Kayo Sports Reveals Live Coverage: “Mega Motorsport Weekend”

Australian sports streaming platform Kayo Sports (a subsidiary of Foxtel) has launched a multi-property broadcast campaign titled the “Mega Motorsport Weekend,” delivering direct-to-consumer coverage across three global motorsport series: the Australian MotoGP finale at Phillip Island, the inaugural round of the 2026 Supercars Finals on the Gold Coast, and the FIA Formula 1 United States Grand Prix from Circuit of the Americas in Austin, Texas.

The programming slate features live studio preview coverage, on-site panel analysis, and ad-break-free session broadcasts. The multi-venue campaign highlights Foxtel and Kayo Sports’ broader strategy to aggregate premium international and domestic motorsport rights—including long-term rights extensions for Formula 1, Supercars, and MotoGP—to drive subscriber acquisition and engagement across high-density racing windows.

Executive Perspective and Rights Portfolio Alignment

Emphasising the network’s plans of combining live broadcast feeds with original shoulder programming to increase viewership duration, managing director of Fox Sports, Steve Crawley, said: “Motorsport fans want to see every big moment wherever the action is, and this weekend will deliver plenty of them.”

“Our job is to give fans more than the result.

“We’re bringing them the stories, the insight and the coverage that bring the whole weekend to life,” Crawley said.

Operational and Editorial Content Architecture

Kayo Sports’ broadcast schedule spans dedicated news reporting, preview shows, and live track feeds:

  • Supercars Championship Finals Launch: The platform will originate live broadcasts of MotorRacing 360 from the streets of Surfers Paradise for the Boost Mobile Gold Coast 500—the opening round of the inaugural 2026 Supercars Finals system. The 10-driver elimination format sees top seed Matt Payne alongside Chaz Mostert, debuting the Toyota GR Supra platform. The weekend concludes with three championship contenders eliminated prior to the Sandown 500.
  • Phillip Island MotoGP Farewell: Kayo Sports is providing dedicated on-site coverage for MotoGP’s final running at the Phillip Island Grand Prix Circuit before the event transitions to Adelaide starting in 2027. Coverage includes the MotoGP Preview Show and MotoGP Paddock Show, featuring commentary from host Chris Stubbs, former premier class rider Chris Vermeulen, and Damian Cudlin. The broadcast features farewell appearances from veteran Australian rider Jack Miller alongside Moto2 graduate Senna Agius.
  • Formula 1 United States Grand Prix: Every session of the United States Grand Prix from Circuit of the Americas will be broadcast live, integrated alongside dedicated Sky Sports F1 feed commentary and analysis.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

New Zealand Cricket and TNS Agree to End Partnership

New Zealand Cricket (NZC) and US-based sports investment firm True North Sports Ventures (TNS) have mutually agreed to terminate their partnership, halting plans to jointly launch a Major League Cricket (MLC) franchise in the United States by 2027.

The original agreement, struck in April 2025, envisioned NZC providing technical, high-performance, and operational support to TNS to establish an expansion franchise in the American T20 market.

Sharing how the decision reflects a disciplined strategy centered on domestic consolidation, CEO of New Zealand Cricket, Geoff Allott, said: “Firstly, I want to say that I admire the endeavour and aspiration behind the partnership with TNS.”

“There’s plenty of potential in the American market, however following further evaluation of the opportunity, we don’t think the timing is right for us to be taking this on.

“Our immediate priority is ensuring we continue to invest in strengthening cricket in New Zealand and refining the best possible high-performance environment for our players and teams.

“I want to thank TNS and MLC co-founders Sameer Mehta and Vijay Srinivasan for allowing us to explore the opportunity and their support in coming to this mutual agreement.

“We wish them all the best for the future of MLC and have pledged to keep the lines of communication open,” Allott said.

Following a review, NZC leadership determined that expanding international operations risked diverting administrative focus and technical resources from its core domestic initiatives.

NZC confirmed that no capital was invested during the exploratory phase and that the organization retains no financial liabilities or ongoing equity commitments.

Domestic Focus and Strategic Realignment

The termination allows NZC to reallocate technical and high-performance resources toward strengthening its domestic ecosystem, including the development of new domestic T20 properties and national team high-performance pathways.

