Ministry of Sport

Moreton Bay to Host Foot Locker Under-18 and Junior Wheelchair National Championships

Posted on March 26, 2026March 26, 2026 by Courtney

The City of Moreton Bay is set to host the Foot Locker Under-18 and Junior Wheelchair National Championships this April, continuing its streak as a premier destination for major Australian sporting events.

Supported by the Queensland Government through Tourism and Events Queensland, the tournament remains one of the most prestigious fixtures on the basketball calendar, serving as a critical proving ground for the nation’s elite pathway talent.

Highlighting the regional pride in hosting the next generation of talent, City of Moreton Bay Mayor, Peter Flannery, said: “These championships are a milestone in the national pathway, and it’s inspiring to see young athletes and junior wheelchair athletes take the court here in City of Moreton Bay with such determination and passion.”

The region’s growing reputation for delivering high-quality sporting infrastructure makes it a natural fit for the event, particularly following Brisbane’s successful track record with national tournaments.

The Under-18 Championships boast a storied history dating back to 1954, acting as a foundational stepping stone for Australia’s most recognisable basketball exports.

NBA and WNBA stars including Josh Giddey, Alanna Smith, Ben Simmons, and Ezi Magbegor all progressed through this system. The current “next wave” is led by former participants such as Rocco Zikarsky, now with the Minnesota Timberwolves, and Sitaya Fagan at the University of Southern California, underscoring the tournament’s role in linking junior programs with global professional opportunities.

A central component of the week is the National Junior Wheelchair Championships.

Originally launched in 2008 as the Kevin Coombs Cup, the event has evolved into a dedicated national title that honours the legacy of the five-time Paralympian and sporting pioneer.

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Melbourne Vixens and HCF Extend Premier Partnership

Posted on March 26, 2026March 26, 2026 by Courtney

The Melbourne Vixens have announced a three-year extension of their partnership with HCF, Australia’s largest not-for-profit health fund.

Remaining as a Premier Partner, HCF will continue its longstanding support of both the Vixens and Netball Victoria, focusing on strengthening the wellbeing of Victorian netballers from the grassroots level to high-performance athletes.

The renewal reinforces HCF’s position as a dominant commercial force in Australian netball, where it also serves as the official health insurance partner of Netball Australia.

Highlighting the importance of the sport’s demographic reach, HCF CEO, Lorraine Thomas, said: “Netball occupies a unique position in Australian sport. It’s the number one participation sport for girls in this country, and that reach gives this partnership genuine purpose.”

“Investing in women’s sport is one of the most direct and meaningful ways we can improve the health and wellbeing of all Australians,” Thomas said.

Netball Victoria CEO, Andrea Pearman, added that the collaboration has already delivered significant brand recognition and sustained growth in awareness among the netball community.

Strategic Objectives and Community Impact

The extended agreement is built around three core pillars designed to drive both health outcomes and brand salience:

Women’s Health Advocacy: Collaborating on campaigns to normalise discussions around health topics that significantly impact women and girls.
HCF Team Health Score: Continuing to grow this distinctive, branded initiative as a key engagement tool for fans and participants.
Community Wellbeing: Empowering Victorian women to take proactive charge of their health through integrated club and community activations.

Revo Fitness Extends Commitment to WA Junior Football Through 2028 Copy

Posted on March 26, 2026March 26, 2026 by Courtney

Revo Fitness has announced a two-year extension of its partnership with WA Football, solidifying its role as a major benefactor of grassroots Australian rules football.

The renewed agreement will see the iconic Western Australian fitness brand supply an additional 8,000 match-quality footballs over the next two junior seasons. This initiative is specifically designed to equip metropolitan junior clubs, ensuring that thousands of young athletes have access to professional-standard gear on match days.

Interim WA Football CEO, Peter Bell, welcomed the continued support, noting the immediate operational benefits for local competitions.

“We’re delighted to once again have the backing of Revo Fitness after a successful start to their junior football partnership last season which saw them provide brand new match footballs for our Metro Junior competitions,” Bell said.

He emphasised that having an iconic local brand like Revo Fitness reinvest in the state’s junior system ensures clubs are well-equipped heading into the 2026 and 2027 seasons.

