Ministry of Sport

Strauss Expands Global Partnership Portfolio as Official Partner of the 2026 NFL Melbourne Game

Posted on September 11, 2026 by Courtney

European workwear leader Strauss has secured an agreement to become an official partner of the National Football League in Australia for the 2026 season.

The high-profile arrangement includes official partner status for the landmark 2026 NFL Melbourne Game, serving as a pivotal brand-building milestone ahead of the family-owned enterprise’s official commercial rollout across the Australian market in 2027.

The upcoming Australian launch will introduce specialised technical workwear designed specifically for local operating conditions, backed by comprehensive e-commerce channels alongside selected retail and wholesale partnerships.

The announcement follows closely behind confirmation that Strauss will also assume the role of official workwear partner for the Australian Football League and AFL Women’s competition starting in 2027.

Highligting the commercial importance of the Australian expansion and the cultural alignment underpinning the partnership, CEO and chief brand officer of Strauss, Henning Strauss, said: “The 2026 NFL Melbourne Game is STRAUSS’s kick-off in Australia – and a game-changing moment as we prepare to touch down in the market in 2027.”

“It will be the first regular-season NFL game ever played in a country with a proud tradie culture and a deep passion for physical, team-based sport.”

“From London and Munich to Melbourne, our NFL partnership connects STRAUSS with markets that matter.

“For our family business, Australia is another major milestone on our journey to becoming the world’s most iconic workwear brand,” Strauss said.

In addition to its domestic activation surrounding the Melbourne fixture, the expanded international agreement formally recognises Strauss as the official workwear partner of the NFL in Europe.

These collaborations reinforce global sponsorship network that already spans Major League Baseball in North America, premier European football competitions, and major entertainment properties.

Founded in 1948 and currently led by third-generation family management under brothers Henning and Steffen Strauss, the global workwear manufacturer leverages its iconic ostrich branding to secure partnership collaboration across sporting venues and industrial jobsites worldwide.

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MotoGP and Accenture Join Forces to Reinvent the Direct-to-Fan Sports Streaming Experience

Posted on September 11, 2026 by Courtney

MotoGP Group has announced an alliance with professional services firm Accenture to overhaul and scale its direct-to-fan over-the-top streaming ecosystem.

Set to debut ahead of the 2027 season, the initiative will unify core motorsport properties, including MotoGP, Moto2, Moto3, and World Superbike, under a single centralised technology architecture while allowing customised, region-specific audience engagement at scale.

Commenting on the alliance, Digital Business director of MotoGP Group, Gorka Llort Igal, said: “MotoGP has always been defined by innovation, pushing the limits of what’s possible both on and off the track.”

“As we continue to grow our global audience, we’re focused on creating a direct-to-fan experience that matches the excitement, emotion and intensity of the world’s most exciting sport.

“Through our collaboration with Accenture, we’re building a platform that will bring fans closer to the action than ever before, with more personalisation, deeper insights, greater interactivity and richer content,” Llort Igal said.

Highlighting the commercial objectives of unifying digital properties on scalable architectures, global media & entertainment lead at Accenture, John Peters, added: “MotoGP has a clear vision for how it wants to evolve its direct-to-fan experience and create new sources of value around the sport.”

“As sports organisations build deeper, more direct relationships with fans, the opportunity lies in bringing together audience engagement, content and monetization on a connected platform that can continually evolve with changing fan expectations.”

“By combining MotoGP’s deep understanding of its fans and the sport with Accenture’s Media Engage platform and experience building and operating media platforms at scale, we can help create the foundation for the next generation of direct-to-fan experiences,” Peters stated.

Powered by Accenture Media Engage, part of the Accenture Media Suite, the transformation boosts artificial intelligence and advanced automation to streamline operational workflows and optimise monetization across the digital value chain.

Fans will gain access to multi-camera viewing configurations and real-time telemetry data integrated directly into livestreams, with immersive features slated for future updates. The digital architecture will also leverage co-innovation partnerships with Amazon Web Services to optimise circuit connectivity.

The Farmer’s Dog Secures Historic Partnership as First-Ever Official Pet Food Partner of the NFL

Posted on September 10, 2026 by Courtney

The Farmer’s Dog has announced a commercial partnership with the National Football League (NFL), making it the league’s first-ever official pet food partner.

