AFLW General Manager Emma Moore to Depart AFL at End of 2026 Season
Moore Exits After Record-Breaking AFLW Year
Emma Moore, the AFL’s general manager of AFLW, will depart the League at the conclusion of the 2026 AFLW season, the AFL confirmed on November 9, 2026. Moore spent less than a year in a revised growth-focused role before the announcement of her exit.
Moore was originally appointed as general manager of AFLW in 2024 before moving into the title of general manager of AFLW growth earlier in 2026. In that capacity, she reported to executive general manager AFLW, health and football operations Laura Kane.
Record Attendance and Viewership in 2026
Moore’s final season coincided with the strongest commercial performance in the competition’s history. The 2026 NAB AFLW season recorded its best-attended year, with year-on-year attendance growth of 20 per cent. Double-headers at the start of the season were identified as a contributing factor to that growth.
The inaugural AFLW Australia v Ireland match, held at North Sydney Oval, drew more than 9,000 fans to the ground and attracted a record AFL viewership of more than 600,000 on Kayo Sports.
Competition Structure Remains in Place
Trish Squires heads the operations side of the AFLW competition and remains in her role. The NAB AFLW Grand Final is scheduled for November 27, 2026.
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