The dissolution of the venture highlights the challenges national governing bodies face when balancing international brand expansion with domestic high-performance investments within a crowded global T20 calendar.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Isuzu Motors Announce Partnership with Rugby World Cup Australia 2027 and 2029

World Rugby has appointed Japanese commercial vehicle manufacturer Isuzu Motors Limited as the Official Automotive Partner for the Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029, both taking place in Australia.

The tournament sponsorship grants Isuzu global marketing rights while integrating the brand’s fleet infrastructure across tournament operations, team logistics, and workforce transportation.

Under the operational agreement, Isuzu will deploy its network of over 160 authorized Australian dealerships to supply transport solutions for the expanded 24-team, 52-match Men’s tournament (running 1 October – 13 November 2027) and the Women’s tournament two years later.

Commercial activations will also feature dedicated fan engagement zones across host stadium precincts and official Fan Festivals. The alignment also coincides with Isuzu’s upcoming 90th corporate anniversary, serving as a global platform to demonstrate its commercial mobility solutions.

Commenting on the partnership, chief revenue officer of World Rugby, Michel Poussau, said: “We are delighted to welcome Isuzu Motors Limited to the World Rugby family as an Official Automotive Partner of Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029.”

“As rugby enters an exciting new era of growth and global reach, partnerships with world-class organisations such as Isuzu are helping us unlock new opportunities for the sport and our fans.

“With less than a year to go until kick-off in Australia, momentum is building rapidly for Men’s Rugby World Cup 2027, while Women’s Rugby World Cup 2029 will continue the sport’s remarkable growth trajectory.

“We look forward to working closely with Isuzu to support tournament operations and deliver two outstanding Rugby World Cups that inspire and connect fans around the world,” Poussau said. 

Pointing out the integration and brand visibility opportunity presented by World Rugby’s flagship events, president and CEO of Isuzu Motors Limited, Naohiro Yamaguchi, added: “We are honored to become a partner of Rugby World Cup, an event that inspires excitement and emotion among people around the world.”

“Next year, Isuzu will celebrate its 90th anniversary.

“At this significant milestone, we believe it is particularly meaningful to share our ambition and ongoing transformation as a commercial mobility solutions company with a global audience through Rugby World Cup, one of the world’s premier sporting stages.

“Across these two outstanding tournaments in Australia, the men’s tournament in 2027 and the women’s edition in 2029, we look forward to working closely with World Rugby to explore how we can contribute to the sustainable delivery of the tournaments.

“Through strong teamwork, we will do our part to support their success,” Yamaguchi said.

The addition of Isuzu expands World Rugby’s commercial roster for Australia 2027 and 2029, joining major sponsors Emirates, Asahi Super Dry, Visa, LIQUI MOLY, and Coca-Cola.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

WNBL Opens 2026-27 Season with 40 Per Cent Attendance Surge and Record Digital Engagement

The Women’s National Basketball League (WNBL) has recorded early commercial growth for the WNBL27 season, reporting a 40 per cent year-on-year increase in opening-week match attendance alongside record digital engagement metrics.

The opening round featured a sell-out launch fixture between expansion franchise Tasmania Jewels and the Geelong Venom at MyState Bank Arena, followed by the Sydney Flames attracting their largest home-opening crowd in club history at Quaycentre.

The attendance surge coincided with a 254 per cent increase in average weekly video views across official digital channels, rising from 1.6 million to 5.9 million impressions compared to the previous season’s opening window.

Demographic Expansion and Broadcast Distribution

A key driver of early audience growth is the league’s expanding international and high-performance talent pool, featuring prominent Australian Opals players alongside four Chinese national team stars.

The presence of international marquee talent has broadened domestic community engagement and bolstered Asian broadcast reach following the league’s distribution partnerships.

Highlighting the league’s focus on fan retention and cross-cultural community alignment, chief operations officer of the WNBL, Justin Nelson, said: “We’ve seen a fantastic response from fans to start the season, and to have attendance up 40 per cent is a huge credit to the fans and clubs.”

“The historic season opener in Tasmania was a special way to tip off the season, and what we saw in Sydney was another great example of the connection our clubs have made with their respective communities.

“What matters most is getting people through the doors, giving them a great experience and making sure they want to come back for more.

“We’re seeing that enthusiasm early this season, and we will keep building on it,” Nelson said. 

Nelson added that demographic diversification remains central to the WNBL’s long-term commercial growth.

“Excitingly, we saw a huge rise in new fans, especially coming out to support the four Chinese national players and the high number of Opals playing this season.

