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BMO Renews Partnership with Northern Super League

Posted on by Courtney

Financial institution BMO has announced a partnership renewal with the Northern Super League (NSL), reinforcing its commitment to advancing women’s professional soccer across Canada.

Under the renewed agreement, BMO will retain its status as the Official Bank of the NSL while continuing as the Presenting Sponsor of NSL broadcasts across all digital and linear platforms.

The extended collaboration aims to scale the commercial reach and national visibility of Canada’s premier professional women’s football competition, building robust legacy programs and professional talent pathways.

Emphasising the importance of the alliance, chief marketing and communications officer at BMO, Catherine Roche, noted the brand’s long-term vision for sports marketing.

“At BMO, we believe in the power of sport to inspire confidence, create opportunity and bring communities together.”

“The Northern Super League is helping transform the landscape of women’s soccer in Canada by creating opportunities for athletes to compete and thrive at the highest level at home.

“We’re proud to renew our partnership and continue investing in the future of the game, while helping create pathways for the next generation of players, leaders and storytellers in sport,” Roche said.

The partnership will also drive industry development off the pitch through initiatives like the BMO Next Gen program, which provides mentoring and behind-the-scenes access for aspiring female sports media professionals.

Praising the corporate backing that has underpinned the league’s rapid establishment since its inception in 2025, president of the Northern Super League, Christina Litz, added: “BMO believed in the Northern Super League and our mission from day one, and we’re incredibly proud to see that commitment deepen as our league grows.”

“They have been more than a partner to the NSL; they have helped us build the business and share our belief in what Canadian women’s soccer can become.

“This renewed investment is a meaningful commitment to the institutions we are building here in Canada and to creating a stronger, more sustainable future for the women’s game,” Litz stated.

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U.S. Soccer and US Youth Soccer Announce Partnership

Posted on by Courtney

U.S. Soccer and US Youth Soccer have announced a structural integration designed to unify the American soccer landscape, drive local investment, and streamline player pathways.

Following formal approval by USYS State Associations during their Annual General Meeting, U.S. Soccer will become the sole voting member of USYS as both organisations commence a two-year operational integration timeline.

The alignment aims to harness USYS’s vast grassroots network, comprising nearly 2.7 million registered players across 54 member state associations and 10,000 clubs, and merge it with U.S. Soccer’s national scale and resource capabilities.

The shift is a cornerstone of U.S. Soccer’s broader Pathways Strategy, which seeks to make participation more accessible and reduce financial barriers for families across the country.

Executives from both bodies emphasised the immense long-term commercial and developmental value of the amalgamation.

Highligting the significance of anchoring development within local communities, CEO and secretary general of U.S. Soccer, JT Batson, said: “This is a defining moment for the future of soccer in America.”

“For decades, USYS and its State Associations have helped make the game happen in communities across the country, and they will continue to be integral in how we bring the resources of U.S. Soccer closer to those communities so that we can help more kids play and support the coaches, referees, clubs and leagues who make the game possible,” Batson said.

Noting that the agreement builds upon more than fifty years of grassroots leadership, CEO of US Youth Soccer, Tom Condone, added: “US Youth Soccer has spent more than 50 years creating opportunities for millions of players to find their place in the game.”

“This next chapter gives us an opportunity to build on that legacy.

“By bringing US Youth Soccer and U.S. Soccer closer together, we can better connect the people and organisations serving the game and create stronger opportunities for players, families, clubs and communities across the country,” Condone added.

Underscoring the role of State Associations in delivering localised growth, president of U.S. Soccer, Cindy Parlow Cone, noted: “USYS and the State Associations bring the game to life every day at the local level.”

“They know their communities, and by working closer together we can create better experiences and more opportunities for players, families, coaches and referees across the country.

“We’re looking forward to this next chapter and shaping the future of youth soccer together,” Cone said.

Echoing these sentiments, chair of the Board for US Youth Soccer, Tina Rincon, emphasised affordability and broader accessibility.

“USYS members took a historic step today to make the game more affordable and accessible to kids and their families across the country.”