The agreement integrates the brand into one of the most powerful cultural and sporting platforms globally, offering millions of dog owners targeted education around premium nutrition.

The collaboration launches with promotional campaigns featuring New York Giants running back Cam Skattebo alongside his senior rescue dog Duke and dachshund puppies Cheech and Daizy.

The alliance extends far beyond standard branding, covering experiential activations at major league events including Super Bowl LXI, the NFL Combine, and the NFL Draft, alongside community-driven initiatives such as My Cause My Cleats, NFL Salute to Service, and NFL Flag programs.

Commenting on the partnership, Tracie Rodburg, senior vice president of global partnerships at the NFL, “The NFL is all about bringing people together through shared experiences and community,” said Tracie Rodburg, senior vice president of global partnerships at the NFL. “Dogs are an important part of many families, and as the Official Pet Food Partner, The Farmer’s Dog will help us celebrate the role they play in our lives and communities throughout the season”.

CEO and co-founder of The Farmer’s Dog, Jonathan Regev, highlighted the core performance and wellness strategy driving the partnership.

“We understand more than ever how much what we eat impacts our health and performance. NFL players live that every day, and people increasingly recognize the same is true for their dogs,”

“We started The Farmer’s Dog because for too long, feeding your dog meant choosing between different versions of the same ultra-processed food.

“This partnership gives us an incredible opportunity to show millions more people there’s a better way.

“Everything we do is about helping dogs live healthier lives and giving people more time with them—more games, more Sundays, and more seasons together.

“Dogs have an incredible ability to make our lives better, and we’re proud to partner with the NFL to celebrate that bond and what it means to have a dog by your side through all of it,” Regev said.

Sydney FC and Under Armour Unveil 2026/27 Kits in Commercial and Design Showcase

Posted on September 10, 2026 by Courtney

Sydney FC has officially launched its new Home and Goalkeeper kits for the 2026/27 A-League season in collaboration with official apparel partner Under Armour, blending high-performance sportswear engineering with local cultural iconography.

Available immediately through official online retail channels ahead of the men’s season opener in the Sydney Derby on October 16, 2026, the new collection reinforces the club’s commercial positioning and deep-rooted connection to the city’s unique geography.

The home jersey features an organic linear texture inspired by Sydney’s landscape, incorporating design motifs representing the harbour, coastline, and blue skies, complemented by club branding elements such as “Sky Blues” inside the collar and “We Are Sydney” on the lower front.

Emphasizing the operational and performance dimensions of the partnership, Sydney FC Men’s captain, Rhyan Grant, noted the focus on elite-level functionality and fan connection of the partnership.

“At Sydney FC we really value the pride and support from our fans, something that this new kit showcases, and partnering with Under Armour for another season means we get to wear jerseys that not only perform the best but capture the essence of the club and the city.”

“I’m excited to get to wear the new kit this season, and proud to represent the beautiful city of Sydney that we get to play for,” he said.

Echoing his sentments, Under Armour managing director, Fernando Reani, added: “Under Armour is a sports house at heart, so partnerships like ours with Sydney FC are incredibly important to us.”

“We’re proud to continue supporting the Club and its players with a kit that delivers on performance while also meaning something to the fans who wear it.

“This season’s design feels unmistakably Sydney. From the textures inspired by the land, sea and sky to the subtle nods to the Club’s heritage, every detail has been considered to celebrate the city and the identity of the Sky Blues.

“We’re really proud to see the players and fans wearing it this season.”

The Sky Blues alternate and third kits will be released in the next few weeks. The new Sydney FC 2026/27 Home and Goalkeeper jerseys are available now from the Sydney FC and Under Armour online stores.

Nine Entertainment Secures Six-Year English Premier League Rights Extension Through 2034

Posted on September 10, 2026 by Courtney

Nine Entertainment has announced a six-year extension of its exclusive Premier League rights, locking in coverage through the end of the 2033–34 season.

The landmark agreement arrives with two seasons still remaining on the current contract, a the vital commercial significance of the property to Nine’s streaming organisation.

Reflecting on the importance of the renewal, Nine Entertainment CEO, Matt Stanton said: “Football is the ultimate global game, followed with remarkable intensity by millions of fans across Australia.”