Revo Fitness founder and managing director, Andrew Holder, highlighted the partnership’s alignment with long-term health and community outcomes.

“Junior footy is where it all begins, it’s where confidence is built, friendships are formed and a lifelong connection to health and fitness often starts.”

“We’re proud to continue backing WA Football and to play a small role in helping thousands of kids get out on the field each week with the right equipment in hand,” Holder said.

The partnership reinforces Revo Fitness’s position as a community-centric brand within its home state.

By physically placing branded, high-quality equipment in the hands of young players and their families, the company maintains high visibility across the metropolitan junior landscape. This “boots-on-the-ground” approach to sponsorship effectively bridges the gap between a commercial fitness entity and the heart of Western Australian sporting culture.

Netball WA Unveils “THINK 2030” Strategic Roadmap

Posted on March 26, 2026 by Courtney

Netball WA has officially launched its THINK 2030 Strategic Plan, a bold five-year roadmap designed to accelerate the sport’s growth and commercial impact across Western Australia.

The plan, which covers the period through to the end of 2030, aims to unify the netball ecosystem from grassroots community clubs to the elite level represented by the West Coast Fever.

Describing the strategy as a milestone for the organisation’s leadership in the Australian sporting landscape, Netball WA Group CEO, Simone Hansen, said: “THINK 2030 is about imagining what’s possible for netball in Western Australia and putting the structures in place to make that vision a reality.”

“This plan reflects our commitment to ensuring netball is a sport for all—accessible, inclusive and connected to every corner of our state,” Hansen said.

Hansen also emphasised that a key objective is to build deeper, more meaningful engagement with the sport’s diverse stakeholder base. By investing in digital innovation and physical infrastructure, Netball WA seeks to provide a world-class experience that attracts new participants and retains current talent within the state’s high-performance pathways.

The Three Strategic Pillars

The “THINK 2030” framework is built upon three core pillars intended to drive operational and commercial excellence:

Strengthen Our Future: Focuses on long-term sustainability through robust governance, investment in people, and the development of modern facilities.
Elevate the Experience: Aims to enhance the journey for members, players, and fans, ensuring netball remains the “sport of choice” in Western Australia by simplifying participation pathways.
Lead with Intent: Positions Netball WA as a primary advocate for women and girls, leveraging the sport’s influence to empower communities and inspire future generations.

View Full Strategic Plan here.

Sprite Announce Global Partnership with EuroLeague Basketball

Posted on March 26, 2026 by Courtney

Euroleague Basketball and The Coca-Cola Company have announced a landmark global partnership, naming Sprite as an Official Partner of the EuroLeague.

The agreement officially commences with the 2026-27 season, though the brand will make its high-profile debut during the upcoming 2026 EuroLeague Final Four in Athens this May. This partnership marks Sprite’s first foray into Europe’s premier basketball competition, aligning one of the world’s most recognisable beverage brands with the continent’s rapidly growing basketball landscape.

Commenting on the partnership, VP of marketing – Sparkling Flavors Europe at The Coca-Cola Company, Michael Willeke, said: “Sprite has always stood for fresh perspectives, and we see basketball as a space where culture isn’t just consumed, it’s cocreated.”

“Through our partnership with Euroleague Basketball, we will celebrate the voices, creators and communities that unlock fresh energy,” Willeke said.

Noting that the deal aligns with the league’s broader strategy to partner with top-tier global brands, Euroleague Basketball chief commercial officer, Gawain Davies, added: “Partnering with one of the world’s most iconic brands reinforces the global appeal of the EuroLeague and reflects our commitment to collaborating with partners that share our ambition to continue growing the competition.”

Key Commercial and Fan Engagement Initiatives

The partnership focuses on delivering “premium, access-driven” experiences designed to bring fans closer to the hardwood. Planned activations include:

Behind-the-Scenes Access: Opportunities for fans to engage with current and former players and enter restricted team environments.
Trophy Tours: Public engagements featuring the prestigious EuroLeague trophy across key European markets.
Digital Integration: Leveraging EuroLeague’s expansive digital ecosystem for high-impact visibility and fan engagement.
In-Venue Presence: Comprehensive on-court branding and in-arena advertising across all EuroLeague territories.

