, underscoring the shared innovative ethos between the two organisations.

“We’re thrilled to have a global brand of the stature and standing as SEIKO join the Brisbane Heat.”

“SEIKO pride themselves as always one step ahead of the rest and the Heat are driven by the same line of thinking,” Lock said.

Lock added that the initiative continues to generate exceptional excitement on game days, offering fans an engaging spectacle prior to the first official ball of play.

Emphasising the alignment between the watchmaker’s heritage in sports timing and the franchise’s commercial success, head of SEIKO, Brett Neill, said: “We’re incredibly excited to begin our partnership with the Brisbane Heat and to align SEIKO with a club that has enjoyed such strong success both on and off the field.”

“SEIKO has a long and proud history of partnering with sport in Australia and around the world, and we look to work with organisations that share our commitment to performance, innovation and creating meaningful connections with their fans,” Neill stated.

As pre-season preparations ramp up, the partnership highlights the growing commercial viability of Big Bash League clubs in securing blue-chip global sponsors.

Former NBA Rookie of the Year Michael Carter-Williams Joins Brunswick Sports Management as Partner

Posted on August 28, 2026 by Courtney

Former NBA Rookie of the Year Michael Carter-Williams has pivoted from his decorated playing career to elite athlete representation, joining Boston-based boutique firm Brunswick Sports Management as a partner to lead its expanding basketball practice.

Operating from Fairfield, Connecticut, Carter-Williams will serve alongside founder Julian Aiken within the boutique agency, which currently manages thirty-eight clients across the National Football League, National Basketball Association, collegiate ranks, and high school levels, providing comprehensive business management, media representation, and community engagement support.

The appointment comes as Brunswick Sports Management capitalises on broader market momentum following recent off-the-field client acquisitions across major professional codes. Carter-Williams transitions to the firm after previously serving as founder and chief executive officer of NIL agency SOL Sports Group.

While stepping into his new executive role without carrying over a legacy client roster, Carter-Williams emphasised that his extensive firsthand experience navigating the complexities of professional sport will be instrumental in mentoring emerging athletes and shaping robust commercial strategies.

“I’ve been in probably every position possible.”

“From being the best player to the sixth man, the eighth, ninth man, and each time it comes with different struggles, so I can relate to any athlete.”

“The biggest thing that I just want to implement with all the guys is just creating a plan for them and helping them create good habits,” Carter-Williams said.

Brunswick Sports Management founder, Julian Aiken noted that the partnership aligns with the firm’s overarching growth objectives, which include a pronounced expansion into Name, Image, and Likeness representation while continuing to deliver tailored marketing and post-career planning for established professionals.

The agency aims to ensure athletes construct sustainable financial foundations and transition successfully into their post-playing careers.

“We just want to grow things on the NIL side. It’s definitely going to be a big focus for us.”

“The aim is to make sure that guys are able to find their 2.0 and that we’re able to leave them better than we found them,” Aiken said.

Football NSW Launches Futsal Club Standards Framework to Elevate Elite Competition Pathways

Posted on August 28, 2026 by Courtney

Football NSW has officially introduced a Futsal Club Standards framework designed to support the ongoing growth, professional development, and commercial sustainability of clubs participating in the organisation’s elite futsal competitions.

Developed to establish robust industry best practices, the initiative serves as a benchmarking tool to help clubs identify operational strengths, address development areas, and enhance governance standards both on and off the court.

The framework is benchmarked annually across six core operational pillars: sporting, infrastructure, operations, technical, legal, and financial.

By structuring evaluations across these domains, Football NSW aims to align local club operations with national and international benchmarks, providing a clearer progression pathway for clubs seeking eligibility into higher-level competitions, including Football Australia, ASEAN Football Federation (AFF), and Asian Football Confederation (AFC) club championships.