“I am excited that State Associations will have an even larger role in growing the game and changing the soccer landscape to serve youth in the U.S. more effectively alongside U.S. Soccer,” she said.

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WNBA Unveils New Finals Logo Despite Broad Industry Discourse

Posted on by Courtney

The Women’s National Basketball Association (WNBA) has officially unveiled the latest iteration of its Finals logo, introducing a fresh visual identity designed to anchor the championship brand across future global commercial campaigns.

The launch arrives as the league navigates a period of intense public discourse and commercial expansion, sparked by recent commentary surrounding competitive categories and grassroots participation frameworks.

Despite the complex sociopolitical environment, league administrators and players maintain that heightened public engagement is translating into tangible commercial growth and increased spectator attendance.

The brand refresh coincides with heightened public attention following recent commentary from Indiana Fever guard Sophie Cunningham regarding competitive fairness and Title IX protections. 

Concurently, former National Basketball Association players Enes Kanter Freedom and Royce White announced intentions to pursue the twenty twenty-seven WNBA draft, further amplifying media scrutiny across the sporting landscape.

Cunningham maintained that young girls “shouldn’t have to go against biological men,” igniting widespread political reactions, national demonstrations, and a formal White House statement.

Addressing the broader impact of the discourse, Cunningham expressed confidence that the heightened visibility ultimately benefits the organisation’s bottom line.

“You have a lot of new fans, not only just watching, but coming to games and seeing the environment and seeing the talent,”

“I think anytime you can get more eyes on the W, that’s an awesome thing, because then that inspires other young kids that maybe have never seen the game or heard about the game or been to a game, they get that experience.

“So I definitely think that it’s been a very positive thing,” Cunningham said.

The newly redesigned badge pays homage to the league’s inaugural championship fixture played on August thirty, nineteen ninety-seven, where the Houston Comets defeated the New York Liberty.

Central design elements feature the iconic Logowoman paired with bespoke typography capturing the pace of elite competition, alongside a prominent championship trophy rendered in the background for the first time since two thousand and six.

Furthermore, the inclusion of the specific year adjacent to the trophy creates a dynamic branding asset that evolves with every annual champion, strengthening long-term marketing and merchandise value.

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FIBA Secures Global Automotive Partnership with Jetour Ahead of 2027 World Cup in Qatar

Posted on by Courtney

FIBA has significantly boosted its commercial partner ecosystem ahead of the FIBA Basketball World Cup 2027 by signing an agreement with rapidly expanding automotive brand Jetour as its official car supplier.

Commencing immediately, the partnership will provide vital logistical and mobility solutions, underpinning operations for FIBA’s major international competitions leading up to the flagship tournament. The pinnacle event is scheduled to tip off in Doha, Qatar, on August 27 next year, with Jetour supplying a dedicated fleet of vehicles to support the comprehensive delivery requirements throughout the final phase.

For Jetour, a global automotive organisation operating under China’s Chery Holding Group, the alignment represents a commercial investment in the Middle East and international markets.

The brand has built a strong regional market share in Qatar, positioning its diverse lineup of sport utility vehicles to support everyday urban mobility and off-road exploration.

Commenting on the collaboration in lieu of the upcoming tournament in Qatar, FIBA secretary general, Andreas Zagklis, said: “We are delighted to welcome Jetour as a new FIBA Global Supplier.”

“As preparations continue for the FIBA Basketball World Cup 2027 in Qatar, their support will help ensure the successful delivery of our flagship competition and reinforce the important role mobility plays in hosting world-class events,” Zagklis said.

Echoing these sentiments, president of Jetour, Ke Chuandeng, added: “Basketball is about speed, precision, and teamwork,  values that resonate deeply with Jetour as a brand.”

“Partnering with FIBA allows us to align with a sport that embodies energy and forward momentum.

“We are proud to support the global basketball community and to be part of its continued evolution,” Chuandeng said. 

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Los Angeles Lakers Secure Major Long-Term Partnership with BMO as Exclusive Official Bank

Posted on by Courtney

The Los Angeles Lakers have announced a long-term partnership with BMO, naming the financial institution as the exclusive official bank of the franchise.

