Topic: Sponsorship
Boost Mobile Expands Commitment to A-Leagues
The Australian Professional Leagues (APL) has announced the extension of its partnership with...
October 11, 2024
Bridgestone The Latest Company to Exits IOC Partnership
Bridgestone Corporation has announced it will not renew its Worldwide Olympic and Paralympic...
October 3, 2024
The Strategic Value of Athlete Sponsorship for Brands
In the competitive realm of sports marketing, athlete sponsorship has emerged as a...
October 3, 2024
Women’s Premier League Secures Largest Deal in Women’s Domestic Football History
Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...
October 1, 2024
EA Sports FC 25 Revolutionises Brand Partnerships and Integration in Sports Video Games
For many years, EA Sports has been at the forefront of innovation in...
September 30, 2024
Sydney Kings and Flames Partner with AAMI Through Hoops Capital
Hoops Capital has officially partnered with AAMI for the 2024-25 National Basketball League...
September 27, 2024
Australian Open Secures Three-Year Sponsorship with Life Science Company
EZZ Life Science Holdings Limited has announced a significant partnership with Tennis Australia,...
September 27, 2024
Accor Backs Nedd Brockmann for Record-Breaking Challenge
Accor has officially announced its partnership with endurance athlete Nedd Brockmann, becoming the...
September 27, 2024
How Coors Turned a Broken LED Board Into Viral Marketing Gold
In 2023, Coors Beer executed one of the most innovative sports marketing play...
September 23, 2024
Samsung Named Official TV Partner for NFL 2024 Season in UK and Ireland
Samsung has secured a landmark partnership with the NFL, becoming the official UK...
September 20, 2024
Formula 1 and LEGO Build Global Partnership Starting in 2025
Two of the world’s most recognised brands, Formula 1 and LEGO, have announced...
September 19, 2024
Toronto Maple Leafs Announce Oreo as Helmet Sponsor in Creative “Milk and Cookies” Partnership
The Toronto Maple Leafs have added a sweet new sponsor to their roster,...
September 18, 2024
Adelaide United Extends Key Performance Partnership for 2024/25 Women’s Season
Adelaide United has announced an extension of its partnership with Gameready Performance for...
September 17, 2024
TikTok and Monumental Sports Announce Multiyear Partnership Across NHL, NBA, WNBA, and More
Monumental Sports & Entertainment (MSE) has announced a multiyear partnership with TikTok that...
September 12, 2024
A-League Women Rebranded as ‘Ninja A-League’ in New Naming Rights Deal
The Women's A-League will be known as the 'Ninja A-League' following a new...
September 12, 2024
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