News Corp Australia have extended their sporting partnership arms, with an announcement of a national live streaming and broadcast partnership with Water Polo Australia, just a month after signing a deal with Netball Australia.
The deal will see the Australian Water Polo League (AWL) and Australian Youth Water Polo Championships (AYWPC) live streamed across News Corp outlets, such as: The Australian, The Daily Telegraph, Herald-Sun, The Courier-Mail, and The Advertiser, with delayed replays of AWL finals available on News Corp owned Kayo Sports.
Water Polo Australia CEO, Richard McInnes, said the deal enables the sport to grow expansively.
“We are excited to be partnering with News Corp for our marquee events to deliver more live water polo than ever before,” McInnes said.
“Not only does News Corp offer a great platform for water polo fans, but it provides us with a unique opportunity to reach new fans as part of a fully integrated media solution.
“To have the ability to stream live more than 140 games with replays across leading dedicated sports broadcaster, Kayo, it gives us the chance to showcase the very best of our sport from the grassroots clubs competition through to our elite, including our Australian Olympic squad members,” he said.
The announcement is the latest in the sports streaming merry-go-round, with Amazon Prime recently acquiring rights to the Australian Swimming Championships, and Nine’s Stan Sport gaining rights to broadcast Super Rugby.
News Corp executive editor, Bryce Johns, said the partnership is a positive for all parties.
“Water polo is a progressive sport and streaming is a great innovation in the publishing world,” Johns said.
“It’s a match made in heaven,” he said.
