Melbourne Victory has formalised a multi-year return to its partnership with Zaparas Lawyers, designating the Victorian personal injury firm as an Associate Partner with a primary focus on the Victory Academy.
The agreement, announced on 23 January 2026, sees the two organisations reunite following a successful three-season stint that began in 2017.
As part of the deal, Zaparas Lawyers will secure naming rights and “back-of-jersey” branding for all Melbourne Victory Academy teams throughout the 2026 Football Victoria season.
This includes the club’s Senior Academy (VPL1) side, recently placed under the leadership of club icon Besart Berisha, and the inaugural NPL Women’s (NPLW) squad, which begins its historic first campaign this February.
Commenting on the partnership, Melbourne Victory managing director, Caroline Carnegie, said: “We are excited to have reignited our partnership with Zaparas Lawyers, who have been long-time supporters of football at all levels.”
“As the newest partners of the Victory Academy, we are grateful for the support they will help us provide to the next generation of talent coming through the Club,” Carnegie said.
Partner at Zaparas Lawyers, Yianni Zaparas, noted that the family-run firm views the “jewel in the crown” of Victorian sport as the ideal vehicle for community reinvestment.
“To partner with the Victory Academy and support the development of future football stars is a great honour for us,”
“It is an opportunity to give back to the Victorian community who has entrusted the firm for over 40 years,” Zaparas said.
Strategic Pathway and Community Impact
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Elite Branding: Zaparas Lawyers will feature on the home kits of all youth tiers, from the U14s through to the U23 VPL1 senior side.
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NPLW Entry: Following ten years of lobbying, Victory has secured an NPLW Senior (U23) licence for 2026, creating a 52-week professional pathway for Victorian female athletes that Zaparas will now directly support.
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Talent Pipeline: The partnership aims to build on recent success stories, such as Jordi Valadon and Nishan Velupillay, by funding the high-performance infrastructure required to transition players into the Isuzu UTE A-League and Ninja A-League squads.
The organisation’s VPL1 side will debut the new Zaparas-branded kits on Monday, 16 February 2026, in their season opener against the Eltham Redbacks at the Home of the Matildas.
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Strategic Grassroots Activation
The timing of the deal is critical as the Knights prepare for the 2026 season opener in Las Vegas, with the club leveraging the partnership to drive membership and engagement through recognisable local icons.