Fan engagement platform, Socios.com, has expanded into rugby union after they announced three partnerships with Premiership Rugby clubs, Harlequins, Saracens and the Leicester Tigers.
The three clubs will launch tokens on the platform, which can be purchased with cryptocurrency, Chillz, as they look to deepen their fan engagement.
The deal will see all three clubs hold meet-and-greets with athletes and run training ground tours throughout the season.
Commenting on the partnership, Leicester Tigers head of business development, Mark Davies, said: “Technology is rapidly changing how sports fans want to interact with their clubs.”
“The key is working with fans to ensure it is used in a way which benefits them, and that’s why we’re hugely excited about Fan Tokens.
“We believe that by doing so we are able to offer supporters meaningful connections on a regular basis in a world that is becoming more and more prominent in today’s society,” he said.
Harlequins chief commercial officer, Steve Morton, added: “We’re committed to working closely with Socios.com to bring supporters, no matter where in the world they live, closer to the game via rewards and experiences, in conjunction with our existing Member loyalty programme, as well as speaking to our supporters directly to continue building an offer that brings them closer to the club.”
On their latest expansion, Chiliz and Socios.com CEO, Alexandre Dreyfus, said: “It has long been an ambition to launch in this area and between Leicester, Harlequins and Saracens, we are partnering with three of the best-known and best-supported rugby union sides.”
“We are looking forward to working with these teams to offer a differentiating way of engaging with their fans.
“More broadly, we’re excited to add three more leading clubs to our platform’s multi-sports ecosystem, as we continue building an offer for fans of clubs and organisations in the world’s biggest sports,” Dreyfus said.
The announcement comes after Socios partnered with 26 MLS clubs and became an official partner of the league.
