Ministry of Sport

Netball Celebrates Record Growth at Parliamentary Friends Event

Posted on October 29, 2026 by Courtney

Netball Queensland has reported record participation figures at the annual Queensland Parliamentary Friends of Netball (QPFN) event at Parliament House, surpassing its full-year 2026 membership targets ahead of schedule.

As of October 28, Netball Queensland recorded 66,877 unique playing members, outperforming its annual benchmark of 65,302. The total marks a 5.7 per cent year-on-year increase (an additional 3,477 playing members) compared to 2025, with growth distributed across 55 of the state’s 99 regional and metropolitan associations. Western Districts Netball Association delivered the largest individual increase, adding 586 new members.

Noting that overcoming infrastructure and operational bottlenecks remains central to sustaining the sport’s growth trajectory, CEO of Netball Queensland, Kate Davies, said: “These results show the ongoing strength and popularity of netball in Queensland, as well as the commitment of the people who create welcoming opportunities to play in communities across our state.”

“In 2027, we will continue addressing barriers to growth, including access to coaches, facilities and organisational capability.

“We will also evolve programs to broaden netball’s market and explore the feasibility of establishing associations, programs and competitions in identified growth areas.

“The Queensland Parliamentary Friends of Netball is important because it connects parliamentarians directly with netball stakeholders and the communities they represent. Those relationships will help us sustain and enhance this growth into the future,” Davies said.

Member for Cooper and QPFN Joint Chair, Hon. Jonty Bush MP, highlighted the alignment between parliamentary support and community sport.

“I’m thrilled but not surprised that Netball Queensland has surpassed its membership growth target.”

“Netball is an incredibly popular sport, and with the newly launched ‘Go for Growth’ Strategic Plan Netball Queensland has solidified the sport’s position as the state’s leading team sport for women and girls,” Bush said.

Member for Glasshouse and QPFN Joint Chair, Hon. Andrew Powell MP, commended the grassroots volunteer network across the state.

“Queensland’s netball community continues to go from strength to strength.”

“Reaching this milestone ahead of schedule is a fantastic achievement and reflects the hard work of local associations, clubs, coaches, officials and volunteers.

“As Joint Chair of the Parliamentary Friends of Netball, I look forward to seeing that growth continue and ensuring the voices of netball communities are heard in Parliament,” Powell said.

Diversity Metrics, Strategic Infrastructure, and Major Events

Participation figures across First Nations demographics outpaced general population ratios, with Indigenous players representing 5.6 per cent of total state membership across 98 associations in 64 Local Government Areas (compared to 4.6 per cent of Queensland’s broader population).

The membership growth coincides with the implementation of Netball Queensland’s Go for Growth Strategic Plan, designed to address systemic operational constraints, expand facility capacity, and strengthen coaching and governance pathways in key regional corridors.

On the commercial and marquee events front, Netball Queensland confirmed the continuation of the Suncorp Super Netball derby between the Queensland Firebirds and Sunshine Coast Lightning for the 2027 Queensland Day Mega Round.

The fixture will take place at UniSC Arena on June 6, 2027, with the two franchises contesting the Queensland Cup.

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Capital.com Australian Open Elevates Ares and Renews AWS and Fortinet Partnerships for 2026 Tournament

Posted on October 29, 2026 by Courtney

The Capital.com Australian Open has announced a series of commercial sponsorship agreements ahead of its 2026 event, elevating alternative investment manager Ares Management to Major Partner status and securing one-year partnership renewals with technology leaders Amazon Web Services (AWS) and Fortinet.

The commercial deals strengthen the tournament’s tier-one sponsor portfolio as momentum builds for the 2026 championship, scheduled for December 3–6 at Kingston Heath Golf Club in Melbourne.

The event—co-sanctioned by the Challenger PGA Tour of Australasia and DP World Tour—will feature a marquee international field headlined by back-to-back Masters champion Rory McIlroy.

Highlighting how integration with global tech brands enhances both fan and tournament infrastructure, chief commercial officer at Golf Australia and the PGA of Australia, Ben Sellenger, said: “The calibre and number of businesses that want to be part of the Capital.com Australian Open continues to grow, and these three partnerships are a great example of that.”

“We are delighted to welcome back Ares, AWS and Fortinet.

“All are global leaders in their respective fields and have a significant presence in international sports, including golf.

“With AWS helping us deliver our inaugural tournament app and Fortinet bringing its global cybersecurity expertise to the championship, these partnerships also demonstrate how our commercial partners can play a genuine role in enhancing the tournament experience.

“The Capital.com Australian Open is becoming an increasingly attractive platform for global brands, and we are proud to have Ares, AWS and Fortinet continuing to sponsor the championship,” Sellenger said.

Key Operational & Technology Activations

Ares Management: Upgrades its commercial inventory to Major Partner status, expanding its investment across Australian golf following its initial championship partnership in 2025.
Amazon Web Services (AWS): Returns as the Official Cloud Computing Services Partner. AWS will power the inaugural Capital.com Australian Open tournament app, integrating real-time scoring data, fan engagement features, and digital venue services using its established sports cloud infrastructure.
Fortinet: Renews as the Official Cybersecurity Partner, maintaining its digital protection role across tournament scoring infrastructure, player data networks, and venue digital operations. Fortinet’s involvement extends its wider global golf presence, which includes serving as Official Cybersecurity Partner for the DP World Tour through 2028.
Institutional Support: The 2026 men’s tournament continues to receive backing from the Victorian Government via Visit Victoria.

