Ministry of Sport

Tasmania JackJumpers and Tasmania Jewels Secure Firmus as Principal Community Partner

Posted on September 11, 2026 by Courtney

The Tasmania JackJumpers and Tasmania Jewels have welcomed technology and infrastructure company Firmus as their new Principal Community Partner.

The alliance is designed to boost grassroots basketball development across Tasmania, expanding regional community outreach, delivering equipment upgrades to local clubs, and funding free ticket access for youth supporters attending Jewels fixtures.

By embedding Firmus into their foundational community framework, both basketball organisations aim to amplify regional engagement outside major metropolitan hubs, targeting remote and regional areas including the West and East Coasts, King and Flinders Islands, the Peninsula, and the Huon Valley.

Commenting on the profound community atmosphere driving the collaboration, JackJumpers and Jewels CEO, Trent Jacobs, said: “As a club, we’ve had some incredible on court success, but it’s the support of Tasmanians that we’re most proud of.”

“Firmus shares our commitment to investing in Tasmanians, and together we will increase the positive impact of sport on our communities with this partnership.

“Every year our club engages with thousands of kids and now we can boost this even more, especially with more visits our regions. This means we can spend more time in regional areas like the West and East Coasts, King and Flinders Islands, the Peninsula and Huon Valley, plus so much more.

“We will also invest in equipment to help more Tassie kids enjoy basketball and give more young fans the chance to get to a game with kids-go-free tickets to Jewels games,” he said.

Firmus chief operating officer, Cameron Hanson, highlighted the personal alignment and commercial intent behind the long-term investment.

“I grew up watching Tasmanian sport bring people together, and few teams do that better than the JackJumpers and Jewels.”

“Getting more kids through the door for free, and more gear in their hands so they can actually play the game matters to us, it’s exactly the kind of impact we want to have.

“This club already does so much for the community, and we want to help them do more of it by investing in these programs long term,” Cameron said.

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Nu Officially Launches United States Operations at Inter Miami CF’s Nu Stadium

Posted on September 11, 2026 by Courtney

Latin American digital banking Nu has officially commenced its commercial operations in the United States, marking a strategic milestone through an exclusive launch event hosted at Inter Miami CF’s state-of-the-art Nu Stadium.

Bringing over 300 VIP guests to the newly transformed venue facilities, the digital financial services leader showcased its remarkable global growth trajectory alongside its landmark multi-year main partnership with the Major League Soccer club, which was originally established in March 2026.

This high-profile market entry introduces a suite of consumer financial products, including the specialized Nu Account, Nu Credit Card, and Nu Global—a multi-currency digital account facilitating fee-free money movement across more than 35 countries for over 140 million existing customers worldwide.

President of business operations at Inter Miami CF, Xavier Asensi, emphasised the value of aligning the football club with high-growth global technology brands.

“From the very beginning, our Ownership group strived to be the reference of fútbol in the United States. Just as importantly, for us as a fútbol club, it is to build those strategic partnerships, with alliances that allow us to grow to the next level.”

“Having partners like Nu brings us to that level and their ambition is a representation of what we are and what we want to be,” Asensi said.

Reflecting on the organisation’s decade-plus evolution across emerging international markets, Nu founder and CEO, David Vélez detailed the vision driving the United States market entry.

“This is the next chapter of something we started thirteen years ago in a small house in São Paulo.”

“Since our founding, we have believed that consumer-obsessed digital banking is the future of retail banking globally, and after proving this hypothesis with over 140 million fanatical customers in Latin America, we are excited to start executing our thesis beyond our core region,” Vélez said.

Echoing this growth strategy, Nu US co-founder and CEO, Cristina Junqueira, outlined the operational efficiencies underpinning the mobile-first model.

“Our customer-centricity and our fully mobile banking model allow us to pass on efficiencies straight back to our customers, all in service of building the best everyday mobile banking solution.”

“We want to earn the place of being people’s primary banking relationship, and capturing even a small share of the U.S. market will be transformative for our business,” Junqueira said.

Rugby Australia Launches NextGen XVs Pathways Program to Accelerate Female Rugby Talent

Posted on September 11, 2026 by Courtney

Rugby Australia has officially launched its premier NextGen XVs development program, establishing an elite competitive pathway for Under 16 and Under 19 female athletes as the organisation accelerates preparations for the home Rugby World Cup in 2029.

