Topic: Sponsorship
Western Bulldogs and Herald Sun Launch Sam Landsberger Journalism Fellowship
The Western Bulldogs have formalised a partnership with the Herald Sun and the...
May 4, 2026
DAZN Acquires ViewLift to Accelerate US Expansion and B2B Strategy
DAZN Group has announced the acquisition of ViewLift, a leading US-based provider of...
May 1, 2026
MLS and KKR Form “Hometown Soccer Holdings” to Scale MLS NEXT Pro
Major League Soccer (MLS) and global investment firm KKR have announced a strategic...
May 1, 2026
adidas and DFL Enter Landmark “Official Future Partner” Agreement
The DFL Deutsche Fußball Liga, the governing body for the Bundesliga, and adidas...
May 1, 2026
Formula 1 Names FanDuel as First Official Betting Operator in North America
Formula 1 has announced a multi-year partnership with FanDuel, marking the first time...
May 1, 2026
World Rugby and IMG Agree Strategic Partnership to Accelerate U.S. Growth
World Rugby and global sports marketing powerhouse IMG have entered into a long-term...
May 1, 2026
UC Capitals and Supercurious Extend Strategic Creative Partnership
The UC Capitals have announced a two-season extension of their strategic and creative...
April 30, 2026
Adidas Joins Common Goal as Lead Partner for World Football Giving Day
World Football Giving Day, a new global initiative spearheaded by the social impact...
April 30, 2026
Collingwood Welcomes Myer to Black and White Family in Major Partnership
The Collingwood Football Club has officially welcomed Myer as a Major Partner, marking...
April 30, 2026
Under Armour Signs Finn Callaghan as First Male AFL Brand Ambassador
Under Armour has announced a multi-year partnership with GWS Giants midfielder Finn Callaghan,...
April 30, 2026
Coca-Cola Australia Returns as Official NRL and NRLW Beverage Partner
Coca-Cola Australia has announced a landmark three-year partnership with the National Rugby League...
April 29, 2026
Salt Property Joins Newcastle Knights NRLW as Back of Shorts Partner
The nib Newcastle Knights have announced a strategic two-year partnership with Salt Property,...
April 29, 2026
Formula 1 Names Marsh as Official Risk and Insurance Brokering Partner
Formula 1® has today announced a multi-year partnership with Marsh, a global leader...
April 29, 2026
JPMorganChase Secures Landmark Global Partnership with IOC and LA28
JPMorganChase has been named the first-ever Global Banking Partner in Olympic history. The...
April 29, 2026
Budweiser Unveils “Let It Pour” Platform for FIFA World Cup 2026™ Featuring Haaland and Klopp
Budweiser, the Official Beer Sponsor of the FIFA World Cup 2026™, has launched...
April 29, 2026
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