Tabcorp Unveils TAB Social Marquee in Flemington Birdcage for 2026 Melbourne Cup Carnival

Posted on October 29, 2026 by Courtney

Tabcorp has officially unveiled its two-level TAB Social marquee in the Flemington Birdcage, transforming the exclusive enclosure into a reimagined Australian local pub to activate its “Long Live the Local” brand campaign throughout the 2026 Melbourne Cup Carnival.

The activation was launched by host Ally Mosley alongside Tabcorp Chief Executive Officer Gillon McLachlan, 2025 Melbourne Cup-winning trainers Tony and Calvin McEvoy, 2023 winning jockey Mark Zahra, and 2020 champion racehorse Twilight Payment.

Designed to mirror Tabcorp’s ongoing retail network modernisation across more than 3,300 venue partners, the TAB Social marquee integrates traditional pub hospitality with digital wagering infrastructure and trackside views.

Emphasising the alignment between the Birdcage activation and Tabcorp’s core retail hospitality network, Tabcorp CEO, Gillon McLachlan, said: “We have been transforming our retail venues to create a genuine omnichannel racing and sports entertainment experience, that brings more punters to pubs and clubs.”

“Now, we’ve created the ultimate pub in the Birdcage,”

“The local pub has always been part of the DNA of Australian communities, where mates come together, stories are shared and sporting moments are celebrated.

“TAB Social brings that spirit to one of racing’s biggest stages, combining the character of a traditional pub with contemporary entertainment and wagering experiences.

“Beyond the Birdcage, from TAB Takeovers to the TAB Stayers Lounge, TAB Clubhouse and TAB Saintly Place Sports Bar, we’re creating more ways for racegoers to come together, enjoy the atmosphere and experience everything the Carnival has to offer,” McLachlan said.

TAB Social Venue Ecosystem and Operations

The physical layout combines bespoke hospitality, high-performance entertainment, and wagering technology across multiple key zones:

Flemington Track Bar: A racecourse-shaped central bar delivering pub classics including steak and chips, roast of the day, and traditional seafood cocktails.
The TAB Trophy Room: A hidden speakeasy serving elevated cocktails and hosting major silverware across the carnival, including the three Lions Premiership Cups on Melbourne Cup Day, the 2026 Lexus Melbourne Cup, and the TAB Champions Stakes Day Trophy.
ONE POOL Activation: A physical pool table installation referencing TAB’s unified national tote pool platform.
Broadcasting & Entertainment Hub: Wraparound balcony views, a state-of-the-art jumbotron, and a rotating entertainment lineup led by resident DJ Emma Storey, host Brihony Dawson, Karina Chavez, Jazzy B, Jordan Frew, and Sammy.
Hospitality Scale: The marquee is set to serve more than 3,000 pub-inspired canapés and 1,300 custom cocktails across the four-day carnival.

Course-Wide Activation Footprint

Beyond the Birdcage, TAB is executing a course-wide visual and operational takeover across Flemington Racecourse:

TAB Takeovers: Multi-tiered customer activations and green pyrotechnics scheduled for Derby Day, Melbourne Cup Day, and TAB Champions Stakes Day, featuring price promotions and full-screen broadcast takeovers.
Aerial Trophy Delivery: On TAB Champions Stakes Day, a TAB-branded helicopter will fly down the Flemington straight to deliver the official trophy, accompanied by the reveal of the TAB Quaddie Megapot.
Infield & Lawn Precincts: The return of the TAB Clubhouse on the Flemington infield featuring the TAB Cap Cart and Perfect Pass activations, alongside the TAB Stayers Lounge on the front lawn.
Digital & Retail Integration: Guests at the TAB Saintly Place Sports Bar can access $10 bonus bets via Venue Mode on the TAB App, alongside dynamic price specials.
Consumer Merchandise Distribution: Over 20,000 TAB caps will be distributed trackside, alongside 2,000 bucket hats and 1,000 green sunglasses allocated to the ELM Stage precinct for Australian producer FISHER’s performance on Champions Stakes Day.

Formula 1 Publishes Inaugural Sport-Wide Social Impact Report and Renews £2.4M Engineering Scholarship

Posted on October 29, 2026 by Courtney

Formula 1 has released its first sport-wide Social Impact Report, detailing that over 500,000 young people across 71 countries accessed educational, STEM, and outreach initiatives in 2025.

Simultaneously, the sport confirmed a EURO2.4 million (AUD3.4 million) funding renewal for its flagship Formula 1 Engineering Scholarship Programme, extending the initiative for three additional academic years through the 2028/29 season.

The report consolidates data across Formula 1, the FIA, all 10 F1 teams, and 24 race promoters. It serves as a benchmark following recommendations from The Hamilton Commission—launched by Sir Lewis Hamilton and the Royal Academy of Engineering in 2021—and builds upon the sport’s Diversity and Inclusion Charter signed in 2024.

Emphasising the transition from corporate commitments to structural access, president and CEO of Formula 1, Stefano Domenicali, said: “Formula 1 has an extraordinary power to inspire, and we want everyone to believe there is a place for them in our sport.”

