Red Bull Racing and Crocs Launch Apparel Collaboration Ahead of Canadian GP

Oracle Red Bull Racing has officially announced a licensing partnership with global footwear brand Crocs. The collaboration is set to debut on May 21, timed to capitalise on the commercial momentum preceding the 2026 Canadian Grand Prix.

The collection features two distinct footwear models and a range of custom “Jibbitz” charms, integrating the team’s iconic navy and red livery into the foam-clog silhouette.

The partnership represents a prerequisite in Formula 1’s modern commercial landscape, where teams are increasingly pivoting toward high-volume consumer goods to diversify revenue streams.

Red Bull Racing has established a reputation for aggressive marketing, and this deal aligns the Milton Keynes-based outfit with a brand that reported moving 250 million pairs globally in recent years through high-profile collaborations.

Product Range and Commercial Strategy

The collection is tiered to appeal to different segments of the F1 fanbase:

  • The Red Bull Racing Classic Runner (USD85): A more traditional entry-point featuring team colours and branding.
  • The Crocband Clog (USD95): A high-concept model styled to resemble a racing car, drawing direct comparisons to previous high-demand limited releases.
  • Custom Jibbitz (USD20): A low-cost accessory set allowing fans to customise existing footwear with the Red Bull Racing logo and motifs.

By targeting a younger demographic, the collaboration follows Liberty Media’s overarching strategy to transform Formula 1 from a niche motorsport into a global lifestyle brand. Unlike traditional technical partnerships, this licensing deal focuses on “mall fashion” and digital-first engagement, leaning heavily on social media activations and the team’s massive online following.

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Madonna, Shakira, and BTS to Headline First-Ever FIFA World Cup Final Halftime Show

FIFA and Global Citizen have announced that global icons Madonna, Shakira, and BTS will co-headline the historic FIFA World Cup 2026™ Final Halftime Show.

The performance is scheduled for Sunday, 19 July, at New York New Jersey Stadium (MetLife Stadium), marking the first time in the tournament’s history that the final will feature a Super Bowl-style musical showcase.

The show is being produced by Global Citizen in partnership with Live Nation and Done + Dusted, with Coldplay’s Chris Martin serving as the official curator.

The production will also feature legendary characters from Sesame Street and The Muppets, including Elmo, Cookie Monster, and Kermit the Frog, highlighting the event’s focus on global education.

Commenting on the announcement, FIFA president, Gianni Infantino, said: “Madonna, Shakira and BTS are global icons whose music transcends borders and generations, and we are proud to welcome them to the first-ever FIFA World Cup Final Halftime Show curated by Chris Martin of Coldplay.” 

“This historic show will also shine a light on a greater purpose by supporting the FIFA Global Citizen Education Fund and our shared mission to expand access to quality education and football opportunities for children worldwide,” Infantino said.

Co-founder & CEO of Global Citizen, Hugh Evans, noted: “Together with FIFA and our curator Chris Martin of Coldplay, we wanted to create the first halftime moment in history focused on leaving a lasting legacy for children worldwide.”

“By bringing together the world’s greatest artists, football, and a shared commitment to education, we have an opportunity to turn a defining cultural moment into enormous impact through the FIFA Global Citizen Education Fund.

“My hope is that in a decade from now, we will see millions of lives impacted, because of this historic moment,” Evans said.

FIFA World Cup Final Halftime Show: Star Studded Group for Grassroot Development

Expressing her excitement to perform during the FIFA World Cup Final Halftime Show, Madonna, shared: “Performing at the World Cup final in support of the FIFA Global Citizen Education Fund is deeply meaningful to me.”

“Without education, children are denied opportunity before they even have a chance,” said Madonna.

Sharing her comment, FIFA Global Citizen Education Fund board member, Shakira, said: “I’ve spent my life doing two things, making songs and building schools.”

”At the FIFA World Cup, those two paths come together.

“Standing alongside Madonna and BTS, I’ll be performing “Dai Dai”, the song I created for this World Cup and for the kids around the world we will reach with the FIFA Global Citizen Education Fund,” she shared.

