Ministry of Sport

Tasmanian Government Doubles Active Industry Fund Support to $4.8 Million for Sport Sector

Posted on September 14, 2026 by Courtney

The Tasmanian Government has reinforced its commitment to community health and sports administration by doubling financial support through the latest round of the Active Industry Fund, making a substantial $4.8 million available to local sporting bodies.

Administered to strengthen peak administrative organisations and enhance governance standards across the state, the funding initiative aims to empower clubs and associations to deliver coordinated sport and active recreation activities. Applications for the funding round are officially open and will close on 14 October 2026.

Tasmanian Minister for Sport, Hon. Nick Duigan emphasised the broader strategic objectives of the funding injection, highlighting the operational role played by peak bodies in grassroots sports development.

“This program is also about helping more Tasmanians to participate and stay active.”

“Our peak organisations play a critical role in ensuring Tasmanians have access to safe, fun and inclusive sport and active recreation.

“Our Government is supporting coaches and officials and improving organisational governance and integrity.

“Grants from $80,000 to $240,000 will be available to peak organisations representing our State’s sporting and active recreation clubs and associations.

“As part of our 2030 Strong Plan for Tasmania’s Future we are ensuring Tasmanians have access to community sport and recreation.

“That is at the heart of what these grants deliver,” Minister Duigan said.

Under the parameters of the current funding round, individual grants ranging from $80,000 to $240,000 will be distributed to eligible peak organisations representing the state’s sporting and active recreation clubs.

A core focus of the program centres on increasing female participation and retention rates, aligning directly with the strategic mandates outlined in the Tasmanian Women and Girls Sport Strategy.

Furthermore, the funding framework provides crucial financial backing to support coaches, officials, and organisational integrity initiatives.

The funding stream is broadly accessible across the sports ecosystem, remaining open to state sporting organisations, state disability sporting organisations, state active recreation providers, state sector service providers, and selected national sporting organisations.

By investing heavily in organisational capability and regional participation infrastructure, the Tasmanian Government aims to secure sustainable, long-term health and social outcomes across local communities.

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Adelaide Crows Foundation Expands STEM Footy Initiative through Westpac Grant

Posted on September 14, 2026September 14, 2026 by Courtney

The Adelaide Crows Foundation is increasing its educational impact across South Australia after securing commercial and philanthropic support through the Westpac Better Futures Grant.

The capital infusion will enable the Foundation to expand its flagship STEM Footy program across both metropolitan and regional classrooms over a comprehensive two-year delivery cycle. By leveraging Australian rules football as a practical, high-engagement educational platform, the community initiative aims to reach approximately 6,000 primary school students, delivering an estimated 180,000 hours of specialised science, technology, engineering, and mathematics learning experiences.

Designed to bridge the gap between sports entertainment and foundational youth education, STEM Footy utilises the high-profile sporting code to cultivate critical thinking, complex problem-solving, and future-focused capabilities among young learners.

Beyond direct classroom engagement, the financial backing provided by the Westpac Better Futures Grant will facilitate the rapid development of advanced digital learning resources alongside comprehensive professional development opportunities for regional educators.

Additional operational pillar of the expansion strategy involves prioritising remote South Australian communities, ensuring equitable educational access regardless of geographic isolation.

Furthermore, the program is structured to leave a lasting operational legacy within participating schools by equipping teachers with sustainable tools and curriculum resources designed for long-term classroom implementation.

This collaboration represents a corporate social responsibility milestone for the Adelaide Crows Foundation, reinforcing the organisation’s institutional capacity to leverage powerful sports assets for broad regional community development.

Melbourne United Renews Decade-Long Partnership with Dreamstreet Lending

Posted on September 14, 2026 by Courtney

Melbourne United has announced local finance provider Dreamstreet Lending will continue as the club’s official finance partner for the NBL27 season.

Extending a collaborative relationship that has spanned the better part of a decade, the renewed agreement unites two Melbourne-owned-and-operated entities with deeply aligned community values.

