Top A-League Commercial Partnerships: Wanderers, Roar, More
The latest week has seen a number of new commercial partnerships from around the A-League as clubs prepare for the 2020/21 season.
The Western Sydney Wanderers FC have announced a partnership extension with Mitsubishi Electric for a further three years, with the company to continue to hold the back of shirt placement for the A-League men’s side and will now also feature on the front of short position for the A-League women’s side.
Western Sydney Wanderers CEO, John Tsatsimas, said he was proud to continue the relationship with Mitsubishi Electric.
“The last nine years have seen us work closely with Mitsubishi Electric to give back to the Wanderers family and Western Sydney region with a number of community-driven and match-day initiatives,” Tsatsimas said.
“The Western Sydney community is very important to both organisations and the synergies in our values are what has made this partnership so vital for close to a decade now.
“We are excited and proud to now head into a new decade of partnership with Mitsubishi Electric and can’t wait to see what the next three years will bring,” he said.
Elsewhere in the league, Western United have partnered with Essendon Football Club in a deal that will see Western United’s administration staff and team move to the Essendon Hangar in Tullamarine.
Western United CEO, Chris Pehlivanis, said: “Our core values at Western United are togetherness, effort and growth and this partnership speaks to those values in every way.”
“Our club has grown enormously over a short period of time and as a result, we needed to explore all options to accommodate both our staff and our players and their increasing high-performance needs.
“To be able to utilise the world class facilities at The Hangar and bring our team together was a really attractive solution for us while we build our permanent home in Tarneit.
“Importantly we are still very committed to our existing partnership with the George Cross Football Club in Fraser Rise.
“Whilst we’ve had a need to expand, we have also been able to strengthen our partnership with George Cross.
“We’ve been with George Cross from the beginning – many fans will fondly remember being at this venue for our first practice match – and we will continue to have a presence there long into the future.
“Our academy program will continue to operate out of the facility as well as our future women’s football program,” Pehlivanis said.
Western United has also announced an extension of their partnership with Tasman Logistics, with the company to continue as the chairman’s club naming rights partner.
Lastly, Brisbane Roar have announced a new multi-year partnership with McDonald’s Australia, with exclusive rewards on offer for Roar fans while Roar will support fundraising initiatives for Ronald McDonald House Charities.
Brisbane Roar have also announced a new partnership with Marsden State High School, who will become the inaugural site in a series of Roar-recognised High Performance Football Schools.
Brisbane Roar Academy technical director, David Abela, said: “We are very pleased to elevate and grow our partnership with Marsden State High School.”
“Marsden is a school with a progressive, holistic philosophy towards player development, state-of-the-art facilities, and a proven track record of developing Queensland talent,” Abela said.