Kicking off at Forshaw Rugby Park in Sylvania Waters, the multi-week initiative integrates regional member unions and Super Rugby clubs to expand female participation and refine high-performance pathways across the country.

The program features two Under 19 representative squads, Green and Gold, alongside a holistic development camp and match series for the Under 16 cohort. Coached by prominent figures including former Wallaroos scrumhalf Iliseva Batibasaga and former Wallaroos captain Shannon Parry, the squads draw elite emerging talent from premier regional bodies such as the NSW Waratahs, ACT Brumbies, Queensland Reds, and Western Force.

Highlighting the importance of the structured pathway in building a sustainable national talent pool, head of women’s pathways, Lachlan Parkinson, said: “The Under 19 squads are a combination of players with either Super Rugby Women’s experience, first grade women’s club rugby, the Buildcorp Australian Junior Championships and number of players coming in from the NextGen Sevens series for their first taste of XVs rugby.”

“The Under 16 squad was selected from the Buildcorp Australian Junior Rugby Championship held on the Sunshine Coast in July.

“The Under 19s have completed a number of two-day preparation camps and will flow into a two-match series, providing important match exposure at an elite level for the players to help support their development as elite rugby players.

“The Under 16s program is about introducing the best young talent in Australia to a high performance environment and giving them the skillsets and grounding to become world class rugby players.

“The talent across the squads is exciting and shows that the future of women’s rugby is in a strong place in Australia as we head towards a home World Cup in 2029,” Parkinson said.

The competitive schedule commences on September 12 with the Under 19 fixture, followed by a double-header at Knox Grammar School on October 3 featuring both Under 16 and Under 19 showcase matches.

NFL Unveils Ambitious Commercial Strategy and Multi-Year Growth Plan Following Landmark Melbourne Clash

Posted on September 11, 2026 by Courtney

The National Football League has commenced an aggressive multi-year expansion strategy in Australia, anchored by the historic regular-season fixture between the Los Angeles Rams and the San Francisco 49ers at the Melbourne Cricket Ground.

Attracting nearly 100,000 spectators on-site and an expected television audience exceeding two million Australians, the landmark event marks a watershed moment for the league’s international commercial footprint.

NFL head of Europe and Asia-Pacific, Brett Gosper emphasised the trajectory of local fan acquisition, noting that annual tracking data reveals staggering market momentum.

“There’s also been a 1.3 million growth in fans, total fans, in the last 12 months.”

“Even in Germany, or UK, or Mexico we wouldn’t see a figure like that.

“The goal is to be in the top three preferred sports in the markets that we prioritise, outside the endemic sport,” Gosper stated,

The commercial build-up has involved extensive multi-year market cultivation, led prominently by the Rams. Having held marketing rights in the region for five years, the franchise has executed aggressive brand activations, including constructing a 22-yard floating football field on the Yarra River to support local fan engagement alongside major partners.

Underscoring the franchise’s deep integration within the Australian market, Rams president, Kevin Demoff, said: “We basically have full activation rights here in many ways that we would … in Los Angeles.”

“We consider this an extension of our city, our market, our brand,” Demoff said.

The league reallocated high-end corporate suites at the Melbourne Cricket Ground away from several domestic brands, such as Asahi and Treasury Wine Estates, in favour of global league sponsors including American Airlines, Visit California, and Pepsi, which replaced Coca-Cola across venue refrigerators.

Strauss Expands Global Partnership Portfolio as Official Partner of the 2026 NFL Melbourne Game

Posted on September 11, 2026 by Courtney

European workwear leader Strauss has secured an agreement to become an official partner of the National Football League in Australia for the 2026 season.

The high-profile arrangement includes official partner status for the landmark 2026 NFL Melbourne Game, serving as a pivotal brand-building milestone ahead of the family-owned enterprise’s official commercial rollout across the Australian market in 2027.

The upcoming Australian launch will introduce specialised technical workwear designed specifically for local operating conditions, backed by comprehensive e-commerce channels alongside selected retail and wholesale partnerships.

The announcement follows closely behind confirmation that Strauss will also assume the role of official workwear partner for the Australian Football League and AFL Women’s competition starting in 2027.