Dreamstreet’s streamlined, brick-and-mortar-free business model eliminates traditional overhead costs, allowing the lender to pass significant savings onto consumers while providing personalised, mobile mortgage advisory services across the region.

Commenting on the partnership extension, Melbourne United CEO, Nick Truelson, said: “Our partnership with Dreamstreet runs deeper than just a corporate sponsorship, it’s a commitment to support each other.”

“Dreamstreet Lending has been working alongside the club for the better part of a decade, and we’re thrilled to see the partnership continue into the upcoming season,” Truelson said.

Echoing these sentiments, Dreamstreet Founder and avid club supporter, John Hronis, added: “We’re incredibly proud to continue our partnership with Melbourne United for the NBL27 season.”

“Over many years, our relationship has grown into a genuine partnership built on shared values, strong local connections and a commitment to our community.

“We love being part of the United family and look forward to another exciting season together,” Hronis added.

Hronis further detailed the firm’s consumer-centric financial mission, noting the organisation’s dedication to simplifying consumer finance and expanding accessibility for everyday borrowers.

“At Dreamstreet, our focus has always been on making finance simpler and more personal.”

“Whether someone is buying their first home, refinancing or taking their next step, we want to help more people understand their options and turn their goals into reality,” Hronis added.

Hungry Jack’s NBL27 Season Marks Return of SuperCoach NBL Classic Fantasy Platform

Posted on September 14, 2026 by Courtney

The Hungry Jack’s National Basketball League (NBL) has announced the highly anticipated return of SuperCoach NBL Classic for the NBL27 season, providing basketball fans with an enhanced digital engagement platform backed by cash incentives and diverse media support.

Driven by the consumer demand across the league’s expanding digital engagement, the season-long fantasy competition reintroduces high-stakes roster management, dynamic salary-cap mechanics, double-round tactical challenges, and strategic trade windows designed to deepen supporter immersion throughout the domestic basketball calendar.

Offering a major cash prize of $10,000 alongside weekly prizes of $500 for the highest-scoring participant in every single round, the commercial platform aims to drive sustained digital interaction across official league properties.

Participants operate under a strict two-million-dollar salary cap to assemble a ten-player roster comprising four guards, four forwards, and two centres. Player valuations fluctuate dynamically throughout the campaign based on real-life on-court statistics, incorporating standard performance metrics such as field goals, rebounds, assists, blocks, steals, and milestone scoring achievements including double-doubles and triple-doubles.

Furthermore, Ignite Cup fixtures are fully integrated into the official scoring structure, ensuring continuous engagement across all competition brackets.

Official league digital properties NBL.com.au and basketball.com.au are spearheading comprehensive multi-platform editorial coverage, delivering round-by-round analysis, player price updates, injury reports, bargain buys, and tactical insights tailored for both beginners and hardcore fantasy coaches.

With player values, pre-season data, and differential player acquisitions already dominating supporter discussions across digital channels, participant acquisition is expected to scale rapidly ahead of the competitive market launch.

The inaugural lockout for the NBL27 fantasy season is officially scheduled for Saturday, September 19, 2026, at 7:30 pm AEST, marking the official commencement of the trade-filled, salary-cap-busting digital competition.

Australian Sport Leaders Convene at AIS to Forge Strategic Edge for Brisbane 2032

Posted on September 14, 2026 by Courtney

More than 170 organisations from sport, government, industry, and academia converged at the Australian Institute of Sport (AIS) in Canberra for the inaugural Australia’s Competitive Advantage forum, laying foundational strategies to secure a decisive home-ground edge for the Brisbane 2032 Olympic and Paralympic Games.

Operating as a core pillar of the Win Well Strategy, the unified high-performance roadmap leading up to Brisbane 2032 and beyond, the initiative addresses structural enablers including venue infrastructure, regional transit networks, technological innovation, workforce capability, and long-term public policy investment.

High-level panel discussions featured, Australian Institute of Sport director Matti Clements, alongside Australian Sports Commission CEO Kieren Perkins, Paralympics Australia chief executive officer Cameron Murray, Commonwealth Games CEO Craig Phillips, and Australian Olympic Committee chief of public affairs and international relations Jake Anson.

