Ministry of Sport

Rugby Australia and Queensland Government Lock In Multi-Year International Test Rugby Pipeline for Townsville

Posted on August 13, 2026 by Courtney

Rugby Australia and the Queensland Government have announced a multi-year partnership securing a golden era of international Test rugby for North Queensland, establishing Townsville as a premier global sports and tourism hub through 2030.

Under the agreement, Queensland Country Bank Stadium will host Wallabies Test matches against Argentina in 2027 and 2030, and Georgia in 2029. These fixtures complement Townsville’s upcoming hosting of four matches at the Rugby World Cup next year, alongside a broader commitment ensuring the Queensland Reds play at least one regional match each season for the next six years and Brisbane hosts the Springboks in 2028.

Highlighting the profound importance of investing in regional communities, Rugby Australia CEO, Phil Waugh, said: “Since our first Test match 127 years ago, regional Queenslanders have proudly represented Australia on the international stage.”

“It is therefore extremely pleasing to be bringing more Test matches than ever before to one of world rugby’s greatest talent nurseries with the valued support of our partners in the Queensland Government.”

“Following the success of last year’s The Rugby Championship Test against Argentina, and excitement high for Saturday’s clash with Japan, Rugby Australia is delighted to confirm three additional Wallabies Test matches for Townsville in 2027 (Argentina), 2029 (Georgia) and 2030 (Argentina),” Waugh said.

State government leaders emphasised the deliberate economic strategy behind securing high-profile fixtures.

Queensland Minister for Sport and Racing and Minister for the Olympic and Paralympic Games, Hon. Tim Mander, underscored the community and economic rationale.

“We want Queensland to be the home of sport and the events capital of Australia and that’s why we’re bringing the best of sport to all Queenslanders.”

“We also know when kids see the best players first-hand, they are inspired to get out and want to play the game,” Mander stated.

Tourism Minister, Hon. Andrew Powell, noted the broader financial benefits for regional enterprises.

“These international rugby fixtures strengthen Queensland’s position as the events capital of Australia, attracting visitors, filling hotels, supporting local businesses, and driving economic activity across the region,” Powell affirmed.

The commercial and tourism implications are extensive, designed to deliver a sustained economic uplift, fill local accommodation providers, and drive grassroots participation across regional talent nurseries.

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Football Australia Delivers Landmark Futsal Coach Education Courses in Tasmania

Posted on August 13, 2026 by Courtney

Football Australia has achieved a milestone in the development of indoor football by delivering its first-ever nationally recognised futsal coach education courses in Tasmania.

Staged in Hobart from 20 to 24 July, the program featured both the Foundation of Futsal and Football Australia/AFC Futsal Level 1 courses, providing local coaches with critical access to nationally aligned development pathways without the barrier of interstate travel.

Led by Football Australia Futsal Coach Education Lead and Futsalroos head coach, Miles Downie, the week-long initiative combined theoretical frameworks with practical on-court learning, focusing heavily on modern coaching principles, player-centred environments, and the specific tactical demands of the sport.

TA major outcome of the program was the rigorous training and certification of Jayden Hey as a Foundation of Futsal Tutor, marking the first time Tasmania has possessed its own local coach educator capability. This local infrastructure ensures entry-level courses can be continually delivered within the state, significantly lowering administrative barriers and fostering long-term participation growth across clubs and communities.

Reflecting on the broader momentum, Miles Downie emphasised the nature of the initiative for the Tasmanian sporting landscape.

“This is a landmark moment for futsal in Tasmania, bringing Football Australia’s futsal coach education pathway to Hobart for the first time provides local coaches with access to nationally recognised development opportunities and helps build the foundations for future growth,”

“The passion shown by the coaches was outstanding, there is a genuine desire within Tasmania to grow futsal and create better experiences for players.

” Coach education is one of the most powerful ways to support that growth.

“Developing local coach educators is critical for long-term success. Jayden has demonstrated a strong commitment to futsal and a real passion for supporting coaches.

“Having a locally trained Foundation of Futsal Tutor is a huge boost for Tasmania and will help ensure coach education opportunities continue to grow,” Downie said.