“We are turning our commitments into action, working across motorsport to break down barriers and widen access for future generations.

“We are proud of the progress made and grateful for the collective efforts of Lewis Hamilton, the Hamilton Commission, the FIA, our teams, race promoters, partners and the many organisations helping to create lasting change.

“By renewing the Formula 1 Engineering Scholarship for a further three academic years and investing in young people and communities, we will open more doors, nurture talent and inspire the next generation to believe that a future in Formula 1 is within their reach,” Domenicali said.

Noting the role of sport-wide collaboration, President of the FIA, Mohammed Ben Sulayem, added: “Motorsport has the power to transform lives and we have a responsibility to ensure its benefits reach beyond the racetrack.”

“This report demonstrates the strength of collaboration across our community in reaching more than 500,000 young people worldwide.

“Together, we are breaking down barriers, developing future talent and creating new pathways into our sport.

“I welcome the continued investment in education and scholarships as we work to make motorsport more accessible and deliver a lasting legacy,” Ben Sulayem said.

Highligting the broader social strategy of the report, Ellen Jones, Head of ESG at Formula 1, said: “This report provides, for the first time, a collective view of the impact programmes being delivered across the sport and the difference they are making in communities globally.

“The renewal of the Formula 1 Engineering Scholarship builds on the progress captured in this report, offering sustained support that can remove financial barriers and help more students from underrepresented backgrounds take their first steps towards engineering careers,” Jones said.

commended the private sector alignment with high-demand STEM sectors.

“Engineering is one of the industries most critical to our economic future, and we need more young people, from all backgrounds, to see it as a career for them,”

“Programmes like the Formula 1 Engineering Scholarship show what’s possible when industry invests directly in talent, giving young people the experience and connections they need to succeed in their future careers,” Smith said.

Engineering Scholarship Framework and Partner Institutions

The renewed EURO2.4 million (AUD3.4 million) investment covers 100% of higher education tuition fees and living expenses for students from underrepresented backgrounds. Since its inception in 2021, the program has supported 48 scholars, including 10 students in 2025.

The extension guarantees 10 new scholarships per year from the 2026/27 to 2028/29 academic years. Selected scholars will enroll across five partner higher education institutions:

United Kingdom: Imperial College London, University of Cambridge, University of Oxford, and University of Strathclyde.
Italy: Motorvehicle University of Emilia-Romagna (MUNER).

Scholars receive direct operational integration, including work placements within F1 teams, technical site visits to the Formula 1 Media and Technology Centre, and paddock access during Grand Prix weekends.

Key Performance Indicators (2025 Impact Metrics)

Impact Area	Operational Benchmark
Global Youth Outreach	500,000+ young people reached across 71 countries.
STEM Education Reach	29,000+ schools competing annually in global STEM Racing.
Institutional Coverage	700+ schools across the UK, South Africa, India, and Brazil participating in British Council’s Learning Sectors.
Industry Pathways	1,000+ professional skills and talent development opportunities created.
Charter Signatories	100% of Diversity and Inclusion Charter signatories delivered active social impact programs.
Community Grant Funding	€100,000 awarded across four organizations via the F1 Allwyn Global Community Award.

View full report here: http://corp.formula1.com/wp-content/uploads/2026/10/Formula-1-Social-Impact-Report-2026-1.pdf

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World Surf League Appoints CSP International as Commercial Agency for Australia, New Zealand, and APAC Regions

Posted on October 29, 2026 by Courtney

The World Surf League (WSL) has appointed Gold Coast-based commercial agency CSP International P/L as its official Sales and Sponsorship Agency across Australia, New Zealand, and the Asia-Pacific (APAC) region.

The agency agreement focuses on expanding sponsorship sales, securing multi-tiered brand partnerships, and accelerating commercial growth across the WSL’s regional event portfolio ahead of the 2027 season.

Operating out of the Gold Coast, alongside the WSL Australasia headquarters, CSP International will integrate directly with the WSL commercial unit led by Andrew Stark, Scott Hargreaves, Tom Ford, and Jett North. Managing Director Ryan Sanderson, will lead the account team alongside senior executives Jack Fox and Mark Galbraith.

Highligting the alignment and shared passion for action sports between the two organisations, managing director at CSP International, Ryan Sanderson, said: “We are very proud and excited to be working with the WSL and to have the opportunity to support the growth of its commercial business across Australia, NZ and the APAC region.”

“There is such a natural fit between CSP and the WSL.

“We have spent a large part of our careers working with brands across Australia in sports sponsorship and sales, including action sports and building bespoke partnerships that drive fantastic outcomes for partners.

“The WSL has an incredible global platform, world-class athletes and a hugely passionate audience.

“Our role is to support bringing new brands into that ecosystem and build partnerships that genuinely deliver growth and positive outcomes, for both the partner and WSL.

“We are looking forward to working closely with the WSL team ahead of 2027, which is shaping up to be one of the most exciting World Surf League Championship Tour seasons yet,” Sanderson said.

Emphasising the role of values-aligned partnerships in driving regional growth, SVP of commercial at the World Surf League, Scott Hargreaves, added: “The WSL APAC team is excited to collaborate with CSP International to unlock new commercial opportunities ahead of the 2027 season.”

