2 min read

Football Australia Extends Cadbury Partnership


Football Australia (FA) has announced an extension to Cadbury’s partnership with the Australian women’s football team, The Matildas, who will continue as an official partner.

Having first partnered in 2020, the new deal with run an additional four years until 2026.

Cadbury has used this partnership to launch it’s ‘get in the game’ campaign, which helps women in sport feel seen, appreciated and supported, while also giving l female athletes a bigger platform to become better role models.

Commenting on the partnership extension, Football Australia chief executive officer, James Johnson, said: “We are thrilled to extend our partnership with Cadbury for a further four years, where we will continue to work together to use the power of football to further inspire future generations of women and girls across Australia to be the best version of themselves.”

“Over the past two years, the popularity of the CommBank Matildas has soared, and the positive influence on the team has seen players become household names and the CommBank Matildas hold the title of Australia’s most-loved national sporting team” he said.

Cadbury vice president of marketing, Paul Chatfield, added: “At Cadbury, we’re proud to support the continued growth and equality of women’s sport and thrilled to strengthen our support with the CommBank Matildas until 2026.”

“With the FIFA Women’s World Cup here on home soil next year, what better time to be shining a light on our incredible female athletes and inspiring the next generation of girls in communities across Australia,” he said.

The extended partnership will also see Matildas defender, Alana Kennedy, continue as a Cadbury ambassador.

On being a Cadbury ambassador, Kennedy, said: “I’ve thoroughly enjoyed being a Cadbury Ambassador over the past two years and I look forward to continuing to inspire women and girls to remain in the game as we enter a very special time for Australian women’s football.”

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