Cadillac Formula 1 Team Appoints Marcin Budkowski as Team Principal

Posted on August 13, 2026 by Courtney

The Cadillac Formula 1 Team has announced a leadership transition, appointing veteran motorsport executive Marcin Budkowski as its new Team Principal.

The appointment marks an evolution for the organisation as it shifts from foundation building into competitive operational growth following the mid-season summer break. Budkowski succeeds Graeme Lowdon, who helped establish the team’s footprint during its inaugural campaign.

Highlighting the intent behind the change as the organisation targets long-term competitiveness under strict financial parameters, CEO of the Cadillac Formula 1 Team, Dan Towriss, said: “Marcin’s appointment marks another important step in the continued evolution of the Cadillac Formula 1 Team.”

“From the beginning, our goal has not been simply to participate in Formula 1, but to build a next-generation team capable of competing at the very front.

“As we enter this new era for the Cadillac Formula 1 Team, Marcin brings exceptional F1 experience, technical expertise and strategic leadership that will strengthen our organisation and help us develop the winning mindset, tools and processes required for long-term success.”

“We’re grateful to Graeme Lowdon for his leadership and the role he played in forming the Cadillac Formula 1 Team from the ground up.

“His contributions helped establish a strong foundation in our build-up phase, and we thank him for his commitment and wish him well,” Towriss said.

Budkowski brings more than two decades of industry experience across Prost, Ferrari, McLaren, the International Automobile Federation, and Renault/Alpine.

Commenting on his appointment, Budkowski, shared: “Cadillac Formula 1 Team has an extraordinary foundation and ambition.”

“This is a phase of huge opportunity for the team, one that will be defined by a clear objective: maximising car development within the cost cap and turning every team function on to compete.”

“That means building an elite organization with a winning mindset, driven, relentless in the face of setbacks, obsessed with detail and process, and able to execute with precision on race day.

“My focus will be on aligning our people, tools and information flow so the right decisions are made quickly, and the performance of the car improves every time we go racing.

“It is a privilege to be leading Cadillac Formula 1 Team’s on-track efforts, starting in Zandvoort next weekend,” he said.

The team returns to the track at the Dutch Grand Prix, leveraging early-season data to accelerate its performance curve.

Los Angeles Lakers Agree to Record-Breaking USD 12.5 Billion Sale to Josh Kushner and Bob Iger

Posted on August 13, 2026 by Courtney

The Los Angeles Lakers have entered into an agreement to be sold to businessmen Josh Kushner and Bob Iger for USD12.5 billion (AUD17.7 billion), a landmark valuation in global sports franchise history.

The transaction sees the group pivot away from a proposed Las Vegas expansion bid to acquire the iconic NBA franchise from Mark Walter, who only secured a controlling interest from the Buss family last year at a then-record USD 10 billion valuation. The deal underscores the rapidly escalating commercial value of elite sports assets, positioning the Lakers as the most expensive sports organisation ever sold.

Kushner and Iger emphasised their vision for the storied club in a joint statement.

“As lifelong NBA fans, we are deeply honoured for the opportunity to become stewards of the Los Angeles Lakers, one of the most iconic sports franchises in the world.”

“We have immense respect for the leadership and vision of Jerry and Jeanie Buss.”

“Our long-term commitment is to build on that foundation, compete at the highest level, and serve this extraordinary team, its fans, and the city of Los Angeles,” Kushner and Iger stated.

Explaining the rapid progression of the negotiations, Iger detailed how the opportunity materialised unexpectedly during their pursuit of a Nevada-based expansion team.

“We were involved in pursuing the new franchise in Vegas. And while that happened, it was suggested to us that maybe Mark Walter would be interested in selling his stake in the Lakers.”

“And we immediately decided that given the value of the franchise and the iconic nature of the team, that we would be really smart to pursue it.

“The deal came together in three days,” Iger told the California Post. “It’s that simple,” Iger said.

Mark Walter reflected on his brief tenure at the helm of the franchise while retaining his extensive broader sports portfolio through TWG Global, which includes Major League Baseball’s Los Angeles Dodgers and Premier League club Chelsea.