“Bringing the Premier League to Stan has been a genuine game-changer for our business, and we are very pleased to be extending the partnership for a further six years.

“As the sole rights holder in Australia, Nine is uniquely placed to activate our assets across streaming and broadcast, publishing and outdoor to promote awareness of Premier League, deepen fan engagement, and tell the game’s stories across the entirety of the season.

“This agreement further strengthens Nine’s premium sport offering and reflects Nine’s long-term strategy of investing in premium live sport and delivering the sporting moments that matter most to Australians,” Stanton said.

Pointing to the tangible financial metrics underpinning the partnership, and noting its direct contribution to corporate profitability and subscriber growth, Nine’s managing director of streaming and broadcast, Amanda Laing, said: “Extending this deal through to the 2033/34 season is an incredible milestone for Nine and a direct reflection of the strength of the partnership between Stan and the Premier League.”

“When we brought the Premier League to Stan Sport, we set out to deliver an unmissable viewing experience for our subscribers, and the response has been remarkable.

“The Premier League rights have been one of the largest drivers of subscriptions in Stan Sport history and were a key contributor to our strong financial results in FY26,” Laing said.

Premier League chief media officer, Paul Molnar, praised the commitment shown by the Australian broadcaster in expanding the competition’s regional influence.

“We are delighted to extend our partnership with Stan for a further six seasons, ensuring fans across Australia can continue to enjoy every Premier League match live through to the end of the 2033/34 season.”

“Stan has demonstrated a strong commitment to delivering high-quality coverage and bringing the Premier League closer to fans, supported by the reach and strength of the wider Nine network,” Molnar noted.

Sports Entertainment Group Drives Commercial Campaign for NFL Match in Melbourne

Posted on September 10, 2026 by Courtney

Sports Entertainment Group has activated a multi-platform broadcast and activation campaign surrounding the National Football League’s regular-season debut in Australia at the Melbourne Cricket Ground.

Operating under a multi-year broadcast partnership extending through 2028, Sports Entertainment Network is delivering extensive coverage of the fixture between the San Francisco 49ers and the Los Angeles Rams.

The rollout encompasses exclusive live radio commentary, television production, fan engagement precincts, and custom publishing ventures designed to capitalise on the landmark international event.

Led by veteran broadcaster Gerard Whateley alongside Australia’s first Super Bowl player Ben Graham, the network’s commercial and editorial strategy spans multiple days of live broadcasting from key Melbourne locations, including Federation Square and Melbourne Park.

In addition to audio coverage, SEG’s television arm Rainmaker is producing specialised programming for the Seven Network, while the company’s events business Ballpark Entertainment has partnered with major corporate sponsors including ESPN, Visit Victoria, Toyota, and Four’N Twenty to deliver the Melbourne End Zone fan precinct.

Sports Entertainment Group Chief Executive Craig Hutchison emphasised the significance of the event for the organisation and its long-term partnership with the league.

“This is a genuinely historic moment for Australian sport and the NFL, and SEN is incredibly proud to be part of it.”

“Our partnership with the NFL continues to go from strength to strength, and having Ben Graham, Gerard Whateley and Jordan Kounelis lead our coverage ensures fans will hear the game through the very best in the business.

“The buzz around this event is enormous, and we’re excited to bring it to life for audiences across Australia with extensive coverage across the week, culminating in what promises to be a truly unforgettable occasion at the MCG,” Hutchison said.

Beyond live match-day broadcasting, the commercial strategy extends into print publishing and hospitality takeovers, featuring the official NFL Game Day Magazine distributed nationwide through major retail partners alongside a brand takeover of the Kingston Hotel in East Richmond converted into SEN House.

Bruce Precinct Master Plan Unveils Dual Scenarios for Canberra’s Sports and Urban Future

Posted on September 10, 2026 by Courtney

The Australian Government has advanced plans for a substantially redeveloped Canberra stadium with the release of the Bruce Precinct Master Plan, backed by a $9.98 million federal commitment over two years.

Developed in partnership with the ACT Government, the Australian Sports Commission, and the National Capital Authority, the blueprint examines how Canberra Stadium, the Australian Institute of Sport, North Canberra Hospital, and the Canberra Institute of Technology’s Bruce campus can be integrated into a vibrant mixed-use precinct.