“We want the WNBL to be a place where everyone feels welcome, whether they’ve followed basketball for years or are coming along to their first game. Seeing that interest grow across different communities is encouraging,” Nelson added. 

The league continues its broadcast strategy for the 2026-27 season via free-to-air streaming on 9Now and direct-to-consumer coverage via ESPN on Disney+. Round 2 action commences Thursday, October 22, with the Southside Melbourne Flyers hosting the Tasmania Jewels at the State Basketball Centre.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Sydney Swans Record Highest AFLW Home Attendance Ahead of Regular Season Finale

The Sydney Swans have established a single-season club record for home attendance, attracting 33,844 aggregate fans across its NAB AFLW 2026 home fixtures with one match remaining.

The tally represents a 25 per cent year-on-year increase over total 2025 home attendance, placing Sydney at the top of the league with an average home gate of 6,769 spectators per match.

The attendance growth follows the wider league rollout of integrated AFL and AFLW double-header fixtures, which saw opening-fortnight AFLW attendance double across the competition compared to 2025.

A record crowd of 16,672 attended the Swans’ Round 2 double-header at the Sydney Cricket Ground (SCG), surpassing the club’s previous home record of 8,264 set during its 2022 inaugural match at North Sydney Oval.

Additionally, the Sydney Derby against the Greater Western Sydney GIANTS drew 7,340 fans to Henson Park, establishing a venue record for AFLW competition.

Commercial Strategy and Scheduling Negotiations

Indicating how the club is utilising the venue data to negotiate expanded double-header allocations with AFL executive management for the 2027 season, Sydney Swans CEO, Matthew Pavlich, said: “The support we’ve seen for our AFLW team this season has been extraordinary, and the Club continues to set a high standard for the growth of the game in Sydney.”

“To have already surpassed last year’s total attendance by 25 per cent with another home game still to come, is a fantastic achievement.

“The success of double-headers is evident and we’re in discussions with the AFL on how we can expand on that success next season.

“We would love to see more opportunities for our members and fans to watch both teams on the same day,” Pavlich said. 

The off-field attendance milestone aligns with strong competitive performance under first-year head coach Colin O’Riordan. The Swans hold a 7-3 record heading into the final two rounds of the regular season as the team targets its second finals series appearance.

The Swans will play their final regular-season home fixture against the West Coast Eagles at Henson Park on Sunday, aiming to surpass 40,000 total home attendees for the 2026 season.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

AT&T, NBA, and WNBA Launch Fourth-Generation High-Speed Arena Network Under Multi-Year Sponsorship Extension

The National Basketball Association (NBA), Women’s National Basketball Association (WNBA), and telecommunications leader AT&T have announced a marketing partnership extension alongside the deployment of the fourth-generation High-Speed Arena Network (HSAN).

The infrastructure upgrade establishes an advanced connectivity backbone across league arenas, production facilities, and distribution partners to streamline live game broadcast feeds, real-time statistical tracking, replay distribution, and fan-facing digital services.

Supported by over 68,000 miles of AT&T fiber optic network infrastructure, the fourth-generation HSAN is engineered to transport more than 118 concurrent, low-latency, high-definition streams per game.

Designed to meet escalating bandwidth demands across live broadcasts, social media platforms, and direct-to-consumer digital channels, the network will support millions of hours of basketball consumption starting ahead of the 2027–28 NBA season.

Emphasising the role of fiber connectivity in modern sports media ecosystems, chief marketing and growth officer at AT&T, Kellyn Smith Kenny, said: “Today’s fans follow the game across live broadcasts, replays, highlights, social media and NBA digital platforms.”

“Together with the NBA, AT&T is helping build the connectivity foundation that moves game content quickly and reliably across the league, so fans can stay closer to the moments that matter wherever they are watching,” Smith Kenny said. 

Highlighting the technical capabilities enabled by the partnership, EVP of global marketing partnerships and media at the NBA, Kerry Tatlock, added: “For nearly a decade, AT&T has helped us connect with fans in new and innovative ways, and we’re excited to expand our partnership to leverage their next-generation network for HSAN to deepen that connection.”

“Together, we look forward to building experiences that bring fans closer to the NBA in ways that are personalized and customized for each fan,” Tatlock said.

