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World Cup Viewing Figures Revealed

World Cup Viewing Figures Revealed

As the FIFA World Cup group stages come to an end, SBS has published their viewing statistics for the tournament so far.

Australia’s historic victory over Denmark drew an average linear audience of 618,000 with over 1 million viewers across the day.

On average, each day of the tournament has garnered an audience of nearly 900,000, around 50% of which has used SBS’ streaming platform, SBS On Demand.

SBS managing director, James Taylor, commented: “We’re particularly thrilled with the take up of SBS On Demand.”

“It is a credit to both the content and technology teams who have delivered a world class premium video experience available to all for free on whatever platform or device they prefer,” he said.

Since the tournament began, SBS has had over 800,000 new account registrations, bringing their total user base to more than 12 million.

Overall, SBS have recorded 29.9 million hours viewed live across Australia, with 14.5 million hours of content watched digitally, across matches, highlights and interviews.

On the Socceroos’ form, Taylor added: “The Socceroos’ stellar campaign is capturing the imaginations of Australians who are watching in massive numbers on both linear and digital platforms.”

The Socceroos play Argentina in the Round-of-16 on 4 December and will look to further their commercial success alongside on-field victory.

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