Basketball Australia and the Women’s National Basketball League (WNBL) have announced separate three-year partnerships with digital accessories brand, Cygnett, which launches a significant financial boost into women’s basketball.

The deal sees Cygnett become the naming rights partner of the league and a major sponsor of Australia’s women’s team, the Opals.

Commenting on the partnership, Cygnett CEO, Paul Santoro, said: “We are a proud Australian-owned company that strives for excellence in everything we do.”

“We think that this partnership is a perfect match. Our success here in Australia and overseas around the world has evolved from our laser-like focus on creating products that encourage people to have ‘no limits’,” he said.

“This no limits approach applies equally to the Opals and WNBL. We feel that there should be endless opportunities for women in sport. By making a meaningful commitment for the next three years we are confident we can help create a level playing field for the Opals and WNBL athletes. These athletes are the best in their field and deserve an equal playing field with no limits.

“We also believe that our products, including portable back up chargers for your phone can help teammates, colleagues and families stay connected. Whether it’s arranging a drop off to basketball practice or watching basketball online we hope our Cygnett products can help people stay connected,” Santoro said

Basketball Australia CEO, Matt Scriven, added: “The Opals are one of Australia’s most successful teams playing on the international stage. The WNBL is renowned as one of the best women’s basketball leagues in the world.”

“Through their partnership with both, Cygnett will make a positive contribution in women’s sport by helping grow the audience and by making elite women’s basketball more accessible.  Basketball is one of Australia’s fastest growing sports with participation numbers of girls the highest it’s ever been.

“This will only continue to grow with the investment in the Opals and WNBL with more girls being able to see the world’s best athletes. We look forward to working with Cygnett as together as we strive for no limits,” he said

Additionally, Cygnett will appear on the Opals’ shorts at the FIBA Women’s World Cup, which commences on 22 September.

On the Cygnett joining the league as a sponsor, head of the WNBL, Christy Collier-Hill, said: “Cygnett are genuinely excited to be aligned with the premier women’s basketball competition in Australia, and the incredible athletes that are part of it.”

“As a digital accessories company there is an enormous opportunity for them to be truly integrated with the WNBL, the Clubs, athletes, fans and supporters and we’re excited to have them on board for the next three years,” she said/

The news comes after FIBA acting executive director of Oceania, Amanda Jenkins discussed how FIBA is growing women’s basketball.