Adding their excitement, global stars, BTS, said: “Music is the universal language of hope and harmony, and we’re honored to celebrate that power at the World Cup by connecting with millions of viewers around the world in support of children’s education.” 

Strategic Impact: The FIFA Global Citizen Education Fund

The halftime show is a mechanical necessity for the FIFA Global Citizen Education Fund, an initiative aiming to mobilising USD100 million (AUD139 million) to expand access to quality education and football opportunities for children worldwide.

  • Fundraising Progress: The fund has already raised over USD30 million (AUD41 million).
  • Ticket Levy: USD1 (AUD1.39) from every ticket sold for the FIFA World Cup 2026™ will be donated to the fund to support social projects.
  • Grant Allocation: Earlier this week, FIFA and Global Citizen announced the first group of 27 grassroots organisations across 10 countries to receive grants ranging from USD50,000 (AUD69,520) to USD250,000 (AUD347,550).

Commercial and Cultural Significance

The 2026 World Cup will be the largest in history, featuring 48 teams and 104 matches across three host nations. FIFA aims to leverage the tournament’s massive commercial reach to drive long-term social impact.

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Basketball WA Fortifies Digital Infrastructure with Three-Year Superior IT Partnership

Basketball WA has officially entered a new three-year partnership with Superior IT and its cybersecurity and compliance platform, DefenderSuite.

The agreement is designed to enhance cybersecurity awareness, education, and protection across the entire Western Australian basketball ecosystem, marking a significant transition from an operational relationship into a formalised community-wide initiative.

Over the preceding 12 months, Superior IT has collaborated with Basketball WA to overhaul and manage the organisation’s internal cybersecurity protocols.

The new formalised agreement expands this scope, with a critical focus on safeguarding member data and integrating digital safety into the sport’s broader child protection framework.

Strengthening Community and Association Capability

Commenting on the partnership, Basketball WA CEO, Fabian Ross, said: “Cyber security and member protection are key priorities for Basketball WA.

“Through our connection with Superior IT, we’ve identified opportunities to further strengthen our systems and ensure our infrastructure protects not only the organisation, but our entire community. 

“We’re excited to formalise this partnership and provide our Associations and members with access to expert knowledge, tools, and support that will help them operate safely and confidently in an increasingly digital environment,” Ross said.

Expressing his enthusiasm, Superior IT director, Jaron Mott, added: “We’re incredibly proud to be partnering with Basketball WA, an organisation that genuinely reflects what we believe in: community, performance, and showing up consistently.”

“At Superior IT and DefenderSuite, we believe every organisation deserves the technology and security to operate at their best.

“This partnership goes beyond the sponsorship. It’s about investing in the people, clubs, and businesses that make WA basketball what it is, and being a partner they can count on long-term,” Mott said.

A primary objective of the partnership is the delivery of expert-led education sessions for Basketball WA’s affiliated Associations. These forums will provide local administrators with the tools and insights necessary to navigate emerging cybersecurity trends and threats.

Basketball WA aims to ensure that grassroots organisations can operate with confidence in an increasingly digital landscape.

Strategic Priorities: Protection and Education

The partnership allows the organisation to harden its infrastructure while simultaneously empowering its members through shared knowledge. 

Details regarding future education forums and specific cybersecurity services for member associations are expected to be released as the 2026 season progresses. 

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Gold Coast SUNS Unify AFL and AFLW Programs with New Balance Extension

The Gold Coast SUNS have announced New Balance and Belgravia Apparel to becoming their Official AFLW Apparel Partner.

This agreement ensures that for the first time in the club’s history, both the AFL and AFLW programs will be unified under a single technical outfitter for the 2026 and 2027 seasons.

New Balance, which first partnered with the SUNS’ men’s program in 2020, will now serve as the “fabric of the club” across all elite senior football operations. The timing of the announcement is particularly significant, arriving on the eve of the 2026 AFLW pre-season.

Preparations for Rhyce Shaw’s side are scheduled to commence on Monday, 18 May, with the playing group set to don the new performance range immediately.