Highligting the commercial importance of the Australian expansion and the cultural alignment underpinning the partnership, CEO and chief brand officer of Strauss, Henning Strauss, said: “The 2026 NFL Melbourne Game is STRAUSS’s kick-off in Australia – and a game-changing moment as we prepare to touch down in the market in 2027.”

“It will be the first regular-season NFL game ever played in a country with a proud tradie culture and a deep passion for physical, team-based sport.”

“From London and Munich to Melbourne, our NFL partnership connects STRAUSS with markets that matter.

“For our family business, Australia is another major milestone on our journey to becoming the world’s most iconic workwear brand,” Strauss said.

In addition to its domestic activation surrounding the Melbourne fixture, the expanded international agreement formally recognises Strauss as the official workwear partner of the NFL in Europe.

These collaborations reinforce global sponsorship network that already spans Major League Baseball in North America, premier European football competitions, and major entertainment properties.

Founded in 1948 and currently led by third-generation family management under brothers Henning and Steffen Strauss, the global workwear manufacturer leverages its iconic ostrich branding to secure partnership collaboration across sporting venues and industrial jobsites worldwide.

MotoGP and Accenture Join Forces to Reinvent the Direct-to-Fan Sports Streaming Experience

Posted on September 11, 2026 by Courtney

MotoGP Group has announced an alliance with professional services firm Accenture to overhaul and scale its direct-to-fan over-the-top streaming ecosystem.

Set to debut ahead of the 2027 season, the initiative will unify core motorsport properties, including MotoGP, Moto2, Moto3, and World Superbike, under a single centralised technology architecture while allowing customised, region-specific audience engagement at scale.

Commenting on the alliance, Digital Business director of MotoGP Group, Gorka Llort Igal, said: “MotoGP has always been defined by innovation, pushing the limits of what’s possible both on and off the track.”

“As we continue to grow our global audience, we’re focused on creating a direct-to-fan experience that matches the excitement, emotion and intensity of the world’s most exciting sport.

“Through our collaboration with Accenture, we’re building a platform that will bring fans closer to the action than ever before, with more personalisation, deeper insights, greater interactivity and richer content,” Llort Igal said.

Highlighting the commercial objectives of unifying digital properties on scalable architectures, global media & entertainment lead at Accenture, John Peters, added: “MotoGP has a clear vision for how it wants to evolve its direct-to-fan experience and create new sources of value around the sport.”

“As sports organisations build deeper, more direct relationships with fans, the opportunity lies in bringing together audience engagement, content and monetization on a connected platform that can continually evolve with changing fan expectations.”

“By combining MotoGP’s deep understanding of its fans and the sport with Accenture’s Media Engage platform and experience building and operating media platforms at scale, we can help create the foundation for the next generation of direct-to-fan experiences,” Peters stated.

Powered by Accenture Media Engage, part of the Accenture Media Suite, the transformation boosts artificial intelligence and advanced automation to streamline operational workflows and optimise monetization across the digital value chain.

Fans will gain access to multi-camera viewing configurations and real-time telemetry data integrated directly into livestreams, with immersive features slated for future updates. The digital architecture will also leverage co-innovation partnerships with Amazon Web Services to optimise circuit connectivity.

The Farmer’s Dog Secures Historic Partnership as First-Ever Official Pet Food Partner of the NFL

Posted on September 10, 2026 by Courtney

The Farmer’s Dog has announced a commercial partnership with the National Football League (NFL), making it the league’s first-ever official pet food partner.

The agreement integrates the brand into one of the most powerful cultural and sporting platforms globally, offering millions of dog owners targeted education around premium nutrition.

The collaboration launches with promotional campaigns featuring New York Giants running back Cam Skattebo alongside his senior rescue dog Duke and dachshund puppies Cheech and Daizy.

The alliance extends far beyond standard branding, covering experiential activations at major league events including Super Bowl LXI, the NFL Combine, and the NFL Draft, alongside community-driven initiatives such as My Cause My Cleats, NFL Salute to Service, and NFL Flag programs.

Commenting on the partnership, Tracie Rodburg, senior vice president of global partnerships at the NFL, “The NFL is all about bringing people together through shared experiences and community,” said Tracie Rodburg, senior vice president of global partnerships at the NFL. “Dogs are an important part of many families, and as the Official Pet Food Partner, The Farmer’s Dog will help us celebrate the role they play in our lives and communities throughout the season”.