The leadership collective evaluated the decisions required to translate hosting rights into enduring high-performance success and sustainable economic returns for the domestic sports economy.

Emphasising the necessity of long-term capability building well beyond the immediate fortnight of competition, AIS director, Matti Clements, said: “Our best Games ever will require more than performing well for two weeks in 2032.”

“We must build the people, pathways, knowledge and capability that enable athletes to deliver when it matters and sustain success beyond Brisbane.”

“A home Games creates unique advantages, but they will not happen automatically.

“We need to deliberately build our home-ground edge and ensure Australian athletes and performance teams are better prepared than their international competitors,” Clements said.

With preparatory phases extending across a critical six-year horizon, the collaborative framework seeks to align multi-sector stakeholders to optimise capital expenditure, streamline resource allocation, and foster cross-industry innovation ahead of the global sporting showcase.

The momentum generated during the Canberra summit will subsequently transition to New South Wales, with the second Australia’s Competitive Advantage forum officially scheduled for early 2027 in Sydney.

Seven Network Dominates Ratings as AFL Finals and Historic NFL Melbourne Game Drive Record Viewership

Posted on September 14, 2026 by Courtney

Seven Network has secured its twenty-fourth consecutive week as the country’s leading television network following a blockbuster week of broadcasting driven by intense Australian Football League Finals fever and the historic National Football League regular-season match in Melbourne.

Achieving a national total TV audience share of 44.9 per cent between 6:00 pm and midnight, and 45 per cent across the full broadcast day, the commercial free-to-air network capitalised on major live sports properties to capture top market positions across all key demographic metrics, including grocery shoppers and core commercial cohorts aged twenty-five to fifty-four and sixteen to thirty-nine.

Digital streaming platform 7plus also recorded standout commercial performance, claiming first place in broadcast video on demand with a commanding 47.3 per cent commercial share.

The week’s programming schedule was anchored by football action, with AFL Friday Night Football finals reaching an audience of 2.66 million viewers, closely followed by Saturday night’s fixture which attracted 2.5 million viewers.

Meanwhile, the NFL Melbourne regular-season clash between the San Francisco 49ers and Los Angeles Rams drew a national television audience of 938,000 and reached a cumulative 2.19 million viewers, marking the largest-ever broadcast audience for an NFL fixture on the network and demonstrating the immense commercial demand for major international sports content in the local market.

At breakfast, long-running morning program Sunrise maintained its market leadership, outperforming its closest commercial rival by sixty-two per cent in total viewers.

MCG Completes Rapid Turf Turnaround for AFL Finals Following Sellout NFL Melbourne Clash

Posted on September 14, 2026 by Courtney

The Melbourne Cricket Ground (MCG) has completed an operational and turf turnaround, clearing away all traces of the historic National Football League regular-season fixture within hours of full-time to prepare for the upcoming Australian Football League finals series.

A record-breaking crowd of 100,021 spectators packed the historic venue to witness the San Francisco 49ers defeat the Los Angeles Rams 27-7 in Australia’s first-ever regular-season NFL game, featuring a star performance from quarterback Brock Purdy and an entertainment-heavy half-time show starring the Jonas Brothers and a rendition of John Farnham’s iconic anthem, You’re the Voice.

Despite the overwhelming commercial and attendance success, marking the seventh-highest regular-season attendance in NFL history, the logistical reality of transitioning MCG back to Australian rules football highlighted complex calendar challenges for future fixtures. Grounds crews immediately began stripping the gridiron layout and painted end zones to lay fresh turf ahead of the AFL preliminary finals and grand final, underlining the immense pressure placed on multi-use stadium infrastructure during the peak spring sporting window.

Future scheduling remains uncertain regarding whether the NFL will return in 2027 as part of a proposed four-year agreement to bring regular-season matches to Melbourne. The local AFL fixture presents significant scheduling complications, particularly with next season’s calendar pushed back to accommodate the 150th-anniversary Test match between Australia and England, raising the prospect that early-season NFL fixtures could directly clash with critical domestic finals weeks.