Underscoring the commercial and operational impact on women’s basketball, chief growth officer at the WNBA, Colie Edison, noted:  “AT&T has been an integral partner in the WNBA’s growth, helping us reach new fans and elevate the experience for our players, teams, and communities.”

“As our inaugural WNBA Changemaker, we look forward to continuing our work together to drive innovation, visibility, and opportunity for the next generation of players and fans,” Edison said. 

Extended Commercial Marketing Rights and Activation Strategy

The agreement extends AT&T’s designation as the Official Connectivity Partner of the NBA and WNBA, a relationship established in 2018, while continuing marketing rights across the NBA G League, USA Basketball, and NBA Take-Two Media.

As part of the commercial arrangement, AT&T maintains its foundational presence across several flagship league assets:

  • WNBA Changemaker & Jersey Patch Integration: Retains prominent brand placement across all WNBA team jerseys, alongside title entitlement rights for the annual WNBA All-Star event.
  • Marquee Event Entitlements: Continues title sponsorship of the AT&T Slam Dunk competition during NBA All-Star Weekend, alongside expanded on-court apron branding during nationally televised regular-season broadcasts.
  • In-Arena Consumer Connectivity: Expands Turbo Live by AT&T to select NBA venues, granting prioritized network capacity to arena attendees across mobile carriers.
  • Franchise Partnerships & Athlete Endorsements: Maintains team-level partnerships with the Chicago Bulls, Dallas Mavericks, Miami Heat, and LA Clippers, while leveraging individual endorsement deals with NBA Champion Shai Gilgeous-Alexander and WNBA MVPs A’ja Wilson and Sabrina Ionescu for national retail and marketing activations.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

UK-Based Sports Content Firm The PA to Acquire Australian Racing Data Provider RAS Technology

UK-based news and sports content provider The PA (part of PA Media Group) has executed a binding Scheme Implementation Deed to acquire 100% of the issued shares in ASX-listed racing data and analytics specialist RAS Technology Holdings Limited (ASX: RTH).

The transaction, structured as an Australian court-approved scheme of arrangement, values RAS Technology at an implied equity value of approximately AUD49.8 million (AUD1.04 per share), representing a 93% premium to its last pre-announcement closing price.

Transaction Structure, Governance, and Timetable

The transaction is subject to customary closing conditions, including shareholder approval, an independent expert’s evaluation, and formal sanction by the Federal Court of Australia. The board of RAS Technology has unanimously recommended the scheme to shareholders, with co-founders Gary Crispe and Robert Vilkaitis, who control approximately 34% of issued shares—intending to vote in favor.

Subject to regulatory approvals and a shareholder vote targeted for late January 2027, final completion of the deal is scheduled for February 2027. Both businesses will continue operating independently until the transaction is finalised.

Highlighting on the acquisition, CEO of The PA, Emily Shelley, said: “The PA and Racing and Sports (RAS) share a commitment to trust and integrity.”

“The businesses’ complementary strengths and global reach will offer customers more of what they value: a wider range of data, deep wagering knowledge and coverage across more markets.

“Combined with The PA’s trusted heritage and Podium’s technology, this will enable us to develop new products faster and support the long-term growth of racing and the wider sports industry,” Shelley said. 

Emphasising the long-term benefits for stakeholders and global data distribution of the acquisition, CEO of RAS Technology, Stephen Crispe, said: “This is an important step for Racing and Sports, our customers, our people and our legacy.”

“The PA deeply shares our commitment to integrity, quality, and the importance of accurate, trusted live data that is needed to power the global racing industry.

“Together, we will offer our customers a broader range of existing and new products, more expansive data options, innovative technology and reliable services, all while retaining the expertise, relationships and industry knowledge that both businesses have been built upon,” Crispe said.

The acquisition provides a major expansion for The PA into the Australian and Asia-Pacific wagering, racing media, and sports data ecosystems. Operationally, RAS Technology’s analytics suite, managed trading services, and proprietary Wagering 360 platform will be combined with Podium, The PA’s dedicated sports data, content, and API arm. This integration builds on PA Media Group’s regional consolidation strategy following its 2023 acquisition of Singapore-based iRace Media.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

WTA Ventures Secures Fage as Title Sponsors for WTA Finals Following US Relocation

WTA Ventures has secured international dairy brand Fage as the new title sponsor of the WTA Finals under a four-year global agreement spanning through 2029.

