Ministry of Sport

Repco Australia, CRC Industries, and Equip Super Drive Commercial Momentum for Kayo Sports’ MotorRacing 360

Posted on July 31, 2026 by Courtney

Kayo Sports has announced Repco Australia, CRC Industries, and Equip Super as foundation partners for the high-profile program MotorRacing 360.

The partnerships highlights accelerating corporate demand for premium motorsport content following record-breaking digital viewership on the streaming platform during the previous year, which saw streamed Formula 1 and Repco Supercars Championship seasons surge by 26 per cent and 42 per cent year-on-year respectively.

As the newest addition to Fox Sports’ acclaimed 360 franchise, the weekly program serves as a dedicated midweek destination for fans, delivering in-depth analysis, expert opinion, and live debate covering Supercars, Formula 1, and MotoGP.

Aired every Wednesday night and co-led by Fox Motorsport presenter Jess Yates alongside media personality Paul Murray, the hour-long broadcast features an elite panel of industry insiders, including motorsport journalist James Phelps, five-time Supercars champion Mark Skaife, and six-time Bathurst winner Garth Tander.

Commenting on the announcement, Foxtel media chief sales officer, Nev Hasan, said: “Kayo SPORTS is already the undisputed home of motorsport in Australia, boasting the very best in content and live coverage of all major races annually, including Supercars, Formula 1, MotoGP, Bathurst 12 Hour, NASCAR, World Superbike Championship, and more.”

“MotorRacing 360 gives brands a genuine role in the conversations motorsport fans are already having each week, creating deeper, consistent engagement.

“As demand for premium live sport continues to grow, we’re giving advertisers more opportunities to connect with passionate audiences through content that’s authentic, trusted and built around the moments fans care about most.

“The best sports partnerships don’t interrupt the experience; they become part of it,” Hasan said.

Capitalising on the surging popularity of motorsport across Australia, the commercial agreements feature bespoke brand integrations tailored to each corporate partner.

Repco Australia has taken the wheel as the official naming rights partner of MotorRacing 360 while also sponsoring the weekly segment titled What Gets You Goin.

Meanwhile, CRC Industries fuels the Quality Performance of the Week segment with comprehensive on-set product integration, and Equip Super backs the Confidence Call segment.

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Seven Network Secures Exclusive Free-to-Air Broadcasting Rights for NFL in Australia, Headlined by Historic Melbourne Game

Posted on July 31, 2026 by Courtney

The National Football League (NFL) has announced a landmark partnership with the Seven Network, establishing Seven, 7mate, and 7plus Sport as the exclusive free-to-air broadcast partner in Australia for the 2026 NFL season.

The agreement secures live and free coverage of regular-season primetime matches, Sunday afternoon fixtures, postseason encounters, and Super Bowl LXI live from SoFi Stadium on February 15, 2027. In addition, the arrangement encompasses the historic first-ever regular season NFL game to be staged in Australia, featuring the San Francisco 49ers and the Los Angeles Rams live from the Melbourne Cricket Ground on Friday, September 11.

Highlighting the importance of the Australian market to the league’s international expansion strategy, NFL GM for Australia and New Zealand, Charlotte Offord, emphasised the commercial value of broad media accessibility.

“Growing fandom in Australia and globally is at the core of the NFL’s international strategy, and being able to work together with great media partners like the Seven Network to reach the widest audiences is critical to us being able to achieve that.”

“The 2026 season will see Australian fans able to access comprehensive broadcast coverage live and free on Seven and 7plus Sport, including key tent pole moments like the NFL Melbourne Game and Super Bowl LXI.

“This market continues to be a priority for the NFL, and we are excited to be working with Seven to build on the passion of our existing fans while welcoming new ones to experience the sport together,” Offord said.

The alignment arrives as local interest surges, backed by a passionate fan base exceeding 8.8 million Australians.