“Owning the Los Angeles Lakers has been one of the great honours of my life — an extraordinary investment, but what I will carry with me is the community, the fans, and a city that treats this team as family.”

“I am grateful to Jeanie Buss, the Buss family, the players, and the staff for welcoming me into this chapter. The Lakers belong to Los Angeles, and I have every confidence the best is still ahead,” Walter said in a statement.

On the court, franchise player Luka Doncic, expressed enthusiasm regarding the ownership shift as the club prepares for the campaign.

“Being a Laker means everything to me, and I’m excited to get back on the court and bring a championship to LA.

“I’ve gotten used to big changes over these last few years, but I know that no matter what, there is no limit to the potential of this iconic franchise.

“I look forward to meeting Josh and Bob so we can get to work building something special in LA together,” Doncic posted on X.

The transaction remains subject to formal approval by the NBA’s Board of Governors.

Japan Professional Football League Partners with IMG

Posted on August 13, 2026 by Courtney

The Japan Professional Football League (J.LEAGUE) has announced a partnership with global sports marketing agency IMG to spearhead its international sponsorship strategy and sales.

The collaboration aims to accelerate the league’s global commercial expansion and connect J.League with new worldwide brand opportunities following over a decade of concentrated growth and audience building across Asia.

Under the agreement, IMG will advise the competition on a renewed global brand structure, develop lucrative new brand categories, and secure international commercial partnerships to expand the organisation’s footprint well beyond traditional Asian markets, driving long-term enterprise value.

Emphasising the impact of the alliance on the competition’s future trajectory, J.League chairman, Yoshikazu Nonomura, said: “Partnering with IMG marks a significant milestone in expanding J.League’s global footprint.”

“Combining IMG’s deep expertise with J.League will allow us to create meaningful opportunities for our partners and the league,” Nonomura said.

Echoing this outlook, SVP and managing director of Football at IMG, Adolfo Bara, highlighted the exceptional commercial potential embedded within Japanese football.

“J.League represents many of the qualities that make football such a powerful global platform: authenticity, community, long-term vision and excellence.”

“Japanese football and its players, clubs and wider ecosystem continue to grow in relevance and recognition around the world.

“We believe J.League has all the ingredients to become one of the leading leagues in world football in the years ahead. We look forward to helping bring the league’s story to global brand partners at such an exciting time in its evolution,” Bara noted.

The collaboration successfully integrates J.League’s robust cultural and sporting foundation with IMG’s peerless global football expertise and extensive commercial network.

In addition, IMG already manages global sponsorship sales for premier international properties, including the Fédération Internationale de Football Association, CONMEBOL Libertadores and Sudamericana, and prominent European clubs like Internazionale Milano.

Jonas Brothers to Headline Halftime Show for 2026 NFL Melbourne Game

Posted on August 13, 2026August 13, 2026 by Courtney

The National Football League (NFL) has announced that pop powerhouse, the Jonas Brothers, will headline the landmark halftime show during the 2026 NFL Melbourne Game.

Staged at Melbourne Cricket Ground on Friday, September 11, the match between the San Francisco 49ers and Los Angeles Rams will stream live globally on Netflix in partnership with the Victorian State Government and Visit Victoria.

From a commercial overview, the announcement reinforces the league’s international expansion strategy, leveraging premier entertainment assets to drive global digital viewership and local economic activity.

Emphasising the importance of the production scale, senior director of global game presentation and entertainment – NFL, Tim Tubito, said: “Bringing the first-ever regular season game to Australia is a landmark moment for the league, and we are committed to creating an entertainment experience that reflects the scale and significance of the occasion.”

“The Jonas Brothers are global entertainers whose music connects across generations, making them the ideal artists to help us celebrate this historic game in Melbourne.

“We look forward to delivering a memorable halftime performance for our fans in Australia and those watching around the world,” Tubito said.

Highlighting the cultural impact of securing elite global talent, NFL general manager for Australia and New Zealand, Charlotte Offord, added: “The Jonas Brothers are global superstars with an incredible ability to bring people together through music, making them the perfect addition to Australia’s first-ever regular season NFL game.”