Formula 1 Joins Circular Bioeconomy Alliance Established by Majesty King Charles III

Posted on March 26, 2026 by Courtney

Formula 1 has announced its new status as an affiliate member of the Circular Bioeconomy Alliance, an organisation established by His Majesty King Charles III.

This partnership aims to integrate advanced nature protection and restoration into the sport’s global delivery framework. By joining the Circular Bioeconomy Alliance , Formula 1 will collaborate with a diverse network of scientists, policymakers, and industry experts to accelerate innovative, nature-based solutions across its international race calendar.

The move follows significant progress in the sport’s “Net Zero 2030” commitment. According to the 2025 Sustainability Report, Formula 1 achieved a 26% reduction in carbon emissions in 2024 against a 2018 baseline.

Noting that joining the Circular Bioeconomy Alliance is the next logical step in this journey, presidento and CEO of Formula 1, Stefano Domenicali, said: “I would like to thank His Majesty King Charles III for his vision and leadership in being such a passionate champion of this important initiative.”

“I look forward to working with CEO of the CBA, Marc Palahí, and his team as we look to use Formula 1 to drive positive and meaningful change,” Domenicali said.

Emphasising that the partnership allows for critical cross-sector collaboration, head of ESG at Formula 1, Ellen Jones, added: “By working with fellow Circular Bioeconomy Alliance members to integrate and elevate nature-based solutions within the sport, we look forward to continuing to drive innovative solutions that build a more sustainable Formula 1.”

Circular Bioeconomy Alliance CEO, Marc Palahí, welcomed the addition, stating that transforming value chains to become nature-positive requires the exact kind of high-level corporate ambition demonstrated by the sport.

Biodiversity has become a central pillar of F1’s Event Sustainability Management system, which holds ISO 20121:2012 accreditation. Current 2025 initiatives include:

Mexico City: The “Butterfly Effect” campaign focused on the endangered Monarch Butterfly.
Spain: A six-year forest programme at Circuit de Barcelona-Catalunya supporting youth training.
Belgium: The “Circuitsp’Adventure” nature walk at Spa-Francorchamps.
China: A ceremonial planting of a native Osmanthus tree in the Championship Garden, supported by BWT Alpine driver Pierre Gasly.

This partnership ensures that race promoters and organisers are not only reducing their carbon footprint but are actively contributing to the restoration of local ecosystems.

NFL Confirms First Regular-Season Game in Melbourne Cricket Ground

Posted on March 26, 2026 by Courtney

The National Football League (NFL) has officially set the date and time for Australia’s inaugural regular-season fixture. The Los Angeles Rams will face the San Francisco 49ers at the Melbourne Cricket Ground (MCG) on Friday, 11 September 2026. The game is scheduled for a 10:35 a.m. AEST kickoff, strategically timed for a Thursday night primetime broadcast in the United States.

This divisional match-up is part of a record nine international games slated for the 2026 season.

NFL Australia & New Zealand general manager, Charlotte Offord, noted the immense “appetite for this game,” while Victorian Premier Jacinta Allan highlighted that Melbourne will become the first city globally to host a tennis Grand Slam, a Formula One Grand Prix, and an NFL regular-season game.

Key Commercial and Ticket Details

Tickets will be processed through Ticketmaster, the official provider for the event.

Hospitality Packages: Available from 10:00 a.m. AEST on Tuesday, 7 April.
General Access Tickets: On sale to the public from 10:00 a.m. AEST on Wednesday, 8 April.
Pricing: Standing room tickets start at $95, with general seating beginning at $140.
Travel Packages: Sportsnet is the official partner for Australia and New Zealand, with packages available starting 6 April. U.S.-based fans can access travel packages via On Location.

Strategic Context and Growth

The Melbourne game represents the culmination of the NFL’s rapid expansion in the Asia-Pacific region since opening its Australian office in 2022.

The league has seen significant growth in Flag Football, which now boasts nearly 100,000 participants across 500 Australian schools. This non-contact format is set to debut at the LA28 Olympics, with the NFL aiming to further leverage this momentum ahead of the Brisbane 2032 Games.