Noting the immense potential of securing the premier sports property, Southern Cross Media Group’s managing director and CEO, Rohan Lund, added: “Seven’s dominance in sport is unmatched, and securing the free-to-air exclusive rights to the NFL – headlined by the historic first regular season game at the MCG, is a landmark moment.”

He added that the network’s strategy focuses on combining traditional free-to-air broadcast scale with the flexibility of digital streaming on 7plus Sport to maximise audience engagement and commercial partnerships.

As part of the expanded programming schedule, Seven will bolster its editorial output by doubling its weekly NFL Tailgate show to two episodes per week, providing dedicated Friday preview and Monday review programs alongside live game broadcasts.

World Rugby and Mitsubishi Electric Expand Global Partnership for WXV Series

Posted on July 31, 2026 by Courtney

World Rugby and Mitsubishi Electric Europe B.V. have officially extended and expanded their global partnership, securing the multinational technology corporation as the presenting partner of the WXV Global Series and WXV Global Series Challenger from 2026 through 2028.

Building upon the commercial and sporting momentum generated by the Women’s Rugby World Cup 2025, the renewed multi-year agreement covers more than 100 international fixtures across a dedicated window leading into the Women’s Rugby World Cup 2029.

Highlighting the importance of the collaboration, World Rugby chief of women’s rugby, Sally Horrox, said: “Mitsubishi Electric has been an outstanding partner during a transformative period for women’s rugby.”

“From the launch of WXV to the success of Women’s Rugby World Cup 2025, they have consistently shared our ambition to grow the game and create meaningful connections with fans through innovative storytelling and digital engagement.

“As the WXV Global Series continues to evolve, their enhanced support will help us elevate the competition, shine a light on our athletes and continue driving the visibility, competitiveness and commercial growth of women’s rugby on the global stage,” Horrox added.

Echoing these commercial and community priorities, GM of EMEA head of communication at Mitsubishi Electric, Hans-Joerg Hinkel, shared: “Becoming Presenting Partner of the WXV Global Series is a natural extension of our commitment to women’s rugby, connecting the work we’re doing closer to home with PWR and the RPA to develop our Parallel Potential platform, to the very top of the international game.”

“WXV is where the world’s best players and teams come together, and it gives us a powerful global platform to champion the sport, inspire the next generation, and continue building something that lasts, both on and off the pitch,” Hinkel said.

Alongside the global sponsorship, Mitsubishi Electric has reinforced its commitment to female athletics through complementary partnerships with Premiership Women’s Rugby and the Rugby Players’ Association, cementing its multi-tiered investment in the commercial growth of women’s rugby.

The expanded agreement provides essential commercial backing for the WXV Global Series, which features 18 of the world’s leading women’s national teams competing across a touring model alongside emerging nations contesting the WXV Global Series Challenger at the Kai Tak Youth Sports Ground.

Inter Miami CF Secures Major Commercial Partnership with Hyundai Motor America for Miami Freedom Park

Posted on July 31, 2026 by Courtney

Inter Miami CF has announced a multi-year partnership with Hyundai Motor America, naming the prominent automotive corporation as the club’s official mainstream automotive partner and a foundational partner of Miami Freedom Park.

The agreement integrates Hyundai across multiple foundational facets of the organisation, including fan engagement initiatives, grassroots community program, and the state-of-the-art Nu Stadium.

Under the detailed terms of the partnership, the premier East Club located within Nu Stadium will be officially renamed the Hyundai Club, while Hyundai simultaneously assumes the role of entitlement partner for the Hyundai Garage, a signature parking and transport facility situated within the expansive Miami Freedom Park complex.

Both high-traffic venues will feature fully integrated brand visibility and corporate activations throughout the entire competitive season.

In addition, Inter Miami and Hyundai will collaborate extensively on year-round supporter engagement campaigns, encompassing original digital content production, targeted sweepstakes, matchday activations, and exclusive fan-centric experiences tailored to deepen lasting interactions between consumers, local communities, and both global brands.