Reflecting on the upcoming economic drive of the event, Victorian Minister for Major Events, Hon. Anthony Carbines, noted: “Melbourne will showcase the very best Victoria has to offer to tens of millions of viewers around the world.”

“Epic events like the NFL cement Victoria as the sporting and cultural capital of Australia, and support thousands of jobs across the state,” Hon Carbines said.

ns alongside Netflix global distribution and Seven Network domestic coverage.

Expressing their enthusiasm, the band shared a joint statement: “We couldn’t be more excited to perform at halftime during the NFL’s first-ever regular season game in Australia.”

“Playing at the iconic Melbourne Cricket Ground in front of such passionate Australian fans is an incredible honor.”

“We can’t wait to be part of this historic moment and celebrate with everyone in the stadium and watching around the world,” they shared.

The partnership network features American Express sponsoring key on-site activation.

NBL Group and Komo Announce Multi-Year Strategic Partnership to Transform Basketball Fan Engagement

Posted on August 13, 2026 by Courtney

The NBL Group has announced a partnership with Australian fan engagement and data platform Komo, spanning both the National Basketball League and the Women’s National Basketball League.

Selected following a competitive evaluation process, Komo’s technology will integrate natively across the leagues’ existing digital platforms ahead of the Hungry Jack’s NBL27 season and the upcoming WNBL 2026-27 season kicking off in October.

The alliance is designed to capture zero- and first-party data, unify fan profiles, and unlock valuable new digital inventory for commercial partners.

Commenting on the partnership, Komo CEO and Co-Founder, Joel Steel, said: “You can’t buy knowledge of an audience – someone has to choose to tell you. Participation is how they choose: something worth a minute of their time before tip-off, on the way home from the arena, and in the middle of July when there’s no basketball anywhere in sight.”

“Small acts, freely given, and repeated. Any one of them tells you more than a sign-up form. A year of them tells you who someone is and what matters to them.

“What the NBL Group wanted wasn’t another tool. Most of those tools organise what you already know, rather than creating the knowing.

“They wanted one system underneath all of it – running the participation, holding what it produces, and feeding the platforms they already run.

“Fans take part, the leagues learn who they are, and what they learn makes the next season better for fans and worth more to partners. It compounds from there,” Steel said.

Emphasising the importance of scaling engagement infrastructure alongside growth, NBL group executive general manager of marketing, Ben Jenkins, added: “The NBL is in the middle of the biggest growth we’ve seen, and that’s down to the fanbase that continues to build right alongside us.”

“Komo gives us one connected way to understand our fans across the NBL and WNBL, and to continue the strong foundations we’ve already put in place.

“As our leagues grow, our thinking on how we engage fans has to grow with them, and this partnership is about backing that evolution for the seasons ahead.

“I want to thank Joel and the team for their work and enthusiasm for our league’s successes,” Jenkins stated.

Operating amidst surging fan attendance and broadcast viewership, the partnership provides a single connected system to track fan participation across arenas, broadcasts, and mobile apps.

Rather than directing audiences to external sites, the integration ensures traffic remains within the leagues’ ecosystems while building comprehensive consumer profiles. In addition, the platform enables the rapid creation of sophisticated sponsor activations and measurable digital inventory without complex development work.

Sunshine Coast Lightning Secures Fletcher Riley Real Estate as Premium Partner for Upcoming Season

Posted on August 12, 2026 by Courtney

The Sunshine Coast Lightning have announced that local real estate agency Fletcher Riley has renewed its partnership, stepping up as a Premium Partner and the official real estate partner of the club for the upcoming season.

Having previously featured prominently on the team’s dress throughout the 2026 Suncorp Super Netball campaign, the locally-rooted brand is expanding its commercial commitment to elite women’s sport in the region.

Welcoming the continued collaboration, Lightning Owner and CEO, Justin Pascoe, said: “It’s fantastic to have a local real estate agency partnering with the Sunshine Coast Lightning.”

“Fletcher Riley is built by hardworking locals who are genuinely invested in our community, and that’s something we deeply value.

