Topic: Sponsorship

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TikTok and Monumental Sports Announce Multiyear Partnership Across NHL, NBA, WNBA, and More

Monumental Sports & Entertainment (MSE) has announced a multiyear partnership with TikTok that...

September 12, 2024
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A-League Women Rebranded as ‘Ninja A-League’ in New Naming Rights Deal

The Women's A-League will be known as the 'Ninja A-League' following a new...

September 12, 2024
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Adelaide United Secures 1KOMMA5° as New Back-of-Shorts Sponsor

Adelaide United has announced a new multi-year partnership with renewable energy company 1KOMMA5°,...

September 12, 2024
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Macarthur FC Extends Apparel Partnership with Kelme for Three Years

A-Leagues club Macarthur FC has announced a three-year extension of its apparel partnership...

September 12, 2024
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Rolex Expands Golf Legacy, Becoming Major Partner of PGA Australia

The PGA of Australia has announced Rolex as its new Major Partner, positioning...

September 11, 2024
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Lenovo Expands Formula 1 Partnership as Global Partner from 2025

Lenovo has expanded its partnership with Formula 1, becoming a Global Partner starting...

September 6, 2024
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2024/25 NFL Season Business Preview: Major Commercial Trends Shaping the League

The 2024/25 NFL season kicks off tomorrow with the reigning champions, the Kansas...

September 5, 2024
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Marriott Bonvoy Lounge Elevates VIP Experience at Boost Mobile Gold Coast 500

Supercars has announced a prestigious new partnership with Marriott Bonvoy, debuting the Marriott...

September 4, 2024
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Crown Secures Naming Rights for Oaks Day and Makybe Diva Stakes Day

Crown Resorts has secured the naming rights for two key events in the...

September 4, 2024
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Bumble Becomes First Dating App Partner for WNBA Club, NY Liberty

Bumble, the women-first social networking app, is doubling down on its commitment to...

August 27, 2024
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ATP Tour Achieves Record Sponsorship Growth in 2024

The ATP Tour has announced a landmark achievement in 2024, reporting a 50%...

August 26, 2024
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World Athletics Extends Partnership with Nielsen to Strengthen Fan Engagement

World Athletics has renewed its partnership with Nielsen, continuing their collaboration to leverage...

August 26, 2024
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Jack Harlow Joins Growing List of Celebrity Investors in NWSL

Grammy-nominated rapper Jack Harlow has become the latest high-profile figure to invest in...

August 21, 2024
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Brisbane Bullets and TAFE Queensland Launch New Institute of Sport and Business

The Brisbane Bullets, in collaboration with TAFE Queensland, have announced the creation of...

August 19, 2024
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FBL Sport and Shyla Heal Launch Australia’s First Female Signature Basketball Shoe

FBL Sport, an Adelaide-based basketball footwear and clothing brand, has partnered with basketball...

August 16, 2024

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