Franchise logistics and player travel demands also surfaced as considerations for league executives.

While quarterback Brock Purdy praised the local atmosphere, he noted the physical toll of international travel during an active season.

“It was nice that this was the first game of the year for us.”

“It was pretty special. They were into it the whole time, and they had their different chants and stuff with songs.

“Once we’re in season and we’re going through the grind of it, travel becomes a thing.

“Overall, the experience here was amazing, and we’d love to be able to come back and play in front of the people here,” he said.

Tasmania JackJumpers and Tasmania Jewels Secure Firmus as Principal Community Partner

Posted on September 11, 2026 by Courtney

The Tasmania JackJumpers and Tasmania Jewels have welcomed technology and infrastructure company Firmus as their new Principal Community Partner.

The alliance is designed to boost grassroots basketball development across Tasmania, expanding regional community outreach, delivering equipment upgrades to local clubs, and funding free ticket access for youth supporters attending Jewels fixtures.

By embedding Firmus into their foundational community framework, both basketball organisations aim to amplify regional engagement outside major metropolitan hubs, targeting remote and regional areas including the West and East Coasts, King and Flinders Islands, the Peninsula, and the Huon Valley.

Commenting on the profound community atmosphere driving the collaboration, JackJumpers and Jewels CEO, Trent Jacobs, said: “As a club, we’ve had some incredible on court success, but it’s the support of Tasmanians that we’re most proud of.”

“Firmus shares our commitment to investing in Tasmanians, and together we will increase the positive impact of sport on our communities with this partnership.

“Every year our club engages with thousands of kids and now we can boost this even more, especially with more visits our regions. This means we can spend more time in regional areas like the West and East Coasts, King and Flinders Islands, the Peninsula and Huon Valley, plus so much more.

“We will also invest in equipment to help more Tassie kids enjoy basketball and give more young fans the chance to get to a game with kids-go-free tickets to Jewels games,” he said.

Firmus chief operating officer, Cameron Hanson, highlighted the personal alignment and commercial intent behind the long-term investment.

“I grew up watching Tasmanian sport bring people together, and few teams do that better than the JackJumpers and Jewels.”

“Getting more kids through the door for free, and more gear in their hands so they can actually play the game matters to us, it’s exactly the kind of impact we want to have.

“This club already does so much for the community, and we want to help them do more of it by investing in these programs long term,” Cameron said.

Nu Officially Launches United States Operations at Inter Miami CF’s Nu Stadium

Posted on September 11, 2026 by Courtney

Latin American digital banking Nu has officially commenced its commercial operations in the United States, marking a strategic milestone through an exclusive launch event hosted at Inter Miami CF’s state-of-the-art Nu Stadium.

Bringing over 300 VIP guests to the newly transformed venue facilities, the digital financial services leader showcased its remarkable global growth trajectory alongside its landmark multi-year main partnership with the Major League Soccer club, which was originally established in March 2026.

This high-profile market entry introduces a suite of consumer financial products, including the specialized Nu Account, Nu Credit Card, and Nu Global—a multi-currency digital account facilitating fee-free money movement across more than 35 countries for over 140 million existing customers worldwide.

President of business operations at Inter Miami CF, Xavier Asensi, emphasised the value of aligning the football club with high-growth global technology brands.

“From the very beginning, our Ownership group strived to be the reference of fútbol in the United States. Just as importantly, for us as a fútbol club, it is to build those strategic partnerships, with alliances that allow us to grow to the next level.”

“Having partners like Nu brings us to that level and their ambition is a representation of what we are and what we want to be,” Asensi said.

Reflecting on the organisation’s decade-plus evolution across emerging international markets, Nu founder and CEO, David Vélez detailed the vision driving the United States market entry.

“This is the next chapter of something we started thirteen years ago in a small house in São Paulo.”

“Since our founding, we have believed that consumer-obsessed digital banking is the future of retail banking globally, and after proving this hypothesis with over 140 million fanatical customers in Latin America, we are excited to start executing our thesis beyond our core region,” Vélez said.