Brokered by sales agency The Team in collaboration with Sportfive, the partnership launches at the 2026 WTA Finals in Indian Wells (8–15 November) before relocating to Charlotte, North Carolina, from 2027 through 2029.

The agreement follows the premature termination of the WTA’s three-year hosting arrangement in Riyadh, Saudi Arabia, requiring WTA Ventures to secure a primary commercial partner on a compressed timeline.

Despite initial proposals for a single-year agreement for 2026, Fage requested a multi-year term, designating the company as the Official Yoghurt Partner of the WTA Tour.

Operational Transition and Self-Operating Model

WTA will transition from its first licensing approach to a self-operating model, directly controlling commercial rights, venue operations, and sponsor integration. The Charlotte event framework will feature a five-day tournament structure aimed at maximising fan engagement, commercial hospitality, and year-round digital partner activations.

While prize money for the 2026 edition in Indian Wells will adjust to USD10 million (AUD14 million), down from USD15.5 million (AUD22.1 milion) in Riyadh, WTA leadership emphasises that direct operational control in Charlotte will unlock higher long-term commercial yields across corporate hospitality, local municipal support, and broader tour sponsorship categories.

Highlighting the commercial execution and synergy of the agreement, chief business officer of WTA Ventures, Teodora Ivanova, said: “It absolutely felt like an achievable goal.”

“Still, I have to say the Fage partnership probably exceeded our expectations and anybody’s expectations.

“But it’s testament to the incredible team that we’re working with, the attractiveness of the WTA as a property, the growth we have seen in women’s tennis, and the opportunity the WTA championship promises for brands,” Ivanova said. 

Addressing wider industry discussions regarding tour financials following reported losses during the operational transition, Ivanova reaffirmed the organisation’s fiscal trajectory.

“We’ve made a strategic decision and what you’ve seen is a snapshot in time which is in no way representative of the long term or the vision for the future.”

“We are seeing growth across all of our metrics.

“We have a very clear financial plan.

“We know exactly what we’re delivering on.

“Our financial plan is focused on fiscal discipline but ambitious revenue goals that we feel comfortable with,” Ivanova added. 

Fage’s title deal expands its existing tennis footprint, which includes commercial partnerships with the US Open, ATP Finals, Davis Cup, and the BNP Paribas Open.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Athlete voices drive the conversation at Women in Sport Performance Forum

Listening to athletes, challenging established thinking and building stronger foundations for female performance defined the Women in Sport Summit Performance Forum at Adelaide Oval on Tuesday 20 October.

Created and delivered by Ministry of Sport, the forum brought together Olympic leadership, sports scientists, coaches, health practitioners and elite athletes to examine how women and girls are prepared, supported and developed across their sporting lives.

Across the day, a consistent message emerged: better performance begins with understanding the individual athlete—and building environments that give them the opportunity to thrive.

Andrew N. Liveris AO, President of the Brisbane 2032 Olympic and Paralympic Games Organising Committee, brought a long-term leadership perspective to the discussion. He encouraged delegates to multiply the contribution of others, make a positive difference and look beyond immediate outcomes.

His message connected the decisions being made across sport today with the legacy they could leave: meaningful change requires sustained planning, collaboration and a shared commitment across stakeholders.

That focus on collaboration became tangible through League Ahead’s presentation on its inaugural NRLW Rookie Female Health Expo.

Sheridan Hawkins, League Ahead’s NRLW Wellbeing and Education Manager, joined CQUniversity Associate Professor Dr Melanie Hayman and Jess Stoll, Director of The Female Collective and Head Physiotherapist for the St George Illawarra Dragons NRLW, to explore an approach shaped around players’ needs.

Their discussion demonstrated the value of bringing emerging athletes together with health experts, researchers and wellbeing professionals to prepare them for the demands and opportunities ahead.

South Australian Sports Institute sport physiologist Dr Ella Smith reinforced the importance of listening to athletes in decisions about their bodies, preparation and performance. Her presentation challenged assumptions about female physiology and encouraged practitioners to combine evidence with the experiences of the athlete in front of them.

Dr Sacha Fulton, Athlete Preparation and Wellbeing Specialist and Founder of Peak Preparation, continued that theme through her insights into athlete preparation and performance management. Drawing on her experience, Fulton explored the focus and self-awareness required to support athlete excellence.

The relationship between everyday habits and performance came into sharp focus during the Eat Sleep Recover Repeat panel.

