Topic: Brands
Germany’s Bold Shift in Sports Apparel Signals New Era for National Teams
In a landmark announcement that heralds a new era for German sports, the...
March 25, 2024
Stephanie Gilmore leaves Roxy for Rip Curl to Embark on a Historic Journey in Surfing
In a monumental move for professional surfing, eight-time World Surfing Champion Stephanie Gilmore...
March 18, 2024
Prime to feature logo on centre of WWE ring
World Wrestling Entertainment (WWE) and Prime have inked a global partnership, with the...
March 12, 2024
Barstool Sports announces closure of TwoYay NIL marketplace for college athletes
Barstool Sports has made the decision to shut down TwoYay, its innovative platform...
March 12, 2024
Inside the Brisbane Heat’s mission to inspire kids and bring families together By Lachlan Wills
The Brisbane Heat have hit the major sponsor market at the right time....
March 12, 2024
IPL teams gear up for 2024 season with major sponsorship deals
As anticipation builds for the upcoming 2024 Indian Premier League season, domestic Twenty20...
March 11, 2024
Premier League clubs to face sanctions for inflated sponsorship and transfer deals
In a bid to maintain fairness and integrity within the English Premier League,...
March 7, 2024
Melbourne Victory takes on Turkish Airlines as principal partner
A-Leagues club Melbourne Victory have announced a partnership with Turkish Airlines, the national...
March 6, 2024
Aldi and Team GB extend partnership until Brisbane 2032 Olympics
International supermarket chain Aldi has solidified its commitment to Team GB, the governing...
March 5, 2024
Red Bull Racing and Ferrari extend key F1 partnerships
Red Bull Racing, the dominant Formula 1 motor racing team, has announced the...
March 4, 2024
Football Australia extends partnership with CUPRA
Football Australia has announced the extension of its sponsorship agreement with automotive brand...
March 1, 2024
Formula 1 extends partnership with DHL as Official Logistics Partner
Formula 1 has announced the renewal of its enduring collaboration with DHL, solidifying...
February 28, 2024
Washington Spirit partners with Snickers for 2024 NWSL season
Washington Spirit has forged a dynamic partnership with Snickers, the renowned chocolate brand...
February 28, 2024
Matildas goalkeeper Arnold’s jerseys on sale through Football Australia and Nike partnership
Football Australia and Nike will today release the CommBank Matildas’ goalkeeper jersey in...
February 27, 2024
F1 Academy reveals Tommy Hilfiger as Official Partner for 2024 Season
F1 Academy, the all-female development platform for emerging talent in motor racing, has...
February 27, 2024
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.