“Global, regional and event-specific partnerships are fundamental to the continued growth and success of the WSL.

“We place a strong emphasis on shared values, with our most successful partnerships built alongside brands that are genuinely passionate about surfing, enhancing the surfing lifestyle and creating memorable experiences for fans.

“We look forward to working closely with CSP to identify like-minded brands, develop meaningful, long-lasting partnerships and create exciting new opportunities for the WSL and our partners,” Hargreaves said.

Commercial Strategy and Event Calendar

The partnership focuses on connecting regional, national, and multinational brands with the WSL’s global competitive structure, which spans the elite Championship Tour (CT), the Challenger Series (CS), and regional Qualifying Series (QS) events.

Key operational focus areas include:

Partnership Architecture: Structuring bespoke commercial packages spanning global, regional, and event-specific sponsorship inventory across linear television, digital streaming, and on-site event activations.
Demographic Reach: Targeting corporate categories looking to align with surfing’s lifestyle appeal and active participant base, which includes an estimated six million recreational surfers across Australia.
Season Launch Roadmap: The commercial push precedes the official unveiling of the 2027 World Surf League Championship Tour and Challenger Series event calendar, scheduled for publication in early November 2026.

Ed Cowan Appointed to Cricket Australia Board as New South Wales Nominated Director

Posted on October 29, 2026 by Courtney

Former Australian Test opening batsman Ed Cowan has been elected to the Cricket Australia (CA) Board at the governing body’s Annual General Meeting. Cowan joins the national board as the official Cricket New South Wales (CNSW) nominee director.

In accordance with Australian Cricket’s corporate governance rules regarding cross-directorships, Cowan has formally stepped down from his position on the Cricket NSW Board, concluding a seven-year tenure as a Non-Executive Director that began in 2019 following his retirement from professional cricket in 2018.

Commending Cowan’s contribution to state administration and noting his strategic value to the national board, chairman of Cricket NSW, John Knox, said: “On behalf of our state’s cricket community, I congratulate Ed on his election to the Cricket Australia Board as the Cricket NSW-nominated Director.”

“Ed has been an outstanding Director for CNSW, providing strong and thoughtful leadership for our game on behalf of our Members.

“His deep intellect and understanding of cricket, from grassroots to elite performance and the game’s strategic future, will make him an asset to the CA Board for the benefit of all in Australian cricket,” Knox said.

Executive Background and Dual Governance Experience

Cowan brings a unique combination of high-performance elite athletic experience and commercial finance expertise to the national governing body:

Elite Playing Career: Represented Australia in 18 Test matches and concluded a 15-year First-Class cricket career spanning New South Wales and Tasmania.
Commercial & Financial Governance: Holds a Master of Applied Finance and works professionally within the investment sector at growth equity firm TDM Growth Partners. During his seven years on the Cricket NSW Board, he focused heavily on financial risk, high-performance pathway structuring, and long-term strategic planning.
Board Vacancy Transition: Cricket NSW will initiate a formal board search to fill the non-executive vacancy created by Cowan’s elevation to the national board.

Brisbane Secures 2027 World Wheelchair Rugby Cup at Nissan Arena

Posted on October 29, 2026 by Courtney

Brisbane has been selected to host the 2027 World Wheelchair Rugby Cup, bringing eight of the world’s top national teams to Nissan Arena from 25 to 29 October 2027 for five days of elite international competition.

The hosting rights were secured through a multi-agency partnership involving the Queensland Government, Queensland Academy of Sport (QAS), World Rugby, Rugby Australia, Paralympics Australia, the Australian Sports Commission (ASC), and Wheelchair Rugby Australia.

The event will run concurrently with the Men’s Rugby World Cup 2027 in Australia, taking place between the tournament’s Round of 16 and quarterfinal fixtures to maximise global audience cross-over and fan engagement.

Emphasising the collaborative effort required to bring the event to Queensland, CEO of Wheelchair Rugby Australia, Chris Nay, said: “The support of World Rugby, Rugby Australia, Paralympics Australia, the Australian Sports Commission and the Queensland Academy of Sport has played an influential role in securing this event.”

“We are grateful to be working with such strong, values-aligned organisations and look forward to delivering a record result for them in 2027,” Nay said.

Highligting the significance of competing on home soil, Multi-time paralympian and QAS-supported Australian Steelers athlete, Ryley Batt, added: “More than half of our current high-performance athletes are based in Queensland, so playing a World Cup at Nissan Arena in front of friends and family would mean everything.”

“We want Queenslanders and fans across Australia beside us, making noise and helping create the biggest dedicated wheelchair rugby crowd the sport has seen outside the Paralympic Games,” Batt said.

Legacy Framework and Event Operations

The 2027 tournament follows the operational template established by the inaugural 2023 International Wheelchair Rugby Cup in Paris, where Australia’s national team, the Australian Steelers, defeated Canada 53–48 in the final.

Key commercial and operational highlights include:

Attendance Ambition: Event organizers are targeting the largest attendance for a standalone wheelchair rugby tournament outside the Paralympic Games.
High-Performance Base: Queensland hosts more than 50% of Australia’s elite national wheelchair rugby program athletes, providing a home-court advantage for the defending champions.
Brisbane 2032 Alignment: Serves as a major international test event for Queensland’s sports infrastructure ahead of the Brisbane 2032 Olympic and Paralympic Games.
Ticketing Roadmap: Official public ticket sales will open in early 2027 via wheelchairrugby.com.au/world-cup.

