Sydney FC have launched a new Augmented Reality program to give fans a peak at the new Sydney Stadium opening later this year.

This new experience uses AR technology to bring the stadium to life, immersing fans in all the features of the new stadium.

Danny Townsend

Sydney FC Chief Executive Officer Danny Townsend said: “Using augmented reality is a highly exciting way to deliver the experiences we will be provide to our Members and fans once the stadium opens.”

Part of the experience includes a virtually guided tour from former Captain Alex Brosque, with the opportunity for fans to virtually stand in the middle of the pitch.

The experience will also allow fans to choose their seats and membership packages from home before the stadium opens.

In an exclusive interview with Ministry of Sport late last year Townsend hinted at the clubs use of AR to drive fan engagement.

“For the fans, I think you’ll see the investment they’re making being deployed into all the things we are doing at, APL to improve the fan experience, whether that be through the launch of KEEPUP and the investment they’re making in the digital platform, but all aspects of the game that are rolling out from this weekend” Townsend told Ministry of Sport.

To create this immersive experience Sydney FC have partnered with 7DX, AR/VR specialists, who create programs without the need to download an app.

7DX Chief Executive Officer, Julian Ward said: “The experience has been balanced to deliver a creative impact, as well as being functional and giving fans engaging content.

“What we can achieve now with Web AR and no app is fairly powerful.” He continued.

The experienced is launched by scanning a unique QR code on a smart device, however the device must be on a flat service.

This new feature was established as a way to drive fan engagement for both the club and the sport.

The new Sydney Football Stadium, previously known as the ANZ stadium, will be the first Australian stadium to be virtually accessible to the public  before the construction has been complete.

The total cost of the construction is estimated around $828 million.