“We share a commitment to community, relationships and creating a lasting impact on the Sunshine Coast.” Pascoe further noted that supporting regional businesses remains a core strategic priority for building long-term organisational stability and regional brand equity.

“Local businesses are the heartbeat of our region, and partnering with them is a privilege we never take for granted.

“We’re incredibly proud that Fletcher and Riley have chosen to join us on this journey, and we look forward to building something special together for our fans, partners and the wider Sunshine Coast community,” Pascoe said

Co-Director of Fletcher Riley, Rebecca Fletcher, emphasised the broader community and generational impact of the alliance.

“As a mum, I also love that my boys get to grow up watching incredible women achieve at the highest level and inspire the next generation.”

“I’m genuinely excited to be part of the Lightning journey and proud that Fletcher Riley can help support women’s sport on the Sunshine Coast,” Fletcher said.

Fellow Director, Alan Riley, echoed these sentiments, noting the core values shared between elite sports performance and business operations.

“Sport has always been a big part of my life, growing up playing a range of sports taught me the importance of teamwork, resilience and commitment, values that continue to shape the way we operate at Fletcher Riley,” Riley said.

SEG to Acquire MediaWorks New Zealand’s #1 Audio Business

Posted on August 12, 2026 by Courtney

Sports Entertainment Group Limited (ASX: SEG) has announced a binding agreement to acquire 100% of MediaWorks, New Zealand’s premier audio business, for an enterprise value of NZ130 million.

The transaction creates a leading trans-Tasman audio, digital, and entertainment network reaching over 5 million weekly listeners across Australia and New Zealand.

MediaWorks operates as New Zealand’s largest radio business and third-largest local advertising platform, commanding an approximate 59% audience share in the key 25 to 54 demographic while reaching 2.51 million weekly listeners.

Highlighting the scale of the transaction, SEG CEO, Craig Hutchison, said: “MediaWorks is New Zealand’s number one audio business, third biggest media business, and has an incredible connection with its market leading audio audience.”

“We have enormous respect for the business and see huge upside in driving growth in step with our content and services offering, and can’t wait to get to work with Wendy Palmer and her team,” Hutchison said.

Echoing these sentiments, MediaWorks CEO Wendy Palmer, added: “Off the back of strong growth, this is a hugely exciting moment for MediaWorks – SEG is a media company that shares our relentless focus on audiences and customers, and their investment in our future is a strong vote of confidence in this team, our brands and the position we’ve built as New Zealand’s leading audio and digital business.”

“Joining forces gives our team access to genuine scale and capability. We’re looking forward to what we can build together across the Tasman,” Palmer said.

Its portfolio includes prominent stations such as The Rock, More FM, The Sound, George FM, and Mai FM, alongside its proprietary digital audio platform, rova. The acquisition returns SEG to the New Zealand market as a dominant leader, providing a ready-made platform to extend sports, events, and content operations across the Tasman.

The transaction will be funded through a combination of existing cash reserves, a new senior debt facility provided by the Commonwealth Bank of Australia, and a fully underwritten placement to raise approximately AUD35 million. Completion of the deal is targeted for October 1, 2026, pending customary conditions including New Zealand Overseas Investment Office approval, with current Chief Executive Officer Wendy Palmer and her management team remaining in place.

Yankee Global Enterprises Secures $2.6 Billion Financing Agreement with Apollo Sports Capital

Posted on August 12, 2026August 12, 2026 by Courtney

Yankee Global Enterprises, the holding company of the New York Yankees, has announced a USD2.6 billion (AUD3.6 billion) financing agreement with affiliates of Apollo Sports Capital.

The transaction combines credit and equity to support the continued commercial growth of the iconic baseball franchise alongside the refinancing of existing debt. The high-profile agreement is expected to close imminently, a strategic move in the organisation’s long-term capital management.

Under the terms of the agreement, Apollo Sports Capital CEO Al Tylis, will join the Yankee Global Enterprises board, which is expanding by one seat. Importantly, the Steinbrenner family maintains full operational and ownership control of the New York Yankees, with Hal Steinbrenner continuing as Managing General Partner and Major League Baseball Control Person.