Central to both scenarios is the long-term future of the ageing Canberra venue. The first option proposes relocating the CIT campus and restructuring land to construct a centrally located stadium near planned rapid public transport along Belconnen Way and Haydon Drive, ensuring the current venue remains operational during construction.

Emphasising the vision of the project for the territory, ACT Chief Minister, Hon. Andrew Barr, said: “Bruce should be a destination where people can study, work, live and connect.”

Federal Infrastructure Minister, Hon. Catherine King, added that the planning framework, informed by rigorous economic, landscape, transport, and sustainability analysis, will unlock the area’s full potential.

The second option retains the stadium in its current location as part of a renewed entertainment precinct connected by an east-west rapid transport spine. Both development pathways feature a venue surrounded by commercial, residential, hospitality, and public spaces rather than functioning as an isolated sporting facility.

While the Master Plan does not establish an explicit construction timetable or final capital cost, the ACT Government has previously targeted a 30,000-seat capacity featuring upgraded player facilities and improved undercover seating.

The broader redevelopment scope is projected to accommodate between 4,000 and 5,800 dwellings alongside 30,000 to 43,000 square metres of commercial, retail, innovation, and institutional space.

Furthermore, over a quarter of the precinct will be preserved as public open space, with infrastructure corridors designed to support a future light rail extension to Belconnen.

The precinct overhaul will directly complement the approximately $250 million redevelopment of the neighbouring Australian Institute of Sport campus ahead of the Brisbane 2032 Olympic and Paralympic Games.

With neither stadium scenario officially selected, subsequent phases will focus on land arrangements, governance, detailed planning, and market engagement to guide the next generation of infrastructure delivery in the nation’s capital.

USTA Strategic Broadcast Overhaul Secures Global Rights Holder Control for US Open

Posted on September 10, 2026 by Courtney

The United States Tennis Association (USTA) has successfully transitioned its US Open host broadcast operations in-house, partnering with Broadcast Services (HBS) and NEP Group to implement a comprehensive ST-2110 IP infrastructure across the Billie Jean King National Tennis Center.

After a decade managed externally by major sports networks, the pivot gives the organisation direct control over world feed production across all courts in 1080p HDR, aligning the tournament with fellow Grand Slam events in Australia, Wimbledon, and Roland Garros while enabling domestic broadcasters to elevate their dedicated local programming.

The operational agreement required coordinating over 170 cameras, advanced cine-style Sony rigs, and expanded audio capabilities featuring Dolby Atmos mixing across major arenas.

Despite tight construction constraints that compressed stadium cabling windows, technical teams successfully deployed NEP IP fly-packs and Lawo.edge gateways to streamline signal distribution for more than twenty international rightsholders.

Highligting the seamless execution, USTA managing director of broadcast, Patti Fallick, said: “Our rights holder partners have been happy, and this has been much smoother than I anticipated.”

“And our team can work directly with HBS to make the production and technical advances we want to keep those rights holders happy,” Fallick said.

Emphasising the flexibility of the new architecture, USTA director of technical operations, Petro Mnych, noting: “Flexibility is the big thing because in the past we have had issues with routers running out of physical outputs or having to have lots of baseband cable kicking around the compound.”

HBS broadcast engineering manager, Cynthia Granquist, said: “All rights holders are equipped with Lawo .edge gateways, with the option to upgrade to a web-based router panel, giving them the flexibility to select and access the feeds they need, whenever they need them.”

Melbourne Stars Extend Greenworks Australia Partnership

Posted on September 10, 2026 by Courtney

The Melbourne Stars have extended their partnership with Greenworks Australia for an additional two seasons, successfully expanding the collaboration to cover both the men’s Big Bash League and women’s Women’s Big Bash League teams.

Following an initial agreement launched ahead of BBL|15, Greenworks will maintain its prestigious status as a Premier Partner and Official Powered Gardening Equipment Partner, securing high-visibility branding across playing helmets, caps, and selected training apparel throughout the summer fixtures.

The expanded alliance integrates the brand directly into match-day signage, interactive fan engagement activations, digital marketing campaigns, and member communications.

Greenworks’ innovative zero-emission battery-powered outdoor equipment aligns strategically with the Melbourne Stars’ ongoing institutional commitment to environmental sustainability and reducing carbon footprints across club operations.

