Data Analytics, Fan Engagement, Media & Broadcast 2 min read

AFL, NRL, and Formula 1 Deliver Strong TV Ratings in Packed Sporting Week

image

Australian sports broadcasts saw significant TV ratings during the week of March 13–16, 2025, with AFL, NRL, and Formula 1 all achieving impressive viewership figures.

Network 10’s coverage of the Formula 1 Louis Vuitton Australian Grand Prix reached 3.6 million viewers across the weekend, marking the biggest audience since 2016, with a 15% year-on-year increase. Digital viewing (BVOD) rose notably, up 97% compared to 2024. Sunday’s race alone attracted 1.72 million viewers nationally, ranking as the #1 sport broadcast that day and achieving a 60.4% commercial share among total viewers, along with high shares in key advertising demographics.

AFL also performed strongly, with Seven’s Thursday night broadcast capturing 1.83 million viewers nationally, ranking as the #1 sport for the evening. AFL viewership remained robust into Friday, attracting 1.703 million viewers nationwide.

The NRL drew solid viewership numbers, with Nine’s Friday Night Live broadcast reaching 1.378 million viewers nationally.

Additionally, the Formula 1 event at Albert Park recorded a record attendance of 465,498 fans across four days, further highlighting the event’s popularity and drawing substantial sponsor interest, according to Paramount Australia.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!

Similar Stories

logo
image
Media & Broadcast 2 min read

SEN Extends NFL Broadcast Rights, Securing 2026 Melbourne Game Coverage

Sports Entertainment Network (SEN) has confirmed the extension of its broadcast partnership with...

image
Fan Engagement 2 min read

Stan Sport Taps Into Live Fan Engagement with Premier League Activation at Fed Square

Stan Sport latest activation in Melbourne has signalled a strategic push to deepen...

image
Fan Engagement 2 min read

Melbourne Storm Make History with Membership Record

Melbourne Storm has achieved a remarkable milestone, officially signing 40,237 members, marking the...

View all

It's free to join the team!

Join the most engaged community in the Sports Business World.

Get all the latest news, insights, data, education and event updates.