Expressing his enthusiasm about the partnership, Gold Coast SUNS CEO, Mark Evans said: “New Balance and Belgravia Apparel have been a proud partner of our club for the past six years and we’re delighted to extend upon our existing partnership.” 

“Both organisations have a shared focus on providing the best possible products and services to its customers, which will continue to extend to our SUNS members who have had access to several great benefits thanks to New Balance and Belgravia Apparel,” Evans said.

New Balance AUNZ general manager, Dean Howard, noted that the brand has built a deep connection with the club’s supporters over the past six years.

“New Balance & Belgravia Apparel are incredibly proud to deepen our partnership with the Gold Coast SUNS.”

“Over the past six years, we’ve built a strong connection with the club, its players and its supporters, and we’re excited to now extend that commitment across both the AFL and AFLW programs.

“We look forward to supporting the club and athletes and delivering products that help them perform at their best in the seasons ahead,” Howard said.

Immediate Benefits for the SUNS

While AFL on-field and lifestyle ranges are currently available through the SUNS Shop, the technical AFLW on-field and off-field apparel is slated for release ahead of the NAB AFLW season.

This phased rollout allows New Balance and Belgravia Apparel to leverage the peak interest periods of both competitions, maximising merchandise revenue and fan engagement across the calendar year.

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Classic Sportswear Unveils ‘Super Wāhine’ to Elevate Aupiki Competition

Classic Sportswear has launched “Super Wāhine,” a major branding and engagement campaign designed to place Super Rugby Aupiki athletes and their jerseys at the forefront of the New Zealand sporting landscape.

As the official outfitter for the 2026 season, Classic is leveraging the initiative to address visibility gaps in the women’s game, positioning the jersey as a premium symbol of mana, identity, and regional pride.

This year’s draw, confirmed to kick off on 13 June, features an extended six-round format and the introduction of the “All In” festival round at Pukekohe.

For Classic, the investment is a prerequisite to capitalise on the surging commercial trajectory of women’s rugby in Aotearoa, following the record-breaking success of recent global tournaments.

Strategic Visual Identity and Athlete Focus

“Super Wāhine”, derived from the Māori word for women and strength, utilises high-impact, premium photography to reframe the Aupiki elite.

The campaign features a hero athlete from each of the four clubs:

  • Blues Women: Represented as the defending back-to-back champions.
  • Chiefs Manawa: Consistently featured as top-tier contenders.
  • Hurricanes Poua: Strengthened by elite international signings for 2026.
  • Matatū: Symbolising the pride of the South Island.

By featuring three additional players from each region, Classic aims to showcase the depth of talent within the 118-player pool named for the 2026 season.

The campaign positions the 2026 kit not merely as high-performance apparel but as “the armour of the Aupiki elite,” designed to foster a deeper emotional connection with fans.

Commercial and Structural Alignment

The “Super Wāhine” launch is timed to coincide with a new three-year Partnership Agreement between New Zealand Rugby and the Rugby Players Association.

This agreement introduces a new contracting model for Super Rugby Aupiki, increasing investment in player retention and welfare.

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FIFA and PIF Announce Landmark Partnership for 2026 World Cup

FIFA and the Public Investment Fund (PIF) have announced a partnership with PIF as their Official Tournament Supporter in North America and Asia for the FIFA World Cup 2026™.

This agreement marks an expansion of Saudi Arabia’s global sporting footprint, aligning the world’s most watched sporting event with PIF’s recently approved 2026–2030 strategy.

The partnership aims to facilitate knowledge transfer and capacity-building for Saudi youth, effectively bridging the gap between grassroots development and elite global competition.

Global Engagement Through Savvy and Qiddiya

The partnership will be activated through two of PIF’s key portfolio companies: Savvy Games Group, the Kingdom’s champion for games and esports, and Qiddiya City, the future global hub for entertainment and sport.

These entities are tasked with driving innovative fan engagement initiatives and delivering unique experiences for the football community throughout the tournament.