Additionally, the 2026 season will open on Thursday, 10 September AEST, featuring Australian punter Michael Dickson and the Seattle Seahawks in an away fixture, further spotlighting local talent on the global stage.

Harvey Norman Partners with Rugby Australia

Posted on March 26, 2026 by Courtney

Harvey Norman has announced a partnership with Rugby Australia and the Australian Rugby Foundation to expand grassroots rugby across the country.

As the new naming rights partner for the “Get into Rugby” program, the national retail icon aims to inspire a new generation of players by providing boys and girls with the essential skills and confidence to transition into junior rugby. This collaboration is a strategic component of Rugby Australia’s goal to achieve a 30% increase in national player registrations by 2029.

Rugby Australia CEO, Phil Waugh, emphasised that the community is the “beating heart” of the sport and expressed excitement over Harvey Norman’s passion for aligning with their community goals.

“Our thriving community is the beating heart of Australian Rugby and we’re incredibly excited to have Harvey Norman at the centre of it by partnering with our Get into Rugby program.”

“Harvey Norman is a great Australian business and their passion for community aligns with ours.

“We are thrilled to be elevating rugby at the grassroots level with the support of Harvey Norman and thank Katie Page and her outstanding team for their commitment to teaching and inspiring the next generation of rugby players.

“This landmark partnership helps set a strong foundation for the future of Australian Rugby by strengthening our community rugby programs and supporting players as they transition through to junior rugby and beyond,” Waugh said.

Harvey Norman CEO, Katie Page, noted the importance of accessibility, stating the program will support children joining local clubs regardless of their location, particularly in rural and regional towns.

“For Harvey Norman, we are always focussed on ensuring national codes are accessible to all Australians – boys and girls, regardless of location.”

“With Rugby Australia’s Get into Rugby program we will support more children to join their local rugby club and through the Australian Rugby Foundation’s Heart of Rugby Regional Tour, we will develop the playing talent in our rural and regional towns by bringing the game to their local club.

“Core to this will be the recognition of the local club volunteers, coaches and match officials who develop their players at the grassroots.

“Their contribution is fundamental to creating a competitive pathway, a strong club community and motivating the Wallabies and the Wallaroos of tomorrow,” Page said.

The partnership includes several key initiatives designed to strengthen the sport’s foundation:

Growth Targets: Rugby Australia and Harvey Norman aim to double the number of “Get into Rugby” participants in local clubs by 2029.
Heart of Rugby Regional Tour: In collaboration with the Australian Rugby Foundation, Harvey Norman will deliver 40 clinics in regional areas between June and September. These clinics, supported by local stores and the Classic Wallabies and Wallaroos, target children aged 10 to 12.
Grassroots Recognition: A new monthly award will be introduced to honour the significant contributions of club volunteers, coaches, and match officials.
Local Store Integration: Harvey Norman is committed to connecting its local stores directly with community rugby clubs to bolster the partnership at a local level.

LSKD Reveal “She Runs but She’s Never Just Running” Campaign

Posted on March 26, 2026 by Courtney

Australian activewear brand, LSKD, has ignited a massive social media movement following the release of its International Women’s Day awareness video, “She runs, but she’s never just running.”

The campaign, which focuses on the mental load and safety risks women face while running alone, has quickly resonated with millions of viewers worldwide, transcending traditional sports marketing to become a cultural touchstone. Unlike standard high-performance adverts, the video delves into the internal dialogue of female runners, a relentless cycle of risk assessment, fear, and hyper-awareness.

The initiative, written by Bree Rizzo, was designed to make the “invisible visible” by highlighting the daily calculations women make before and during their exercise. From checking phone battery levels and path lighting to the tactical “keys in hand” strategy, the campaign exposes a reality that many men may brush off as harmless.

Safety shouldn’t be a strategy, the brand stated, emphasising that while the video itself isn’t a systemic solution, it serves as a critical spark for empathy and behavioural shifts.

On social media, the campaign has seen unprecedented levels of engagement, with thousands of women sharing their own “mental checklists” and experiences of harassment.

The raw, triggering nature of the footage, which depicts a runner being followed and harassed by a driver and a pedestrian, has prompted a global dialogue about accountability and the need for a shift in run culture.