Echoing this growth strategy, Nu US co-founder and CEO, Cristina Junqueira, outlined the operational efficiencies underpinning the mobile-first model.

“Our customer-centricity and our fully mobile banking model allow us to pass on efficiencies straight back to our customers, all in service of building the best everyday mobile banking solution.”

“We want to earn the place of being people’s primary banking relationship, and capturing even a small share of the U.S. market will be transformative for our business,” Junqueira said.

Rugby Australia Launches NextGen XVs Pathways Program to Accelerate Female Rugby Talent

Posted on September 11, 2026 by Courtney

Rugby Australia has officially launched its premier NextGen XVs development program, establishing an elite competitive pathway for Under 16 and Under 19 female athletes as the organisation accelerates preparations for the home Rugby World Cup in 2029.

Kicking off at Forshaw Rugby Park in Sylvania Waters, the multi-week initiative integrates regional member unions and Super Rugby clubs to expand female participation and refine high-performance pathways across the country.

The program features two Under 19 representative squads, Green and Gold, alongside a holistic development camp and match series for the Under 16 cohort. Coached by prominent figures including former Wallaroos scrumhalf Iliseva Batibasaga and former Wallaroos captain Shannon Parry, the squads draw elite emerging talent from premier regional bodies such as the NSW Waratahs, ACT Brumbies, Queensland Reds, and Western Force.

Highlighting the importance of the structured pathway in building a sustainable national talent pool, head of women’s pathways, Lachlan Parkinson, said: “The Under 19 squads are a combination of players with either Super Rugby Women’s experience, first grade women’s club rugby, the Buildcorp Australian Junior Championships and number of players coming in from the NextGen Sevens series for their first taste of XVs rugby.”

“The Under 16 squad was selected from the Buildcorp Australian Junior Rugby Championship held on the Sunshine Coast in July.

“The Under 19s have completed a number of two-day preparation camps and will flow into a two-match series, providing important match exposure at an elite level for the players to help support their development as elite rugby players.

“The Under 16s program is about introducing the best young talent in Australia to a high performance environment and giving them the skillsets and grounding to become world class rugby players.

“The talent across the squads is exciting and shows that the future of women’s rugby is in a strong place in Australia as we head towards a home World Cup in 2029,” Parkinson said.

The competitive schedule commences on September 12 with the Under 19 fixture, followed by a double-header at Knox Grammar School on October 3 featuring both Under 16 and Under 19 showcase matches.

NFL Unveils Ambitious Commercial Strategy and Multi-Year Growth Plan Following Landmark Melbourne Clash

Posted on September 11, 2026 by Courtney

The National Football League has commenced an aggressive multi-year expansion strategy in Australia, anchored by the historic regular-season fixture between the Los Angeles Rams and the San Francisco 49ers at the Melbourne Cricket Ground.

Attracting nearly 100,000 spectators on-site and an expected television audience exceeding two million Australians, the landmark event marks a watershed moment for the league’s international commercial footprint.

NFL head of Europe and Asia-Pacific, Brett Gosper emphasised the trajectory of local fan acquisition, noting that annual tracking data reveals staggering market momentum.

“There’s also been a 1.3 million growth in fans, total fans, in the last 12 months.”

“Even in Germany, or UK, or Mexico we wouldn’t see a figure like that.

“The goal is to be in the top three preferred sports in the markets that we prioritise, outside the endemic sport,” Gosper stated,

The commercial build-up has involved extensive multi-year market cultivation, led prominently by the Rams. Having held marketing rights in the region for five years, the franchise has executed aggressive brand activations, including constructing a 22-yard floating football field on the Yarra River to support local fan engagement alongside major partners.

Underscoring the franchise’s deep integration within the Australian market, Rams president, Kevin Demoff, said: “We basically have full activation rights here in many ways that we would … in Los Angeles.”

“We consider this an extension of our city, our market, our brand,” Demoff said.