The initiative will be rolled out in carefully structured phases to allow clubs adequate time to adapt to the new benchmarks:

Phase One – 2026 (Preliminary Delivery): Introduction of the framework, establishment of baseline metrics, and familiarisation with organisational expectations.
Phase One – 2027 (Confidential Delivery): Continuation of confidential benchmarking, enabling clubs to strengthen internal environments without public exposure.
Phase One – 2028 (Public Delivery): Transition to public transparency regarding standards achieved across elite futsal competitions, recognising clubs across four distinct classifications: Gold, Silver, Bronze, and Committed to Development.
Phase Two – 2029 and Beyond: Expansion of the framework to incorporate advanced technical development and individual club evaluations, reinforcing long-term strategic growth.

Ultimately, the initiative is structured to support rather than penalise clubs, offering practical direction to foster high-performing, sustainable futsal environments across New South Wales while strengthening alignment between the state governing body, member federations, and local clubs.

DAZN Acquires EverPass Media to Accelerate US Market Expansion and Launch Commercial Division

Posted on August 28, 2026 by Courtney

DAZN has acquired EverPass Media in a transaction designed to solidify its commercial foothold in the United States market.

Established in 2023 by RedBird Capital Partners and 32 Equity—the National Football League’s venture capital arm—EverPass specialises in distributing live sports to commercial venues such as bars, restaurants, and hotels, holding exclusive commercial distribution rights to the NFL’s Sunday Ticket package alongside partnerships with major networks. Following the acquisition, EverPass will be rebranded as DAZN for Business, operating as a dedicated global division while RedBird, 32 Equity, and TKO become shareholders in DAZN.

Highlighting the importance of the transaction in scaling the organisation’s global footprint, DAZN CEO, Shay Segev, said: “This is an important step in DAZN’s journey to become a global home of sport.”

“EverPass Media gives us a proven commercial distribution platform, deep relationships across US venues, and an attractive portfolio of premium rights that perfectly complements our growing US business.

“DAZN can now serve every type of customer in the US, from individual sports fans using the DAZN app to commercial venues looking to provide the best possible viewing experience for their customers,” Segev said.

Segev added that the deal puts the company in “a strong position” to “play an increasingly meaningful role in the US sports market”.

This transaction allows DAZN to bypass expensive national broadcast rights auctions while establishing deep infrastructure ties across the American hospitality sector, reshaping how live sports are distributed to public venues.

The acquisition marks the latest phase in DAZN’s aggressive North American expansion, following its recent purchase of streaming technology company ViewLift and partnerships with regional sports networks.

By integrating EverPass’s established venue distribution network, DAZN bridges the gap between individual consumer streaming and commercial hospitality environments.

EverPass chief executive Alex Kaplan will continue leading the division and assume an expanded role within DAZN as the company invests in broadening the platform’s geographical reach and content portfolio.

Adelaide 36ers Secure Momentum with Key Partner Renewals Ahead of NBL27 Season

Posted on August 28, 2026 by Courtney

The Adelaide 36ers have announced a series of high-profile partner renewals with leading South Australian businesses.

The club’s latest commercial rollout highlights a strong community-driven economic strategy, featuring continued backing from Aceit Transport Solutions, Australian Outdoor Living, Barnacle Bill, Jones Radiology, Refined Real Estate, and Key Assets.

Aceit Transport Solutions highlights the prolong of the club’s network, entering its eighth consecutive year as an official partner. The collaboration aligns two proudly South Australian, family-owned organisations as Aceit approaches its milestone 30th anniversary year.

Meanwhile, Australian Outdoor Living returns to drive fan engagement through interactive game-day activations, building upon a two-decade history of enhancing residential living spaces.

Refined Real Estate also renews its agreement to facilitate unique fan-player connection opportunities, while Jones Radiology maintains its role as the club’s official imaging partner, safeguarding player health and welfare across elite high-performance fixtures.

Praising the loyal network of several enterprises for their sustained financial and community commitment, Adelaide 36ers CEO, Nic Barbato, said: “Our partners don’t just support the Adelaide 36ers, they are part of our community.”

“These are local businesses who employ South Australians, serve South Australians and invest in the communities we all call home.

“When local businesses back one another, everyone benefits, and we’re incredibly grateful to have such a strong group of partners standing with us as we head into NBL27,” Barbato said.

South Australian hospitality icon Barnacle Bill returns with its popular promotional campaign offering fans a discount when opposing teams fail to score within the opening thirty-six seconds of the second half restart.