FIFA chief business officer, Romy Gai Noted that the collaboration will foster innovation and engage youth on an unprecedented scale.

“Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world.” 

“The partnership with PIF will help grow our sport across the globe through unlocking new opportunities, fostering innovation and engaging youth, ensuring that millions of young people have the chance to play football and enjoy its many benefits,” said Gai.

For PIF, this partnership prioritises sport within the broader tourism, leisure, and entertainment ecosystem.

Head of corporate brand at PIF, Mohamed AlSayyad, emphasised that football is at the heart of the fund’s growth, building on previous ties with the FIFA Club World Cup and Concacaf.

“PIF continues to expand its global footprint in sport, with football at the heart of this growth.

“This partnership builds on our existing FIFA relationship from last year’s FIFA Club World Cup – and our work with Concacaf – to deliver a positive and lasting impact.

“PIF continues to accelerate the growth of football globally by expanding access to the game and creating opportunities that benefit players, fans and the wider football ecosystem,” AlSayyad said.

A Historic Tournament Milestone

The 2026 edition of the FIFA World Cup is set to be the largest in the tournament’s history.

Key details include:

  • Expanded Format: The tournament will feature 48 teams for the first time, an increase from the traditional 32.
  • Tri-National Hosting: Matches will be staged across 16 cities in the United States, Mexico, and Canada.
  • Duration: The tournament is scheduled to run from 11 June to 19 July 2026, culminating in a final at New York New Jersey Stadium.
  • Match Volume: A record 104 matches will be played, significantly increasing the inventory for commercial and fan engagement.

The announcement arrives as Saudi Arabia continues its ascent in the football world, notably as the sole bidder for the FIFA World Cup 2034™. 

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Enerven Extends Partnership with Port Adelaide Football Club

Power Community has announced that Enerven has extended its partnership for a fourth year in 2026.

The renewed agreement maintains Enerven’s role as a major partner of the Santos Aboriginal Power Cup and expands its commitment to include a key support partnership for the club’s Empowered program.

Stating that the partnership is built on a genuine commitment to making a practical difference in the communities the company serves, Enerven CEO Richard Amato said: “Now in its fourth year, our partnership with the Port Adelaide Football Club and Power Community Limited is built on shared values and a genuine commitment to making a difference in the communities we serve.” 

“Through Power Community Limited, we’ve seen first-hand the impact these programs have, so continuing our support was a natural next step for us,” Mr Amato said. 

Strengthening the Santos Aboriginal Power Cup

The Santos Aboriginal Power Cup is the flagship community program for the Port Adelaide Football Club, engaging hundreds of Aboriginal and Torres Strait Islander students from metropolitan, regional, and remote areas.

  • Educational Focus: Students participate in curriculum-based learning that emphasizes school attendance, cultural connection, and personal growth.
  • Impact: Enerven’s ongoing support has specifically enabled the program to expand into remote communities, helping to break down barriers to participation and keep young people engaged in education.
  • Culmination: The program concludes annually with a carnival held at Adelaide Oval.

Expansion into the Empowered Program

For the first time, Enerven will also become a key support partner of the Empowered program, which focuses on supporting young women.

  • Core Objectives: The program is designed to help participants build confidence, resilience, and leadership skills through workshops and mentoring.
  • Strategic Growth: Power Community Limited General Manager Jake Battifuoco noted that this partnership “uplift” allows for greater investment in supporting young women to understand healthy relationships and foster a well-developed sense of self.
  • Outcomes: The initiative provides tools for young women to navigate life challenges, strengthen their wellbeing, and explore future pathways in employment and education.

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Netflix Announce NFL Partnership with Landmark Melbourne Game in 2026

Netflix has announced an expansion of its NFL partnership for the 2026 season, highlighted by the broadcast of the first-ever regular season game to be played in Australia.

Netflix will broadcast a total of five games globally in 2026, covering key holiday windows, regular season milestones, and the annual NFL Honors ceremony.