CEO and co-founder of The Farmer’s Dog, Jonathan Regev, highlighted the core performance and wellness strategy driving the partnership.

“We understand more than ever how much what we eat impacts our health and performance. NFL players live that every day, and people increasingly recognize the same is true for their dogs,”

“We started The Farmer’s Dog because for too long, feeding your dog meant choosing between different versions of the same ultra-processed food.

“This partnership gives us an incredible opportunity to show millions more people there’s a better way.

“Everything we do is about helping dogs live healthier lives and giving people more time with them—more games, more Sundays, and more seasons together.

“Dogs have an incredible ability to make our lives better, and we’re proud to partner with the NFL to celebrate that bond and what it means to have a dog by your side through all of it,” Regev said.

Sydney FC and Under Armour Unveil 2026/27 Kits in Commercial and Design Showcase

Posted on September 10, 2026 by Courtney

Sydney FC has officially launched its new Home and Goalkeeper kits for the 2026/27 A-League season in collaboration with official apparel partner Under Armour, blending high-performance sportswear engineering with local cultural iconography.

Available immediately through official online retail channels ahead of the men’s season opener in the Sydney Derby on October 16, 2026, the new collection reinforces the club’s commercial positioning and deep-rooted connection to the city’s unique geography.

The home jersey features an organic linear texture inspired by Sydney’s landscape, incorporating design motifs representing the harbour, coastline, and blue skies, complemented by club branding elements such as “Sky Blues” inside the collar and “We Are Sydney” on the lower front.

Emphasizing the operational and performance dimensions of the partnership, Sydney FC Men’s captain, Rhyan Grant, noted the focus on elite-level functionality and fan connection of the partnership.

“At Sydney FC we really value the pride and support from our fans, something that this new kit showcases, and partnering with Under Armour for another season means we get to wear jerseys that not only perform the best but capture the essence of the club and the city.”

“I’m excited to get to wear the new kit this season, and proud to represent the beautiful city of Sydney that we get to play for,” he said.

Echoing his sentments, Under Armour managing director, Fernando Reani, added: “Under Armour is a sports house at heart, so partnerships like ours with Sydney FC are incredibly important to us.”

“We’re proud to continue supporting the Club and its players with a kit that delivers on performance while also meaning something to the fans who wear it.

“This season’s design feels unmistakably Sydney. From the textures inspired by the land, sea and sky to the subtle nods to the Club’s heritage, every detail has been considered to celebrate the city and the identity of the Sky Blues.

“We’re really proud to see the players and fans wearing it this season.”

The Sky Blues alternate and third kits will be released in the next few weeks. The new Sydney FC 2026/27 Home and Goalkeeper jerseys are available now from the Sydney FC and Under Armour online stores.

Nine Entertainment Secures Six-Year English Premier League Rights Extension Through 2034

Posted on September 10, 2026 by Courtney

Nine Entertainment has announced a six-year extension of its exclusive Premier League rights, locking in coverage through the end of the 2033–34 season.

The landmark agreement arrives with two seasons still remaining on the current contract, a the vital commercial significance of the property to Nine’s streaming organisation.

Reflecting on the importance of the renewal, Nine Entertainment CEO, Matt Stanton said: “Football is the ultimate global game, followed with remarkable intensity by millions of fans across Australia.”

“Bringing the Premier League to Stan has been a genuine game-changer for our business, and we are very pleased to be extending the partnership for a further six years.

“As the sole rights holder in Australia, Nine is uniquely placed to activate our assets across streaming and broadcast, publishing and outdoor to promote awareness of Premier League, deepen fan engagement, and tell the game’s stories across the entirety of the season.

“This agreement further strengthens Nine’s premium sport offering and reflects Nine’s long-term strategy of investing in premium live sport and delivering the sporting moments that matter most to Australians,” Stanton said.

Pointing to the tangible financial metrics underpinning the partnership, and noting its direct contribution to corporate profitability and subscriber growth, Nine’s managing director of streaming and broadcast, Amanda Laing, said: “Extending this deal through to the 2033/34 season is an incredible milestone for Nine and a direct reflection of the strength of the partnership between Stan and the Premier League.”

“When we brought the Premier League to Stan Sport, we set out to deliver an unmissable viewing experience for our subscribers, and the response has been remarkable.