Commenting on the partnership extension, Melbourne Stars GM, James Rosengarten, said: “We’re really excited to be extending our partnership with Greenworks Australia for another two seasons.”

“Greenworks is an innovative brand with strong Victorian roots and values that align closely with the Melbourne Stars.

“After a positive first season together, we’re looking forward to expanding the partnership across both our BBL and WBBL teams and creating more opportunities for Greenworks to connect with our members and fans,” Rosengarten said.

Highlighting the exceptional reach offered by the arrangement across domestic cricket organisation, Greenworks Australia managing director, Adam Duggan, added: “We’re proud to extend our partnership with the Melbourne Stars and strengthen our involvement across both the BBL and WBBL programs.”

“The Stars provide a fantastic platform to showcase the performance, versatility and sustainability benefits of Greenworks products to cricket fans across Victoria and Australia,” Duggan said.

Located in Derrimut, Victoria, with extensive warehousing operations spanning Queensland and New South Wales, Greenworks supplies a comprehensive consumer market range, from affordable mowing solutions to advanced battery platforms.

Mortgage Choice Expands Partnership to Include NBL and WNBL for 2026-27 Season

Posted on September 10, 2026 by Courtney

The National Basketball League and Women’s National Basketball League (WNBL) have signed Mortgage Choice as an official partner across both elite competitions for the upcoming NBL27 and WNBL27 campaigns.

Building on an established relationship with the men’s league during the previous season, the broadened agreement integrates the financial services brand into the national women’s competition, reinforcing the commercial alignment between elite basketball properties and corporate sponsors.

Emphasisng the success of the initial collaboration and welcomed the multi-league expansion, NBL group chief executive officer, David Stevenson, said: “Mortgage Choice has been alongside us since last season, and this expansion into the WNBL is a natural next step in a partnership that continues to grow.”

“I want to personally thank Anthony Waldron and the team at Mortgage Choice for their continued commitment, it’s a partnership built on genuine collaboration, and we’re excited about what it will deliver for both leagues this season,” Stevenson said.

Highlighting the mutual benefits of welcoming the brand into the women’s pathway, WNBL chief operations officer, Justin Nelson, added: “Mortgage Choice has demonstrated a strong commitment to basketball, and extending the partnership into the WNBL provides an opportunity to build on that relationship and connect the brand with our players, clubs and communities across the country.”

“We look forward to working closely with the Mortgage Choice team throughout WNBL27,” Nelson said.

Pointing to strong internal stakeholder alignment and brand visibility as key drivers behind the expanded investment, Mortgage Choice CEO, Anthony Waldron , concluded: “We had a great first year with the NBL.”

“We are thrilled to be deepening the relationship by also partnering with the Women’s National Basketball League (WNBL) this year.

“Many of our brokers are huge basketball fans and are proud to see the Mortgage Choice brand on the courts around the country.

“We’re looking forward to connecting with even more fans throughout the NBL and WNBL 2026/27 season,” Waldron stated.

The upcoming sporting schedule will see the Hungry Jack’s NBL27 season tip off on Saturday, September 19, followed by WNBL27 commencing on Thursday, October 15.

Broadcast coverage remains comprehensive, with every match available live on ESPN alongside dedicated free-to-air and digital streaming distribution via 9Now for the WNBL.

Bank South Pacific Secures Record-Breaking Principal Partnership with PNG Chiefs Ahead of 2028 NRL Entry

Posted on September 9, 2026 by Courtney

The PNG Chiefs have secured the largest club sponsorship in National Rugby League history, announcing a landmark agreement with Bank South Pacific to serve as the Principal Foundation Partner through to the end of the 2030 season.

Unveiled at Santos Stadium in Port Moresby, the historic deal kicks off immediately during the pre-NRL foundation period, positioning the financial institution across the club’s front-of-jersey apparel and membership programs before the team commences its inaugural campaign in 2028.

Commenting on the landmark partnership, PNG Chiefs CEO, Lorna McPherson, said: “This is a landmark partnership for the PNG Chiefs and Papua New Guinea and, as a club, we couldn’t be prouder to welcome BSP on board.”

