Under Armour: How well do you know Steph Curry?
UNDER Armour continue their brand awareness campaign by releasing trivia app with NBA legend Steph Curry.
After missing all of April with a left MCL sprain to his knee, Steph Curry is back with Golden State Warriors as they charge ahead in the NBA playoffs with a 3-1 lead.
On Friday night, syncing up with Curry’s return, sponsor Under Armour launched a trivia app today called STEPH IQ that comes loaded with prizes.
During Game 3 fans had the chance to win one of 10 pairs of Curry 5 “Pi Day” sneakers and $10,000 of Under Armour store credit by answering eight multiple choice questions.
Under Armour continue to deliver consumer initiated marketing with innovative ideas to help better engage fans and ultimately create better brand awareness as STEPH IQ only activates during each Playoff game when Curry hits his first three-pointer of the night.