Month: February 2024
Japanese streaming service U-Next secures deal with Professional Fighters League
U-Next, a prominent Japanese streaming service, has commenced a significant multi-year partnership with...
February 22, 2024
Germany and France unite in bid to host IHF Men’s World Championships in 2029 and 2031
The handball federations of Germany (DHB) and France (FFH) have started a collaborative...
February 21, 2024
RFU sets sights on Twickenham Stadium renovation
The Rugby Football Union (RFU) has set its sights on a comprehensive renovation...
February 21, 2024
Pac-12 announces Teresa Gould as new commissioner amid conference restructuring
The Pac-12 conference in US collegiate sports has announced Teresa Gould as its...
February 21, 2024
Melbourne Cup secures new free-to-air broadcast partner
Australia’s most iconic horse racing spectacle, the Melbourne Cup, has found a new...
February 21, 2024
Miami Open announces record number of sponsors
The Miami Open presented by Itaú has announced a record number of tournament...
February 21, 2024
Nike announces workforce reductions amid broader restructuring plans
Sportswear powerhouse Nike is taking steps to streamline its operations by implementing staff...
February 20, 2024
Uncertainty surrounds Everton takeover as 777 Partners CFO resigns
The proposed takeover of Everton Football Club by 777 Partners, a Miami-based investment...
February 20, 2024
NBA reveals innovative ‘NB-AI’ generative AI tool at 2024 All-Star Game
The National Basketball Association (NBA) has introduced an innovative Generative Artificial Intelligence (Gen...
February 20, 2024
WWE extends Fanatics collaboration with five-day fan experience
World Wrestling Entertainment (WWE) has announced an expansion of its collaboration with the...
February 20, 2024
Super Bowl LVIII shatters UK viewership records
Super Bowl LVIII made history as the most-watched National Football League (NFL) game...
February 20, 2024
LIV Golf announces partnership with Corpay as official corporate FX provider
LIV Golf, the golf tour supported by Saudi Arabia’s Public Investment Fund (PIF),...
February 19, 2024
NHL renews sponsorship deal with Verizon
The National Hockey League (NHL) has announced the extension of its sponsorship agreement...
February 19, 2024
F1 Academy series partners with Charlotte Tilbury to empower female rivers
The all-female F1 Academy Series has forged a partnership with renowned personal care...
February 19, 2024
TNT Sports secures exlusive live rights to FA Cup from 2025/26
The Football Association has inked a significant four-year domestic broadcast agreement for the...
February 19, 2024
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.