High Performance Sport New Zealand Appoints Former NZC CEO David White as High Performance Director

Posted on October 29, 2026 by Courtney

High Performance Sport New Zealand (HPSNZ) has appointed veteran sports executive David White as its new High Performance Director, following an extensive international recruitment process.

White will officially assume executive leadership of the national high-performance body in January 2027, taking over from Steve Tew, who is set to retire at the end of 2026 after five and a half years in the role.

In his new role, White will oversee HPSNZ’s strategic direction, manage government and commercial investment allocations to maximise podium outcomes at major international competitions, and lead relationships with National Sports Organisations (NSOs) to bolster athlete pathways and support systems.

Sport NZ Group CEO, Raelene Castle, highlighted White’s cross-disciplinary leadership experience and proven capability in building sustainable elite sporting structures.

“I have worked alongside David in the sports sector for the last 20 years and have always had huge respect for him and his work.”

“I am especially impressed by the growth that NZ Cricket saw under his leadership, including the establishment of the high performance structure which has seen consistent performances by the Black Caps and White Ferns over the last 15 years.

“David brings deep executive experience to HPSNZ and I’m looking forward to working with him,” Castle said.

Castle also acknowledged the contributions of outgoing Director Steve Tew.

“On behalf of HPSNZ, I’d like to thank Steve for his enormous contribution over the last five and a half years.”

“Steve leaves a strong foundation for David to continue building on and we wish him all the best for the future,” Castle added.

Expressing his commitment to advancing New Zealand’s global sporting standing as he prepares to transition into the position, veteran sports executive, White, added: “I am really excited by this opportunity.”

“I am deeply passionate about New Zealand and seeing New Zealanders succeed on the world stage and I’m looking forward to bringing my experience and understanding of high performance to continue that work at HPSNZ,” White said.

Executive Track Record and Administrative Portfolio

White brings over two decades of senior sports administration experience across domestic and international ecosystems:

New Zealand Cricket (NZC): Served as Chief Executive Officer for 11 years. During his tenure, he drove commercial revenue growth, instituted an overarching Māori strategy, expanded structural support and equity for women and girls’ cricket, and established high-performance systems that underpinned the Black Caps’ win in the inaugural 2021 ICC World Test Championship alongside consistent global performances by the White Ferns.
International League T20 (ILT20): Most recently held the role of Chief Executive Officer for the DP World ILT20 in the United Arab Emirates, leading the commercial and operational growth of the franchise league.
Rugby Administration Footprint: Previous executive governance roles include Chief Executive positions with domestic and international rugby union bodies, including Auckland Rugby and the Blues, Wellington Rugby and the Hurricanes, and English club Bristol Rugby.

New Zealand Cricket Secures Record Attendance as Eden Park Sells Out Fourth T20I Against India

Posted on October 28, 2026 by Courtney

New Zealand Cricket (NZC) has confirmed a complete venue sell-out for the fourth T20 International between the Black Caps and India at Auckland’s Eden Park.

The upcoming match will draw nearly 40,000 spectators, establishing a new bilateral series attendance record for NZC and surpassing the previous high-water mark of 36,523 established during a 2019 double-header against India at the same venue.

The fixture represents the fourth sell-out of the five-match T20I series, following consecutive full houses at Hagley Oval in Christchurch and a pre-sold capacity crowd for the fifth T20I at Seddon Park in Hamilton.

Total ticket sales for the broader multi-format tour, titled the Hero VIDA India Tour of New Zealand, Powered by Ai+ Nova Smartphone, have overlapped 126,000, with over 71,000 tickets purchased across the short-form leg alone.

Noting that ticket demand across all venues exceeded internal administrative forecasts, New Zealand Cricket chief marketing & commercial officer, Glenn Critchley, said: “There really is nothing like a full house at Eden Park.”

“Breaking a bilateral series attendance record shows just how much appetite there is for this series.

“We were hopeful of strong crowds, but this response has exceeded our expectations and selling out Eden Park really is the cherry on top.

“Friday night has all the ingredients for a memorable occasion, a bumper crowd, a host of superstars on show, and hopefully an evening to remember for fans of both sides.

“I’m sure many fans will remember the scenes of Grant Elliott’s six in the World Cup semi-final back in 2015, and we hope fans are treated to similar entertainment at Eden Park on Friday night,” Critchley said.

Stadium Attendance Milestones and Commercial Footprint

The crowd at Eden Park will stand as the third-largest international cricket attendance in the venue’s history. The crowd figure ranks behind only two iconic historic fixtures at the Auckland venue:

1982 One Day International: Estimated at 42,000 spectators during Australia’s tour of New Zealand.
2015 ICC Men’s Cricket World Cup Semi-Final: Recorded 41,000 fans during New Zealand’s semi-final victory over South Africa.

The tour commercial suite is led by Indian electric vehicle brand Hero VIDA as Title Sponsor, alongside consumer technology brand Ai+ Nova Smartphone as ‘Powered By’ Partner across a 12-match schedule comprising five T20Is, five ODIs, and two Test matches.