Hyundai Motor North America president and CE,O Randy Parker, said the partnership builds on the company’s long-standing commitment to football and creates new opportunities to engage supporters while supporting local communities across South Florida.

Inter Miami CF president of business operations, Xavier Asensi, described Hyundai as a partner whose long-term vision aligns with the club’s continued growth and the development of Miami Freedom Park.

Essendon Football Club Raises Over $83,000 Through Annual Challenge Partnership

Posted on July 31, 2026 by Courtney

The Essendon Football Club has announced a total fundraising tally of $83,033.80 from its annual Challenge game, reinforcing a two-decade community partnership dedicated to supporting children and families facing childhood cancer.

Held during Round 19 at Marvel Stadium against the GWS Giants, the marquee fixture generated vital financial backing through ticketing donations, corporate partner contributions, and a player match-worn Guernsey auction that amassed more than $32,000. Significant financial support was also driven by key corporate partners including Yakult, alongside contributions from the AFL Players Association and passionate club supporters across the wider community.

Kyle Langford highlighted the profound personal connections forged between the players and participating families over the years.

“One of the absolute joys of playing for this Club is to make a meaningful impact on the lives of these children and their families.”

“We’re fortunate to play in a lot of special games and this sits right at the very top. So many of our players over the years have established beautiful connections with these families through the partnership that continue to endure,” Langford said.

Emphasising the enduring commercial and cultural identity of the initiative, Essendon Football Club CEO, Tim Roberts, added: “Our partnership with Challenge has become an essential piece of the Club’s identity.”

“We hold so much pride in what we’ve been able to achieve over the two decades dating back to Rama’s fight.”

Praising the collaborative success of the matchday activations, Challenge CEO, David Rogers, noted: “While the auction results and the total funds raised are massive for us going forward in supporting the kids, what’s really about is the collaboration, the connection, and the experiences that the families will be able to hold onto.”

This year’s iteration was marked by a powerful strategic evolution, featuring the launch of the 2026 Challenge Jumper which honoured the legacy of former Bomber Adam Ramanauskas, whose pioneering cancer battles inspired Essendon’s original Call to Arms campaign.

In a first for the organisation, player numbers were transitioned from traditional white to Challenge yellow to visually spotlight the fight against childhood cancer, with every single match-worn and player-issued guernsey completely selling out at auction.

Essendon’s AFL playing group also demonstrated its ongoing commitment by donating the entirety of its $10,000 AFLPA player charity grant directly to the cause.

Esports Foundation and adidas Announce Partnership for Esports Nations Cup

Posted on July 31, 2026 by Courtney

The Esports Foundation has announced a partnership adidas, naming the brand as the Official Kit Partner and a Global Partner for the inaugural Esports Nations Cup.

Set to debut on November 2, 2026, in Riyadh, Saudi Arabia, the tournament represents the first nation-based esports competition of its scale, uniting over 100 countries and territories with 2,000 athletes and coaches.

Backed by a substantial USD45 million (AUD64 ) overall funding commitment; featuring a USD20 million (AUD28 million) prize pool with equal pay per placement and a separate USD20 million Development Fund, the biennial event establishes a structured, recurring commercial platform designed to professionalise and expand the global esports ecosystem.

Under the agreement, adidas will design and produce custom competition apparel, including uniquely tailored jerseys and tracksuits for every participating delegation to reflect their national identity.

Emphasising the importance of the apparel partnership, chief commercial officer at the Esports Foundation, Mohammed Al Nimer, said: “National team jerseys carry identity, pride and the ambition of an entire country or territory.”

“By partnering with adidas, one of the most iconic brands in global sport, we are giving esports athletes the opportunity to represent their nations on the world stage with the same sense of meaning and prestige seen across traditional sport.

‘This partnership will help the Esports Nations Cup create powerful national moments and inspire a new generation of players and fans,” he said.

