FIFA President Gianni Infantino, has officially abandoned plans to sell a private equity stake in future World Cup tournaments, halting the controversial FIFA Forward Enterprise initiative following intense global backlash from continental governing bodies and senior executives.
The proposed restructuring sought to establish a dedicated subsidiary to control event commercial rights, offloading a 20 per cent minority stake to private investors led by Joshua Kushner’s firm, Thrive Eternal.
Intended to generate capital for redistribution among FIFA’s 211 member associations, the initiative was abruptly withdrawn following boycott threats from UEFA, formal rejections from CONCACAF and the AFC, and high-profile internal resignations.
Addressing the fallout, Infantino acknowledged that the proposal had severely undermined global football unity.
“Having listened carefully to all the views, it has become clear that the project has created divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place.”
“Our purpose has always been – and will always be – to unite and improve. As a result, this proposal will not proceed.
“Moving forward, my intent is to bring all interested parties back together in the coming days and weeks in the spirit of shared interest in our game, and with the objective to continue growing football everywhere, particularly in those countries that mostly need our support,” Infantino noted.
The proposal triggered internal administrative turmoil, culminating in the resignation of Infantino’s senior advisor, Carlos Cordeiro, who forcefully condemned the commercial venture.
“I cannot stand by while FIFA considers selling a stake in the World Cup.”
“Let me be clear: I had no involvement in this proposal, and I oppose it unequivocally.
“… It is a bad deal for FIFA’s Member Associations, a bad deal for football, and a bad deal for the long-term future of the game,” Cordeiro stated.
In addition, FIFA chief operating officer, Kevin Lamour, publicly distanced also himself from the proposal.
“It is the project of one person, not only must this project not go ahead, but the time has now come for football political leaders to ask themselves the right questions and make the right decisions.”
“And if that means I lose my job, then so be it. I will understand and respect that decision. At least I’ll sleep well tonight.”
With the plan abandoned, FIFA turns its focus toward upcoming international competitions, including the Under-20 Women’s World Cup in Poland and the 2027 Women’s World Cup in Brazil.
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