“The Premier League rights have been one of the largest drivers of subscriptions in Stan Sport history and were a key contributor to our strong financial results in FY26,” Laing said.

Premier League chief media officer, Paul Molnar, praised the commitment shown by the Australian broadcaster in expanding the competition’s regional influence.

“We are delighted to extend our partnership with Stan for a further six seasons, ensuring fans across Australia can continue to enjoy every Premier League match live through to the end of the 2033/34 season.”

“Stan has demonstrated a strong commitment to delivering high-quality coverage and bringing the Premier League closer to fans, supported by the reach and strength of the wider Nine network,” Molnar noted.

Sports Entertainment Group Drives Commercial Campaign for NFL Match in Melbourne

Posted on September 10, 2026 by Courtney

Sports Entertainment Group has activated a multi-platform broadcast and activation campaign surrounding the National Football League’s regular-season debut in Australia at the Melbourne Cricket Ground.

Operating under a multi-year broadcast partnership extending through 2028, Sports Entertainment Network is delivering extensive coverage of the fixture between the San Francisco 49ers and the Los Angeles Rams.

The rollout encompasses exclusive live radio commentary, television production, fan engagement precincts, and custom publishing ventures designed to capitalise on the landmark international event.

Led by veteran broadcaster Gerard Whateley alongside Australia’s first Super Bowl player Ben Graham, the network’s commercial and editorial strategy spans multiple days of live broadcasting from key Melbourne locations, including Federation Square and Melbourne Park.

In addition to audio coverage, SEG’s television arm Rainmaker is producing specialised programming for the Seven Network, while the company’s events business Ballpark Entertainment has partnered with major corporate sponsors including ESPN, Visit Victoria, Toyota, and Four’N Twenty to deliver the Melbourne End Zone fan precinct.

Sports Entertainment Group Chief Executive Craig Hutchison emphasised the significance of the event for the organisation and its long-term partnership with the league.

“This is a genuinely historic moment for Australian sport and the NFL, and SEN is incredibly proud to be part of it.”

“Our partnership with the NFL continues to go from strength to strength, and having Ben Graham, Gerard Whateley and Jordan Kounelis lead our coverage ensures fans will hear the game through the very best in the business.

“The buzz around this event is enormous, and we’re excited to bring it to life for audiences across Australia with extensive coverage across the week, culminating in what promises to be a truly unforgettable occasion at the MCG,” Hutchison said.

Beyond live match-day broadcasting, the commercial strategy extends into print publishing and hospitality takeovers, featuring the official NFL Game Day Magazine distributed nationwide through major retail partners alongside a brand takeover of the Kingston Hotel in East Richmond converted into SEN House.

Bruce Precinct Master Plan Unveils Dual Scenarios for Canberra’s Sports and Urban Future

Posted on September 10, 2026 by Courtney

The Australian Government has advanced plans for a substantially redeveloped Canberra stadium with the release of the Bruce Precinct Master Plan, backed by a $9.98 million federal commitment over two years.

Developed in partnership with the ACT Government, the Australian Sports Commission, and the National Capital Authority, the blueprint examines how Canberra Stadium, the Australian Institute of Sport, North Canberra Hospital, and the Canberra Institute of Technology’s Bruce campus can be integrated into a vibrant mixed-use precinct.

Central to both scenarios is the long-term future of the ageing Canberra venue. The first option proposes relocating the CIT campus and restructuring land to construct a centrally located stadium near planned rapid public transport along Belconnen Way and Haydon Drive, ensuring the current venue remains operational during construction.

Emphasising the vision of the project for the territory, ACT Chief Minister, Hon. Andrew Barr, said: “Bruce should be a destination where people can study, work, live and connect.”

Federal Infrastructure Minister, Hon. Catherine King, added that the planning framework, informed by rigorous economic, landscape, transport, and sustainability analysis, will unlock the area’s full potential.

The second option retains the stadium in its current location as part of a renewed entertainment precinct connected by an east-west rapid transport spine. Both development pathways feature a venue surrounded by commercial, residential, hospitality, and public spaces rather than functioning as an isolated sporting facility.

While the Master Plan does not establish an explicit construction timetable or final capital cost, the ACT Government has previously targeted a 30,000-seat capacity featuring upgraded player facilities and improved undercover seating.