Commencing ahead of the upcoming NBA season, the partnership integrates BMO into high-visibility club touchpoints across Southern California, spanning elite training environments, premium court-side experiences, and community-focused outreach programs.

Commenting on the partnership, Los Angeles Lakers president and chief business officer, Lon Rosen, said: “Over decades, the Lakers have built passionate, generational fandom that starts in Los Angeles and extends everywhere, giving brands access to a star-studded platform of championships and glamour.”

“Today, we are proud to extend that access to BMO with an extensive, high-value partnership that names BMO the exclusive official bank of the Los Angeles Lakers.

“Importantly, this landmark partnership signals a paradigm shift for how the Lakers will partner with brands moving forward, building and curating impactful programs to engage fans and serve shared businesses,” Rosen said. 

For BMO, the long-term collaboration represents a major investment in a key growth market.

Highlighting the cultural and commercial alignment between the two orgnanisation, president of BMO U.S., Aron Levine, added: “The Lakers bring people together across generations and cultures, creating connections that mirror how we approach our business.”

“Through this partnership, we’re excited to support the communities we serve, create memorable experiences for fans, and help more clients make real financial progress.

“Southern California is an important growth market for BMO, and this partnership reflects our long-term investment in the region and the opportunities ahead,” Levine said. 

As part of the agreement, BMO assumes presenting partnership rights for the Lakers Training Camp, featuring prominent branding on newly designed team practice jerseys.

Furthermore, the collaboration introduces exclusive gameday infrastructure, highlighted by the naming rights for Courtside Reserve floor seats and an exclusive event-level club.

The partnership also establishes the League of Stars initiative, designed to honour historic franchise legends throughout the season, alongside targeted financial empowerment and small business spotlight programs across the region.

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Physical Disability Rugby League World Cup to Share Global Stage at 2026 Tournament

Posted on by Courtney

The upcoming IRL Rugby League World Cup 2026 will include the second Physical Disability Rugby League (PDRL) World Cup directly alongside the Men’s, Women’s, and Wheelchair tournaments.

Featuring national representation from Australia, England, and New Zealand, the tournament will be hosted at AIIMS Stadium in Cabramatta, where PDRL was established 16 years ago. The scheduling will culminate in a blockbuster final at Allianz Stadium on November 8, staged directly ahead of the Men’s and Women’s semi-finals, maximizing broadcast exposure and commercial reach.

Following the inaugural 2022 tournament in England, where reigning champions England defeated New Zealand at the Halliwell Jones Stadium, the 2026 event highlights rugby league’s expanding commitment to equity and diverse participation pathways.

Commenting on the significance of the dual-hosting model for elite athletes NSW PDRL vice-chair, Keith Povah , said: “Physical Disability Rugby League Australia is proud to host the Physical Disability Rugby League (PDRL) World Cup at AIIMS Stadium Cabramatta, where PDRL was born 16 years ago.”

“Playing on the same global stage as the Men’s, Women’s, and Wheelchair tournaments means everything to our playing group because it gives them an opportunity to showcase their skills alongside the whole rugby league family,” Povah said.

RFL national inclusion manager, Chris Godfrey, noted the developmental milestones achieved by the multi-format global showcase.

“The second PDRL World Cup marks a significant landmark for the continued progress of PDRL across the world.”

“Being placed on the same stage as the Men’s, Women’s and Wheelchair World Cups once more allows all to see that rugby league is a sport for them.

“The event will shine a spotlight on these fantastic athletes and spark the imagination of everyone to dream of what is possible for them,” Godfrey said. 

International alignment remains strong, with New Zealand securing its participation to reinforce the trans-Tasman rivalry.

Highlighting the collaborative spirit underpinning the event, NZPDRL chair, Sandra Hickey, shared: “Physical Disability Rugby League New Zealand is thrilled to be part of the second Physical Disability Rugby League World Cup in Sydney in October and November 2026.”

“Playing alongside the men’s, women’s and wheelchair competitions is a proud moment that celebrates the many forms of rugby league and the inclusive spirit of the game,” Hickey said.