Echoing the significance of the collaboration, adidas SVP Brand Development, Phillip Waller, added: “At adidas, we’ve spent decades outfitting athletes at the world’s biggest sporting events, and we understand the role a jersey plays in identity, belonging and competition.”

“The Esports Nations Cup gives us the opportunity to bring that experience into esports at a global scale,” Waller noted.

Minerva Network Appoints Tain Drinkwater as Interim Executive Director to Lead Next Phase of Growth

Posted on July 31, 2026 by Courtney

Leading Australian not-for-profit organisation Minerva Network has announced the appointment of Tain Drinkwater as interim executive director.

The appointment comes at a pivotal moment for women’s sport in Australia, bringing elite sports leadership and proven commercial expertise to drive the organisation’s next growth phase.

In her new role, Drinkwater will report directly to the chair and collaborate closely with the Council, committees, and the broader Minerva team to deliver a refreshed five-year strategic plan, strengthen national partnerships and fundraising bases, and build out comprehensive operating platforms.

Highliting the rationale behind the leadership transition, Minerva Network chair, Christine McLoughlin AM, said: “Tain brings exactly the blend of commercial acumen, brand leadership and lived commitment to women’s sport that this next chapter for Minerva demands.”

“Her record of delivering rapid, measurable transformation, while never losing sight of the people and purpose behind the numbers, makes her an outstanding fit as we scale our impact for professional sportswomen across the country,” McLoughlin said.

Reflecting on her new appointment and commercial priorities, Drinkwater emphasised the importance of sustainable career development.

“Minerva’s mission, opening doors for professional sportswomen through the power of business and sport, is one I have lived throughout my career.”

“A key focus for me will be strengthening athlete transition pathways so that professional sportswomen are supported not only during their playing careers, but as they move into leadership, business and life beyond sport.

“I am honoured to work alongside Minerva’s remarkable community of mentors, athletes, staff and volunteers to set the platform for its next phase of growth and impact,” Drinkwater said.

Drinkwater transitions to Minerva following a successful tenure as CEO of Newcastle Jets FC, where she delivered the club’s first-ever Australia Cup and Premiers Plate titles alongside substantial revenue growth. Her extensive career features senior leadership roles across the NRL, Netball NSW, the NSW Swifts, GIANTS Netball, and the Brisbane Broncos, where she secured three consecutive NRLW Premierships and helped establish the elite women’s competition.

Minerva Network currently relies on pro-bono support and corporate partnerships to power its mission, with over 480 senior executives volunteering mentoring, professional development, and networking to more than 1,100 professional women athletes across more than 86 sports nationwide.

High Performance Sport New Zealand Announce Partnership with Lumin Sports

Posted on July 31, 2026 by Courtney

High Performance Sport New Zealand has entered into an agreement with Australian sports technology company Lumin Sports, selecting the advanced Lumin Strength platform following a global review of elite strength and conditioning providers.

The partnership will see Lumin Strength deployed across HPSNZ’s high-performance network, equipping coaches and high-performance practitioners with an integrated platform to design, deliver, and monitor individualised strength and conditioning programs for elite and emerging athletes supported by the Tailored Athlete Pathway Support initiatives.

The digital transformation replaces fragmented spreadsheets, documents, and legacy systems with a centralised solution aimed at enhancing operational efficiency, data quality, and longitudinal consistency across multiple sporting codes.

HPSNZ’s business wwner for the Athlete Management System Build Project, Paul McAlpine, emphasised the technological edge provided by the platform.

“On top of being a cutting-edge product, it is rapidly evolving and backed by a very attentive team behind the scenes.”

Elaborating on the decision, HPSNZ’s head of SNC, Adam Allen, said: “We chose Lumin Strength for its ease of use, responsive support team, and ability to bring programme delivery and athlete data into one platform.”

“Lumin is replacing fragmented spreadsheets, documents and legacy systems while improving efficiency, data quality and consistency,” Allen said.