The broader redevelopment scope is projected to accommodate between 4,000 and 5,800 dwellings alongside 30,000 to 43,000 square metres of commercial, retail, innovation, and institutional space.

Furthermore, over a quarter of the precinct will be preserved as public open space, with infrastructure corridors designed to support a future light rail extension to Belconnen.

The precinct overhaul will directly complement the approximately $250 million redevelopment of the neighbouring Australian Institute of Sport campus ahead of the Brisbane 2032 Olympic and Paralympic Games.

With neither stadium scenario officially selected, subsequent phases will focus on land arrangements, governance, detailed planning, and market engagement to guide the next generation of infrastructure delivery in the nation’s capital.

USTA Strategic Broadcast Overhaul Secures Global Rights Holder Control for US Open

Posted on September 10, 2026 by Courtney

The United States Tennis Association (USTA) has successfully transitioned its US Open host broadcast operations in-house, partnering with Broadcast Services (HBS) and NEP Group to implement a comprehensive ST-2110 IP infrastructure across the Billie Jean King National Tennis Center.

After a decade managed externally by major sports networks, the pivot gives the organisation direct control over world feed production across all courts in 1080p HDR, aligning the tournament with fellow Grand Slam events in Australia, Wimbledon, and Roland Garros while enabling domestic broadcasters to elevate their dedicated local programming.

The operational agreement required coordinating over 170 cameras, advanced cine-style Sony rigs, and expanded audio capabilities featuring Dolby Atmos mixing across major arenas.

Despite tight construction constraints that compressed stadium cabling windows, technical teams successfully deployed NEP IP fly-packs and Lawo.edge gateways to streamline signal distribution for more than twenty international rightsholders.

Highligting the seamless execution, USTA managing director of broadcast, Patti Fallick, said: “Our rights holder partners have been happy, and this has been much smoother than I anticipated.”

“And our team can work directly with HBS to make the production and technical advances we want to keep those rights holders happy,” Fallick said.

Emphasising the flexibility of the new architecture, USTA director of technical operations, Petro Mnych, noting: “Flexibility is the big thing because in the past we have had issues with routers running out of physical outputs or having to have lots of baseband cable kicking around the compound.”

HBS broadcast engineering manager, Cynthia Granquist, said: “All rights holders are equipped with Lawo .edge gateways, with the option to upgrade to a web-based router panel, giving them the flexibility to select and access the feeds they need, whenever they need them.”

Melbourne Stars Extend Greenworks Australia Partnership

Posted on September 10, 2026 by Courtney

The Melbourne Stars have extended their partnership with Greenworks Australia for an additional two seasons, successfully expanding the collaboration to cover both the men’s Big Bash League and women’s Women’s Big Bash League teams.

Following an initial agreement launched ahead of BBL|15, Greenworks will maintain its prestigious status as a Premier Partner and Official Powered Gardening Equipment Partner, securing high-visibility branding across playing helmets, caps, and selected training apparel throughout the summer fixtures.

The expanded alliance integrates the brand directly into match-day signage, interactive fan engagement activations, digital marketing campaigns, and member communications.

Greenworks’ innovative zero-emission battery-powered outdoor equipment aligns strategically with the Melbourne Stars’ ongoing institutional commitment to environmental sustainability and reducing carbon footprints across club operations.

Commenting on the partnership extension, Melbourne Stars GM, James Rosengarten, said: “We’re really excited to be extending our partnership with Greenworks Australia for another two seasons.”

“Greenworks is an innovative brand with strong Victorian roots and values that align closely with the Melbourne Stars.

“After a positive first season together, we’re looking forward to expanding the partnership across both our BBL and WBBL teams and creating more opportunities for Greenworks to connect with our members and fans,” Rosengarten said.

Highlighting the exceptional reach offered by the arrangement across domestic cricket organisation, Greenworks Australia managing director, Adam Duggan, added: “We’re proud to extend our partnership with the Melbourne Stars and strengthen our involvement across both the BBL and WBBL programs.”

“The Stars provide a fantastic platform to showcase the performance, versatility and sustainability benefits of Greenworks products to cricket fans across Victoria and Australia,” Duggan said.

Located in Derrimut, Victoria, with extensive warehousing operations spanning Queensland and New South Wales, Greenworks supplies a comprehensive consumer market range, from affordable mowing solutions to advanced battery platforms.

