Bunnings Launches 2026 “Legend of the Tongs”

Bunnings has officially fired up the second year of its nationwide Legend of the Tongs search, a community-focused initiative designed to celebrate the grassroots volunteers who serve as the backbone of Australian rules football.

Now in its 12th year as an official AFL partner, the retailer will run the campaign across 18 weeks of the 2026 season, rewarding the local legends who sustain their clubs through the iconic match-day BBQ.

The 2026 campaign introduces a new “community choice” public vote to help shortlist finalists, with the ultimate winner crowned the “Legend of the Golden Tongs.”

This top honour includes $25,000 in Bunnings products and materials for the winner’s local club. The initiative follows a successful inaugural year in 2025, where 90-year-old Geoff Wills of the Bundoora Junior Football Club was recognised for an incredible 45 years of service.

Former Richmond star, Matthew ‘Richo’ Richardson, returns as an ambassador, joined this year by four-time AFLW premiership player and commentator Libby Birch. The inclusion of Birch highlights the campaign’s focus on the rapid growth of the women’s game.

“The growth of the women’s game… is only possible because of the dedication of volunteers at a grassroots level.”

“It’s great to be part of a campaign that gives back to them,” Birch said. 

Bunnings head of community, sponsorship and events, Michelle Walters, emphasised that the program is a mechanical necessity for supporting the more than 200,000 volunteers nationwide.

“Whether it’s firing up the BBQ, backing their teams or raising vital funds, these volunteers play a huge role in keeping community footy thriving,” Walters noted.

Legend of the Tongs Structure and Prizes

Throughout the 18-week nomination period, Bunnings will recognise weekly “legends” from across the country. Each week, five clubs will receive a BBQ prize pack valued at over $585, featuring a Jumbuck 6-burner BBQ and a Bunnings pop-up marquee.

Beyond the weekly prizes, eight standout winners will receive a trip for two to the 2026 Toyota AFL Grand Final. The first round of weekly winners has already been announced, including:

• Victoria: Kayne Henman and Laura McCallum
• South Australia: Jarrad Young
• Queensland: Jackie Barrie
• Western Australia: Vance Bond

New research from Bunnings reinforces the cultural significance of the initiative, revealing that nearly 29% of Australians cite the BBQ as their favourite volunteer role.

Nominations are currently open and will close on 16 August 2026.

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