Dr Darah-Bree Bensen-Boakes, Director of the Sleep and Psychology Laboratory at Flinders University, encouraged delegates to understand individual sleep needs and seek support when difficulties persist. Her message challenged the idea that one universal sleep target can adequately serve every athlete.

Advanced Sports Dietitian Lauren Stibley examined the barriers that can prevent athletes from fuelling adequately, including social pressures and competing messages about food and bodies. The discussion highlighted the importance of recognising when an athlete’s intake is falling short of their needs.

Dr Fabian Garcia-Byrne, Senior Physical Preparation Coach at the South Australian Sports Institute, urged practitioners to think ambitiously about women’s performance and remain open to what athletes can achieve. His contribution encouraged delegates to question inherited limits while continuing to learn from evidence and practice.

The Stronger by Design panel brought the conversation back to the foundations of athletic development.

Charlotte Mathews, Senior Athletic Development Coach and Rehabilitation Coordinator at St Peter’s College, advocated for girls to have equitable access to facilities, quality coaching and opportunities to develop strength and movement skills.

Strength and Conditioning Coach and High Performance Manager Tom Reddin highlighted the gaps that can remain when athletes reach elite environments without sufficient physical preparation. He outlined an ambition for every school to have access to qualified strength and conditioning expertise.

Dr Ben Haines, an ASCA Master Level 3 accredited coach, reinforced the importance of sustained exposure to appropriate training throughout development. Together, the panel made a case for investing earlier in the capabilities athletes will need later.

Concussion care brought another practical dimension to the day.

SA Sports Medicine Association CEO Danielle Grant-Cross joined physiotherapist Millie Bishop, Clinical Engagement and Implementation Lead at Your Brain Health, and neurological physiotherapist Liz Jemson-Ledger, Lead Concussion Clinical Educator at Your Brain Health.

Their discussion explored the role of education across general practice and sporting environments, strengthening recognition, access to expertise and appropriate care.

Some of the day’s most personal insights came from former Port Adelaide captain and 2021 AFLW All-Australian Janelle Cuthbertson and Paris 2024 Olympic gymnast Emma Nedov.

Cuthbertson spoke candidly about injury, the pressures of elite sport and seeking support for her mental health. Her reflections gave delegates an honest account of the challenges that can sit behind a sporting career.

Nedov shared her experience of stepping away from gymnastics and returning with greater maturity, self-understanding and awareness of her body before reaching the Olympic stage.

Both reflected on how adversity had shaped their identities and their understanding of success, bringing the human experience behind high performance into the centre of the room.

The closing sessions returned to how practitioners turn knowledge into better decisions.

Strength and conditioning specialist Kelly Penfold explored decision-making across the performance pathway in a session presented by VALD.

Nathan Reeves, Director and Company Secretary of the International Confederation of Sport and Exercise Science Practice, joined Dolphins NRL Sports Scientist Abby Ryan and Dr Hunter Bennett, Senior Lecturer in Exercise and Sport Science, for a discussion on translating science into competitive advantage.

The forum finished with an all-speaker super panel, opening the floor for delegates to question contributors across the day’s disciplines before continuing conversations through an industry connection reception.

From Brisbane 2032 legacy to the training environments available to young girls, the forum connected ambition with practical responsibility: listen closely, invest in preparation and give female athletes the support to realise their potential.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

ESPN Set for $345 Million Annual Rights Bill Following Proposed 24-Team College Football Playoff Expansion

Broadcast giant ESPN is reportedly finalising an agreement with the College Football Playoff (CFP) to expand the postseason format to 24 teams starting in 2027.

The proposed expansion will increase ESPN’s broadcast rights commitments by an average of $345 million annually over the next five years, coming on top of the network’s existing six-year, USD7.8 billion deal, worth roughly USD1.3 billion per year, signed in March 2024.

Under the 24-team framework, the top eight seeds will receive a first-round bye and host their subsequent matchup on home turf. The net financial outlay for ESPN will be partially offset, as the network expects to absorb an effective net cost of approximately USD205 million per year after recovering USD140 million annually from the cancellation of three Power Four conference championship games currently under its broadcast rights umbrella.

The financial model relies heavily on additional broadcast inventory to mitigate escalating athletic department expenditures, roster costs, and Name, Image, and Likeness (NIL) demands.

The rapid restructuring, coming just two seasons after the field expanded from four to 12 teams, has drawn criticism within the sports media industry.