“If even one person watches this and thinks twice before yelling from a car or checks in on a friend, then the goal was achieved,” the campaign notes.

The production quality, which uses a claustrophobic first-person perspective to mirror the runner’s anxiety, has been praised for its authenticity.

By moving away from the “sunrise aesthetic” and “highlight reels” typical of the industry, LSKD has successfully tapped into a profound societal issue that resonates far beyond the Australian market.

As the video continues to gain momentum across Instagram, TikTok, and YouTube, the “She Runs” campaign is set to be a major commercial and social milestone for the brand in 2026.

The rollout ahead of International Women’s Day has ensured that the conversation around female safety remains a headline priority for the global sports industry.

Watch the full campaign video here.

Hockey Australia and revolutioniseSPORT Extend Partnership

Posted on March 25, 2026 by Courtney

Hockey Australia and revolutioniseSPORT have announced a long-term extension of their decade-long partnership. The agreement reaffirms revolutioniseSPORT as the Official Technology Partner for the national sporting organisation, tasked with streamlining operations and enhancing digital engagement for approximately 100,000 members nationwide.

This renewal is positioned as a key pillar in the sport’s preparations for the Brisbane 2032 Olympic Games.

Noting that the platform’s reliability has been a cornerstone of the sport’s recent growth, chief executive officer of Hockey Australia, David Pryles, said: “revolutioniseSPORT has been an exceptional partner.”

“They are incredibly reliable, which is consistently reflected in outstanding community feedback and strong NPS scores.

“Hockey Australia has been working hard behind the scenes with revolutioniseSPORT on some exciting new developments, including state-of-the-art live scoring, advanced analytics, and strengthened member protection through the exclusive partnership with Rely Platform, all of this will be made available to our community in 2026,” Pryles said.

Praising the governing body’s forward-thinking approach to sports management, Founder and CEO of revolutioniseSPORT, Alex Mednis, added: “Hockey Australia is one of the most innovative sports in Australia.”

“It is an absolute joy to partner with a sport that constantly challenges how the industry operates.

“Hockey Australia consistently punches well above its weight as a sport and challenges the top-tier sports in their drive, innovation and most importantly, delivery,” Mednis said.

The partnership extension focuses on three primary commercial and operational areas: advanced data analytics, integrated live-scoring systems, and enhanced governance frameworks.

By utilising revolutioniseSPORT’s platform, which currently services one-third of organised sport in Australia, Hockey Australia aims to reduce the administrative burden on its 22,000 grassroots clubs and volunteers.

Nigel Wood OBE Appointed Permanent Chairman of Rugby Football League

Posted on March 25, 2026March 25, 2026 by Courtney

Nigel Wood OBE has been officially appointed as the permanent chairman of the Rugby Football League (RFL), following a decisive vote by council members in Salford.

The appointment marks a leadership transition for the governing body, as Wood returns to a permanent chairing role after previously serving as the RFL’s CEO between 2011 and 2018. His tenure is set to run until March 2027, with the newly confirmed independent board holding the option to extend his term by a further 12 months.

Wood, who also took on the role of Rugby League commercial chair in June, expressed his gratitude for the opportunity to lead the sport through a period of structural evolution.

“I am honoured and grateful that members have voted for me to Chair the RFL Board as we undertake important work in our bid to grow the sport.”

“There is much to be enthused about as Super League celebrates its 30th birthday and we continue to implement the important findings of our Strategic Review.

I’m looking forward to working together with all of Rugby League’s stakeholders as we formulate a strategic plan of delivery and change,” Wood said.

The Rugby Football League Council also confirmed the appointment of four independent non-executive directors to strengthen the board’s governance.

Dermot Power and Lord Jonathan Caine have been appointed for four-year terms, while Sara Symington will serve for three years. Emma Rosewarne MBE has been appointed to sit on the board until March 2028.

In addition to the board appointments, the meeting saw members vote to formally admit the new Salford Red Devils club entity, necessitating an amendment to the RFL’s Articles of Association. This move ensures the club’s continued participation and alignment with the governing body’s professional standards as the league enters its milestone 30th season of Super League competition.