Tickets for the subsequent One Day International and Test legs of the bilateral series remain available via official NZC ticketing portals.

Richmond and Essendon Partner with Tourism WA for Two-Year “Dreamtime at Maali” Series in Perth

Posted on October 28, 2026 by Courtney

The Richmond and Essendon Football Clubs, in partnership with Tourism Western Australia and the Australian Football League (AFL), have announced a new two-year agreement establishing Dreamtime at Maali in Perth for the 2027 and 2028 AFL seasons.

The new fixture will complement the annual Dreamtime at the ‘G match held at the Melbourne Cricket Ground (MCG), expanding the commercial and cultural footprint of the marquee Indigenous celebration.

The inaugural Dreamtime at Maali will take place at Optus Stadium on Sunday, 4 July 2027, coinciding with the opening day of NAIDOC Week, with Essendon acting as the home club.

Richmond will host the return fixture in Perth during the 2028 season. The match takes its name from Maali, the Noongar word for black swan, which serves as an enduring regional symbol of Western Australia.

Highligting the significance of expanding premier cultural fixtures into interstate markets, AFL CEO, Andrew Dillon, said: “Australian Football belongs to fans right across the country, and we are pleased to bring Dreamtime at Maali to Perth as part of an incredible weekend for the game.”

“The Dreamtime game is one of the most powerful fixtures on the AFL calendar.

“This second Dreamtime fixture in Perth during NAIDOC Week will enable more supporters to share in its celebration of First Nations cultures and the extraordinary contribution of First Nations people to our game,” Dillon said.

Emphasising the club’s strategy to expand its brand presence while honoring Indigenous heritage, Essendon CEO, Tim Roberts, said: “Dreamtime at Maali will be one of the great spectacles in Australian sport, and we want as many Essendon members and supporters there as possible.”

“It falls in the school holidays, so make a trip of it, come west and be part of history.

“We sincerely thank Tourism Western Australia and the Western Australian Government for their support.

“Most importantly, Dreamtime at Maali will be shaped with local community and built around young people,” Roberts said.

Noting the genuine collaboration between both clubs to build a lasting national asset, Richmond CEO, Shane Dunne, added: “What started as Dreamtime at the ‘G has become an important platform to celebrate Aboriginal and Torres Strait Islander cultures.”

“Dreamtime at Maali is the next chapter in that story.

“Our ambition, together with Essendon, is to build an event that becomes a lasting part of the AFL calendar and something the Western Australian community can embrace.

“Just as importantly, we want the game and everything that surrounds it to be shaped through genuine engagement with local community,” Dunne said.

Event Ecosystem and Community Activations

The agreement extends beyond match day to include broad community engagement, cultural storytelling, and commercial travel packaging:

The Long Walk Perth: Essendon champion Michael Long will lead a Perth edition of The Long Walk, bringing the reconciliation movement to Noongar Country where his professional career began at the WACA Ground in 1989.
Marngrook Kids Program: Essendon will deliver its flagship Indigenous youth initiative across local Western Australian communities in the lead-up to the match, incorporating movement, play, and cultural education.
Tourism & Major Events Impact: Supported by the Cook Labor Government via Tourism WA, the fixture forms part of a major winter major-events push designed to drive interstate visitation during the July school holidays.

Melbourne Storm Announce adidas as Official Apparel Partner

Posted on October 28, 2026 by Courtney

Melbourne Storm has finalised a multi-year commercial agreement naming global sportswear brand adidas as the club’s Official Apparel Partner.

The partnership encompasses technical kit supply across the premier National Rugby League (NRL) squad, alongside the club’s elite male and female pathways and academy programs.

The official on-field debut of the three-stripes kit will take place during the opening round of the 2027 NRL season, when Craig Bellamy’s side travels to Las Vegas for the club’s inaugural regular-season fixture on U.S. soil. The partnership launch was accompanied by a custom brand film featuring key first-grade players Trent Loiero, Harry Grant, Cameron Munster, Sua Fa’alogo, and Jahrome Hughes alongside club legends Robbie Kearns, Ryan Hoffman, and head coach Craig Bellamy.

Melbourne Storm chief commercial and customer officer, Tayah Bot, emphasised the value of joining adidas’ international roster of high-performance sporting partners.

“Melbourne Storm has always prided itself on being a Club built different, and adidas is a partner that shares our ambition, our values and commitment to excellence.”

“We’re incredibly proud to welcome adidas as our Official Apparel Partner and to join forces with one of the world’s most iconic sporting brands.

“We can’t wait to see our new adidas playing kits, training wear and lifestyle apparel across our Melbourne Storm NRL and Pathway programs and throughout our community.

“There’s no better way to launch our partnership than debuting our new NRL jersey on the world stage in Las Vegas to kick-off our 2027 season,” Bot said.

Highligting the cultural alignment between the two organisations, GM of adidas Pacific, Rachel Howard, said: “Melbourne Storm has built a strong and distinctive identity through its commitment to discipline, resilience and performance, and those qualities are what make this partnership such a natural fit for adidas.”

“We’re excited to bring the Three Stripes to Melbourne Storm, and work alongside the Club’s players, members and fans as we look ahead to the 2027 season and beyond,” Howard said.