Speaking at the Front Office Sports Tuned In summit in New York, ESPN analyst and host, Josh Pate, criticised the motivations behind the expansion, questioning the decision-making of college football leadership.

“When you went from BCS to four-team, there was supermajority public support behind it.”

“When you went from four to 12, there was supermajority public support behind it.

“One of the most disingenuous things, maybe even just one of the flat-out most ignorant approaches that I’ve seen over the past year is,  I hesitate to call them leaders, but the movers in college football even going so far as to acknowledge publicly, ‘Well, we know that fan sentiment is against this. It’s almost like, ‘Well, you’ll watch anyway.”

“You’ll take what we give you anyway. But in the aggregate, we’ve really screwed this up nine ways from Sunday. We need a bailout.

“We’ve gotta create revenue somewhere, so we’re gonna call it an expanded playoff.

“Really, what it is is it’s an ATM to bail out very bad decision-making from, and I use this term loosely, leadership in college football.”

Pending final administrative approvals, the expansion is slated to take effect for the 2027 season, reinforcing ESPN’s exclusive hold on college football’s postseason properties.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Borussia Dortmund Secures Five-Season Partnership with Panasonic

Bundesliga powerhouse Borussia Dortmund (BVB) has entered into a five-season commercial partnership with Panasonic Heating & Cooling Solutions Europe, extending through 2031.

The deal establishes Panasonic as an Official Partner of the club, pairing traditional marketing and venue inventory with operational integration designed to accelerate BVB’s facility modernization and decarbonization targets.

Under the framework of the agreement, Panasonic will deploy its building technology expertise across selected Borussia Dortmund properties.

Initial pilot projects will focus on testing high-efficiency heat pumps, commercial air conditioning systems, and industrial cooling solutions across club infrastructure, evaluating performance and energy reduction over a multi-year assessment period.

Commenting on the partnership, regional director for DACH, UK, and Ireland at Panasonic Heating & Cooling Solutions, José Manuel Alves, said: “With our technologies, we aim to help make the club’s infrastructure more sustainable and support its decarbonisation targets,” Alves said.

director and authorised signatory for internationalization & commercial partnerships at Borussia Dortmund, Benedikt Scholz, emphasised the shift toward operational commercial integration.

“In Panasonic, we have found a partner who shares our ambitions and supports us on this journey with innovative technologies,” Scholz said.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

WSC Studios and ESPN Launch Animated Kids Series The Sports Explorers for ESPN JV

Sports technology pioneer WSC Sports, through its newly established creative production arm WSC Studios, has partnered with ESPN to launch The Sports Explorers, an original 20-episode animated kids series designed to engage youth demographics.

Serving as the flagship original series for ESPN JV—ESPN’s youth-oriented content vertical launched in late June 2026, the show combines live-action archival highlights with original animated characters known as “The Squad” to deliver educational, character-driven athletic narratives.

The series was developed through a creative collaboration between ESPN and WSC Studios via WSC’s ongoing partnership with the ESPN Edge Innovation Center.

Powered by WSC’s proprietary agentic production platform, the series utilises artificial intelligence to scale content creation, animation, and digital packaging while maintaining creative direction from experienced youth media creators.

The premiere episode centers on NBA superstar LeBron James, with subsequent episodes highlighting prominent global athletes.

The project extends WSC Studios’ growing roster of original intellectual property, which includes The Alley & Oop Show with the NBA, Goalitos alongside LaLiga and EA Sports, and Wagtales with the Australian Football League.

The production framework leverages WSC Sports’ existing core enterprise relationship with ESPN, which currently utilises the platform to automatically edit and distribute highlights across more than 16,000 live annual sporting events and power the personalised SportsCenter for You engine inside the ESPN App.

VP of multi-platform Video at ESPN, Celia Bouza, emphasised the importance of developing specialised youth-facing entry points to build long-term brand equity.

“The best sports stories have the power to inspire fans of any age, and The Sports Explorers gives us an entirely new way to tell them.”

“By combining ESPN’s sports storytelling expertise with WSC Studios’ creative capabilities, we’re bringing some of the biggest names and moments in sports to life for kids in a way that entertains, educates and encourages them to discover the joy of being a fan,” Bouza said.

Highlighting the role of narrative media in establishing early fandom, head of WSC Studios, Itai Epstein, added: “Every athlete has a story that can spark a kid’s love of sports.”