Emphasising the commercial value of the collaboration, Yankee Global Enterprises chairman, Hal Steinbrenner, said: “We welcome Apollo to the Yankees family, we are continually seeking ways to strengthen our positioning, and this partnership allows us to explore pursuing strategic opportunities.”

“We look forward to a successful working relationship,” Steinbrenner said.

Echoing these sentiments, and regarding the alignment, Tylis, added: “The New York Yankees are one of the most iconic franchises in sports, defined by a legacy of greatness.”

“It is a privilege for Apollo Sports Capital to partner with the Yankees, and we are grateful to the Steinbrenner family for their trust.

“We look forward to supporting the organization’s continued pursuit of excellence and the championship standard that has long been the hallmark of the New York Yankees,” he said.

Launched in 2025, Apollo Sports Capital operates as a permanent capital platform providing targeted financial solutions across global sports and live events.

The broader Yankee Global Enterprises portfolio includes major commercial entities such as Legends Hospitality, the Yankees Entertainment and Sports television network, and ownership stakes in New York City Football Club and AC Milan.

TechnologyOne Named Presenting Partner for WNBL Townsville Tip Off in Major Regional Agreement

Posted on August 12, 2026 by Courtney

The WNBL has officially announced Queensland-based technology leader TechnologyOne as the official presenting partner for the second annual Townsville Tip Off pre-season tournament.

Bringing all nine league teams together in North Queensland, the partnership unlocks enhanced community engagement, expanded broadcast exposure, and collaborative training sessions for players, coaches, and referees as the sport builds strategic momentum toward the Brisbane 2032 Olympic and Paralympic Games.

The collaboration reinforces the region’s growing status as a premier destination for elite sporting fixtures.

Commenting on the partnership ,Minister for Sport and Racing and Minister for the Olympic and Paralympic Games, Hon. Tim Mander, said: “The Crisafulli Government is committed to delivering opportunities for sport in North Queensland, and it’s events like these that showcase our regions and boost the local economy.”

Echoing these economic advantages for the community, Local Member for Townsville, Adam Baillie, noted: “This is exactly the kind of event regional Queensland needs, bringing visitors through the door, filling hotel rooms and backing local jobs.”

Emphasising the corporate alignment behind the sponsorship, and pointing to a shared institutional commitment to community development and gender equity, TechnologyOne CEO, Ed Chung, added: “Our purpose has always been to make life simple for the communities we serve, and for almost 40 years, that has meant backing the local things that matter: the clubs, the volunteers, the grassroots competitions where every great Australian sporting story begins.”

“We proudly support women in tech and women in sport, because they’re the same story; exceptional talent that deserves real backing,” Chung said.

Welcoming the collaboration, WNBL chief operating officer, Justin Nelson, noted that the league is ready to elevate the tournament following exceptional community turnout last year.

Furthermore, WNBL chief strategy basketball partnerships officer, Lauren Jackson, outlined the extensive grassroots schedule, which includes community clinics delivered alongside SheHoops beginning in Cairns from August 16.

“The TechnologyOne Townsville Tip Off is an opportunity for us to spotlight local talent and connect directly with the next generation of athletes across North Queensland,” Jackson shared.

With children admitted free of charge, the four-day pre-season showcase is designed to maximise family attendance and inspire aspiring basketball talent across regional Australia.

NFL Unveils Star-Studded Music Lineup and Ticketing Details for Melbourne Game Kickoff Festival

Posted on August 12, 2026 by Courtney

The National Football League has announced the initial artist lineup and ticketing details for the upcoming NFL Melbourne Game Kickoff Festival, delivered in partnership with Live Nation and American Express.

Transforming Melbourne Park into a three-day entertainment hub from Thursday, September 10 to Saturday, September 12, 2026, the festival represents a major commercial expansion of the league’s footprint in the Australian market, combining elite American football culture with high-profile live music performances.

The star-studded Australian musical program features headline acts include:

Peking Duk
Sneaky Sound System
Hot Dub Time Machine
Grinspoon
Kita Alexander
Public Figures

With grounds passes priced between $49 and $59, and free entry for children aged thirteen and under, organisers have structured the event to maximise consumer accessibility while driving high-volume fan engagement during game week.

