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Top NBL Partnerships: United, 36ers, More


With the 2021/22 NBL season powering on through the challenges of the COVID-19 pandemic and multiple game reschedules and cancellations, here are all the latest commercial partnerships from around the league.

Adelaide 36ers

The Adelaide 36ers have announced Dreams2Live4 as their charity partner for the remainder of the season, supporting the charity which makes dreams come true for adults with metastatic cancer, brain cancer grade 3 and grade 4, relapsed lymphoma, and relapsed leukaemia.

Adelaide 36ers CEO, Nic Barbato, said: “After hearing about the work of Dreams2Live4, we are proud to partner with them to raise awareness and support the invaluable work they do.”

“We know our members will join in celebrating and supporting this incredible charity,” he said.

The club has also announced a new two-year partnership with South Australian-based furniture brand, HaggleCo.

The partnership will see HaggleCo sponsor a monthly competition encouraging fans to vote on the best defensive play, with Sixers athletes also set to feature in HaggleCo commercials.

South East Melbourne Phoenix

The South East Melbourne Phoenix have named Pepperstone as a major partner for the remainder of the 2022 season, with the brand to receive branding across all remaining home games, corporate events, and official team wear.

Melbourne United

Lastly in the NBL, Melbourne United have announced Beaumont Tiles as a partner for the remainder of the season.

Melbourne United CEO, Nick Truelson, said: “We are so proud to welcome one of Australia’s most trusted and respected brands in Beaumont Tiles as a partner of Melbourne United.”

“One of the things that excites us the most is how both of our brands are so well aligned given our family orientated game day and fan base.

“Thanks again for your amazing support and we hope this is just the beginning,” Truelson said.

To view the latest edition of the NBL’s top commercial partnerships from Ministry of Sport, click here.

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