Melbourne Park to Host NFL Melbourne Game Kickoff Festival Presented by American Express

The National Football League (NFL), in partnership with Live Nation and American Express, will take over Melbourne Park from September 10 to 12, 2026, for a massive three-day fan festival celebrating Australia’s first-ever regular season NFL game between the Los Angeles Rams and the San Francisco 49ers at the Melbourne Cricket Ground.

Transforming Melbourne Park into an immersive American-style football epicentre during game week, the festival will run from Thursday, September 10, through Saturday, September 12. The event features interactive NFL exhibits, retail pop-ups, Flag Football clinics at Kia Arena, an American food village, official watch parties, daily music concerts, and appearances by NFL legends, pundits, and executives, including a live Q&A with NFL Commissioner Roger Goodell.

Commenting on the programme, NFL GM – Australia & New Zealand, Charlotte Offord, said: “The Kickoff Festival promises to be an action-packed experience for sports fans of all ages.”

“Whether fans are attending the game or not, this event is the perfect way to get a taste of the NFL, be part of the celebrations and enjoy what we know is going to be an incredible few days in Melbourne,” Offord said.

SVP of Touring & Commercial at Live Nation Australia, Luke Hede, added: “From Melbourne Park to the MCG, this will be a truly memorable celebration for fans across the city, bringing together live music, entertainment and the unmistakable energy of the NFL.”

American Express Card Members will have exclusive access to presale tickets starting Monday, July 27, at 10:00 a.m. AEST through Wednesday, July 29, at 10:00 a.m. AEST.

General public tickets will go on sale via Ticketmaster on Wednesday, July 29, at 11:00 a.m. AEST, priced at $49 for adults on Thursday and Saturday, and $59 for adults on Friday. Children aged 13 and under can access the festival for free when accompanied by a ticketed adult.

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