Highlighting that the agreement reflects an industry-wide transition toward purpose-built performance technology, Lumin Sports CEO, Ben Tripodi, added: “Across high performance sport, we’re seeing organisations move towards purpose-built S&C platforms that can scale with their programmes and seamlessly fit within their existing technology stack.”

“HPSNZ has made a strategic investment to ensure athletes get the most out of the world-class strength and conditioning support services they offer and we’re proud to support an organisation that values athlete outcomes and excellence,” Tripodi said.

With software already utilised across major global competitions including the AFL, NBA, NBL, and Formula 1, Lumin Sports further cements its standing within elite athletic administration.

HPSNZ now joins a growing cohort of national sporting organisations in the region adopting the platform, including New Zealand Football, Canoe Slalom New Zealand, and the Adams Centre for High Performance, as the agency scales its technological infrastructure ahead of upcoming international pinnacle events.

Volleyball WA Secures Multi-Year Apparel Partnership with Belgravia Apparel

Posted on July 30, 2026 by Courtney

Volleyball WA has announced a partnership with Belgravia Apparel, naming the leading custom sportswear supplier as the organisation’s official apparel partner.

As the Australasian elite teamwear partner of New Balance, Belgravia Apparel will supply premium custom performance and supporter apparel across all levels of the sport in Western Australia, spanning grassroots participation, regional competitions, and elite state team representation.

Commenting on the collaboration, Volleyball WA CEO, Sophie Row, said: “We are delighted to welcome Belgravia Apparel as Volleyball WA’s official apparel partner.”

“This partnership reflects our commitment to continually improving the experience we provide to members and aligning with organisations that share our vision for the future of volleyball in Western Australia.”

“Belgravia Apparel’s capability national reach and commitment to service will help us deliver a stronger apparel and merchandise offering for our community, while creating additional value and opportunities for clubs, athletes, officials and supporters.

“Volleyball is built on community, and strong partnerships are essential to helping our sport grow and thrive.

“We look forward to working closely with Belgravia Apparel to support the continued development of volleyball across Western Australia,” Row said.

Emphasising the company’s expanding footprint within the sport following national and international engagements, Belgravia Apparel CEO, Brian Waldron, added: “We are delighted to Partner with Volleyball WA and build on the existing relationship we have with Volleyball Australia.”

“Our commitment to the sport at every level is evident through our involvement in the Beach Volleyball World Championships Adelaide in 2025. Community sport is at the core of what we do and we look forward to bringing this partnership to life through the VWA community.

“Excited by the opportunity to support the growth of volleyball in Western Australia,” Waldron shared.

The partnership reinforces Belgravia Apparel’s market dominance since securing New Balance teamwear rights in 2020 and expanding into additional global regions.

2degrees Secures Three-Year Partnership with New Zealand Rugby to Back Women’s Game

Posted on July 30, 2026 by Courtney

2degrees has expanded its signed a three-year partnership with New Zealand Rugby, becoming the official telecommunications partner and heavily backing high-performance pathway programs.

The multi-year agreement embeds 2degrees across multiple levels of women’s rugby, spanning the Black Ferns, Black Ferns XV, Black Ferns Sevens, and the New Zealand Under 18 Girls programs.

Furthermore, the telco will serve as the official presenting partner of Contact Ready, a national introductory program tailored for teenage girls transitioning into contact rugby. This corporate commitment complements 2degrees’ existing sponsorships with all four Sky Super Rugby Aupiki clubs, reinforcing its long-term investment strategy in female athletics.

Highlighting the alignment and the scale of the sponsorship, 2degrees CEO, Mark Callander, said: “The opportunity to be the telecommunications partner for New Zealand Rugby is exciting for 2degrees and highlights the credibility and capability we have connecting leading NZ institutions.”

“New Zealand Rugby reaches every corner of the motu, from local clubs and school fields right through to packed stadiums and the international stage.

