The stadium charging up to $75,000 for season tickets
The National Football League’s (NFL) Oakland Raiders are helping to fund their new $1.8 billion stadium by charging fans up to $75,000 for personal seat licenses (PSL).
Personal seat licenses are agreements that enable fans to buy season tickets, meaning Raiders would generate at least $160 million in revenue based on the estimated 8,000 club seats and VVIP club seats available.
On the price list, PSLs for VVIP club seats cost $75,000 each, the next level of club PSLs sell for $35,000 each and the lowest-level PSLs cost $20,000 for each seat.
Buyers who first submitted $100 deposits for PSLs and season tickets more than a year ago recently began finalising their purchases.
Examples provided by the Raiders’ pricing calculator showed the total cost of PSLs and two season tickets for top-tier seats to be $33,927 a year when financed through 2024.
The cost for two mid-level club seats is $19,132 a year, and two low-end club seats would cost $13,647 per year.
Other NFL clubs utilising the PSL strategy have ticket pricing higher and lower than what the Raiders are charging in Las Vegas.
PSL’s for Atlanta Falcons games would range from $500 to $45,000 per seat.
PSL’s known as “stadium-builder licenses” for Minnesota Vikings cost between $500 and $9,500 per seat.
The Minnesota Vikings raised $100 million through the stadium-builder licenses, which went toward the stadium’s $1 billion price tag. U.S. Bank Stadium which opened in July 2016
The Raiders continue to negotiate where they will play in 2019 before moving to Las Vegas in 2020.