The permanent seating of the board provides the RFL with the executive stability required to navigate a shifting media rights landscape and ongoing stadium infrastructure challenges across the pyramid.

LA28 Unveils “Superbloom” Visual Identity for 2028 Olympic and Paralympic Games

Posted on March 25, 2026 by Courtney

The LA28 Organising Committee has officially introduced the “Look of the Games,” a vibrant visual identity inspired by the California “Superbloom” to anchor the branding for the Los Angeles 2028 Olympic and Paralympic Games.

Grounded in the rare natural phenomenon where dormant wildflower seeds explode into cascading waves of colour, the design serves as a metaphor for the peak performance of elite athletes.

The Paralympic Games, scheduled for 15-27 August 2028, will mark the first time the event has been hosted in Los Angeles, providing a historic commercial and cultural backdrop for the new aesthetic.

Noting that the Superbloom mirrors the lifelong journey of an athlete, LA28 VP of brand design, Ric Edwards, said: “When the conditions are right, everything comes together and something extraordinary happens.”

“That feeling of anticipation, energy and the culmination of the many moments that led them here is what inspired our Look of the Games,” Edwards said.

Adding how the identity aims to reflect the city’s creative intersection of sport and entertainment, LA28 head of brand design, Geoff Engelhardt, said: “By embracing abstraction and emotion, we created something people can interpret in their own way and see themselves reflected in.”

The design palette is heavily influenced by the Bird of Paradise, the official flower of Los Angeles, and features 13 distinct blooms representing the diverse people and landscapes of the region.

In addition, the graphics were built on a precise grid to ensure scalability across massive stadium facades and small-scale digital applications. To maintain high-performance standards, visual density is reduced near fields of play to ensure athlete focus remains unimpeded, while the typography draws directly from local hand-painted signage and strip-mall vernacular to ground the global event in an authentic “LA” feel.

From a commercial perspective, the early launch of the visual identity provides stakeholders and sponsors with maximum lead time to integrate the “Look” into their own marketing materials and stadium activations.

The branding has been calibrated to adapt to both historic venues, such as the LA Memorial Coliseum, and modern state-of-the-art facilities, accounting for the region’s unique natural light from dawn through to stadium night.

As preparations accelerate with just over two years to go, the Look of the Games will begin appearing across competition venues and citywide installations.

This framework not only honours Olympic tradition but stakes out a modern, “unapologetic” identity for Los Angeles on the world stage.

Oklahoma City Thunder and Continental Resources Announce 15-Year Naming Rights Deal

Posted on March 25, 2026 by Courtney

The Oklahoma City Thunder and Continental Resources have jointly announced a landmark 15-year naming rights partnership for the city’s new state-of-the-art downtown arena, to be known as Continental Coliseum.

The venue, which was approved by Oklahoma City voters in December 2023, is currently undergoing site demolition and is targeted for a late summer 2028 opening. The Thunder will continue to play their home games at Paycom Center until the new facility is completed.

Emphasising the importance of partnering with a local entity for this transformative project, chairman of the Oklahoma City Thunder, Clayton I. Bennett, said:“We really wanted an Oklahoma partner for this transitional moment in the history of our city.”

“Continental Coliseum will stand as a lasting symbol of that shared commitment, a place where our fans, our city, and our state unite to create unforgettable moments for generations,” Bennett said.

Harold Hamm, Founder and Chairman Emeritus of Continental Resources, added, “The Thunder is a world-class organization that represents the very best of Oklahoma. We’re proud to call Oklahoma home.”

Noting that the collaboration represents a natural progression of a long-standing relationship, VP of corporate partnerships for the Thunder, Will Syring, noted: “This expanded collaboration goes beyond naming rights; it represents a meaningful commitment to community investment.”

The agreement grants the Oklahoma City-based energy giant immediate naming rights, which will be reflected on construction fencing and eventually across the interior and exterior of the MANICA Architecture-designed building.

Beyond the commercial branding, the elevated partnership includes a significant commitment to community investment, specifically focusing on advancing literacy and education initiatives across the state. Existing partnership assets, such as the “Continental Orb,” will also be integrated into the new coliseum’s identity.