“The Sports Explorers turns those journeys into adventures kids want to come back to, and that’s where lifelong fandom begins,” Epstein said. 

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Cadillac Formula 1 Team Announce Global Partnership with Frontieras North America

The Cadillac Formula 1 Team has secured a multi-year global commercial partnership with energy technology firm Frontieras North America, designating the Houston-headquartered company as the team’s Official Energy Transformation Partner ahead of the United States Grand Prix in Austin, Texas.

The deal unites two American new entrants seeking to challenge established global benchmarks within their respective industries.

As the first new constructor to join the Formula 1 grid in a decade, the Cadillac Formula 1 Team, formed through a joint venture between TWG Motorsports and General Motors, is deploying the partnership to showcase advanced American engineering and technology.

In turn, Frontieras North America will leverage Formula 1’s international platform to elevate its commercial profile among global institutional investors, regulatory bodies, and industrial partners.

Frontieras specialises in solid carbon fractionation via its patented FASForm technology, a zero-waste process designed to process coal and hydrocarbons into clean-burning synthetic fuels, agricultural fertilisers, and industrial chemical feedstocks.

Commenting on the partnership, global head of commercial strategy for the Cadillac Formula 1 Team, Tyler Epp, said: “Innovation has always been part of America’s story, and this partnership is another chapter in it.”

“Frontieras and the Cadillac Formula 1 Team speak the same language; we’re two American brands built to challenge the status quo in industries where the margins are narrow and the stakes are high.

“Through innovation and tenacity, we share a common belief that we can compete with more experienced peers on a global stage,” Epp said. 

Co-founder and CEO of Frontieras North America, Matthew McKean, added: “Formula 1 demands vision, engineering, athleticism, and the courage to take risks that most people would never consider.”

“It brings together nations that compete everywhere else and unites them under a shared respect for human ingenuity.

“Energy asks the same of us. Frontieras built FASForm to serve the world, and as Cadillac’s Energy Transformation Partner, we’re proud to carry an American story onto the global stage where bridges between nations are built,” McKean said. 

The agreement expands Cadillac F1’s commercial sponsor portfolio, which includes TWG AI, 3M, Claro, Core Scientific, IFS, and Jim Beam, as the team continues developing its primary operational hubs across Indianapolis, Charlotte, and Silverstone.

Concurrently, Frontieras is advancing plans to construct its initial commercial-scale processing facility in Mason County, West Virginia.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.

Bowls Australia Releases 2025-2026 Annual Report Following AGM

Bowls Australia (BA) has formally released its 2025-26 Annual Report following its Annual General Meeting. The report captures the national governing body’s first full year of operational execution under the Bold Bowls | Fun Bowls Action Agenda 2025-2028 plan.

Performance reporting across the four-year operational agenda is structured around four primary strategic pillars: Play Well, Win Well, Tell Our Story, and Grow Financially, supported by an overarching Amplifying Events portfolio.

The 2025-26 review highlights sustained progress across community participation, high-performance programs, digital administration platforms, commercial asset development, and elite event execution.

Key operational milestones detailed in the report include expanded adoption of the BowlsLink digital integration system, record athlete participation at the Australian Open, international competitive success from the Australian Jackaroos and Para Jackaroos, the rollout of the “Bowls. It’s How We Roll.” national brand campaign, and the launch of the Bowls for Brisbane 2032 pathway strategy.

Crucially, the organisation also finalized structural preparations to transition the direct internal management of its commercial media and partnership rights.

Board Elections and Executive Governance Realignment

Following votes cast by State and Territory Member Associations, incumbent Director Graham Hay was re-elected to the Bowls Australia Board of Directors. Member delegates also formally ratified the earlier casual vacancy appointment of Chloe Stewart as an Elected Director.

During the subsequent post-AGM Board session, directors re-elected incumbent President Iain Evans to serve another executive term, while Roxy Chen was elected VP . Andrew Brown was also re-appointed by the Board as an appointed director.

president of Bowls Australia, Iain Evans, acknowledged the collective contribution of state bodies, regional clubs, high-performance athletes, and commercial stakeholders in establishing foundational momentum under the sport’s updated strategic framework.

The completed board appointments establish governance continuity as Bowls Australia transitions into direct commercial rights distribution and advances its long-term high-performance preparation ahead of the Brisbane 2032 Olympic and Paralympic Games cycle.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.