Uefa uses blockchain for innovative ticket distribution
Uefa, the governing body for soccer in Europe, sold all of the tickets for the August 15th UEFA Super Cup final match between Real Madrid and Atlético de Madrid through a mobile app connected to the blockchain.
The successful test of a blockchain-powered mobile ticketing system will now see the Uefa “continue to develop the system further, with the aim of using it at future events,” a statement on their website said.
In an effort to make its ticket sales process for games more simple and safe the technology uses blockchain to guarantee the validity of mobile tickets, which are downloaded onto a user’s mobile device via an iOS or Android app.
Entry is then gained by presenting the mobile ticket with Bluetooth devices placed around the stadium and reduces the ability for third parties to obtain as many tickets as possible with the intent of selling them on for a profit.
This is the first time that all publicly available tickets have been distributed this way after the system was extensively trialled for the sale of 50 per cent of tickets for last year’s Europa League final between Atletico and Marseille in Lyon.