Author: Courtney
TikTok and Monumental Sports Announce Multiyear Partnership Across NHL, NBA, WNBA, and More
Monumental Sports & Entertainment (MSE) has announced a multiyear partnership with TikTok that...
September 12, 2024
ASC Launches Gender Equity Policy for National Sporting Organisations
The Australian Sports Commission (ASC) has launched a gender equity policy, aimed at...
September 12, 2024
A-League Women Rebranded as ‘Ninja A-League’ in New Naming Rights Deal
The Women's A-League will be known as the 'Ninja A-League' following a new...
September 12, 2024
Adelaide United Secures 1KOMMA5° as New Back-of-Shorts Sponsor
Adelaide United has announced a new multi-year partnership with renewable energy company 1KOMMA5°,...
September 12, 2024
Macarthur FC Extends Apparel Partnership with Kelme for Three Years
A-Leagues club Macarthur FC has announced a three-year extension of its apparel partnership...
September 12, 2024
How Para-Sport Can Follow in the Footsteps of Women’s Sports
The 2024 Paris Paralympic Games signaled a new era for para-sports, demonstrating that...
September 12, 2024
Immersive 360-Degree Sports Viewing Experience Is Taking Over the US
An entirely new way to experience live sports is taking over the U.S.,...
September 12, 2024
Rolex Expands Golf Legacy, Becoming Major Partner of PGA Australia
The PGA of Australia has announced Rolex as its new Major Partner, positioning...
September 11, 2024
Lenovo Expands Formula 1 Partnership as Global Partner from 2025
Lenovo has expanded its partnership with Formula 1, becoming a Global Partner starting...
September 6, 2024
2024/25 NFL Season Business Preview: Major Commercial Trends Shaping the League
The 2024/25 NFL season kicks off tomorrow with the reigning champions, the Kansas...
September 5, 2024
ASC and Invictus Australia Partner to Support Veterans Through Sport
The Australian Sports Commission (ASC) has entered into a Memorandum of Understanding (MoU)...
September 4, 2024
Key Fan Engagement Insights from the 2024 AT&T Innovation Exchange
The 2024 AT&T Innovation Exchange brought together over 150 industry leaders in Las...
September 4, 2024
Marriott Bonvoy Lounge Elevates VIP Experience at Boost Mobile Gold Coast 500
Supercars has announced a prestigious new partnership with Marriott Bonvoy, debuting the Marriott...
September 4, 2024
Nicole Livingstone Appointed as New CEO of Victorian Institute of Sport
The Victorian Institute of Sport (VIS) has appointed Nicole Livingstone as its new...
September 4, 2024
Crown Secures Naming Rights for Oaks Day and Makybe Diva Stakes Day
Crown Resorts has secured the naming rights for two key events in the...
September 4, 2024
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