“BSP is an organisation that is part of the fabric of our country and community and recognises the scale of opportunity that exists with the PNG Chiefs.

“To have this level of commitment to our club – including this period leading into our first game in 2028 – shows BSP’s belief in what we are building, and the way we will create opportunities for Papua New Guineans for generations to come,” McPherson said.

Emphasisng the alignment of a locally headquartered enterprise backing the nation’s expansion team, BSP chairman, Robert Bradshaw, added: “BSP is incredibly proud to play a leadership role in supporting the PNG Chiefs through this historic partnership.”

“It is highly symbolic that BSP, a PNG-headquartered and majority PNG-owned company, is backing the nation’s NRL team.

“Rugby league unites Papua New Guinea like nothing else.

“We want to be an active part of the PNG Chiefs’ nation-building project in PNG and in raising the visibility of rugby league across the South Pacific,” Bradshaw said.

Echoing hi sentiments, BSP Group CEO, Mark Robinson, concluded: “Our aim is to be more than a sponsor for the PNG Chiefs.”

“This is a partnership with purpose.

“This agreement sees BSP become a partner on match day, a partner in engaging the new army of Chiefs fans and an active partner in the community.

“This includes working with the Chiefs to lift financial literacy throughout PNG,” Robinson noted.

Formula 1 Partners with Pompeii for Madrid Grand Prix Capsule Collection

Posted on September 9, 2026 by Courtney

Formula 1 has partnered with Madrid-based design powerhouse Pompeii to launch an exclusive capsule collection celebrating the return of the Spanish Grand Prix to the capital’s new Madring circuit.

Comprising nine unisex streetwear items—anchored by a pit crew jacket, mechanic shirt, and glove tee—the collection translates classic motorsport motifs into refined everyday apparel rather than technical performance wear.

These experiences include a launch event at Melia Palacio de los Duques featuring a liveried show car, a Paddock Club morning collaboration with The Coffee Party at Acid Bakehouse, and a complete flagship store transformation into a curated Formula 1 exhibition from September 10 to 13.

Commenting on the partnership, chief commercial officer at Formula 1, Emily Prazer, said: “This debut collection with Pompeii is about bringing Formula 1 to a whole new generation of fans and celebrating the incredible energy around the sport’s return to Madrid.”

“Formula 1 and Pompeii are two brands with a shared sense of culture, creativity and attitude, so this collaboration really felt like a natural fit.

“We’re excited to see the collection launched to the world through a series of immersive activations during race week– giving fans more ways to experience the world of Formula 1 with Pompeii,” Prazer said.

Highlighting the local and cultural connection embedded in the partnership, co-founder at Pompeii, Cosme Bergareche, added: “Sport has always been a huge part of Pompeii.”

“We’re constantly inspired by the culture that surrounds it, not only what happens on the field, the court or the track, but everything around it.

“Our approach has always been to bring that world into fashion through a more refined, considered lens, and Formula 1 felt like a perfect expression of that.

“There’s a unique sense of style, heritage and emotion around the sport that goes far beyond racing.

“And for us, being a brand born in Madrid, there was something particularly special about welcoming Formula 1 back to our city.

“We wanted to celebrate that moment in our own way, creating a collection that feels true to Formula 1, true to Madrid, and true to Pompeii,” Bergareche stated.

Turkish Airlines to Replace Standard Chartered as Liverpool FC Main Partner in Landmark 2027 Deal

Posted on September 9, 2026 by Courtney

Liverpool Football Club has announced a transition, naming Turkish Airlines as its new main club partner from June 1, 2027.

The agreement will see the airline’s branding feature prominently on the front of the men’s, women’s, and Academy match shirts starting from the 2027-28 season, marking the club’s first front-of-shirt partner change in 17 years. Standard Chartered, which has held the position since 2010, will complete the 2026-27 season before transitioning into a global partner role.

Highlighting the milestone, chief commercial officer at LFC, Ben Latty, said: “This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027.”

“The front of the Liverpool shirt holds a special place in the history of our club.

“Turkish Airlines is a globally recognised organisation with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.

“This announcement also provides an opportunity to recognise the extraordinary contribution Standard Chartered has made to Liverpool FC over the past 17 years.

“They have been an important part of our journey through an exceptional period in the club’s history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027,” Latty said.

