Month: July 2022
Jim Beam Extends Sports Strategy Into Grassroots Sport
[vc_row][vc_column][vc_column_text]Alcoholic drinks brand, Jim Beam, has extended its longstanding affiliation with sport through...
July 25, 2022
Toyota Australia, AFL Expand Community Partnership
Toyota Australia has expanded its 'Good for Footy' community partnership with the Australian...
July 25, 2022
Pittsburgh Steelers Obtain Heinz Deal For Acrisure Stadium
The Pittsburgh Steelers have announced a five-year partnership with Kraft Heinz, which allows...
July 25, 2022
LPGA Sponsors Show Support For Female Pay Increases
After revealing US$417 million (AUD$604 million) in official PGA prize money across it’s...
July 25, 2022
OneFootball, Serie A Partner To Boost International Coverage
German-based media company, OneFootball, has announced a digital collectibles partnership with Italian football...
July 25, 2022
Star Sports Set for Cricket Australia Broadcast Rights
Indian broadcast company, Star Sports, a subsidiary of the Disney Star network, is...
July 22, 2022
OpTic Gaming Acquires Streaming Tool Botisimo
Entertainment, media and Esports organisation, OpTic Gaming, has announced the full acquisition of...
July 22, 2022
Legends Announced Official Retail Partner for RWC 2023
World Rugby, through their master licensee, IMG, has appointed retail and merchandising company,...
July 22, 2022
Sam Kerr, FIFA’s First Female Cover Star
[vc_row][vc_column][vc_column_text]Game developer and publisher, EA Sports, has announced Chelsea and Matildas star, Sam...
July 22, 2022
Alabama Players said to have made $3 Million from NIL Last Year
Coach Nick Saban has claimed that players have greatly benefited from the NIL...
July 21, 2022
Socios.com Announces Partnerships With Three Premiership Rugby Clubs
[vc_row][vc_column][vc_column_text]Fan engagement platform, Socios.com, has expanded into rugby union after they announced three...
July 20, 2022
DOJ Files Lawsuit Against Chicago Cubs
The United States Department of Justice (DOJ) has issued a lawsuit in the...
July 20, 2022
Disney Announces ESPN+ Fee Increase
Disney is set to increase the monthly subscription fees of their sports streaming...
July 20, 2022
Mercedes AMG Petronas (F1) Invests in Sustainable Aviation Fuel.
Mercedes AMG Petronas Formula 1 (F1) have announced a multi-million-dollar investment in sustainable...
July 19, 2022
ECB Extends Media Rights With Sky Sports
The England and Wales Cricket Board (ECB) has extended its media rights deal with Sky...
July 18, 2022
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