The pool fixtures commence on October 30 when Australia faces England, followed by subsequent clashes leading up to the November 8 showdown.

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Club Lime Extends Canberra Raiders Partnership Through 2028

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Fitness brand Club Lime has locked in a two-year extension of its long-standing partnership with the Canberra Raiders, securing its presence through the end of the 2028 NRL season and charting a course toward a major 25-year milestone.

Operated by Viva Leisure, Club Lime will retain its prominent lower-back jersey position on the Raiders’ NRL playing and training apparel while expanding its footprint to the NRLW, NRLW Under-19, and Under-17 teams for the first time.

The agreement also grants Club Lime naming rights to the newly renamed Club Lime – Legends Lounge within the Meninga Stand, reinforcing the brand’s visibility across elite match-day hospitality and broader development pathways.

A Deep-seated Alignment Between Canberra entities

Emphasising the value of broadening the collaboration across women’s and junior programs, Viva Leisure chief operating officer, Sean Hodges, said: “Club Lime and the Raiders have grown alongside each other for more than two decades, so extending this partnership through to 2028 is particularly meaningful.”

“What makes this next chapter exciting is that we’re expanding our support beyond the NRL team to include the NRLW and junior pathways.

“Fitness is for everyone, and we’re proud to support all athletes at every stage of their development.

“We’re also looking forward to creating more opportunities for Raiders members and fans to engage with Club Lime, both in Canberra and across the country,” Hodges said.

Highlighting the synergy that extends far beyond standard branding, and noting the practical utility players find in Club Lime facilities nationwide, Canberra Raiders CEO, Don Furner, added: “Club Lime has been part of the Raiders family for more than two decades, and it’s fantastic to see this partnership continue to grow.”

“We’re privileged to have associations with many iconic Canberra brands and Club Lime is certainly one of these.

“Our players have long used Club Lime facilities in Canberra and at interstate locations when we’re on the road, so there’s a genuine connection between our organisations beyond match day.

“Expanding the partnership across our NRLW and junior teams is a great next step and reflects the shared values of health, performance, teamwork and community that sit at the heart of both organisations,” Furner noted.

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Boyne Island Tannum Sands Golf Club Leverages TeeMates to Drive Grassroots Participation

Posted on by Courtney

The Boyne Island Tannum Sands Golf Club in regional Queensland has emerged as a leading facility for junior participation by embracing the TeeMates and Youth on Course programmes.

Located in the Gladstone region, the volunteer-run facility has combined affordable access with free club memberships for every junior signing up for TeeMates, ensuring young players receive free weekly instructor clinics and clear pathways into competitive play.

Committee member and National Program Deliverer, Leesa Delaney, highlighted the strategic importance of this retention strategy.

“Traditionally, this can be an age where young people drift away from organised sport.”

“We thought TeeMates offered a great opportunity for these young people to come out to the course, bring a couple of mates and enjoy a social game of golf without it costing them or their families a fortune.

“If a 16 or 17-year-old who might otherwise have stopped playing golf altogether is still regularly coming out with their mates and playing because TeeMates makes it affordable and flexible, we see that as a great outcome.

“Our hope is that as they get older and their circumstances change, they are much more likely to transition back into competition golf or become full adult members because they never completely lost that connection with the game or the club,” Delaney said.

The facility has also successfully integrated its senior membership base to foster a welcoming, intergenerational club culture, ensuring incoming juniors feel valued regardless of initial ability or commitment levels.

Noting that the community relies heavily on early engagement, Delaney, concluded: “They understand that if we don’t encourage young people to become involved in golf today, eventually our existing membership will age and retire out of the sport without another generation coming through behind them.”

Retention of older teenagers remains a core commercial and operational focus for the organisation. As young people navigate part-time work, school commitments, and changing social calendars, conventional weekly competitions can become difficult to maintain. By offering flexibility and affordability, the club keeps teenagers engaged in social golf alongside their peers.

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Western Bulldogs Launch Inaugural Performance School Partnerships to Expand Regional Pathways

Posted on by Courtney

The Western Bulldogs have officially launched their inaugural Performance School program, establishing a community partnership with Catholic Regional College North Keilor and Catholic Regional College Sydenham.