NFL Australia & New Zealand General Manager Charlotte Offord noted that the region now boasts over 8.8 million fans, representing a 47% increase over the last three years. The league’s presence in Australia has matured rapidly since opening a local office in 2022, followed by the launch of national flag football and the NFL APAC Academy.

Historic Kick-off at the MCG

The partnership reaches a significant milestone in Week 1, when Netflix broadcasts the San Francisco 49ers versus the Los Angeles Rams live from the Melbourne Cricket Ground (MCG). Scheduled for Friday, 11 September at 10:35 am AEST, the event marks the first time a regular season NFL game has been staged in Australia. This fixture is part of a record-breaking slate of nine international games across four continents and seven countries in 2026.

Expanded Broadcast Slate

Beyond the Melbourne season opener, Netflix’s 2026 schedule includes several high-profile broadcasts designed to capture global audiences:

  • Thanksgiving Eve: The platform will host the NFL’s first-ever Thanksgiving Eve game on 26 November, featuring the Green Bay Packers at the Los Angeles Rams.
  • Boxing Day Tradition: Continuing its holiday presence, Netflix will air two games on 26 December, following a 2025 Christmas broadcast that averaged 26.5 million global viewers.
  • Regular Season Finale: A new addition for 2026 is a Week 18 game on 10 January, featuring critical playoff implications.
  • NFL Honors: Netflix will stream the league’s annual awards presentation globally during Super Bowl week in February.

Strategic International Growth

Along with Melbourne, the 2026 international schedule includes games in Rio de Janeiro, London, Paris, Madrid, Munich, and Mexico City.

By making these games available in over 200 countries, Netflix provides the NFL with the global infrastructure necessary to bypass traditional broadcast fragmentation and build direct relationships with an international fanbase.

While Netflix holds the global streaming rights for these specific fixtures, the league confirmed that further details regarding local broadcast partners for the remainder of the season in Australia and New Zealand will be announced in due course.

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Racing Queensland Launches Inaugural Apprentice Jockey Program for 2026

Racing Queensland (RQ) has officially opened the intake for its 2026 Queensland Apprentice Jockey Program, a landmark initiative aimed at identifying and developing the next generation of elite jockeys.

The program marks a reinvestment in the state’s racing talent pipeline and re-establishes Queensland as a leader in racing education and high-performance development.

Commenting on the initiative, acting RQ CEO, Lachlan Murray, said: “Racing Queensland is committed to giving every apprentice the best possible opportunity to succeed, both during their apprenticeship and throughout their broader careers in racing.”

Adding that the program is a key pillar of RQ’s Industry Workforce Strategy, education and workforce development manager, Briony Moore, added:  

Selection Process and Induction

Prospective participants have until 21 May 2026 to submit their Expressions of Interest.

Successful candidates will be selected following a comprehensive screening process that includes:

  • Medical and fitness assessments: Ensuring participants meet the physical demands of professional racing.
  • Riding assessments: Evaluating technical skills and foundational abilities.
  • Industry qualifications: Completing necessary certifications required to thrive in a competitive racing environment.

The inaugural intake will be formally announced ahead of an induction ceremony scheduled for 5 August 2026.

‘The Racing Institute’ and High-Performance Support

The Queensland Apprentice Jockey Program will be located at ‘The Racing Institute,’ a new state-of-the-art education and high-performance training centre located at the Gold Coast Turf Club. This facility will serve as a national hub for both accredited qualifications and non-accredited training initiatives.

Participants in the program will receive holistic support, including:

  • Elite Coaching
  • Mentoring
  • Wellbeing Services

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BHP and AFLW Extend Partnership

The AFL has announced that BHP has renewed its partnership with the AFLW, continuing a relationship that first commenced in 2019.

The extension reaffirms a mutual commitment to gender diversity, equality, and opportunity within the football community, while expanding the scope of the partnership to include significant mental health initiatives.

This program aims to improve mental health literacy and strengthen resilience across football communities, from grassroots pathways to the elite level.

Commenting on the partnership, BHP Australia president, Geraldine Slattery, said: “BHP has been a committed partner of AFLW and women’s coaching for years and we are pleased to announce this partnership extension, continuing a shared partnership and commitment to meaningful change and growth in AFLW.”