Emphasising the objectives underpinning the alliance, Turkish Airlines CEO, Ahmet Olmustur, added: “Liverpool Football Club is one of the world’s most recognised and respected football clubs, with an exceptional heritage and a truly global community of supporters.”

“We are very pleased that Turkish Airlines will become the club’s main club partner and that our name will take its place on one of the most iconic shirts in world sport.

“As the airline that flies to more countries than any other, connecting people, cultures and continents is at the heart of who we are.

“This partnership brings together two global brands united by their international reach, commitment to excellence and ability to inspire millions of people around the world.

“The agreement also marks an important new chapter in Turkish Airlines’ long-standing support for global sport.

“We believe in the unique power of sport to transcend borders and bring communities together. As we begin this new chapter, we look forward to moving forward together with Liverpool FC and its supporters around the world,” Olmustur stated.

Formula 1 and DAZN Extend Long-Term Broadcast Partnership Across Spain, Andorra and Portugal Through 2030

Posted on September 9, 2026 by Courtney

Formula 1 has secured a multi-year broadcast extension with DAZN, ensuring the digital sports platform remains the official home of the championship across Spain, Andorra, and Portugal until the end of the 2030 season.

The renewed commercial agreement guarantees live and on-demand coverage of every practice, qualifying session, Sprint, and Grand Prix, alongside major support categories including Formula 2, Formula 3, F1 Academy, and the Porsche Supercup.

Chief media rights and content creation officer at Formula 1, Ian Holmes, emphasised the vital role of the digital broadcaster in scaling audience acquisition and younger demographic engagement.

“We’re delighted to extend our partnership with DAZN and ensure fans across Spain, Andorra, and Portugal can continue to enjoy comprehensive Formula 1 coverage through 2030.

“DAZN has played an important role in the growth of Formula 1 across these markets, particularly among younger and more diverse audiences, combining excellent live coverage with compelling storytelling that brings fans closer to our sport.

“Over the coming years, we’re excited to build on what we have achieved together so far,” Holmes said.

Chief executive officer of DAZN Iberia, Óscar Vilda, highlighted the value of the championship within the company’s broader media and entertainment portfolio.

“Formula 1 is one of the cornerstones of our sports offering, and we are incredibly proud to continue bringing the Championship to fans in Spain, Andorra and Portugal until 2030.

“This renewal allows us to keep delivering first-class coverage, combining the excitement of live racing with expert analysis, innovation and an experience that brings fans closer to everything happening on and off the track.

“We want to continue evolving the way we tell the story of Formula 1 and build on the huge interest in the Championship across both countries,” Óscar Vilda stated.

The extension arrives as Formula 1 experiences substantial commercial momentum across the Iberian region, bolstered by a combined regional fan base and upcoming calendar expansions, including Madrid hosting the inaugural Spanish Grand Prix at the Madring alongside Portimão’s scheduled return in 2027.

Andrew N. Liveris AO as Headline Speaker for Women in Sport Summit 2026

Posted on September 9, 2026September 10, 2026 by Courtney

Brisbane 2032 Olympic and Paralympic Games Organising Committee President Andrew N. Liveris AO has been confirmed as the headline speaker for the Performance Forum at the Women in Sport Summit 2026.

Taking place in Adelaide from October 19 to 22, 2026, the premier commercial platform will gather elite athletes, executives, and industry leaders to examine growth and leadership within women’s sport.

With an extensive career spanning international governance and industrial leadership, Liveris previously served as Chairman and CEO of The Dow Chemical Company and received an appointment as an Officer of the Order of Australia in 2014.

The inclusion of Mr Liveris on the Performance Forum agenda highlights the meetup between major global event legacy planning and the commercial expansion of women’s athletics ahead of the Brisbane 2032 Games.

Mr Liveris will address key delegates on how major sporting organisations can harness the momentum of the Green and Gold Decade to foster equitable high-performance pathways and drive enduring commercial returns.

Featuring specialised programming tailored for coaches, sports scientists, clubland administrators, and corporate partners, the summit pairs high-level executive keynotes with practical performance forums.

Participants attending the four-day program can expect explorations of sponsorship revenue strategies, fan engagement models, and systemic institutional reform designed to cement Australia’s status as a world-class sporting destination.

View full event detals here.