Melbourne Victory Announces Four-Year Partnership with Elite Eleven

Melbourne Victory has secured a four-year technical kit and apparel partnership with prominent homegrown activewear brand Elite Eleven, commencing ahead of the 2026/27 A-Leagues season.

Under the multi-year commercial agreement, the celebrated ‘EE’ logo will feature across the club’s A-League Men and Women squads, AFC Champions League Two fixtures, remaining Hahn Australia Cup matches, and the club’s academy sides following the conclusion of the 2026 National Premier Leagues Victoria season.

The partnership marks Elite Eleven’s debut in elite technical sports apparel supply, building upon a previous successful collaboration that produced a sell-out 20th-anniversary capsule collection in March 2025.

Melbourne Victory managing director, Caroline Carnegie, highlighted the alignment and rationale behind the long-term collaboration.

“We are absolutely delighted to welcome Elite Eleven to the Melbourne Victory family on a long-term basis, following a successful collaboration in March 2025,”

“During a comprehensive tender process, it became apparent that Elite Eleven would not only best serve the requirements of our elite athletes, but also our community of Members and fans, many of whom are well-versed with their existing collections.

“It is apt that the club for all Victorians will be dressed by a global brand founded in Melbourne, Victoria,” Carnegie stated. 

Elite Eleven founder, Benn Martiniello, echoed these sentiments, emphasising the profound personal and corporate significance of securing the brand’s maiden elite football partnership in its home city.

“We’re incredibly excited to embark on Elite Eleven’s first-ever technical kit and apparel partnership with Melbourne Victory.”

“As a Melbourne-based brand, this partnership holds special significance for us, with many of the EE team having supported the club throughout its rich history.

“We are looking forward to working closely with the club to bring innovation and excitement to players, staff and fans for the next four seasons through Elite Eleven product and experiences,” he said.

Founded in Melbourne in 2014, Elite Eleven has expanded into an internationally recognised activewear brand with twenty-one retail locations across Australia, including nine within Victoria. Following a rigorous tender process, club executives selected the local brand to manage both elite athlete performance requirements and extensive merchandise retail demands for members and fans.

New training apparel is scheduled to hit retail shelves immediately, while the club’s home and away playing kits will debut in early October prior to the commencement of the new domestic professional season. This partnership positions both organisations to capitalise on surging engagement and commercial growth across Australian football.

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