Inventory Scope and Commercial Integration

The technical apparel agreement covers a comprehensive design and manufacturing portfolio for both performance and consumer markets:

Elite Performance & Training: Custom playing kits, high-performance training gear, and sideline apparel for the senior NRL squad, elite development pathways, and junior academy teams.
Retail & Lifestyle Apparel: A dedicated leisure, off-field, and fan merchandise collection distributed through official club retail channels and international adidas storefronts.
Launch Roadmap: The inaugural pre-season training range will roll out in November 2026, with the official 2027 NRL home and away playing jerseys slated for public unveiling later in the year.

adidas Pacific operates as a subsidiary of adidas AG, located in Herzogenaurach, Germany, which reported global revenues of €24.8 billion for the 2025 financial year.

Sydney Sixers Signs Waterdrop as Official Hydration Partner

Posted on October 28, 2026 by Courtney

The Sydney Sixers have secured a one-year commercial partnership with global hydration brand waterdrop.

Under the terms of the agreement, waterdrop® becomes the Official Partner, Official Hydration Partner, and Official Refill Bottle Partner of the club, aligning performance nutrition with single-use plastic reduction initiatives across high-performance and community assets.

As part of the inventory suite, waterdrop® branding will feature on the lower back of the Sydney Sixers playing shirts throughout the Weber WBBL|12 competition. The agreement includes physical product integration across squad operations, supplying players and technical staff with branded reusable refill bottles, Microdrink hydration cubes, and sideline refueling equipment across home and away fixtures.

Commenting on the partnership, Sydney Sixers GM, Hayden McIntosh, said: “We’re delighted to welcome waterdrop to the Sydney Sixers family this Summer,”

“Hydration is critical to elite performance, but what really stood out to us was waterdrop’s commitment to sustainability and reducing single-use plastics. Those values align strongly with our club and our community.

“We’re excited to work together to enhance the experience of our players and fans throughout the season,” McIntosh said.

Highligting the commercial potential of integrating sustainable hydration within major Australian domestic cricket competitions, managing director of waterdrop® ANZ, Catherine Dix, added: “We’re thrilled to be partnering with the Sydney Sixers, one of the most recognised teams in Australian cricket, with such a passionate fan base and a brilliant connection to the Sydney community.”

“It’s particularly exciting to be joining the club ahead of the WBBL season and supporting the players both on and off the field.

“Summer, cricket and staying hydrated are a natural match, and through this partnership we hope to introduce more Sixers fans to waterdrop®, inspiring them to drink more water and make more sustainable choices every day,” Dix said.

Commercial Footprint and Sustainability Activation

The partnership expands waterdrop’s global sports marketing footprint, which includes established sponsorships across international professional tennis and premier ATP/WTA events. The company operates across more than 40 international markets, marketing sugar-free dissolvable fruit and plant extract cubes designed to reduce single-use plastic bottle consumption.

To activate the partnership across the domestic market, the brand will execute experiential sampling activations, consumer trial hubs, and interactive fan engagement zones across Sydney Sixers home fixtures at North Sydney Oval and the Sydney Cricket Ground (SCG) throughout the summer.

Allianz Secures Naming Rights for LA28 Olympic Beach Volleyball and Paralympic Blind Football Arena

Posted on October 28, 2026 by Courtney

Allianz has unveiled the Allianz Beach Arena, a temporary 11,800-seat outdoor stadium located on the Long Beach waterfront, as the official host venue for the Olympic beach volleyball and Paralympic blind football competitions at the Los Angeles 2028 Olympic and Paralympic Games.

The venue is projected to welcome over 460,000 spectators across both sporting events during the LA28 Games footprint.

The announcement marks the expansion of LA28’s landmark venue naming rights programme, developed in partnership with the International Olympic Committee (IOC), which allows commercial partners to secure official venue naming rights during an Olympic Games for the first time in Olympic history.

Highlighting the synergy created by merging the brand’s stadium network with its worldwide Olympic sponsorship rights, global head of the Olympic and Paralympic Program at Allianz, Eike Bürgel, said: “For the first time, two of our strongest sport partnerships – the Allianz Family of Stadiums and our Olympic and Paralympic partnership – come together in one venue that proudly bears the Allianz name.”

“Beach volleyball broke attendance records at Paris 2024, and having the Allianz name on its arena at LA28 is a unique way to bring our brand closer to fans and strengthen our visibility as a Worldwide Olympic and Paralympic Partner,” Bürgel said.

Venue Portfolio Integration and Brand Activation

The Long Beach facility becomes the eighth property in the global Allianz Family of Stadiums network, joining permanent venues including the Allianz Arena in Munich, Allianz Stadium in Sydney, and Allianz Field in St. Paul, Minnesota. The Allianz Beach Arena represents the first temporary competition venue to join the brand’s global venue portfolio.

Alongside the venue naming rights, Allianz released a customised version of the LA28 emblem featuring a bespoke interpretation of the Games’ dynamic “A” icon, inspired by its stadium venue network.

Allianz has served as a Worldwide Olympic and Paralympic Partner since 2021 under a global agreement extending through 2032 as the official insurance provider across organising committees, national Olympic committees, and athlete delegations.

The Long Beach location continues a multi-decade Olympic tradition of hosting beach volleyball in high-profile scenic environments, following previous activations at Horse Guards Parade during London 2012, Copacabana Beach at Rio 2016, and the Eiffel Tower Stadium during Paris 2024.