Alongside live music, the festival features official watch parties, including the 2026 NFL season opener between the Seattle Seahawks and New England Patriots, a Flag Football takeover presented by Wilson, an NFL Academy Combine Zone, a live Q&A with NFL Commissioner Roger Goodell, and a display showcasing the Vince Lombardi Trophy alongside all sixty Super Bowl rings.

Highlighting the significance of the activation, NFL GM – for Australia and New Zealand, Charlotte Offord, said: “With less than a month to go until the NFL Melbourne Game Kickoff Festival, the excitement is continuing to build, and this first music lineup announcement is another milestone on the road to September.”

“We’ve brought together an exciting mix of Australian artists to help create a festival atmosphere that matches the scale and energy of this historic moment for the NFL in Australia.

“The Kickoff Festival is where football, music and culture come together. From the moment fans walk through the gates, they’ll be immersed in the excitement of game week, with non-stop entertainment, unforgettable experiences and a festival atmosphere unlike anything we’ve ever delivered in Australia,” Offord stated.

Tickets are available through Ticketmaster and the NFL OnePass app.

Hockey Queensland Expands Regional Reach Through Metro Ford Newstead Partnership

Posted on August 12, 2026 by Courtney

Hockey Queensland has expanded the statewide reach of its Junior Blaze and Macquarie Group Sport Clinics, driven by a vital vehicle and logistical partnership with Metro Ford Newstead.

Operating under the banner of Eagers Automotive Limited, the automotive dealership has provided the official Hockey Queensland Ford Ranger, enabling elite athletes and coaching staff to seamlessly transport essential equipment, including hundreds of professional sticks, training balls, and comprehensive development resources—across diverse regional areas spanning from Bundaberg to Tweed and out to Warwick.

This collaboration plays an instrumental role in broadening the accessibility and commercial footprint of hockey across regional Queensland. By bridging the geographical divide between metropolitan hubs and regional centres, the partnership ensures that aspiring young participants gain direct, meaningful access to their Brisbane Blaze idols.

Such grassroots engagement initiatives are fundamental to driving long-term participation growth, strengthening regional brand loyalty, and enhancing the overall value proposition for corporate partners investing in state-level sporting pathways and community health outcomes.

Furthermore, the tangible presence of the branded fleet helps elevate the commercial visibility of both Hockey Queensland and its corporate benefactors across competitive regional markets.

The logistical capability provided by Metro Ford Newstead allows Hockey Queensland to execute comprehensive touring schedules efficiently, transforming regional visits into highly memorable, high-impact community experiences.

Hockey Queensland leadership acknowledged the instrumental contributions of key personnel within the Eagers Automotive Limited network, specifically extending formal recognition to Chris Zagami and Jessica Gradden for their ongoing dedication to facilitating regional sport delivery.

Their collaborative support underpins the operational success of the clinics, ensuring that logistical barriers do not impede the development, coaching quality, and inspiration of emerging talent across the state.

As state sporting organisations increasingly rely on targeted corporate partnerships to fund and execute grassroots community programs, the alliance between Hockey Queensland and Metro Ford Newstead exemplifies effective commercial alignment.

NFL Announces Multi-Year La Trobe Financial Partnership Ahead of Historic Melbourne Regular Season Game

Posted on August 12, 2026 by Courtney

The National Football League (NFL) has marked one month until Australia’s first-ever regular-season game by securing a partnership with leading alternative asset manager La Trobe Financial.

Set for September 11, 2026, the milestone Melbourne Cricket Ground fixture features the Los Angeles Rams and San Francisco 49ers alongside a three-day NFL Kickoff Festival. The deal arrives as Australian NFL fandom surpasses 8.8 million fans, matching La Trobe Financial reaching $25 billion in assets under management.

La Trobe Financial joins as the official Asset Management, Investments and Lending partner in Australia and New Zealand.