Constructed by Flintco-Mortenson, the City-owned arena is designed to serve as a regional catalyst for economic and cultural growth, hosting top-tier touring artists, family shows, and national sporting events alongside NBA fixtures.

President and CEO of Continental Resources, Doug Lawler, concluded that the partnership is a “natural fit” based on shared values of innovation and a relentless commitment to performance.

Gold Coast Titans Secure Three-Year Partnership with Total Tools

Posted on March 25, 2026March 25, 2026 by Courtney

The Gold Coast Titans have announced three-year commercial agreement with Total Tools Burleigh Waters, appointing the brand as the club’s Official Tool Retailer through the 2026, 2027, and 2028 seasons.

This partnership aligns two prominent Australian brands focused on performance and community, ensuring Total Tools a prominent presence across the Titans’ physical and digital assets.

Titans CEO, Steve Mitchell, welcomed the addition to the club’s corporate family, noting the strong cultural fit between the two organisations.

“They’re a brand that shares our values around hard work, performance and backing the local community, so there’s a natural alignment in what we’re building as a club,”Mitchell said.

Total Tools Burleigh Waters director, Jake Watkins, added: “We’re thrilled to partner with the Gold Coast Titans and support the region’s most recognisable sporting organisation.

“This partnership allows us to connect directly with the passionate Titans community while supporting the club’s future success,” Watkins said.

As part of the multi-year deal, Total Tools will become a fixture of the Titans’ match-day environment at Cbus Super Stadium.

The retailer will engage with members and fans through dedicated precinct activations, supported by high-visibility LED and big-screen signage throughout the venue.

This integration is designed to drive direct consumer engagement with the Titans’ “blue-collar” fan base while providing the club with stable, long-term commercial backing.

The partnership officially commences this Sunday afternoon when the Titans host the St George Illawarra Dragons in their first home game of the 2026 season.

AAMI Joins Australian Commonwealth Games Team as Official Partner for Glasgow 2026

Posted on March 25, 2026 by Courtney

The Australian Commonwealth Games Team has officially welcomed AAMI as a Proud Partner, marking the national insurer’s inaugural collaboration with Commonwealth Games Australia ahead of the Glasgow 2026 Games.

Under the agreement, AAMI will become the primary driver of “Sideline Champions,” the Australian Team’s dedicated family and friends’ program, while also providing critical performance investment through the Green2Gold2Great initiative.

This partnership ensures that both the athletes and their support networks are financially and logistically backed as they prepare for the international stage.

Commonwealth Games Australia CEO, Craig Phillips AM, endorsed AAMI’s commitment, noting that the insurer’s expertise in protecting Australian assets now extends to the nation’s elite sporting talent.

“Millions of Australians are lucky to be with AAMI, and from today so too is the Australian Commonwealth Games Team,” Phillips said.

Chef de Mission, Petria Thomas OAM OLY, described the partnership as a game changer, adding: “AAMI are backing in not just the Australian Team, but the team behind the team and that will make a genuine difference to the experience of the throngs of green and gold athletes, officials, family and friends headed to Glasgow.”

Highlighting the brand’s focus on the support systems behind the athletes, executive general manager of brand & customer experience, Mim Haysom, added: “Behind every athlete chasing gold in Glasgow is a team of supporters, parents, partners, coaches and friends.”

“AAMI is also proud to recognise and celebrate those ‘Sideline Champions’ who’ve helped our athletes get to the starting line,” Hayson said.

AAMI plans to leverage the partnership through its “Athletes in the Making” campaign and has secured high-profile ambassadorships with several gold-medal contenders.

These include Olympic swimming champion Kyle Chalmers OAM, middle-distance runner Jessica Hull, sprinter Lachlan Kennedy, and para-powerlifter Hani Watson.

The commercial activation will feature a dedicated “AAMI Sideline Champions Lounge” at the Australian Headquarters in Glasgow, providing a hub for families to gather and support the team during the competition.

For those remaining in Australia, the program will offer digital connectivity initiatives to ensure supporters can share in every milestone. This dual-focus strategy allows AAMI to engage with its existing customer base while aligning with the prestige and national pride associated with the Commonwealth Games.