Queensland Rugby Union and Buildcorp Finalise Three-Year Partnership Extension Through 2029

Posted on October 28, 2026 by Courtney

The Queensland Rugby Union (QRU) and construction firm Buildcorp have announced a three-year extension of their commercial partnership, securing the agreement through 2029.

Buildcorp will remain the principal naming-rights partner of the Buildcorp Reds Academy, continuing a multi-year sponsorship that commenced in 2022 to support elite rugby union talent pathways across Queensland.

The Buildcorp Reds Academy operates a three-tier development structure catering to more than 70 high-performance male athletes aged 16 to 20.

The Academy serves as the primary player pipeline for the Queensland Reds Super Rugby Pacific squad, with athletes utilising the Ballymore-based BMS National Rugby Training Centre, a facility constructed and completed by Buildcorp in 2023.

Recent Academy graduates who have transitioned into professional and national representative squads include Queensland Reds players Treyvon Pritchard, Tom Robinson, Finn Mackay, and Australian U18 and U20 representative Taione Taka.

Commenting on the partnership extension, managing director and co-founder of Buildcorp, Tony Sukkar AM, said: “Each season, we see players stepping up to the Reds after foundations have been established in the Buildcorp Reds Academy.”

“It’s similar to how we operate with training, continual learning and establishing company values so it’s not a foreign thing when people step up a level.

“Social responsibility is another Buildcorp value and we see that in the community associations when young players come into the Academy.

“It’s been wonderful to be part of re-energising Ballymore and partnering in the construction of the world-class high-performance facility.

“It’s very satisfying to be involved in the QRU’s plans for long-term success.

“Some faces may change and the way a new coach plays the game but the strong culture at the Reds does not.

“That alignment with our own values at Buildcorp is very reassuring,” Sukkar said.

Emphasising the role Buildcorp plays in underpinning the organisation’s long-term high-performance vision, QRU CEO, David Hanham, added: “We are extremely grateful to be working with a like-minded business such as Buildcorp with long-term success so important to both of us.”

“The Sukkar family have a deep connection and care for rugby.

“With the people at Buildcorp, they have enriched rugby with their support over many years.

“Buildcorp’s support brings the Reds Academy to life. On a broader front, Buildcorp work with a number of QRU partners which shows the value of the commercial partner network we have built.

“We share excitement for what is ahead for Queensland rugby,” Hanham said.

Commercial Strategy and Community Footprint

The partnership extension expands Buildcorp’s 35-year sponsorship footprint across Australian rugby union, which has formerly included major investments in the Wallaroos national women’s team, Super Rugby Women’s, and ongoing club sponsorships with University of Queensland Rugby Club and Sydney University Football Club. The QRU alignment represents Buildcorp’s first direct investment into a state union pathway program.

FIBA Unveils “Suhail” as Official Mascot for Basketball World Cup 2027 in Doha

Posted on October 28, 2026 by Courtney

The International Basketball Federation (FIBA) and the Local Organising Committee have officially revealed “Suhail” as the official mascot for the FIBA Basketball World Cup 2027 in Doha, Qatar.

The unveiling marks a key operational milestone in the lead-up to the 20th edition of FIBA’s flagship men’s event, scheduled to take place from 27 August to 12 September 2027.

Executive director of communications & guest relations at the local organising committee, Abdulla Ali Al Mawlawi, highlighted the alignment and youth engagement strategy embedded in the mascot’s launch.

“The unveiling of Suhail marks an important milestone in our preparations to host the FIBA Basketball World Cup Qatar 2027, with the official mascot reflecting our commitment to showcasing Qatar’s cultural identity and celebrating its rich heritage.”

“Inspired by the Suhail star, which holds a special place in Qatari and Gulf cultural traditions, the mascot symbolises our connection to the past and our aspirations for the future.

“We hope Suhail will help strengthen engagement with fans of all ages, and play an active role in promoting the tournament in the coming months.

“We are also committed to ensuring that the FIBA Basketball World Cup experience extends beyond the basketball court to encourage younger generations to take up basketball, and contribute to the sport’s growth in Qatar and across the region,” Al Mawlawi said.

Inspired by the celestial Suhail star (known as Canopus in Western astronomy), the mascot’s design integrates regional heritage, cosmic symbolism, and modern visual aesthetics.

In Gulf cultural tradition, the appearance of the Suhail star marks the seasonal transition from summer heat to cooler temperatures and has served as a primary navigational guide for regional sailors, nomads, and pearl divers. The mascot’s character design features a crystalline structure formed from star fragments fused with metallic meteorite elements that capture solar light.

Commercial & Operational Footprint

The FIBA Basketball World Cup 2027 presents several structural milestones for the international governing body’s flagship commercial asset:

Middle East Debut: The 2027 tournament represents the first time the FIBA Basketball World Cup will be hosted in the Middle East and North Africa (MENA) region.
Single-City Event Model: For the first time in the competition’s history, all 32 participating national teams will compete entirely within one city, utilizing four venues across the host city of Doha, with the final taking place at Lusail Arena.
Ticketing & Fan Engagement: Official ticketing platforms and travel packages have gone live alongside the mascot rollout to capture international fan demand.