The league reallocated high-end corporate suites at the Melbourne Cricket Ground away from several domestic brands, such as Asahi and Treasury Wine Estates, in favour of global league sponsors including American Airlines, Visit California, and Pepsi, which replaced Coca-Cola across venue refrigerators.

Strauss Expands Global Partnership Portfolio as Official Partner of the 2026 NFL Melbourne Game

Posted on September 11, 2026 by Courtney

European workwear leader Strauss has secured an agreement to become an official partner of the National Football League in Australia for the 2026 season.

The high-profile arrangement includes official partner status for the landmark 2026 NFL Melbourne Game, serving as a pivotal brand-building milestone ahead of the family-owned enterprise’s official commercial rollout across the Australian market in 2027.

The upcoming Australian launch will introduce specialised technical workwear designed specifically for local operating conditions, backed by comprehensive e-commerce channels alongside selected retail and wholesale partnerships.

The announcement follows closely behind confirmation that Strauss will also assume the role of official workwear partner for the Australian Football League and AFL Women’s competition starting in 2027.

Highligting the commercial importance of the Australian expansion and the cultural alignment underpinning the partnership, CEO and chief brand officer of Strauss, Henning Strauss, said: “The 2026 NFL Melbourne Game is STRAUSS’s kick-off in Australia – and a game-changing moment as we prepare to touch down in the market in 2027.”

“It will be the first regular-season NFL game ever played in a country with a proud tradie culture and a deep passion for physical, team-based sport.”

“From London and Munich to Melbourne, our NFL partnership connects STRAUSS with markets that matter.

“For our family business, Australia is another major milestone on our journey to becoming the world’s most iconic workwear brand,” Strauss said.

In addition to its domestic activation surrounding the Melbourne fixture, the expanded international agreement formally recognises Strauss as the official workwear partner of the NFL in Europe.

These collaborations reinforce global sponsorship network that already spans Major League Baseball in North America, premier European football competitions, and major entertainment properties.

Founded in 1948 and currently led by third-generation family management under brothers Henning and Steffen Strauss, the global workwear manufacturer leverages its iconic ostrich branding to secure partnership collaboration across sporting venues and industrial jobsites worldwide.

MotoGP and Accenture Join Forces to Reinvent the Direct-to-Fan Sports Streaming Experience

Posted on September 11, 2026 by Courtney

MotoGP Group has announced an alliance with professional services firm Accenture to overhaul and scale its direct-to-fan over-the-top streaming ecosystem.

Set to debut ahead of the 2027 season, the initiative will unify core motorsport properties, including MotoGP, Moto2, Moto3, and World Superbike, under a single centralised technology architecture while allowing customised, region-specific audience engagement at scale.

Commenting on the alliance, Digital Business director of MotoGP Group, Gorka Llort Igal, said: “MotoGP has always been defined by innovation, pushing the limits of what’s possible both on and off the track.”

“As we continue to grow our global audience, we’re focused on creating a direct-to-fan experience that matches the excitement, emotion and intensity of the world’s most exciting sport.

“Through our collaboration with Accenture, we’re building a platform that will bring fans closer to the action than ever before, with more personalisation, deeper insights, greater interactivity and richer content,” Llort Igal said.

Highlighting the commercial objectives of unifying digital properties on scalable architectures, global media & entertainment lead at Accenture, John Peters, added: “MotoGP has a clear vision for how it wants to evolve its direct-to-fan experience and create new sources of value around the sport.”

“As sports organisations build deeper, more direct relationships with fans, the opportunity lies in bringing together audience engagement, content and monetization on a connected platform that can continually evolve with changing fan expectations.”

“By combining MotoGP’s deep understanding of its fans and the sport with Accenture’s Media Engage platform and experience building and operating media platforms at scale, we can help create the foundation for the next generation of direct-to-fan experiences,” Peters stated.

Powered by Accenture Media Engage, part of the Accenture Media Suite, the transformation boosts artificial intelligence and advanced automation to streamline operational workflows and optimise monetization across the digital value chain.

