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UFC Name Timex Official Licensing Partner

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UFC Name Timex Official Licensing Partner

The UFC has named global watchmaking brand, Timex, as an official licensing partner of the MMA competition.

As part of the partnership, the UFC and Timex will collaborate on a number of UFC-branded products such as wristwatches, health and fitness tracking-enabled watches, watch straps, clocks, and more.

Timex will also become the official timekeeper partner of UFC and official watch partner of UFC, receiving a number of high quality branding integrations across UFC assets in live broadcasts and digital.

Timex will also become the presenting partner of UFC’s in-broadcast fight clock at all PPV events.

Timex Group president and CEO, Tobias Reiss-Schmidt, said: “We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and tenacity of both brands.”

“The undisputed leader in combat sports, UFC has built a lasting, recognized legacy.

“As the official timekeeper and watch partner of UFC, we can’t wait to deliver iconic products that speak to the unique and diverse global UFC fanbase and celebrates UFC’s biggest moments,” Reiss-Schmidt said.

UFC president, Dana White, said the agreement also provides an annual fund offering paid opportunities for UFC athletes through marketing and licensed products.

“Every fight fan knows the importance of time and clock management in this sport,” White said.

“Every second counts, and the ticking clock adds to the drama and the fun of a great UFC fight.

“Now Timex is going to be associated with UFC’s biggest moments as they’re broadcast around the world.

“Timex is an iconic brand, and we’re looking forward to having them as an official UFC partner,” he said.

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