Football Australia Announces Subway As Naming Rights Partner
Fast food chain, Subway, has been announced by Football Australia as the official naming rights partner of the Australian national team, the Socceroos.
The three-year deal is the largest sponsorship in Australian football history and will see Subway acquire the naming rights for the Socceroos, Olyroos, Young Socceroos and Joeys.
Subway will also receive branding rights on the front of all men’s teams training and off-field apparel, while also being able to collaborate with the governing body on branded content, exclusive customer experiences and matchday activations.
Additionally, Subway becomes an official partner of the CommBank Matildas, giving them category rights to all national sides.
Commenting on the partnership, Football Australia CEO, James Johnson, said: “We are thrilled to welcome Subway as the naming rights partner of the now, Subway Socceroos and our men’s national youth teams for the next three years.”
“We are also pleased to see Subway join as a partner of the Australia Cup, as we approach a history making Australia Cup Final on 1 October at CommBank Stadium in Sydney.
“Subway joins us at a time of unprecedented interest and growth in Australian football.
“The team at Football Australia has worked tirelessly to strategically position our iconic national teams in an increasingly competitive market and this record-breaking partnership, which follows a series of other commercial announcements over the past two years, demonstrates how deeply the Subway Socceroos and CommBank Matildas resonate with the Australian public.
“It also continues our efforts to work with brands which align with our own values and as the top-ranked company on YouGov’s Dining and Quality Rating Standards, we are delighted to be working with another high performing team,” he said.
Subway country director for Australia and New Zealand, Shane Bracken, added: “This is a partnership of two iconic brands and binds together a sandwich chain enjoyed by millions worldwide and a sport that millions play, participate in and support across the globe.”
“Subway is proud to be partnering with Football Australia at such an exciting time for the game – not only across the national men’s and women’s teams, but as junior players move through the ranks and become our next line of role models and heroes.
“Our Aussie football stars have a huge few years ahead of them and Subway is looking forward to being part of the journey and helping make the game of football even bigger than it is right now,” he said.
The announcement comes after Football Australia announced an extension to their Matildas and Cadbury partnership.