Tissot adds Bulls and Wizards to its growing partner list

Swiss watchmaker Tissot is now the Official Watch of the Chicago Bulls and Washington Wizards, bringing its total to eight NBA teams.

Tissot already serves as the Official Watch and Timekeeper of the NBA, but the new deals will see the watch brand engage in team marketing as well as in-arena creative and digital support.

Tissot has also announced partnerships with three-time NBA champion Klay Thompson and Atlanta Hawks rookie Trae Young, who will appear in future promotional campaigns throughout the season.

The length of the deals was not disclosed and Golden State Warriors’ guard, Thompson said: “Tissot is a brand that embodies both performance and reliability, which are two critical parts of my game on and off the court.

“I am excited to partner with Tissot this season and to share my own style with fans.”

Tissot president, François Thiébaud said: “Our partnership with the NBA has been very successful for us since its inception in 2015, helping to increase our brand awareness amongst NBA fans in the US, and we know these new alliances will continue to raise Tissot’s profile around the world.”

Tissot will also continue to be the leading presenter of all NBA Buzzer Beaters, which are designated when a player sinks a winning basket with 0.00 seconds left on the Tissot Shot Clock.