“BHP’s support across a range of programs helps AFLW and women’s football to thrive on and off the field, especially through supporting and providing wellbeing support through delivery of Movember Ahead of the Game, an impact that is felt right through from pathway from grassroots to the elite level,” Slattery said.

Expressing his enthusiasm, AFL executive general manager customer, commercial & technology, Bec Haagsma, added: “As we enter the next phase of the partnership, we’re sharpening our focus on grassroots clubs, supporting wellbeing, inclusion and opportunity for young people, particularly women and girls, in the communities where we live and work,” Haagsma said.

Enhancing the Women’s Coaching Pathway

BHP will maintain its role as the AFL Women’s Coaching Partner, focusing on programs designed to develop and retain female coaches at every level of the sport.

Key initiatives supported under this pillar include:

  • The AFL Women’s Coaching Academy: A program presented by BHP to develop elite coaching talent.
  • Women’s Coaching Month: Taking place in July, this initiative recognises the contributions of women in coaching roles.
  • BHP AFLW Community Coach of the Year: An annual award that will be presented at the W Awards later this year.
  • National Coach Your Way – Accelerator Program: A high-level developmental program presented by BHP.
  • Coach Developer Network: Further infrastructure to support the growth of female coaching expertise.

Inclusion and Community Impact

As the AFL’s Inclusive Club Initiatives Partner, BHP will power the Women and Girls Community Football Charter. This charter is a central component of phase 2 of the AFL’s Women and Girls Action Plan, directly addressing grassroots inclusion and opportunity for women and girls.

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Hockey Australia Renews Exclusive Partnership with SportsLink Travel

Hockey Australia has announced the official renewal of its long-standing partnership with SportsLink Travel, securing the company’s role as the organisation’s Official Travel Partner and exclusive Travel Management Services provider.

The agreement ensures SportsLink Travel will continue to manage the extensive domestic and international travel programs for the Hockeyroos, Kookaburras, national pathway programs, and officiating staff.

High-Performance and Operational Support

The partnership is designed to handle the complex logistical demands of elite sporting travel, including proactive disruption management and enhanced support during major international campaigns.

Hockey Australia CEO, David Pryles, noted that having a trusted partner is critical given the extensive travel undertaken by national teams and pathway programs throughout the year.

Fan Engagement and Supporter Tours

Beyond high-performance logistics, the collaboration focuses on expanding opportunities for the broader hockey community:

  • Supporter Packages: SportsLink Travel will continue to develop bespoke travel packages and tour opportunities for fans.
  • International Events: These packages are designed to help Australian supporters follow the Hockeyroos and Kookaburras at major tournaments globally.
  • Connecting Fans: The initiative aims to make it easier for Australians to support national teams both at home and abroad.

Commercial Integration and Long-term Connection

SportsLink Travel has supported Hockey Australia and various state associations for over two decades, making this renewal a further strengthening of a deep-rooted connection to the sport.

SportsLink Travel CEO Paul Kelly expressed excitement about continuing to provide high-quality services as the sport grows domestically and internationally.

As an Official Partner, SportsLink Travel will maintain a consistent brand presence across Hockey Australia’s digital platforms and national events. This ongoing commercial alignment underscores a mutual commitment to supporting the growth and operational efficiency of hockey in Australia.

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Table Tennis Australia Reconfigures Board at 2026 Annual General Meeting

Table Tennis Australia held its 2026 Annual General Meeting (AGM) on Saturday at Melbourne Airport, bringing together representatives from all eight Member Associations, Table Tennis Australia Directors, and staff.

The meeting served as a critical governance milestone, resulting in constitutional updates and leadership changes designed to align the organisation with national sporting standards.

Table Tennis Australia CEO Nicole Adamson highlighted the importance of the AGM as a platform for face-to-face collaboration across the national network.

“The AGM is always an important milestone on the TTA calendar.”

“It allows representatives of all of our Member Associations to be together in one room, and we are able to discuss so many important matters face-to-face.”