Designed to strengthen grassroots football pathways across Melbourne’s west, the multi-faceted initiative integrates professional club expertise directly into the schools’ sports academy curricula, placing a dedicated focus on technical football craft, advanced athletic development, holistic player wellbeing, and vital career exposure within the professional sporting industry.

Sharing the importance of connecting students with sporting structures to foster comprehensive personal and athletic growth, Bulldogs head of development, Luke Power, said: “This program is about opening doors for young people and giving them the chance to grow, both as athletes and as people.”

“We want students to experience what a high-performance environment looks and feels like, while also highlighting the many different pathways and opportunities that exist within our game and Club.

“CRC North Keilor and CRC Sydenham share our focus on development, wellbeing and education, so together we can create an environment where students feel supported to pursue their goals both on thefield and off it,” Power said. 

Echoing the institutional value of the collaboration for student athletes, CRC North Keilor head of sports academy, Rudy Ramos, added: “This partnership is much more than football – it represents our commitment to providing young people with opportunities that will shape their future.”

“Partnering with Western Bulldogs will give our students access to an elite sporting environment, industry expertise, and authentic experiences that will inspire them to achieve their full potential, both on and off the field.”

“Together, we are creating something truly special for Melbourne’s west, empowering students to dream bigger, work harder and become the very best version of themselves,” Ramos said. 

As a sporting organisations increasingly look to deepen their engagement and increase grassroots development, this educational collaboration provides local student-athletes with structured access to professional coaching standards and elite club environments.

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Adelaide Unveils $96 Million Circuit Design Ahead of 2027 MotoGP Debut

Posted on by Courtney

The official Adelaide street circuit set to host the Australian Grand Prix from 2027 has been unveiled by South Australian Premier Peter Malinauskas.

Valued at $96 million, the 4.13-kilometre, 15-corner circuit reimagines Adelaide’s historic Formula One layout, incorporating iconic sections such as Stag Corner, Rundle Road, Brewery Bend, and Dequetteville Terrace.

Secured through an agreement running initially through 2032, the event aims to project South Australia to a global television audience exceeding 630 million people while delivering long-term economic benefits.

Developing the world’s first city-centre MotoGP race required extensive collaboration between MotoGP, the Fédération Internationale de Motocyclisme, and local partners to balance high-speed spectacle with modern safety standards.

Emphasising the planning involved in the infrastructure project, Deputy CEO of MotoGP Group, Carlos Ezpeleta, said: “We have spent many months working closely with the FIM and our colleagues in Adelaide to design a MotoGP circuit that is both exciting and, most importantly, safe.”

“We are incredibly proud of what has been achieved and confident it will deliver a totally new and exciting experience for our riders, teams and fans.

“From day one, we’ve worked closely with local stakeholders to ensure the circuit delivers positive outcomes for the community and the environment, as well as world-class racing.

“We understand a project of this scale will create some disruption, but our goal is for the people of Adelaide to feel proud to host MotoGP and genuinely connected to the event,” Ezpeleta said

Beyond race weekend, the roadmap positions the precinct as a catalyst for urban renewal and public space enhancements.

Reflecting on the historical legacy of motorsport in the region, Premier Malinauskas highlighted the cultural and economic significance of returning elite racing to the city streets.

“For more than 40 years, the Adelaide street circuit has generated some of the most famous images in motor sport.” 

“Mansell’s exploding tyre. Senna and Prost on the podium after Senna’s last F1 victory. Craig Lowndes winning from last on the grid. Jason Bright’s spectacular Turn 1 rollover.

“In its new era, we will deliver something truly world class – blending speed, safety and spectacular racing for both MotoGP and Supercars that will bring tens of thousands of visitors to our city and state, and project South Australia to a global audience of more than 630 million people,” Malinauskas noted.