“This partnership gives us the ability to invest in one of New Zealand’s most iconic sporting organisations at a scale we’ve never done before.

“I’m incredibly proud of how we are able to strengthen our commitment and continue our work backing women’s sport.

“The 2degrees team has been working hard with a range of sports and codes for years, and today’s announcement signifies our ongoing commitment,” Callander said.

Emphasising the developmental importance of the corporate partnership, Black Ferns head coach, Whitney Hansen, added: “We know that inspiring the next generation starts with creating opportunities at different levels of the game.”

Having partners who believe in that journey and want to invest in players from our early representative programmes through to the Black Ferns sends a really powerful message about the future of women’s rugby in New Zealand,” Hansen said.

Echoing these sentiments, pointing out the strategic novelty of a nationwide pathway investment, New Zealand Rugby chief commercial officer, Chris Brown, noted: “This is an exciting partnership because it focuses on the future of women’s rugby.”

“Having a partner invest across the women’s pathway, from New Zealand Rugby’s women’s development programmes through to the Black Ferns, is a first for us, and demonstrates the growing strength and appeal of the women’s game.

“2degrees has a proven commitment to supporting women and girls in sport, and its ambition aligns closely with ours.

“Together, we’re helping create more opportunities for players, strengthening the pathway and ensuring the next generation can see a clear future in rugby,” Brown said.

Football NSW Appoints Kristina Travers to Board to Strengthen Governance and Strategic Growth

Posted on July 30, 2026 by Courtney

Football NSW has officially announced the appointment of experienced governance leader and corporate executive Kristina Travers as an elected member of the Football NSW Board.

Bringing more than 20 years of executive leadership expertise spanning professional services, fast-moving consumer goods, and government sectors, Travers joins the governing body to advance its strategic direction, operational excellence, and organisational sustainability across New South Wales.

Travers currently serves as Managing Director of People Solutions and Transformation at PwC Australia, where she spearheads large-scale organisational transformation and risk management initiatives both domestically and internationally.

A member of the Australian Institute of Company Directors, Travers brings extensive board-level governance experience gained through leadership roles across the sport and not-for-profit sectors, including her ongoing tenure on the Softball NSW Board and her recent service as Vice Chair of the Lokahi Foundation. Her appointment reinforces Football NSW’s commercial and structural focus on sound financial and administrative governance as participation rates and community programs expand statewide.

Welcoming Travers to the board, Football NSW chairman, Gilbert Lorquet, said: “We are delighted to welcome Kristina to the FNSW Board. Kristina brings extensive governance and executive leadership experience, combined with a deep commitment to grassroots football.”

“Her expertise in people, culture and organisational transformation will be a valuable asset as we continue to grow and strengthen the game across New South Wales,” Lorquet said.

With a proven track record in building sustainable organisations and fostering inclusive community participation, Travers is positioned to guide the state governing body through its next phase of commercial development and grassroots expansion.

Speaking on her appointment, Travers said she was honoured to join the Football NSW Board and look forward to contributing to the continued growth and success of football across New South Wales.

“I am passionate about the role sport plays in bringing communities together and creating opportunities for people of all backgrounds to participate and thrive.”

“Football NSW has a significant role in supporting the growth of the game across the state, and I look forward to working alongside the Board and wider football community to help strengthen the organisation into the future,” Travers said.

The addition of Travers underscores Football NSW’s ongoing commitment to robust governance standards, ensuring the organisation remains resilient, commercially viable, and well-equipped to support the surging demand for football infrastructure and talent pathways across the state.

Hockey Australia Restructures High-Performance Pathway With Strategic Coaching Appointments for Brisbane 2032

Posted on July 30, 2026 by Courtney

Hockey Australia has appointed former Kookaburra Simon Orchard and international coach Marcelle Keet as National Pathways Coaches.

The newly created roles form part of a comprehensive organisational restructure designed to bridge the gap between junior grassroots programs and the senior Kookaburras and Hockeyroos squads as the nation builds towards the Brisbane 2032 Olympic Games.