Mortgage Choice Expands Partnership to Include NBL and WNBL for 2026-27 Season

Posted on September 10, 2026 by Courtney

The National Basketball League and Women’s National Basketball League (WNBL) have signed Mortgage Choice as an official partner across both elite competitions for the upcoming NBL27 and WNBL27 campaigns.

Building on an established relationship with the men’s league during the previous season, the broadened agreement integrates the financial services brand into the national women’s competition, reinforcing the commercial alignment between elite basketball properties and corporate sponsors.

Emphasisng the success of the initial collaboration and welcomed the multi-league expansion, NBL group chief executive officer, David Stevenson, said: “Mortgage Choice has been alongside us since last season, and this expansion into the WNBL is a natural next step in a partnership that continues to grow.”

“I want to personally thank Anthony Waldron and the team at Mortgage Choice for their continued commitment, it’s a partnership built on genuine collaboration, and we’re excited about what it will deliver for both leagues this season,” Stevenson said.

Highlighting the mutual benefits of welcoming the brand into the women’s pathway, WNBL chief operations officer, Justin Nelson, added: “Mortgage Choice has demonstrated a strong commitment to basketball, and extending the partnership into the WNBL provides an opportunity to build on that relationship and connect the brand with our players, clubs and communities across the country.”

“We look forward to working closely with the Mortgage Choice team throughout WNBL27,” Nelson said.

Pointing to strong internal stakeholder alignment and brand visibility as key drivers behind the expanded investment, Mortgage Choice CEO, Anthony Waldron , concluded: “We had a great first year with the NBL.”

“We are thrilled to be deepening the relationship by also partnering with the Women’s National Basketball League (WNBL) this year.

“Many of our brokers are huge basketball fans and are proud to see the Mortgage Choice brand on the courts around the country.

“We’re looking forward to connecting with even more fans throughout the NBL and WNBL 2026/27 season,” Waldron stated.

The upcoming sporting schedule will see the Hungry Jack’s NBL27 season tip off on Saturday, September 19, followed by WNBL27 commencing on Thursday, October 15.

Broadcast coverage remains comprehensive, with every match available live on ESPN alongside dedicated free-to-air and digital streaming distribution via 9Now for the WNBL.

Bank South Pacific Secures Record-Breaking Principal Partnership with PNG Chiefs Ahead of 2028 NRL Entry

Posted on September 9, 2026 by Courtney

The PNG Chiefs have secured the largest club sponsorship in National Rugby League history, announcing a landmark agreement with Bank South Pacific to serve as the Principal Foundation Partner through to the end of the 2030 season.

Unveiled at Santos Stadium in Port Moresby, the historic deal kicks off immediately during the pre-NRL foundation period, positioning the financial institution across the club’s front-of-jersey apparel and membership programs before the team commences its inaugural campaign in 2028.

Commenting on the landmark partnership, PNG Chiefs CEO, Lorna McPherson, said: “This is a landmark partnership for the PNG Chiefs and Papua New Guinea and, as a club, we couldn’t be prouder to welcome BSP on board.”

“BSP is an organisation that is part of the fabric of our country and community and recognises the scale of opportunity that exists with the PNG Chiefs.

“To have this level of commitment to our club – including this period leading into our first game in 2028 – shows BSP’s belief in what we are building, and the way we will create opportunities for Papua New Guineans for generations to come,” McPherson said.

Emphasisng the alignment of a locally headquartered enterprise backing the nation’s expansion team, BSP chairman, Robert Bradshaw, added: “BSP is incredibly proud to play a leadership role in supporting the PNG Chiefs through this historic partnership.”

“It is highly symbolic that BSP, a PNG-headquartered and majority PNG-owned company, is backing the nation’s NRL team.

“Rugby league unites Papua New Guinea like nothing else.

“We want to be an active part of the PNG Chiefs’ nation-building project in PNG and in raising the visibility of rugby league across the South Pacific,” Bradshaw said.

Echoing hi sentiments, BSP Group CEO, Mark Robinson, concluded: “Our aim is to be more than a sponsor for the PNG Chiefs.”

“This is a partnership with purpose.

“This agreement sees BSP become a partner on match day, a partner in engaging the new army of Chiefs fans and an active partner in the community.

“This includes working with the Chiefs to lift financial literacy throughout PNG,” Robinson noted.