Commenting on the partnership, NFL GM, Charlotte Offord, said: “We’re thrilled to be able to announce our partnership with La Trobe Financial, as we continue to build momentum towards the 2026 NFL season and our first-ever regular season NFL game in Melbourne.”

“The NFL is committed to growing the game in Australia year-long, and having strong commercial partnerships to support the work we are doing is pivotal to that success.

“Our partnership with La Trobe Financial is built on a shared belief in the power of sport to bring people together, and we’re looking forward to working with them to create more incredible opportunities to do that leading into the 2026 NFL Melbourne Game and beyond,” Offord said.

Highlighting the broader significance of the collaboration, La Trobe Financial CEO, Chris Andrews, added: “Sport has an extraordinary ability to bring people together.”

“Whether its families gathering around the television, friends travelling across the country to support their team, or tens of thousands of fans sharing a moment in a stadium, some of life’s most memorable experiences are built around shared passions.”

“The inaugural NFL Melbourne Game is far more than a sporting event. It is a cultural moment that will bring together fans from Australia, the United States and around the world, while showcasing Melbourne on the global stage.

“The partnership reflects La Trobe Financial’s continued commitment to creating opportunities that bring people together, strengthen relationships and deliver meaningful value for clients, partners and the broader community.

“At La Trobe Financial, relationships have been at the heart of everything we do for more than 70 years. As we celebrate our own milestone of surpassing $25 billion in assets under management, we are proud to partner with the NFL as it prepares to create history in Australia,” Andrews noted.

Game-week activations will feature a cross-code clinic delivered alongside the Collingwood Football Club, combining NFL Flag and AFL drills.

Additionally, the NFL Kickoff Festival will host the official watch party for the season opener between the Seattle Seahawks and New England Patriots.

Cadbury Announce Partnership with Tasmania Devils

Posted on August 12, 2026 by Courtney

Cadbury has announced a multi-year partnership with the Tasmania Devils, uniting over a century of local manufacturing heritage with the state’s professional sporting expansion. Unveiled at Cadbury’s Claremont factory, the agreement establishes the iconic brand as a Foundation Major Partner and official back-of-guernsey partner.

The arrangement spans the club’s VFL and VFLW teams for the 2026 and 2027 seasons, before extending to the national AFL and AFLW competitions from 2028 through to 2030.

Mondelēz International President for Japan, Australia and New Zealand, Toby Smith, emphasised the deep economic and cultural alignment underpinning the investment.

“Cadbury’s story in Tasmania began more than a century ago because of the quality and abundance of local milk.”

“Since then, generations of dairy farmers, Claremont and Burnie team members, families and communities have helped make Cadbury part of the fabric of Tasmania.

“Today, we are proud to bring that history together with Tasmania’s next great sporting chapter.

“By backing the women’s and men’s Tasmania Devils teams from the VFL and VFLW through to the AFL and AFLW, we are supporting a journey that belongs to the whole state,” Smith said.

The partnership carries significant weight for the club as it builds its infrastructure and commercial pathways ahead of national league entry.

Tasmania CEO, Brendon Gale, highlighted the authenticity and shared values driving the collaboration.

“Cadbury has been part of Tasmania for generations, so there is a real authenticity in bringing these two stories together.”

“As a Foundation Major Partner, Cadbury is backing the whole club, our women’s and men’s teams, our people and the supporters who will carry the Devils from the VFL and VFLW to the AFL and AFLW.

“This is a partnership grounded in Tasmanian pride and a shared ambition for the future,” Gale stated.

Mondelēz International VP of marketing, Ben Wicks, noted that the Tasmania Devils represent Cadbury’s first AFL-related sponsorship in its current sports portfolio, joining major national properties like the Matildas and Australian Olympic Team.

“Sport creates moments that bring people together, across families, communities and generations.”

“That is why Cadbury is proud to support the Wallabies and Wallaroos, the Matildas, the Australian Olympic and Paralympic Teams, the Cadbury Marathon and Athletics Tasmania,” Wicks said.

Furthermore, Cadbury supports local supply chains by sourcing approximately 100 million litres of fresh Tasmanian milk annually from 48 family farms, while employing around 700 staff across Claremont and Burnie backed by substantial site investments.