The overhaul also features the elevation of Mark Knowles to Pathway Technical Director and Hugh Purvis to Talent Accelerator 2032 Technical Lead, reflecting a major workforce investment under Hockey Australia’s overarching Strategic Direction and Plan.

Operating within an integrated national framework targeting elite athletes aged 16 to 21, Orchard will spearhead the men’s Burras pathway program, while Keet will direct the women’s Jillaroos program.

Following a highly competitive recruitment process, these appointments ensure that junior athletes receive consistent, world-class mentoring.

Emphasising the strategic long-term vision of the high-performance restructure, Orchard, said: “My goal isn’t just to develop world-class junior athletes, it’s to develop future Kookaburras capable of winning Olympic gold on home soil in Brisbane 2032.”

“I will judge the success of the pathways program not by Junior World Cup results alone, but by how many players go on to become medal-winning Kookaburras,” Orchard noted.

Bringing extensive global experience following her tenure as assistant coach for South Africa at the Paris 2024 Olympic Games alongside her work within the ACT high-performance system, Marcelle Keet highlighted the personal and athletic impact of her appointment.

“What attracted me most to this role was the opportunity to have a real impact on the next generation of Australian female hockey players.”

“I’ve always loved working in the pathway space because it’s where you can help shape not only better athletes, but better people,” Keet said.

The framework is equipped to deliver a seamless transition for elite juniors into senior international representation, reinforcing Hockey Australia’s commercial and operational readiness for the upcoming decade of home-soil global events and international fixtures.

DAZN Secures Landmark Streaming Rights for MSG and YES Networks in Major US Expansion

Posted on July 30, 2026 by Courtney

Global sports streaming platform DAZN has entered a landmark agreement to become the exclusive digital home for MSG Networks and YES Network during the 2026-27 NBA, NHL, and MLB seasons.

The partnership grants DAZN direct-to-consumer streaming rights for regional broadcasts covering major sports franchises including the New York Knicks, New York Yankees, New York Rangers, New York Islanders, Brooklyn Nets, New Jersey Devils, and Buffalo Sabres.

The alliance arrives as professional sports leagues actively confront the ongoing financial decline of traditional regional sports networks, seeking alternative distribution models and innovative revenue streams.

Emphasising the transformative nature of the agreement for the company’s long-term corporate expansion strategy, DAZN CEO, Shay Segev, said: “It is a defining moment for us and underscores our commitment to expanding our footprint in the United States.”

Furthermore, DAZN is actively closing in on additional commercial agreements to acquire local broadcasting rights for several more NBA teams for the upcoming regular season, including the Cleveland Cavaliers, Indiana Pacers, Memphis Grizzlies, Minnesota Timberwolves, and San Antonio Spurs, alongside potential direct-to-consumer streaming arrangements with the Charlotte Hornets and Orlando Magic.

In addition to live game coverage, subscribers will gain direct access to comprehensive 24/7 feeds of MSG, MSG Sportsnet, and YES, alongside extensive on-demand highlights and original programming.

Existing users of The Gotham Sports App will eventually be migrated onto DAZN’s advanced digital infrastructure, positioning the platform as a central player in resolving regional broadcasting challenges for major professional leagues.

Rugby Australia Secures $90 Million Federal Funding for 2027 and 2029 World Cup Legacy Program

Posted on July 30, 2026 by Courtney

Rugby Australia has welcomed a $90 million funding commitment from the Federal Government to deliver the 2027 and 2029 Men’s and Women’s Rugby World Cups, establishing a comprehensive Impact Beyond legacy program designed to drive long-term commercial and community growth across Australia and the Pacific.

Announced alongside Federal Minister for Sport Anika Wells, Rugby Australia CEO Phil Waugh, and World Rugby chair Brett Robinson, the landmark investment represents the first time the global tournament will be hosted on Australian shores in 24 years, providing a blueprint to enhance participation, infrastructure, coaching pathways, and female representation through to the end of 2029.

