The United States Tennis Association (USTA) has announced a five-year agreement with Warner Bros. Discovery, their long-term partner to showcase the US Open in 45 markets across Europe, including exclusive access in 42 territories.
This new agreement includes coverage for every market in Europe except Austria, France, Germany, Italy, Spain, the United Kingdom and Ireland; and non-exclusive coverage in Liechtenstein, Luxembourg and Switzerland-excluding coverage in Russia.
Markets including the Nordics will also have the option to showcase the best matches on Warner Bros. Discovery’s free-to-air channels.
Viewers will be able to access live and highlights rights with every match on every court available to stream on discovery+ and the Eurosport app and live television coverage during the tournament on Eurosport 1 and 2.
The US Open will be available through discovery+ in Denmark, Finland, the Netherlands, Norway and Sweden.
Warner Bros. Discovery also holds the exclusive rights to the Australian Open in Europe, Roland-Garros (excluding France), Wimbledon in 12 markets plus highlights in the UK and Ireland.
As for Eurosport, it will extend its association with the US Open beyond 25 years after first broadcasting the tournament in 2001.
UTSA’s chief commander officer, Kirsten Corio said she is thrilled to continue the relationship with their long-time, trusted broadcast media partner, who is dedicated to delivering the US Open in new ways to European audiences.
“After a record-breaking US Open last summer, and during an exciting time for tennis, we look forward to continuing to grow interest in our spectacular Grand Slam together with Warner Bros. Discovery,”Corio said.
The news comes after Warner Bros. Discovery reported record audience engagement in many major markets following the 2022 US Open, securing the highest ever viewership on Eurosport 2, with the channel dedicated to screening coverage of locally relevant stars in each market.
As the viewership across Europe grows, Warner Bros. Discovery Europe, Sports Rights Acquisitions and Syndication’s vice president, Trojan Paillot said he looks forward to further extending the relationship with this historic tournament to enable us to unlock the power of tennis for viewers across our markets to enjoy.
“As a trusted partner to the USTA, we have developed a proven strategy to harness the full scale of our channels and platforms to screen coverage to the widest possible audience. This combined with our unrivalled tennis expertise, technology and storytelling ability means we offer fans a deeper and more engaging viewing experience year after year,” Paillot said.
The announcement comes after Warner Bro. Discovery Sports announced a partnership with Infinite Reality.