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West Coast Fever Lock in Head Coach Dan Ryan with Lucrative Three-Year Extension

Posted on by Courtney

The West Coast Fever have announced a major three-year contract extension for head coach Dan Ryan. Since taking charge ahead of the 2022 season, Ryan has engineered an era of elite on-court performance, maintaining finals appearances in every campaign alongside a 2022 premiership title, a Grand Final appearance, and three Preliminary Final showings.

Compiling an imposing 71 per cent winning record across eighty matches, Ryan is on track to surpass Stacey Marinkovich’s club record of 104 games coached during the 2028 season, cementing his legacy as a cornerstone of the organisation’s high-performance ecosystem.

Underscoring the immense value of locking in continuity at the helm of the club, West Coast Fever CEO, Simone Hansen, said: “Dan has played an enormous role in shaping the culture, professionalism and success of our club over the past five years.”

“His ability to inspire athletes, develop talent and drive consistent high performance has established West Coast Fever as one of the benchmark clubs in world netball.” 

“Securing Dan for another three years gives our members, fans and players confidence that we have the right leader to build on our success and pursue further premierships.

“We are incredibly excited about what lies ahead.

“The squad we have assembled for 2027 is built to compete for a premiership, and we know Dan is the right person to lead that journey,” Hansen sai+d.

Reflecting on his continued tenure, Dan Ryan expressed enthusiasm for driving further growth within the franchise.

“I’m incredibly grateful for the opportunity to continue as the head coach of West Coast Fever for the next three years.

“I just love this club and all the brilliant staff and athletes I get to work with.”

“The past five years have flown by and I’m really proud of everything we’ve achieved together, on and off the court.

“But l know we’re all hungry for more, so I can’t wait to see what comes next for us.

“Being a head coach is relentless, but I love the challenge.

“I’m a competitor and so passionate about continuing to grow while helping our athletes and team be the best they can be.

“I’m so excited about our future and ensuring West Coast Fever continues to be a powerhouse club in the best netball competition in the world,” Ryan stated.

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MyPlace Extends Principal Partnership with Penrith Panthers Through 2029 NRL Season

Posted on by Courtney

Australian smart home system manufacturer MyPlace has announced a three-year extension of its principal partnership with the Penrith Panthers, locking in its prominent branding on the club’s jerseys, apparel, and digital networks through the end of the 2029 NRL season.

Since initiating their principal partnership in 2024, the collaboration has aligned a premier Australian technology pioneer with one of the most dominant and commercially successful franchises in rugby league. MyPlace, renowned for its innovative integrated air conditioning and energy-saving technology designed to reduce household power bills by up to 46 per cent, views the high-profile sponsorship as an effective vehicle for consumer engagement and community connection.

Highlighting the shared values driving the continued alignment, MyPlace group GM, Darren Bee, said: “Successful partnerships are built on shared values. We admire the Panthers dedication to their players, supporters, and wider community, along with their commitment to developing individuals at all levels.”

“Nothing connects Australian’s more than sport, and we are pleased we can continue to connect with our customers and community through this sponsorship.

“A premiership winning team and premium Australian technology is a great collaboration if you ask us.” 

“Programs like this help young people feel connected to their community and feel inspired by their local team.

“Creating lasting memories for these kids is something we’re incredibly proud of,” Mr Bee said.

Welcoming the long-term extension, and praising the enduring cultural and commercial synergy between the two organisations, Penrith Panthers Group CEO, Andrew Hill, added: “The Penrith Panthers values the strong relationship we’ve built with MyPlace.”

“We are proud to connect this Australian-made company with our passionate fans and strong community ties.

“We have a winning culture at the club that drives long-term success and we recognise this attribute in MyPlace too, as Australian tech pioneers for more than 35 years,” Mr Hill said. 

As both organisations look toward the future, the renewed partnership reinforces MyPlace’s objective to cement its presence within Western Sydney while providing sustainable financial backing for the reigning premiers.

Beyond brand visibility, the renewed agreement preserves MyPlace’s active philanthropic and community collaboration through the Panthers Foundation, which delivers vital educational and social programs across Western Sydney.

Over the course of the partnership, MyPlace has funded student grants within the Panthers’ School and Business Diploma Program, powered by SEDA, while providing hundreds of local students with free access to home fixtures.

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