Topic: Sponsorship
TKO Acquires Professional Bull Riders in $3.25 Billion Deal
TKO Group Holdings has acquired Professional Bull Riders (PBR) from Endeavor in a...
October 25, 2024
Nike Extends NBA, WNBA, G League Partnership to 2037
The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have...
October 25, 2024
ASICS Extends Naming Rights for Gold Coast Marathon Until 2032
ASICS has extended its long-standing partnership with Events Management Queensland (EMQ), securing naming...
October 25, 2024
NHL Expands Apparel Offering with Lululemon and Fanatics Collaboration
The NHL has partnered with Lululemon and Fanatics to introduce an innovative apparel...
October 24, 2024
Trivago Partners with Jürgen Klopp to Lead AI-Driven Global Campaign
Trivago has announced a new partnership with Liverpool FC manager Jürgen Klopp...
October 24, 2024
NBA Launches “The Heist II” Boosting 2024 Emirates NBA Cup Engagement
The NBA has unveiled "The Heist II" campaign as part of its promotional...
October 23, 2024
Ford Fuels WNBL’s Growth Strategy for the 2024-25 Season
The Women's National Basketball League (WNBL) has secured a significant partnership with Ford...
October 23, 2024
Foxtel’s 2025 Content Slate Promises Innovation Amid Industry Shifts
Foxtel Group has unveiled its 2025 content slate, positioning itself to navigate the...
October 23, 2024
Record-Breaking TAB Everest Highlights Growing Global Prestige and Capacity Challenges
The 2024 TAB Everest at Royal Randwick has once again demonstrated its growing...
October 23, 2024
Gold Coast 500 Celebrates 30 Years with Major Economic BOOST
The Boost Mobile Gold Coast 500 is set to return from 25-27 October...
October 22, 2024
Deloitte Partners with United Cup to Enhance Tennis Experience
Deloitte has announced a multi-year partnership with the United Cup and Tennis Australia,...
October 14, 2024
Asahi Super Dry Extends Rugby World Cup Partnership Until 2029
Asahi Super Dry has announced the extension of its partnership with Rugby World...
October 11, 2024
Foot Locker Partners with WNBL to Promote Women’s Basketball
Foot Locker has announced a partnership with the Women’s National Basketball League (WNBL)...
October 11, 2024
Boost Mobile Expands Commitment to A-Leagues
The Australian Professional Leagues (APL) has announced the extension of its partnership with...
October 11, 2024
Bridgestone The Latest Company to Exits IOC Partnership
Bridgestone Corporation has announced it will not renew its Worldwide Olympic and Paralympic...
October 3, 2024
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