Table Tennis Australia Governance and Constitutional Amendments

A primary outcome of the AGM was the formal amendment of the Table Tennis Australia Constitution to ensure compliance with the Australian Sports Commission Sports Governance Standards.The restructure transitioned one elected director position into an appointed director position, with the recruitment process for this vacancy scheduled to begin in the coming weeks.

Following the formal proceedings, the Australian Sports Commission facilitated a Member Association Forum. This session enabled delegates to engage in dialogue and collaboration regarding strategic challenges and opportunities currently impacting the sport.

Board Elections and Leadership Transitions

The AGM marked the conclusion of Graham Symons’ tenure as President, a role he has held since 2020. Symons was noted for his vital contribution to the organisation’s recovery between 2017 and 2020 and leaves a significant legacy within the Australian table tennis landscape. The Table Tennis Australia Board is scheduled to meet later this week to elect a new President and Vice President from the current directors.

The board composition saw the following updates:

  • Samuel Miller: Re-elected to the Board of Directors.
  • Lydia Liu: Newly elected to the Board.
  • Graeme Ireland: Formally inducted as a Table Tennis Australia Life Member, following a distinguished career as an ITTF Technical Commissioner and Olympic referee.

The current Table Tennis Australia Board consists of Clare Grech, William Henzell, Steve Knapp, Lydia Liu, Sam Miller, and Sarah Sandley, with one appointed position currently vacant.

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Bravus Australia Named Presenting Partner of NRL Cowboys House Girls Campus

Bravus Australia has entered a new phase of its community investment by becoming the Presenting Partner of the Girls Campus at NRL Cowboys House.

This partnership represents a strategic alignment between Bravus Australia and the Cowboys Community Foundation, with both organisations focused on providing education and career opportunities for young people from regional and remote areas of North and Far North Queensland.

Commenting on the partnership, Bravus Australia CEO, Mick Crowe stated, said: “This partnership isn’t symbolic. It’s about education, life skills, and turning classroom learning into practical outcomes.

“Through our mining, rail and port operations, we can show these young women how their learning connects to real careers available close to home,” Crowe said.

Cowboys Community Foundation CEO Fiona Pelling noted that Bravus has delivered more than $700,000 in grants to local organisations since 2019, making this presenting partnership a natural progression for one of the region’s most committed community contributors.

“Bravus have been one of our most committed community partners since 2019, and this partnership is the natural next step in a relationship built on shared values,” Ms Pelling said.

“This partnership sends a powerful message to every student, family and community we serve – together, we are building a stronger future for us all.”

Bravus Australia Supporting Education

Since its inception in 2019, the Girls Campus has supported 43 graduates who moved from remote communities to pursue their secondary education.

The facility provides a comprehensive wraparound support model that includes:

  • Boarding and Wellbeing: Providing a stable living environment and health support for students living away from home.
  • Cultural Connection: Ensuring students remain connected to their heritage while studying.
  • Career Transitions: A dedicated Graduate Program designed to empower young women as they move into further education, training, or employment.

Honouring Pioneers Through Art

To commemorate this partnership, a life-sized mural has been unveiled at the campus entrance featuring the five pioneering graduates from the class of 2020: Nahlani Ah Kit, Alkere Forester, Babetha Neliman-Nona, Ataya Pearson, and Mara-Leah Sewter.

The artwork includes a deliberate border, allowing current students to add their own artistic expressions and turn the mural into an evolving symbol of shared identity.

Bravus has been a staple of the North Queensland Toyota Cowboys’ community network since 2019.

The company’s history of support includes:

  • Try for 5!
  • Adopt-a-School
  • Elite Sponsorship
  • NRLW Support

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Concacaf Launches Centralised Digital Platform Powered by Deltatre

Concacaf has officially launched a new website and mobile app experience, establishing a unified digital destination for football fans across its 41 Member Associations.

Developed using Deltatre’s award-winning technology, the platform represents a significant advancement in the confederation’s ability to connect with its global audience through a single, streamlined platform.

