Topic: Brands
New NWSL team, BOS Nation, Faces PR Challenge After Launch
The recent launch of BOS Nation, the National Women's Soccer League's (NWSL) newest...
October 17, 2024
Collingwood Tops Club Brand Valuations in Australian Sport
In a recent analysis by Brand Finance, Collingwood Football Club has emerged as...
October 17, 2024
Novak Djokovic’s Waterdrop Becomes Official Water Bottle of the Australian Open
The Australian Open has established a multi-year partnership with waterdrop, a hydration company...
October 9, 2024
Peloton Prevails in Shareholder Lawsuit Over Financial Forecasts
Peloton, the renowned fitness equipment company, is experiencing a notable turnaround marked by...
October 3, 2024
The Strategic Value of Athlete Sponsorship for Brands
In the competitive realm of sports marketing, athlete sponsorship has emerged as a...
October 3, 2024
How Coors Turned a Broken LED Board Into Viral Marketing Gold
In 2023, Coors Beer executed one of the most innovative sports marketing play...
September 23, 2024
Nike Announces Elliott Hill’s Return as President and CEO
Nike Inc. has announced the return of long-time veteran Elliott Hill as the...
September 20, 2024
Formula 1 and LEGO Build Global Partnership Starting in 2025
Two of the world’s most recognised brands, Formula 1 and LEGO, have announced...
September 19, 2024
Toronto Maple Leafs Announce Oreo as Helmet Sponsor in Creative “Milk and Cookies” Partnership
The Toronto Maple Leafs have added a sweet new sponsor to their roster,...
September 18, 2024
Nike Partners with LEGO for New Innovative Sportswear Collection
In a bold and innovative move, Nike has announced an exciting partnership with...
August 26, 2024
A New Era in Fan Engagement Begins at Fanatics Fest NYC 2024
Fanatics Fest NYC 2024 made a historic debut at New York City’s Javits...
August 21, 2024
FBL Sport and Shyla Heal Launch Australia’s First Female Signature Basketball Shoe
FBL Sport, an Adelaide-based basketball footwear and clothing brand, has partnered with basketball...
August 16, 2024
Manchester United Teams up with Hollywood Star to Unveils Kit
Manchester United has launched its latest third kit with a bold marketing campaign...
August 15, 2024
Nike’s Olympic Strategy: Rebuilding Brand Perception on the World Stage
Nike, a name synonymous with sports excellence, has once again turned to the...
August 12, 2024
Fremantle Dockers, Pirate Life Brewing and the Power of Strategic Partnerships
With the Fremantle Dockers celebrating 30 years in the AFL last week, the...
August 9, 2024
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.