Fans will gain access to multi-camera viewing configurations and real-time telemetry data integrated directly into livestreams, with immersive features slated for future updates. The digital architecture will also leverage co-innovation partnerships with Amazon Web Services to optimise circuit connectivity.

The Farmer’s Dog Secures Historic Partnership as First-Ever Official Pet Food Partner of the NFL

Posted on September 10, 2026 by Courtney

The Farmer’s Dog has announced a commercial partnership with the National Football League (NFL), making it the league’s first-ever official pet food partner.

The agreement integrates the brand into one of the most powerful cultural and sporting platforms globally, offering millions of dog owners targeted education around premium nutrition.

The collaboration launches with promotional campaigns featuring New York Giants running back Cam Skattebo alongside his senior rescue dog Duke and dachshund puppies Cheech and Daizy.

The alliance extends far beyond standard branding, covering experiential activations at major league events including Super Bowl LXI, the NFL Combine, and the NFL Draft, alongside community-driven initiatives such as My Cause My Cleats, NFL Salute to Service, and NFL Flag programs.

Commenting on the partnership, Tracie Rodburg, senior vice president of global partnerships at the NFL, “The NFL is all about bringing people together through shared experiences and community,” said Tracie Rodburg, senior vice president of global partnerships at the NFL. “Dogs are an important part of many families, and as the Official Pet Food Partner, The Farmer’s Dog will help us celebrate the role they play in our lives and communities throughout the season”.

CEO and co-founder of The Farmer’s Dog, Jonathan Regev, highlighted the core performance and wellness strategy driving the partnership.

“We understand more than ever how much what we eat impacts our health and performance. NFL players live that every day, and people increasingly recognize the same is true for their dogs,”

“We started The Farmer’s Dog because for too long, feeding your dog meant choosing between different versions of the same ultra-processed food.

“This partnership gives us an incredible opportunity to show millions more people there’s a better way.

“Everything we do is about helping dogs live healthier lives and giving people more time with them—more games, more Sundays, and more seasons together.

“Dogs have an incredible ability to make our lives better, and we’re proud to partner with the NFL to celebrate that bond and what it means to have a dog by your side through all of it,” Regev said.

Sydney FC and Under Armour Unveil 2026/27 Kits in Commercial and Design Showcase

Posted on September 10, 2026 by Courtney

Sydney FC has officially launched its new Home and Goalkeeper kits for the 2026/27 A-League season in collaboration with official apparel partner Under Armour, blending high-performance sportswear engineering with local cultural iconography.

Available immediately through official online retail channels ahead of the men’s season opener in the Sydney Derby on October 16, 2026, the new collection reinforces the club’s commercial positioning and deep-rooted connection to the city’s unique geography.

The home jersey features an organic linear texture inspired by Sydney’s landscape, incorporating design motifs representing the harbour, coastline, and blue skies, complemented by club branding elements such as “Sky Blues” inside the collar and “We Are Sydney” on the lower front.

Emphasizing the operational and performance dimensions of the partnership, Sydney FC Men’s captain, Rhyan Grant, noted the focus on elite-level functionality and fan connection of the partnership.

“At Sydney FC we really value the pride and support from our fans, something that this new kit showcases, and partnering with Under Armour for another season means we get to wear jerseys that not only perform the best but capture the essence of the club and the city.”

“I’m excited to get to wear the new kit this season, and proud to represent the beautiful city of Sydney that we get to play for,” he said.

Echoing his sentments, Under Armour managing director, Fernando Reani, added: “Under Armour is a sports house at heart, so partnerships like ours with Sydney FC are incredibly important to us.”

“We’re proud to continue supporting the Club and its players with a kit that delivers on performance while also meaning something to the fans who wear it.

“This season’s design feels unmistakably Sydney. From the textures inspired by the land, sea and sky to the subtle nods to the Club’s heritage, every detail has been considered to celebrate the city and the identity of the Sky Blues.

“We’re really proud to see the players and fans wearing it this season.”

The Sky Blues alternate and third kits will be released in the next few weeks. The new Sydney FC 2026/27 Home and Goalkeeper jerseys are available now from the Sydney FC and Under Armour online stores.