The new Concacaf.com and mobile app, available on both iOS and Android, integrate live streaming, video-on-demand, and real-time match data with comprehensive player and team profiles.

Stating that the launch is a vital step in bringing football closer to fans across the region, Concacaf general secretary, Philippe Moggio, said: “Our new website and app are designed to make it easier for supporters to follow the competitions, teams, players, and moments that matter most to them, while giving us a stronger foundation to keep improving the digital experience over time.” 

Describing the project as a world-class destination designed to build deep loyalty with supporters across the Americas, CRO at Deltatre, Peter Bellamy, added: “The flexibility of the ecosystem we’ve built gives Concacaf and its stakeholders the foundation to evolve quickly, introduce new experiences, and unlock greater value from its content and fan relationships over time.”

To facilitate ease of use, the platform features full multi-language support in English and Spanish and organises men’s, women’s, and club tournaments for rapid access. Supporters can create free accounts to personalise their experience, allowing them to follow specific competitions and receive granular notifications for key match events and highlights.

A standout feature of the new ecosystem is the “Where to Watch” tool, which surfaces live matches and broadcaster information to enhance content discoverability.

The platform is specifically designed to adapt to different fan viewing contexts; in markets with existing broadcast coverage, it functions as a second-screen companion with real-time insights, while in regions without broadcast access, it serves as the primary destination for live match coverage.

The digital properties are powered by Deltatre FORGE, the same technology utilised by major international sports organisations such as the NFL, NHL, and MLB.

This foundation provides Concacaf with the flexibility to evolve the ecosystem quickly and unlock greater commercial value through advanced advertising tools and a unified single-customer view for precise fan segmentation.

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Rugby Australia and Komo Partner to Build Fan Loyalty for the Golden Decade

Rugby Australia has appointed Komo as its official fan and member engagement platform, embedding the Australian-built technology across its entire national ecosystem.

The partnership serves as a mechanical necessity for the “From Green To Gold” strategy, providing the engagement and loyalty infrastructure required as Australia prepares to host a series of major international events. This “golden decade” includes the Men’s Rugby World Cup in 2027, the Women’s Rugby World Cup in 2029, and the Brisbane Olympics in 2032.

The Komo platform will be deployed across the Wallabies, Wallaroos, Sevens, NSW Waratahs, ACT Brumbies, and Super Rugby Pacific. The technology allows these teams to launch branded fan hubs, live in-stadium activations, and gamified campaigns in minutes.

By capturing first and zero-party data, Rugby Australia aims to move away from fragmented broadcast models and changing social algorithms to build direct, data-rich relationships that persist beyond match day.

General manager of fan growth at Rugby Australia, Dan Wilkins, stated that the partnership helps create better match-day moments and interactive experiences while building the data capability to understand what fans actually value. 

“We need to give fans more reasons to engage, not more things to scroll past.”

“Our job is to make Rugby feel more present, more rewarding and easier to be part of across the year.

“This partnership helps us create better match-day moments, competitions and interactive experiences, while building the data capability to understand what fans actually value and give them more of it,” Wilkins said.

CEO and Co-founder of Komo, Joel Steel, highlighted that the platform is designed to turn every touchpoint, into a data point that deepens fan relationships over time.

“Rugby Australia is entering the most significant period the sport has ever seen in this country, and the ‘From Green To Gold’ strategy reflects an incredible ambition,

“But the organisations that will truly capitalise on this decade aren’t just the ones that show up for the big moments – they’re the ones building direct, meaningful relationships with fans in between.

“That means knowing who your fans are, what they care about, and how to keep them connected to the game long after the final whistle.

“That’s what Komo is built for: turning every touchpoint – in the stadium, on broadcast, through websites and social media, across the varying seasons – into a data point that deepens the relationship and compounds over time.

“We’re proud to be the platform powering that mission not just for Rugby Australia, but for Australian rugby.”

The integration with Rugby Australia’s existing technology stack will deliver Komo’s full suite of capabilities, including loyalty programs, real-time surveying, and sponsor activation tools, across all properties starting from the 2026 season. 

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