The Impact Beyond initiative combines targeted domestic expansion with regional collaboration via the Federal Government’s PacificAus Sports program.

Domestically, the program aims to increase registered competition participants by 30 per cent, double club program participation, and boost female participation by 70 per cent.

Simultaneously, the Pacific framework focuses on international performance development, governance, financial sustainability, and community rugby engagement.

Emphasising the significance of the funding for regional sporting sustainability, Rugby Australia CEO, Waugh, said: “Rugby plays a vital role in communities across Australia and the Pacific and today’s announcement by the Federal Government ensures that great work will expand and evolve, positively impacting the lives of millions throughout the region.”

“The Rugby World Cups in 2027 and 2029 in Australia present a generational opportunity to showcase the passion and purpose of Australian and Pacific Rugby, and the incredible communities supporting them, to the world and ensure the long-term sustainability and success of rugby in Australia and the Pacific.

“With the valued support of Minister Wells and the Federal Government, the legacy of the world’s third largest sporting event will live on long after the tournaments themselves, with more girls and boys playing the game, better infrastructure for all and fans old and new contributing to a culture and spirit unique to rugby and renowned around the world,” Waugh said.

Highlighting the broader economic and social returns of the investment, Federal Minister for Sport, Anika Wells, added: “The Albanese Government’s $90 million investment will get more women, girls and grassroots players into rugby, growing the sport in Australia and the Pacific and leaving a lasting legacy from these major competitions.”

“The benefits of these tournaments will be felt well beyond the final whistle, encouraging Australians, especially women and girls, to pick up a ball and get involved. Hosting these major events in Australia will also boost tourism, create jobs and support local businesses.

“This is another way we are working with our Pacific neighbours to grow and strengthen our ties through sport,” Wells noted.

Perth Bears Secure Penrite Oil as Major Foundation Partner and Top Back Jersey Sponsor

Posted on July 30, 2026July 30, 2026 by Courtney

The Perth Bears, has announced that centenarian Australian lubricant manufacturer Penrite Oil has signed on as the club’s top back jersey sponsor and Major Foundation Partner.

Marking Penrite’s debut venture into the elite rugby league sponsorship landscape, the partnership was officially unveiled at a launch event at Penrite Oil’s Perth headquarters.

The collaboration is being prominently showcased this weekend at the Supercars Perth Super440 at Wanneroo Raceway, where the Perth Bears logo will feature prominently on the bonnets of Matt Payne and Kai Allen’s Penrite Racing Mustangs.

Welcoming the landmark corporate alliance, and emphasising the synergy between regional sporting passion and brand performance, Perth Bears CEO, Anthony De Ceglie, said: “The Perth Bears are thrilled to be partnering with our Major Partner, Penrite Oil.”

“Perth has an incredibly passionate, parochial sporting fanbase that lives and breathes high performance.

“What better way to launch the partnership than with this high-octane collaboration between Penrite and the Perth Bears,” De Ceglie said.

Celebrating its historic 100th year of operation, Penrite Oil sees the alignment as an ideal vehicle to connect with Western Australian motorsport and sports enthusiasts.

Highlighting the shared values driving the relationship, Penrite Oil CEO, Toby Dymond, added: “We are incredibly proud to bring Penrite Racing and the Perth Bears together for the Perth Super440.”

“Both organisations share Penrite’s passion for performance, teamwork and building strong connections with their supporters and local communities.

“Featuring the Perth Bears on the Penrite Racing Mustangs is an exciting way to introduce the partnership to Western Australian fans and celebrate the beginning of a new era for the club,” Dymond said.

The cross-code partnership extends beyond static branding to include an immersive trackside experience, featuring a dedicated ride day on Friday where high-profile Perth Bears players will experience the raw speed of a Supercar firsthand.