Additionally, Key Assets expands its portfolio by stepping in as the presenting partner for the upcoming Kids Round scheduled for Sunday, December 13, directing focus toward supporting vulnerable children, young people in care, and their families across the state.

Khosla Family Completes League-Record $9.612 Billion Acquisition of Seattle Seahawks

Posted on August 28, 2026 by Courtney

National Football League owners have voted unanimously to approve the sale of the Seattle Seahawks franchise to the Khosla family, spearheaded by Vinod, Neeru, and Neal Khosla, following an agreement with the Paul G. Allen Estate.

Finalised at a league-record price of USD9.612 billion (AUD13.350 billion), the transaction transitions ownership away from the Allen family, who have held the asset since Paul Allen purchased the club for $194 million in 1997.

The blockbuster change in control occurs as the organisation comes off its second Super Bowl victory in franchise history, having defeated the New England Patriots twenty-nine to thirteen earlier in the year.

Addressing the ownership transition at the league meetings in Atlanta, Vinod Khosla, expressed enthusiasm for the unique timing of the acquisition.

“How often do you get to buy a franchise that just won the Super Bowl?”

“We are incredibly lucky and humbled by this gift, I would say, from the Allen trust,” Khosla remarked.

NFL Commissioner Roger Goodell endorsed the incoming ownership group, noting their advantageous timing while expressing full confidence in their operational stewardship.

“I know, most importantly, with tremendous confidence that they will be tremendous caretakers of the Seattle Seahawks, the organisation and the great partnership they have with the community,” Goodell stated.

Under the terms of the arrangement, the Seahawks will remain anchored in Seattle, where they maintain a lease at Lumen Field extending through 2032 alongside three subsequent ten-year options.

Addressing long-term infrastructure plans, Khosla described the venue as an iconic cornerstone of the brand, confirming intentions to collaborate closely with local management and stakeholders.

The sale represents another major divestment for the Paul G. Allen Estate following the September agreement to sell the Portland Trail Blazers to an investment consortium led by Tom Dundon.

With the Seahawks transaction setting a new financial benchmark for North American sports franchises, the new leadership group faces clear expectations. Outlining his immediate mandate for the reigning champions, Khosla concluded: “The task ahead is actually pretty simple. Keep the winning streak alive. Get another Super Bowl.”

WWE Secures Three-Year Partnership with Western Australia to Bring Premium Live Events to Perth Through 2028

Posted on August 28, 2026 by Courtney

WWE has signed a three-year partnership with the Western Australian Government, secured through Tourism Western Australia, ensuring Perth will host annual WWE Weekend Takeovers featuring major Premium Live Events from 2026 through 2028.

The partnership kicks off with Wrestlepalooza: Perth on Saturday, December 12, 2026, establishing a major multi-day entertainment festival at the RAC Arena designed to capture high-value tourism expenditure and international media exposure.

The agreement builds directly upon the sustained commercial success of previous blockbuster fixtures hosted in the region, including Elimination Chamber in 2024 and Crown Jewel in 2025.

Collectively, those prior engagements attracted tens of thousands of interstate and international visitors while injecting more than AUD58 million directly into the state economy. Government and tourism stakeholders are banking on similar high-yield economic returns from the expanded three-year commitment, which leverages major sports tourism as a primary driver of regional visitor expenditure, hospitality occupancy, and global broadcast reach.

Under the new schedule, the weekend eventwill commence on Friday, December 11, with a live broadcast of SmackDown, culminating with Wrestlepalooza: Perth on Saturday, December 12, and concluding with a live airing of Raw on Monday, December 14.

In addition to the televised arena shows, the multi-day festival will incorporate comprehensive community engagement activations, official merchandise superstores, and athlete meet-and-greet sessions distributed across the city to maximize fan participation and retail revenue.

Ticketing operations will open with a dedicated pre-sale on Wednesday, September 9, followed by general public access for three-event combo passes on Thursday, September 10.

Lastly, premium hospitality experiences and luxury travel packages will be managed globally through On Location, offering corporate buyers and high-spending consumers exclusive ringside access, pre-show hospitality, and VIP athlete interactions.